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Volume II | Issue 4 | Rs. 50 | December 2011 |


December 2011 | Consumer Infoline | 1



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December 2011 | Consumer Infoline | 3


Volume II | Issue 4 | Rs. 50 | December 2011 |

Publisher: Sunil Kumar Singh Editor: Sunil Kumar Singh Brand Manager: Ashutosh Singh Associate Editor: Suman Singh Sr. Correspondent: Nikita Sharma Correspondent: Amit Sinha Visualizer: Manish Ghosh Design: Sagar Kumar


Bangalore: Nikhil Thakur Mumbai: Ranjan Naik Kolkata: Madulika Banerji



Inbox | 16

D-link Eyes Big on IP Surveillance Market

Business Focus | 18

Zebronics Gives Complete Solution And Better Profits To Partners

Cloud Computing | 19

Modernizing Legacy Applications To The Cloud

Sr. Marketing Manager: Agni Choudhury Asst. Marketing Manager: Nikhil Sharma

Channel Buzz | 20

For advertisement, feedback and other queries, write to

Business Focus | 22

For subscription contact at: 01165575723 Printed, Published and owned by Sunil Kumar Singh Phone: 01165575723 Place of Publication: F-33, 2nd Floor, Katwaria Sarai, New Delhi-110016

Object is focussed on expanding its channel reach Xerox extends partnerships with The indian print industry

Computing strategy | 23

New Year, New Office, No PC’s

Business Focus | 28

Desktop Virtualization: Solving the Desktop Dilemma

Printed at: Aravali Printers & Publishers Pvt. Ltd. W-30, Okhla Phase-II, New Delhi- 110020. All rights reserved. Reproduction or translation in any language in whole or in part without permission is prohibited. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi or New Delhi.

Channel World | 6-8-10-12-14

Mobility Zone | 34-35-36-37

In the news | 30-33

Product of the month | 38

Product Launch | 24-25-26-27 4 | Consumer Infoline | December 2011

December / 2011 HP Delivers Scalability, Availability, Expertise for SAP HANA

Editor’s Letter

Dear Friends The Information Age is an 80 year wave of economic and societal change that is in its second half, where business value comes from exploitation of technology rather than from installation. In the first half of the Information Age, the primary focus was the technology itself; this is where great fortunes were made by companies like IBM and Microsoft. In this period, the majority of companies that gained competitive advantage did so by differential access to the technology from these providers — for example, by having more capital to invest in it or better skills at installing it in their businesses. In the second half of the age, as technology becomes ubiquitous, consumerized, cheaper and more equally available to all, the focus for differentiation moves to exploitation of the technology and to the information it processes. It is already noticeable that the great fortunes of the second half of the age are being made by companies like Google and Facebook, which are not traditional makers of technology. In this period, the majority of companies that enjoy competitive advantage will gain it from a differential ability to see and exploit the opportunities of new kinds of information. Four generally useful information likely to dominate competition this decade, in the way that process information and customer information did in the past 15 years: • Location information, which is now maturing in availability, will offer opportunities to better optimize the utilization of almost any movable physical asset (human or inanimate) in almost any business. • Sustainability information will be vital in advancing business models in industries that are adapting to the realities of a finite Earth meeting the demands of massive, consumerizing emerging markets. • DNA information and the rapidly falling cost of obtaining it will obviously be critical to innovation and productivity leaps in agriculture, medical care and pharmaceuticals, but it will also impact insurance and other sectors. • Social graph information will help companies “X-ray” and understand organization, team design, culture and other factors impacting knowledge worker productivity, yielding valuable insights to advance the intellectual service economy the way time and motion study did for manufacturing in the 20th century. Beyond these, context, gesture, the live state of everyday objects (Internet of Things), inherent identity (untagged, imagerecognition-based), human emotional state and even brain response to stimuli are all new types of information that are at the radar’s edge or are starting to be brought into play within businesses.

Sunil Kumar Singh Editor

HP has announced a new scale-out converged application solution and associated services for the SAP HANA platform. The offerings speed and simplify application transactions and analysis, while enabling organizations to use their data faster for informed decision making. The newest addition to the portfolio of HP AppSystem for SAP HANA is a highly scalable solution. It is built on an HP Converged Infrastructure that includes industry-leading HP ProLiant BladeSystem servers and the HP X9300 IBRIX Network Storage System with HP P6500 Enterprise Virtual Array (EVA). It delivers high availability and storage capacity for mission-critical workloads running on SAP application software, enabling clients to run business-critical applications. The solution can be easily integrated with an existing implementation of SAP Business Suite software or the SAP NetWeaver Business Warehouse (BW) component to accelerate time to decision. Other client benefits include: • Investment protection by rapidly scaling to handle at least 640 cores and 8 terabytes (TB) of memory. • Scalable performance and storage capacity of up to 16 petabytes with the HP X9300 IBRIX Network Storage System. It also provides scalable snapshots, 24/7 background data integrity validation and write-once, read-many (WORM) storage to meet data protection and tiered storage requirements for SAP HANA. • High performance and availability with HP P6500 EVA, a fifth-generation enterprise storage system that is 20 to 30 percent easier to manage than competitive offerings and includes built-in thin provisioning with dynamic storage tiering. • Increased resiliency, scalability and efficiency of HP ProLiant BL680 G7 blade servers offer support for up to eight times the capacity of a single-node solution. The blade servers feature industry-leading density; maximized input-output, memory and CPU capacity while utilizing DRAM Double Device Data Correction (DDDC); and HP Memory Quarantine to minimize the impact of unplanned downtime. Speeding the path to SAP HANA To assist clients in transitioning from SAP NetWeaver Business Warehouse (BW) Accelerator software environments to SAP HANA, HP is offering the following services: • HP Advanced Information Services for SAP HANA provide detailed business and financial benefit analysis to support rapid decision making. Fast Start Services get clients up and running quickly; Design Services help clients build a comprehensive, in-memory analytical solution; and Implementation Services facilitate deployment. • HP Technology Services offer deep expertise in SAP applications, including SAP NetWeaver BW Accelerator and SAP HANA, providing clients with a single point of contact for upgrading or migrating to SAP HANA. • Asset Recovery Services and Migration Assistance Services from HP Financial Services – the company’s leasing and life cycle asset management subsidiary – to safely, easily and cost-effectively retire old, unneeded IT equipment. December 2011 | Consumer Infoline | 5


Samsung and Sony Shift to New LCD Panel Seagate Completes Acquisition Of Business Alliance Samsung’s Hard Disk Drive Business Samsung and Sony have announced that the two companies have signed agreements to transition the current business relationship with respect to LCD panels. Under the agreement, Samsung will acquire all of Sony’s shares of S-LCD Corporation (“S-LCD”), the two companies’ LCD panel manufacturing joint venture, making S-LCD a wholly owned subsidiary of Samsung. In consideration for the

share transfer, cash consideration of approximately KRW 1.08 trillion will be paid to Sony by Samsung. Concurrently, the two companies have entered into a new strategic agreement for the supply and purchase of LCD panels with a goal of enhancing the competitiveness of both companies. The agreement also allows Samsung and Sony to continue cooperative engineering efforts focused on LCD panel technology. For Sony, this transaction will enable it to monetize its shares in S-LCD and aims to secure a flexible and steady supply of LCD panels from Samsung, based on market prices and without the responsibility and costs of operating a manufacturing facility. With whole ownership of S-LCD, Samsung anticipates heightened flexibility, speed and efficiency in both panel production and business operations. Established in April 2004, S-LCD has continued to deliver advanced and cost-competitive LCD panels to both of its parent companies, contributing to the expansion of the respective parties’ TV businesses, and the large-sized LCD TV market overall. However, LCD panel and TV market conditions have now changed. In order to respond to such challenging conditions and to strengthen their respective market competitiveness, the two companies have agreed to shift to a new LCD panel business alliance.

Emerson Network Power Delights Channel Partners With a ‘Big Bang’

Emerson Network Power has brought delight to its Channel Partners with ‘Big Bang Dhamaka’ – a scheme to reward NSPs and VARs on New Year’s Eve. The scheme is applicable between 01 December 2011 and 31 January 2012 on achieving specified sales targets of UPS. All registered NSPs and VARs across India are eligible for rewards under the scheme. The sales targets have been evenly spaced so that any channel partner can easily qualify to win, and even climb to the next level to avail bigger prizes.

6 | Consumer Infoline | December 2011

Seagate announced the closing of the transaction to acquire the hard disk drive (HDD) business of Samsung Electronics. Under the terms of the transaction, Seagate has gained select elements of Samsung’s HDD business, including assets, infrastructure and employees that enable Seagate to drive scale and innovation. These assets include Samsung’s leading M8 product line of high-capacity, 2.5-inch HDDs. Samsung employees joining Seagate include a number of senior managers and designengineering employees from Samsung’s Korea facility, who will focus on development of small form-factor products for the mobile compute market. N.Y. Park, senior vice president and general manager, will oversee Seagate’s product development activities in Korea and serve as country manager of the Korea design center, reporting to Bob Whitmore, Seagate’s executive vice president and CTO. This transaction was announced in April 2011 along with a series of other agreements between Seagate and Samsung. Seagate is supplying disk drives to Samsung for PCs, notebooks and consumer electronics devices. Samsung is supplying its market-leading semiconductor products for use in Seagate’s enterprise solid state drives (SSDs), solid-state hybrid drives and other products. The companies have also extended and enhanced their existing patent cross-license agreement and have expanded cooperation to co-develop enterprise storage solutions.

IBM continues geographic expansion

IBM has announced the opening of a branch office in Visakhapatnam, Andhra Pradesh, in South India, as part of the company’s continued geographic expansion initiative to increase its presence in key growth markets. In 2011 IBM has opened six new branch offices in India as it expands its reach to smaller, rapidly developing cities as part of its plan to establish a presence in over 40 cities across India/South Asia by 2013. Visakhapatnam is an important port city in South India. It has experienced rapid economic growth in recent years due to the development of petroleum, steel, fertilizer and IT industries. IBM has been present in Visakhapatnam since 2007 through its global delivery centre that provides IBM services to clients around the world. The opening of the new branch office in Viskhapatnam will give a boost to IBM’s business in the region enabling it to strengthen its relationships with clients and partners and provide solutions and services in high growth areas such as information management, IT security, cloud computing and business analytics. The small and medium sized enterprise (SME) sector is one of the fastest growing segments of the Indian economy from which IBM is experiencing strong demand. IBM is working to spur innovation in this sector by providing advanced technologies, once reserved for larger enterprises with large budgets, through its increased local presence and relationships with local business partners. To support its regional expansion initiative, IBM has been actively recruiting new business partners across the country - in 2011 over 1000 new business partners from India/South Asia registered via IBM’s PartnerWorld program.

December 2011 | Consumer Infoline | 7


Smartlink Networks Triumphant Two Decade Journey

Smartlink celebrates its journey this year in the IT industry. Mr. K. R. Naik who was into Personal Computer ( PC) manufacturing in Mumbai ventured into Networking field by shifting his manufacturing base to Goa in 1993 and founded a success story which has witnessed two decades of continuous growth and success. Smartlink has its distinction of being among the first Indian company to manufacture Networking products in India. Way back in the year 1993 when Goa was looked up as only a tourist destination, Smartlink Network laid its strong manufacturing foundation with the launch of its first SMT line and in the subsequent years it continued to strengthen its manufacturing and added six more SMT lines and became one of the largest IT manufacturing company’s in India in the year 2001. Based on the strong customer support, in the same year the company got listed on the Bombay Stock Exchange and National Stock Exchange. Over the last two decades, Smartlink with its Manufacturing base in Goa and R&D in Bangalore, developed and manufactured Gigabyte Brand of motherboards and D-Link brand of active networking products and its own brand DIGILINK in passive range of networking products. In the last 2 to 3 years significant changes took place, in which Smartlink gave away Gigabyte and D-Link brands and introduced its own brand DIGISOL in active networking products and the DIGILITE brand for motherboards. Smartlink also has its own indigenous service and support division under the brand DIGICARE which also provides service to other third party brands.

GIGABYTE Announces ‘Xmas & New Year Contest’

GIGABYTE has announced the ‘Xmas and New Year Contest’, its latest overclocking competition run in conjunction with The GIGABYTE ‘Xmas and New Year Contest’ is open to all Overclockers using any AMD APU on any GIGABYTE socket F1 A75 or A55 series motherboard, using any cooling solution. The contest winner will take home a GIGABYTE GA990FXA-UD5 motherboard, with second and third place taking a GA-990FXA-UD3. Giving you a valid reason to get down to some serious overclocking fun during this year’s festive season, the GIGABYTE ‘Xmas and New Year Contest’ will contain three cunning stages, each crafted to test your overclocking powers, while also giving you an excuse to avoid the in-laws.

‘Xmas and New Year Contest’ Stages:

1. Highest HyperTransport Bus (CPUz) 2. Highest Memory Speed (CPUz) 3. Lowest CPU Frequency (CPUz) This contest will run from December 15th 2011 with final score submissions until midnight on January 31st 2012. Note: In the event of a tied score, the highest Memory Speed will determine the winner.

8 | Consumer Infoline | December 2011

Doug Ingraham to Lead Brocade Alliances

Brocade has announced the appointment of Doug Ingraham to the position of vice president of Alliances. Within this role, Ingraham will oversee the Brocade Strategic Technology and OEM Alliances business units, as well as the Strategic Program Council. Ingraham will report directly to Brocade CMO, John McHugh. In this new role, Ingraham will oversee several key areas relating to Brocade Alliances initiatives, with a specific focus on forging new alliances and deepening existing relationships with Strategic Technology Alliance and OEM partners. Ingraham will also oversee the establishment of a program framework for the development of cloud ecosystem alliance partners to educate and extol the benefits of solutions built upon Brocade Virtual Compute Block technology and the Brocade CloudPlex architecture. For over two decades, Ingraham has been a fixture within the networking industry, applying his leadership skills to a variety of roles. Prior to joining Brocade, Ingraham held positions at Cisco Systems, StorageTek and AT&T, where he oversaw engineering and marketing efforts related to data and storage networking products. Ingraham joined Brocade through the acquisition of McDATA in 2006. Most recently, Ingraham served as vice president of Product Management for Brocade Data Center products, where he set the strategic direction for the company’s Fibre Channel business and led the market introduction of the Brocade VDX family of products, the industry’s first true Ethernet fabric switching solutions for highly virtualized and cloud-optimized data centers.

Blue Coat names Ambarish Deshpande as MD

Blue Coat has announced the appointment of Ambarish Deshpande as managing director of India, responsible for sales, alliance strategies and growth of the Indian market. Mr. Deshpande will report to Steve Rowland, vice president of sales for Blue Coat in Asia Pacific. “An established sales veteran with more than 17 years of experience, Ambrish has an impressive record in building teams, driving market expansion and putting successful channel strategies in place. His extensive network and proven business acumen will help Blue Coat provide next generation WAN optimization and Web security solutions to enterprises throughout India,” said Steve Rowland. Deshpande most recently was director of alliance, channels and mid-market South Asia at McAfee. Prior to joining McAfee, he spent seven years in Symantec where he grew the security business to $20 million in revenue. Deshpande is credited with starting the Indian sales operations of IronPort, which was acquired by Cisco. During his three-year tenure in IronPort, he helped grow the company’s revenue to $6 million. Earlier in his career, he held business development and product management positions at Tech Pacific Technologies (now Ingram), Samsonite and JVC. Deshpande is a graduate of the University of Mumbai and holds a postgraduate management degree from NMIMS, Mumbai. “Blue Coat is uniquely positioned with its forward-thinking solutions and technology that help enterprises safely and effectively leverage the transformational forces of the Web and Cloud for their networks,” said Mr. Deshpande. “I look forward to leading the team and increasing our presence in India, while strengthening our channel to realize the fuller potential of the Blue Coat business in this region.”

December 2011 | Consumer Infoline | 9


Rashi Successfully Completes The First Phase Of CBF VII

Rashi Peripherals successfully completes the first phase in the northern and the eastern starting from Kota and Jaipur. In its seventh year, the first phase of CBF VII registered 2234 footfalls in only 25 days and 25 cities. With more than 115 partners, CBF VII started off with a big bang at Kota. This was just the beginning; as Jaipur, Jodhpur and Jammu went on

ASUS sets up new retail store in Gurgaon

ASUS is further mounting its presence with opening of its retail outlet in Gurgaon, Haryana. Bordering on all the accessible outlets, this outlet will also feature the entire range of fully working Notebooks and Netbooks that have been launched in India till date. The retail outlet GITS INTERNATIONAL is located at J-13, Qutub Plaza Market, DLF-1 Gurgaon-122002. In consideration of the company’s enormous effort to magnify the retail presence across the country, the setting up of Gurgaon store is a part of the company’s strategy in providing access to all the upcoming and latest technology to the customers in the Indian market including various small cities and towns. The company already has set up stores in New Delhi, Kolkata, Calicut, Goa, Jaipur, Thane and Bhillai, earlier this year. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have firsthand information on its superior technology and product range. “Our retail expansion venture has been victorious in assisting us for an unyielding commitment in offering an inspiring innovation and quality to our customers. Endeavoring in this region, we intend to maintain our fostering for our customers in order to provide access and to help them keep up with all the noteworthy upcoming technology” commented Mr. Unaez Quraishi – Sales & Distribution Director – System Business Group, Asus (India). The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company’s entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SW, and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a followup to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.

10 | Consumer Infoline | December 2011

to create even more buzz in the respective cities. The seventh year of CBF revolved around the theme Possibilities Unlimited and Rashi is conducting the 51 city program in 46 days. During Nov & Dec this year we will host informative, interactive and entertaining sessions, in a very unique way. The previous year concept of Audience Poll System was a roaring success, but this year it is a much bigger and better experience with Rashi Tambola at CBF VII. Each partner wins, and the most intelligent & luckiest stands a chance to win a Nano car. Commenting on the successful completion of first phase of CBF VII, Rajesh Goenka, Vice President, Sales and Marketing said, “Partner response at CBF VII has been amazing. Two Hours sessions flies off without a break and partners are acquiring knowledge in the most innovative way. Enquiries and conversion of especially high end products has increased fourfold”. Each team is lead by a Rashi commander with experience of prior CBF and other Rashi events. Apart from commander there are 3 more soldiers in team who has an experience on conducting events and address partners in large gatherings. Neeraj Jaiswal from Boon Computer, Allahabad, said, “The concept of CBF VII and event was very good. Every year Rashi comes up with some new concept so I ensure that I always attend Rashi CBF”. Amit from Concorde Peripherals, Rajkot who also won a 20” LED Monitor said, “ It’s one of the best event of this year in Rajkot”. All set to educate and open to newer markets for the IT industry, CBF VII continues its journey to other parts of the country.

December 2011 | Consumer Infoline | 11


Unistal Plans To Expand Its Channel Base

Shin awarded “Man of Electronics Award 2011” by CEAMA

Mr JS Shin, President & Chief Executive Officer, Samsung South West Asia has been awarded the prestigious “MAN OF ELECTRONICS AWARD 2011” by Consumer Electronics and Appliance Manufacturers Association (CEAMA) at CEAMA’s 32nd Annual Function. The Award was handed over to Mr J S Shin by Shri Rajeev Shukla, Hon’ble Minister of State for Parliamentary Affairs at the Function held in New Delhi. As per the CEAMA citation read out on the occasion, Mr. Shin has been conferred this Award “for his exceptional all round contribution to the Indian Electronics and Appliances Industry.” Mr. Shin took charge of Samsung’s South West Asia operations in January 2009. Prior to his taking charge of the Indian market as President and CEO, Samsung South West Asia, he was Head of Strategy, Global marketing team and Home Appliances, Samsung Electronics. He made a strong contribution to growing the overseas business of Samsung in the Consumer Electronics sector by listening to the market in order to strengthen the Company’s global competency in ever challenging markets, with a strong product line-up and marketing activities that met consumers needs. He has applied the successful marketing strategies of the developed markets in India to overcome the weaknesses by adopting a differentiated strategy for marketing and selling in the metros, cities and semi urban markets. With the Two Track Strategy, he was able to boost the South West Asia market from 1.7 US$ billion in 2008 to 3.5 billion US$ in 2010. He has given a huge thrust to Samsung’s manufacturing as well as R&D operations during his tenure. Samsung India today has manufacturing complexes at Noida and Chennai as well as R&D Centers across Delhi and Bangalore. Accepting the Award, stated Mr. J S Shin, President & CEO, Samsung South-West Asia, “I would like to accept this Award with much humility. At Samsung, it has been our continuous endeavour to grow this industry by taking the lead in terms of introducing our latest technology products in the Indian market. Our attempt has been to manufacture more and more of our products here in India, work together with our Indian suppliers and make our operations as self reliant as possible by having very strong and advanced R&D operations here.”

12 | Consumer Infoline | December 2011

Unistal Systems is getting aggressive day by day for its Flagship security product Protegent. As Protegent is a feature rich solution beyond comparison. Its not only cures viruses but also keeps your data safe by providing data leakage prevention tool. Its feature of activity monitoring enhances the trust level between parents and children or employee and employer. It also helps in tracking the laptop if it is stolen or lost by any chance. Protegent is the best solution offered at affordable price. As part of its channel strategy, Unistal is in a pursuit of adding more than 400 channel partners all over India by March 2012. It is focusing on strengthening its current network by launching various schemes. Unistal has launched schemes for its Gold partners, silver partners till resellers. 50 lucky users of Protegent will get a 10 mega pixel camera. These schemes are valid from 1st December2011 till 31st march 2012. The resellers will get different items like cordless mouse, fastrack wrist watch, Bluetooth stereo head sets, 14 mega pixel camera, Apple Iphone3, Apple Iphone4S and many more as per there sale between 1st December 2011 till 31st march 2012. Schemes are designed in such a way that the entire channel partners are benefited and by the end of March, 4 lucky gold partners one from all four regions will get an overseas trip. As a part of ongoing end user & channel engagement activity unistal is running FM campaigns, road shows in various cities to add new partners to its network and also to strengthen relationship with exisisting Partners. The partners will also be introduced to the latest innovations in the recently launched Protegent 2012 version.

QNAP Partners with Symform

QNAP Systems has announced a partnership with Symform to provide QNAP customers with up to 200 GB of free cloud back-up and unlimited cloud back-up for a low flat monthly fee. Symform is available with all new QNAP units and to existing customer devices through a free software update. QNAP customers simply click on the Symform tab in the QNAP Cloud Back-up wizard to quickly register and start backing up their NAS data to the Symform cloud, enabling secondary back-up and disaster recovery services. “QNAP customers purchase our NAS products because they place great value on their data,” said Jérôme Jaussaud, product manager of QNAP. “QNAP offers users cloud back-up solutions to safeguard their data, and we are pleased to offer an additional data protection alternative by partnering with Symform, who offers the lowest price on the market for secure cloud storage.” In addition to fast and affordable back-up services, users can use Symform to synchronize critical data directly from a QNAP device, between multiple QNAP devices, or between a QNAP device and other devices, such as laptops or tablet PCs. Because Symform has as no file size limits, users can use the cloud to backup large files or images. Symform also provides users a way to earn more free services through referrals and contribution. Symform is the industry’s first decentralized cloud back-up and storage solution, providing users a cloud platform that is faster, more costeffective, and more secure than traditional cloud solutions. “At Symform, we are offering revolutionary value with secure cloud storage and back-up at the guaranteed lowest flat fee,” said Praerit Garg, president and co-founder of Symform. “QNAP is a leader in the NAS market focused on delivering high quality solutions, and we’re excited to supply its users with the most affordable and secure cloud back-up and disaster recovery solution.”

December 2011 | Consumer Infoline | 13


Global Distribution Group Aims To become Top 3 Indian IT Distributor Global Distribution Group, a renowned international IT distribution company spread all over the world, has recently held its All India Sales Meet in NCR, where more than 200 Company employees participated. This event was a great success and was also attended by Representatives of the Company’s Major vendors. Speaking on this occasion, Mr. V.M Chandra Sekar, the Chairman and Managing Director of the Group attributed its success to the three key enablers viz, People with proven track record, credible Vendor relationship built through market growth and penetration and Working capital provided by the Group’s inherent financial strength and the supporting financial institutions. Mr. Chandra Sekar has recently taken over as the Managing Director of Global Infonet Distribution Pvt. Ltd., India devoting majority of his time to the growth and development of this Indian subsidiary. “We are a Global Company with a LOCAL MIND. I am quite excited to take over as Managing Director of our Indian subsidiary. We will bring our International experience in IT arena into India, also our Financial resources which combined with our Local expertise will definitely help us to achieve our Mission statement by 2013. As a Group we are also actively pursuing to acquire more IT Companies within India to increase our overall Portfolio “, said Mr. Chandrasekar. The Mission Statement for the Company is ‘To become one of the Top 3 Indian IT distributors by the Year 2013’. With a huge presence in India covered by 38 branches, the Indian operations has projected a turnover of Rs. 900 crores for 2011 with a very steady growth pace for the coming years.

14 | Consumer Infoline | December 2011

December 2011 | Consumer Infoline | 15


Since last couple of years, India has witnessed some inhumane act of terrorism that has raised the security concerns of the citizens in the country. Further some of the recent shocking & gruesome incidences of eve-teasing in large metros, increasing rate of theft & criminal activities etc. have triggered the panic alarm about public security. Over the years government has taken some stringent measures to enhance the security infrastructure of the country, but there is a lot more that still needs to be done. Moreover security concern today is not restricted to public domain only, as large enterprise, corporates, and even education institutes are investing in securing their premises from all kinds of possible external threats. The above scenario gives a clear indication that the demand for surveillance equipment’s is on a rise, and Surveillance has become the next growth wave globally & in India aswell. The current technology trend in Surveillance space & some of the recent market reports suggest that, IP video surveillance equipment market globally was estimated to be at over $800 million in 2010-11 & over $45 million in India alone. As per industry estimates the market is forecasted to grow at a CAGR of 30.2% approximately over the next five years and is likely to be worth over $3 billion by 2015 globally. In view of the same, D-Link - the endto-end networking solutions provider for consumers and businesses, makes a strong foray in this highly competitive segment & has made extensive plans, to establish itself as a

16 | Consumer Infoline | December 2011

prominent player in IP Surveillance domain. “IP video surveillance is a key business tool for ensuring smooth operations, general security, preventing loss & controls mischievous activity. It is steadily emerging as one of the most compelling investment areas, creating a whole new market for networking resellers and integrators. However at present a very small number of the Networking partners in India are focused on surveillance segment. This can be attributed to various reasons like lack of expertise and know how on surveillance solutions design, implementations and other technical knowledge etc. Therefore, there is enormous opportunity for all networking partner’s aswell as vendors that is still to be explored, and in-turn add to their revenues & at the same time be part of the new age technology growth” said Mr. Tushar Sighat, CEO – D-Link (India) Limited. While huge investment is being made for deployment of effective surveillance system, it is also interesting to see that IP Surveillance is quickly gaining significant ground over conventional analog closed circuit television security camera, for reasons of both performance and costbenefits. So in addition to the security concern it is also the simplification of market in terms of technology adaption compared to what it was few years back that has resulted in increased adoption of Surveillance in India. Commenting on the company strategy Mr. Sanjay Sehgal, AVP – Enterprise Business said “Channel partners are already providing varied networking solutions to their customers like routing, switching, cabling etc. So for them it is just about taking that extra step & start offering IP surveillance solution to the same customer. While we will work with our existing partner base, we are also exploring tie-ups with partners and System Integrators for exclusive business partnerships. D-Link will extend its support to these partners in terms of adequate training to help them understand various aspects of Surveillance solution selling and other assistance needed from time to time. Our plan is to garner 40% of the market share in next couple of years & position D-Link amongst top three Surveillance brands in the country”. In order to concentrate on this special business segment, D-Link has formed a dedicated sales & solution support team offering customized IP surveillance solution as per the customer requirement. D-Link is currently focusing on verticals like Government, Education, Retail, Travel, Manufacturing & is also working on large scale projects.


Tushar Sighat

CEO – D-Link (India) Limited

Further the company is looking at mapping partners who will help them focus on this segment & these partners will be known as ‘Certified D-Link IP Surveillance Partners’. D-Link will soon be rolling out training & certification programs, which will fully equip partner to meet the consumer demand effectively in Surveillance space. D-Link carries a complete portfolio of IP Surveillance products right from HD Consumer Cameras to IP66 certified High Speed Dome Outdoor Cameras along with Storage solutions and intelligent software thereby catering to all customer segments. D-Links’ IP video surveillance solutions offer distinct advantages for security requirements and differentiates it from other manufacturers present in the market today. With an eye for the future, D-Link IP Surveillance solution boasts the highest degree

of scalability and can easily adapt to the existing IP infrastructure of the client. The advanced features such as high security encryption, superb image quality, digital zoom, and remote accessibility – leverage the most cutting edge technologies available today. D-Link is also focusing specifically on consumer space, as Surveillance these days is not restricted to businesses alone, and home surveillance has become a major concern for most these days. As a result D-Link will very soon be introducing its highly ambitious service called as ‘mydlink’ – a simple application that will enable users to keep an eye on their home and everything in it. For this D-Link has also created a very comprehensive website. ‘mydlink’ is D-Links’ effort in making home monitoring a truly simple experience as can access live camera feed online through his/ her handled device or PC anytime-anywhere. All mydlink-enabled cameras can be viewed and managed online, thus enabling the consumer to enjoy the freedom of remote monitoring on his/her terms. D-Link at present has a host of High definition IP Surveillance cameras that include Full HD Indoor dome cameras, Full HD Indoor Box cameras, HD Vandal Proof cameras and HD Consumer cameras. All these cameras are available all across India through D-Links wide network of National Distributors Ingram Micro & Redington and Business Distributors present across the country. l December 2011 | Consumer Infoline | 17

Business Focus

Zebronics Gives Complete Solution And Better Profits To Partners Where are your company’s current focal points in multimedia speaker offerings?

Multimedia Speakers have been an integral part of a computer. Whether it’s listening to music, watching videos or movies online or mixing sound files, a high-quality monitor may be the heart of any media you consume, but the speakers are the lungs. Therefore, purchasing the best computer speakers possible is of paramount importance to achieving the highest quality multimedia experience possible. We have all possible solutions in multimedia speakers under Zebronics from 2.0 to 5.1 speakers. We have speakers in all segments. New models in 5.1 with touch and display are going to be launched shortly. We are concentrating in all the multimedia speakers and giving consumers and channel complete solution in this product range. It is a very important product range for us and surely a product range to watch out from Zebronics.

Rajesh Doshi

Director-Purchase & Marketing Top Notch Infotronix

What is the current scenario of multimedia speaker market in India and where is your brand expected technologies in the next five years? Speakers are not as fast evolving technology wise as other positioned in this market? Zebronics has come a long way in multimedia computer speakers. In the last one year many new models have been launched in the market and they have been well received by the channel and consumers. We have also received many awards from media for our fantastic range of speakers. Models such as Hero, Hero+, ZEB-SW3200RUCF, ZEB-SW3400RUCF, ZEB-SW8000RUCF are very popular. The recently launched battery powered speakers Nitro and Zebstation lite are very popular in the market. The Indian market is very fast evolving, many new technologies and changes are coming in this product category and we are fully prepared with competent products. To stay competitive you have to keep updating the product range and its one of the core strengths of Zebronics. We keep our range updated and keep launching new products to keep the products fresh and superior to the competition.

peripherals. The most recent technology shift is in term or source or input for the speakers. Computer is no longer solo source where a speaker can be connected. Now there is multiple source of music such as mp3 players or mobile phone which is active sources. Then there are passive sources like Memory card or pen drives. We have updated our speaker range for these capabilities. We have also added FM radio in many models. Portable speaker are very fast evolving and many new technology will be introduced in this segment as in coming years. Small speaker with virtual surround sound are also in great demand and will be very popular. Then battery powered speakers for people on the move.

peripheral products. We have been in the peripheral market for past 14 years; we understand the market very well. We try to give the channel complete solution and better profits, at the same time superior products to the consumers with value for money pricing. We also try to keep the products updated regularly and give more options to consumers. Also for channel we come up with attractive schemes regularly. Another part of business we are working really hard is after sales, we have more than 60 service centers across India now and have one year warranty on the complete speaker range, to make owning Zebronics products a much better experience.

We have launched multimedia players with HDMI capabilities in this segment. The single unit home theater system is very expensive as compared to multimedia speakers and still with them you will need the speakers. Zebronics speakers can be connected to single cable with the source, but other satellites have to be connected to the main unit. This problem also arises in single unit home theater systems. Our speakers come with built-in amplifiers that enable users to easily connect the speakers to the source. As the market matures we will definitely launch models with these features and connectivity options. The Indian market is very biased towards loud sound and people like to listen to their music at full volume, we are concentrating on making speakers as loud as possible with great quality sound “The sound monsters”. l

Today the consumer and market trends have shifted towards portable media players and dedicated digital home theatre systems, which There is cutthroat competition in the speaker offer an easy and simple single cable HDMI market, how do look at this competition. How connection to a PC or playback device. In this do you plan to tackle the competition? There is cutthroat competition in speaker market as other regards, what are your initiatives?

What technologies are most common in multimedia speaker today and what are the 18 | Consumer Infoline | December 2011

Cloud Computing

December 2011 | Consumer Infoline | 19

Channel Buzz

What ranges of products OBJET offers?

Objet is a leading provider of high quality, cost effective inkjet-based 3D printing systems and materials. Our 3D printing systems and products are widely recognized for its accuracy, speed, versatility and most importantly the output which closely resembles the final product. We are amongst the fewcompanies that have a range of products that can meet any application, workflow and budget requirements of end-users. Our products are used in sectors like Consumer electronics, education, automotive, Defence, Industrial machinery, Jewellery, Medical equipment etc.

We provide three families of High definition 3D printing systems:

• Desktop Family-This is an affordable desktop 3D printing system, ideally suited for designers and engineers to build true-tolife models and prototype. • Eden Family- It is the professional line of printing systems that gives excellent return-on-investment. With their compact design and clean processes they are ideal for any office environment. • Connex Family- TheConnex family have the unique ability to print parts and assemblies made of multiple materials in a single build with exceptionally fine details and surface finish. We offer a full range of products that cater to different needs and our products are ideally suited for the Indian market. Our products are based on the patented and office friendly PolyJet technology and use the Full Cure materials to create accurate, clean, smooth and highly detailed 3D models.

having a strong reseller network as they will be our touch points to reach to our customers in an effective manner.

Can you put some light on Objet’s operations worldwide and India?

Worldwide, Objet Geometries is the innovation leader in 3D printing and provides 3-dimensional printing systems that enable manufacturers and industrial designers to reduce cost of product development and dramatically shorten time-to-market of new products. Founded in 1998, Objet serves its growing worldwide customer base through offices inUSA,Mexico, Europe,Japan,ChinaandHong Kongand a global network of distribution partners. Objet owns more than 50 patents and patent pending inventions. Objet Geometries Asia Pacific is a subsidiary of Objet Geometries Ltd and is presently looking atIndiaas the next big platform for 3D technology in the Asian geography. Objet has rolledIndiaoperations through its office in Delhi NCR, Gurgaon and is poised to address the Indian market in a big way. InIndia, the future & scope of 3D printing is potentially high at the wake of industrial growth hitting 13%, while the Indian domestic IT sector is estimated to grow US$50 billion by 2020, when the overall IT industry size would grow to $175 billion. The IT spend globally continues to increase at 4 per cent and global sourcing is growing at 10 per cent. Owing to the strong business diversity and quick adoption possibilities, we are hopeful that we would be able to tap the full potential of the Indian market as well.

How many channel partners do you have and How do you profile your partners and what what is your channel focus? initiative OBJET has taken to empower it In India, Objet’s business is based on the channel partner distribution model. Recently, we appointed Redington India as partners? Our partners are allocated in different regions each with their own focus on different sectors. Majority of them are existing CAD/CAM software resellers and possess in-depth knowledge of the field. We believe that together with their expertise and also Objet’s 3D printers, we could offer customers a total solution for their business, facilitating them to boost efficiency, shorten timeto-market, thereby maximizing profitability. Currently, most IT resellers in India deal with software players only. By adding hardware solutions such as ours, they can make their portfolio robust and it will be another feather in their cap. From an industry perspective, it makes it more holistic. Objet on the other hand also understands the importance of

20 | Consumer Infoline | December 2011

our national distributor to provideObjet’s 3D printing systems and products across its extensive dealer network. We have also expanded channel network across India as we understand the importance of having a strong reseller network as they serve as touch points to reach to our customers in an effective manner. The channel network includes the addition of resellers to cover larger geographical areas and continues Objet’s momentum in the Indian market. We are focussed on expanding our channel reach and target to expand our channel base. In addition to this Objet is also facilitating training session for partners to understand the core technology which will benefit them as well as the customers.

Objet’s nationwide channel network in India includes:

Channel Buzz South India: Adroitec Engg. Solutions Pvt. Ltd.(Hyderabad), Best Engineering Aids & Consultancies Pvt. Ltd. (Bangalore) and Machine Tools Aid Bureau (Chennai) North India: Adroitec Engg. Solutions Pvt. Ltd.(New Delhi), Apsom Infotex Ltd.(New Delhi) and Geo Informatics Consultants Pvt. Ltd.(Ghaziabad) West India: Global 5 Technologiess (Pune), Sunvision Technologies Pvt. Ltd.(Ahmedabad) and Unique Innovations (Mumbai) East India: Trisita Marketing Pvt. Ltd. (Kolkata)

What is your go-to-market strategy? And what are the vertical you are primarily focused at?

Indian market is still at a nascent stage when it comes to adopting and realizing the potential of the 3D printing technology. Our global experience will be pivotal in establishing ourselves as a leading player in India. We have recently appointed Redington as our Master distributor for our 3D printing products which will help objet to reach its potential customers across India. We also aim to strengthen our channel partner and reseller’s network as wider geographical coverage will provide Indian customers with convenient access to Objet’s cutting-edge 3D printers, materials and rapid prototyping knowledge, as well as customer service. 3D printing has a wide range of application scope, especially in industries involving design. Objet Geometries caters to a wide range of industries panning across various sectors. Some of the key verticals that Objet has customers in are animation & entertainment, architecture, automotive, consumer electronics and goods, education, defence, medical, industrial machinery, sporting goods and toys, etc. Riding on the increasing trend to turn from 2D to 3D, Objet intends to make 3D printing obvious. When on one would have believed that it is possible to design a product on a computer screen and then be able to hold and test the actual part less than an hour later, Objet is here to show you how and why you should do that. Objet’s technology is all about speed and realism. What used to take days and weeks to prepare now takes minutes. 3D printing technology puts an immediate end to the manual prototyping bottleneck by providing a rapid and automatic means of fashioning unique one-of-a-kind parts. Along with speed, Objet provides the massive advantage of producing realistic representations that can be properly tested and checked for design faults early on in the design cycle. Once a design fault is identified in the model, designers and engineers can simply tweak the design on the CAD program and print again. Within an hour the fault is no more.

What can partners look forward to from OBJET? Could you throw some light on your partnership with the Indian SIs?

The 3D printing industry, globally, has witnessed a steep growth since 2003 and this technology is being widely adopted in industrial design, architecture, engineering and construction (AEC), automotive, aerospace, dental, medical industries and footwear. In India, 3D printing is the next big opportunity for IT and the prototyping industry, Objet has lot to offer to their partners in the entire eco system and the opportunities available in the 3D prototyping industry. Our partners will get the benefit being part of Objet and that sets us apart from the rest of the pack is that our products and solutions are best suited for the Indian market and also that we provide customized solution makes us an ideal choice. Indian Rapid Prototype market estimated to be $18-$20M for 2010includes equipment and services.Driven by the rapid growth

Ashan Dhunna

Sales Director – India & ME Objet Geometries AP Limited of the industrial and automotive sectors, 2011-12 should shows substantial growth With these opportunity levels and expected growth in India and Objet’s long history of living up to its technological promises and delivering quality printers to its customers, our partners will play crucial role in our efforts to become the biggest player in India. The Resellers has seen the value addition of Objet in their businesses as they can now offer complete solutions to their customer with the unique preposition from Objet’sPolyjet system that outranks all its competitors in terms of highest quality, best price and remarkable ease of use,that sets the confidence within the partners when they meet the customers. Our highly qualified professional team and marketing infrastructure globally makes us a top rated organization. We also claim over 50 patents and 70 licenses and We also ensure a competitive edge to our clients by ensuring: • Quick Production in a single step for immediate style, fit and function testing • Faster development and testing of complex and multimaterial parts • Creation of accurate 3D models for illustrative, functional and design verification • 3D models featuring 16 microns, ultra-thin layers • Wide range of FullCure materials for printing 3D models

What is your future plan and programme in India?

India is a key market for us and people are now ready to spend and experiment with innovative technological solutions that deliver desired results. We are very confident that our printers will enhance this technology boom in India and3D printing is going to be the next big opportunity for Indian software, hardware and the prototyping industry. l December 2011 | Consumer Infoline | 21

Business Focus

Vivek Chandel

Executive Director, Marketing Xerox India

Extends Partnerships With The Indian Print Industry

In 2011 Xerox continued its journey as the world’s leading enterprise for business process and document management. The Xerox focus on services has produced good results for the company. Xerox is now a $22.5 billion company, with nearly 50 percent of Xerox global revenue coming from its services businesses. In line with its corporate vision, Xerox India focused on providing end-to-end document management services to its customers throughout India. At the same time, Xerox has strengthened its technology and channels business. Speaking on this front, Mr. Vivek Chandel, Executive Director, Marketing, Xerox India, says, “We strengthened our portfolio across entry level single function and high end multi-function devices across A4 and A3 segments for both color and mono. We also strengthened our leadership in Graphic arts and digital imaging solutions that targets the photo printing, packaging and book publishing industry.” During 2011, Xerox India also expanded channel base with focus on top 200 cities. Xerox India conducted nationwide upcountry roadshows and showcased a new range of the flagship - Xerox Phaser and Workcenter devices that got overwhelming response from partners and customers across the country. Xerox also introduced the ‘Authorized Service Partner Certification Program’ in the A3 space focussed at developing the channel and equipping them with the skills and capabilities to deliver outstanding customer service experience and complements it with a revenue sharing model for the partners. A first time initiative by Xerox India, the ASP Program is a strong platform for continuous development of the channel partner network in the country. Xerox has invested in partnerships with the Indian print industry since a long time, and its efforts to educate the industry have started to pay off with accelerated adoption of digital printing technology. The company participated in various events of the industry including IPEX and PAMEX and it got a fantastic response to its offerings. Speaking on this front, Vivek Chandel, says, “At Xerox, our strategy is always to make it easy for print service providers to drive profitable revenues through the power of digital printing and to introduce them to our recently launched line of innovative digital presses and solutions.”

Vision in 2012

As part of the Go-to-Market strategy for 2012 Xerox has a two pronged approach. While Xerox India will continue to

22 | Consumer Infoline | December 2011

strengthen its technology and channels portfolio, The company will also accelerate its services business with focus on the fast growing verticals of Banking, Insurance and Telecom. The company is also moving the Xerox India Innovation Hub from Chennai to a larger scale of operations in Bangalore alongside the ACS premises to drive higher impetus on innovation and research. Services are the major driver of Xerox’s India strategy. The company has a in-house end-to-end capabilities to transform and optimize business process and document management value-chain. This is a key differentiator that Xerox brings to large enterprises in India. While several players offer compartmentalized solutions in these domains, but capability to streamline the entire value chain is something that is unique to Xerox. Sectors like Banking, Financial Services, Insurance, Telecom, Retail, Consumer Goods and IT/ITES look very promising for its services growth. As the only player in the market that has the capability to streamline the entire value chain for its customers, Xerox is well positioned to participate and gain the leading share of this growth. Xerox has always been at the forefront of product and technology innovation. Xerox was among the first in the industry to launch Hi-Q LED enabled printers and showcase revolutionary Solid Ink technology. Xerox is further strengthening its Phaser, Workcenter, Docucolor & iGen range of products and digital presses and will launch a new range of office automation devices and digital production equipments in 2012. On the channels front, Xerox will continue to strengthen its presence in the top 200 cities and increase its engagement with partners and customers to maximise their benefits in terms of better returns. Speaking about the business plan, Mr. Vivek Chandel, says, “we are also extremely bullish on the Indian print industry and the graphic arts segment as it continues to grow at a stupendous rate. We have gained a lot of momentum in this business in 2011 and will carry forward this momentum in 2012 with a range of newly launched products and further strengthen our leadership position in this segment.” To sum it all up, with increasing awareness services; the widest portfolio in office documentation, and digital production systems in the industry along with strengthened channel operations, Xerox India is poised for a strong growth in 2012. l

COMPUTING strategy

New Year, New Office, No PC’s

As the New Year quickly approaches, businesses are taking stock of their IT assets and wondering, is it time to upgrade those computers that still use an obsolete version of Windows? Is it time to replace all those nasty keyboards filled with dust and coffee stains and monitors that are way too big for the desk? Setting up or even updating an office often means expensive computing equipment and hardware. However, while the right IT can make a difference in a business’ bottom line, often replacing aging PCs is enough to put you in perpetual sticker shock. For instance, if you run a business that requires 20 PCs – that can easily run you over $20,000. And that doesn’t even include the software license upgrades or the keyboards and monitors. But that is the price of doing business, right? Well, not necessarily. What if you could set up or upgrade your office by replacing all of your PCs, keyboards, monitors and servers, as well as installing new software and operating systems at half the cost?What if you only had to purchase one or two PCs and servers but still outfit your entire staff with their own desktop? What if you could save on energy, train new employees quickly and basically run your IT for a fraction of the cost? No, we are not talkingabout buying refurbished PCs. There is actually a technology called Desktop Virtualization Infrastructure or VDIand it is changing the PC industry as we know it.

How Does Desktop Virtualization Work?

Today IT administrators are working hard to do more with less as they become overwhelmedby the number of desktop PCs they must maintain. While there might be 50 to 100 desktop PC’s in an office, IT administrators recognize that their employees typically onlyutilize 5% of the capacity of a typical computer. Nowadays there are opportunities to better address a business owner’s needs and to deliver inexpensivePC compute power to more employees than ever, while simultaneously driving down typical ITdepartment operational expenses such as desktop PC hardware, maintenance and support costs. VDI from NComputing literally disrupts the economics by changing the typical structure from one user, one operating system to an architecture that delivers one virtual or physical host to one hundred users and one operating system. NComputing addresses this growing IT complexity and cost with simplificationand separates a desktop PC environment from a physical machine to what we call in the industry -- a client/server computing experience. That is, a user’s desktop is hosted remotely by a server or another PC and accessed via a small device that sits on an employee’sdesk.In other words, an office worker no longer has a physical PC, but instead has the access device which is connected to one server, virtualdesktop management software plus a monitor and a keyboard. The good news is thattheir computing experience would be similar to the PC experience they know – minus a lot of expensive hardware. The following graphic shows how this works:

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andsuppo ortare75%lo ower,andenergycostsareetypically90%lower.Add ditionally,theereareadd are addedstrategic benefits in the form of business agility andwemployee  benefitsin ntheformoffbusinessagilityandproductivity.Foreexample,ifyo ouhaveanew productivity. For example, if you have a new employee come on-togetthem boardand dyouneedto oprovisionan newdesktop,,itcantakem minutesratheerthanhours running.  board and you need to provision a new desktop, it can take minutes  than hours to get them up and running. rather

Caption:Th hisgraphillustraateshowoneacccessdevice(virttualdesktop)caanserviceseveraalworkͲstatio  havetheiro ownkeyboarda andmonitor.cessdevice(virttualdesktop)caanserviceseveraalworkͲstationss.Eachwork Caption:Th hisgraphillustraateshowoneacc

This graph illustrates how one access device (virtual havetheiro ownkeyboarda andmonitor.  Caption:  desktop) can service several work-stations. Each worker would TheEnvir onmentalBe enefitsofDes sktopVirtualiization TheEnvironmentalBe enefitsofDessktopVirtualiization Whether onsideryourb business“env vironmentally yfriendly,”im mplementing have theirornotyouco own keyboard andbusiness“env monitor. Whether ornotyouco onsideryourb vironmentally yfriendly,”im mplementingV VDIwill automatic callyturnyou urofficegreen n.Getthis:o over850millio onPCsaretu rnedoneve automatic callyturnyou urofficegreen n.Getthis:o over850millio onPCsaretu rnedonever ryday.Acc The Environmental Benefits of Desktop Virtualization toastudy ywedid,ifvirrtualizeddesk ktopsystems wereusedat taratioofsix xvirtualdeskt topdevices toastudy ywedid,ifvir rtualizeddesk ktopsystems wereusedat taratioofsix xvirtualdes Whether or not entalbenefits you consider yourothingshorto business “environmentally eachPCth heenvironme swouldbeno ofawesome: eachPCth heenvironme entalbenefits swouldbeno othingshorto ofawesome: friendly,” implementing VDIbyover120bi will automatically turnthoursperye your En nergyusewo oulddeclineb illionkilowatt thoursperye ear office x x En nergyusewo oulddeclineb byover120bi illionkilowatt ear CO2emissions swoulddecre easeby96mi illionmetrict ons(likeplan nning460mil liontrees) green.x x Get this: over 850 million PCs are turned on every day. C O2emissions swoulddecre easeby96mi illionmetrict ons(likeplan nning460m x EͲͲwastewould dbereducedby6.7million nmetrictons According to a studydbereduced we did, if virtualized desktop systems were used by6.7million nmetrictons  x EͲͲwastewould at a ratio of six virtual desktop devices to each PC the environmental    benefits would be nothing short of awesome: InConclusion • Energy use would decline by over 120 billion kilowatt hours per InConclusion year 2  • CO2 emissions would decrease by 96 million metric tons (like 2 planning 460 million trees)  • E-waste would be reduced by 6.7 million metric tons In Conclusion What this comes down to is that desktop virtualization allows organizations to reduce the amount of hardware they purchase (which in turn reduces e-waste), minimize energy consumption, diminish costs, improve data integrity, simplify desktop maintenance, increase security, and extend PC refresh cycles.Many technology companies are continuing to innovate on VDI technology to ensure the experience is user-friendly and can performthe same functions as a traditional PC. Small and mid-sized businesses are starting to adopt VDI in serious numbers and many vendors will work with your IT administrator to design an infrastructure that is right for your organization. l By John Barco, Sr. Director of Product Management at NComputing December 2011 | Consumer Infoline | 23

Product Launch

Buffalo launches AirStation Nfiniti

Buffalo has announced the AirStation Nfiniti Wireless-N High Power Dual Band router and Access Point in India. The high power gigabit WZR-HP-AG300H is the latest addition to Buffalo’s large, award winning portfolio of cost effective networking solutions to its customers in the Indian market. The AirStation Nfiniti Wireless-N High Power Dual Band Router is a versatile dual band solution, ideal for the home and small office environments. This powerful wired and wireless solution, combining high power router and access point offers an easy and hassle-free install. Coupled with High Power technology, including an onboard power amplifier and optimized antennae, the WZR-HP-AG300H provides exceptional range and increased performance at range. With robust features such as WDS and Buffalo’s AirStation One-Touch Secure System (AOSS), customers will not find a better combination of speed, security, and pushbutton setup for their wireless network, connecting them to the Internet in a matter of minutes. Pricing and Availability Buffalo wireless solutions are all backed by a limited twoyear warranty. The AirStation Nfiniti Wireless-N High Power Dual Band router and Access Point will be available immediately with Buffalo Brand Stores and authorized retailed outlets at an estimated SRP of Rs.6500/-.

IBM Unveils Enterprise Mobile and Tablet Apps in India

IBM has unveiled seven new social networking and collaboration mobile apps specifically designed to address enterprise-class requirements in India. The new software, available for download today from the most popular app stores, takes IBM industry-leading social networking, real-time collaboration and online meeting capabilities from behind the company firewall and places it into the hands of tablet users. The new offerings span the widest range of tablets, including the iPad. The software allows employees to more effectively collaborate and share data, images and conduct meeting and on the fly more securely as part of their everyday work experience. The use of tablets in business is on the rise. Increasingly, employees require enterprise connectivity from their personal smartphones and tablet devices, also known as the “Bring Your Own Device” to work trend. A recent IBM study revealed that 73 percent of business leaders surveyed currently allow mobile devices or tablets to connect to their corporate networks. “India is, undoubtedly, an emerging market for tablets and smartphones. More of these devices are finding their way into enterprises as employees entering the organization will expect to be allowed to use them. Employees increasingly seek to take full advantage of better browsers and innovative applications from app stores.” said Karthik Padmanabhan, Country Manager, Lotus, IBM Software Group India/ South Asia. 24 | Consumer Infoline | December 2011

Emerson Launches Liebert XDR Fan-less Cooling Solution

As data center managers seek out new ways to design and support higher densities in smaller spaces, Emerson Network Power, a business of Emerson, a global leader in maximizing availability, capacity and efficiency of critical infrastructure, has introduced the Liebert XDR in India. Liebert XDR is an innovative rear-door heat exchanger that removes heat from IT racks before it even enters the data center. Liebert XDR packs in high density servers in a small footprint thereby eliminating the need for expansion or new facilities in Small and Medium Businesses (SMBs). XDR The Liebert XDR micro-channel heat exchangers are mounted in a moveable door, which is fixed to a frame attached to the rear of the rack. It relies on server fans for hot air movement across a cooling coil, utilizing a pumped refrigerant that is 700 percent more efficient at removing heat than water. The pumped refrigerant also eliminates any danger of equipment damage from water leakage. Air exits the Liebert XDR at approximately the same temperature as the air entering the front of the rack, neutralizing the heat created by the servers. “SMB contribute up to 40% of India’s IT spends but are faced with severe space and power constraints. The Liebert XDR saves on both as there is no need for fans to move heat across the room to wall or floor-mounted cooling systems,” said Mr. BB. Kale, country manger, cooling products at Emerson Network Power in India. “This translates into energy savings up to 48 percent compared to perimeter cooling, apart from the capital cost savings from not needing to expand or build a new facility to cope with growing business needs.” Able to accommodate both new and existing racks, the Liebert XDR is designed to cool up to 20 kW of rack load, even in environments that may not be arranged in a hot aisle/cold aisle configuration. The sleek construction of the Liebert XDR allows the entire cooling unit to be less than six inches deep. The door opens more than 100 degrees, for full access to the internal servers and other equipment, and allows for side-by-side placement of racks in open and closed positions. Uniquely, the Liebert XDR includes a flexible connection of hard-piped, pumped-refrigerant lines through the rack door’s hinge pivot points, which enables it to be robust and leak-free through more than one million repeated door openings and extended periods of time with no movement. These overhead piping connections are completely static - no moving components will interfere with opening or closing the door. Pumped refrigerant from a Liebert XDP or Liebert XDC enters the fixed frame and passes through an innovative hinge to the door. The Liebert XDR can be utilized with existing Liebert XD installations, using the same flexible connections and hard piping.

Product Launch

Transcend launched storeJet Cloud Wireless Drive

Transcend has announced the launch of its new StoreJet Cloud Wireless Portable Drive. Featuring small dimensions, long-lasting battery, and capacity of up to 64GB, the portable StoreJet Cloud significantly extends the storage space available on Apple iOS and other Wi-Fi enabled devices. Photos, documents, eBooks, music, and movies are accessed via a dedicated wireless network, providing much-needed freedom from cables. Expanded Storage Solution StoreJet Cloud offers support to the capacity limitations of mobile devices and presents an excellent value alternative to the ongoing expense and coverage demands of Internet storage. By physically storing media with flash-based technology, StoreJet Cloud can provide a further 28 hours of DVD quality movies or 16,000 songs in a small and lightweight design, as well as skip-free

playback in an instant. When connected to a computer, StoreJet Cloud acts like any other portable drive. Simply drag and drop files from the computer into personalized folders for straightforward file management. Personal Media Sharing Catering to the diverse needs of many different users, StoreJet Cloud allows up to 5 devices to stream various media at the same time, making it easier than ever to share files with friends and family. Its rechargeable Li-polymer battery provides plenty of entertainment with up to six hours of continuous playback on a single charge. With support for a wide range of popular file types, StoreJet Cloud removes time spent converting files to compatible iOS formats. Use from a pocket or purse, in the car, or around the house, StoreJet Cloud is the ideal companion device for any situation. Special iOS App The StoreJet Cloud App, an all-in-one media player for use with iOS devices such as iPad, iPhone and iPod, automatically lists portable drive contents for quick file navigation with several playback modes available. The App offers users the ability to multitask by bridging a connection between StoreJet Cloud and an external Wi-Fi access point simultaneously. Function menus to wirelessly transfer, delete, or email files are also available from within the App in addition to enabling security settings and upgrading firmware. Accessing media on StoreJet Cloud is extended to other tablet and smart phone users by the use of a web browser. Transcend’s new StoreJet Cloud is currently available in two capacities: 32GB (approx. INR 8,700); 64GB (approx. INR 15,399), and backed by Transcend’s two-year limited warranty.

DIGILITE Launches New Motherboards

DIGILITE the motherboard brand of Smartlink Network systems limited has launched two new motherboards G41MX3LT & A76ML-K with Parallel & IDE Port to beat SATA HDD shortage. Shortage of HDD due to climatic conditions in Thailand is expected to continue into 2012, and the industry and SI partners are finding the going tough, however DIGILITE have immediately come to rescue to the channel partners and have added IDE port in their brand new model G41MX3-LT and DIGILITE AMD model A76ML-K. Although the devastating floods in Thailand have had a massive impact in the component industry by soaring the rates of most crucial components, the full extent of the impact on the tech industry is only now becoming clear. The extensive floods have not only caused difficulty in purchasing new hard disk drives (HDD), but also second hand or refurnished HDDs as theses are being bought up in increasing number instead of new drives. Hence to meet this high demand for old HDD and to tide over the shortage, DIGILITE motherboard brand of Smartlink Network Systems Ltd have come with cost effective solutions within very short span in order ensure sufficient options in the channel. DIGILITE motherboards have achieved good market share in a very short span of time which in itself is a big achievement. Smartlink Network Systems Ltd has its manufacturing set up in Goa and so far it has manufactured more than 8 million motherboards. DIGILITE is targeting to reach a milestone of 1 Lac motherboards by this quarter. DIGILITE is one of the fastest selling motherboard brands in India.

HCL introduces “Life Reeloaded” offer on ME range of Laptops

HCL Infosystems has announced the launch of its special consumer campaign - the ‘Life Ree Loaded’ offer. The campaign features exciting offers on the purchase of HCL ME Range of Laptops, with freebies worth Rs 10,298 to be given to each ME Laptop customer. The Life Ree-Loaded offer is an end consumer offer applicable on the purchase of select models of HCL ME laptops - Series 1014, 1015, 1024, 1034, 2025, 2035 based on Intel 2nd Generation Core Processors. As a part of this special scheme offer, eligible customers stand a chance to win Dhoni Signature Reebok Kit worth Rs. 8299/- free along with a McAfee Anti Virus CD worth Rs. 1999/- free and a Tata Photon at a huge discounted price Data Card of Rs. 1499/- for Rs. 799/- only. The scheme would be valid till December 31, 2011 and available to the customers across regions throughout the country. To avail the offer, the eligible customers need to register on -http:// before January 10, 2011. December 2011 | Consumer Infoline | 25

Product Launch

WD Slims 1 TB Hard Drive To ASUS Launches 2011 iF Fit Mainstream Notebooks Award Winning BDXL ExterWestern Digital has commenced volume shipments of its WD Scorpio Blue 9.5 mm, 2.5-inch mobile hard drive with 1 TB capacity. nal Blu-ray Writer Designed for mainstream notebook computers, the new WD Scorpio Blue 1 TB hard drive utilizes 500 GB-perplatter areal density and is now available in the highest capacity for 2.5-inch hard drives in the industry-standard 9.5 mm, two-platter (2-disk) form factor. WD Scorpio Blue mobile hard drives are designed with ruggedness, reliability and data-protection features that actively watch over valuable data. The WD Scorpio Blue 1 TB mobile hard drive also achieves excellent power and performance, making it an ideal solution for notebook computers and other portable devices that require extended battery life and cool, ultra quiet operation. “With the release of the 1 TB WD Scorpio Blue notebook drive in a 9.5 mm package, WD is able to offer the greatest storage capacity available for use in portable computing environments,” said Sushil Bandi, WD’s country manager, India.” Mobile users no longer need to choose maximum capacity over thin and light, WD is ready with storage options, achieved without compromise to performance and reliability, that prove ideal for mobile digital devices of all kinds including PC and Mac notebook computers; external storage; and digital media players.”

Innovation Meets Creativity With HP Workstations

HP Workstations are built for the rigorous demands of today’s professional and technical applications. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level. Being the industry leader, HP has a legacy of exploring new creative frontiers and unveiling innovative technologies for filmmaking and other technology-intensive industries. For 30 years, HP has designed workstations to meet the challenges of the most demanding application workloads and duty cycles. Today, these years of engineering innovation pay off in a level of reliability that is legendary in the computing industry. Around the world, the HP Workstation name is synonymous with rock-solid reliability as intense focus on innovation, performance, and reliability approach has kept HP at the forefront of the workstation industry. HP and DreamWorks Animation SKG Inc. have collaborated to push the boundaries of digital animation. To bring its popular feature films to life, DreamWorks Animation utilizes everything from HP desktop workstations to HP networking products to HP digital rendering resources accessed via the cloud. HP Workstations are built for the unyielding demands of today’s professional and technical workplaces. They are engineered to help you work faster, work smarter, and raise the bar for your industry. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level. 26 | Consumer Infoline | December 2011

ASUS has launched the SBW-06C2X-U external Blu-ray writer, a device that is capable ofburning up to 128GB of data on a single Blu-ray disc. It uses smart burn management to guarantee better and faster data backup performance at 6X Blu-ray writing, and comes with Magic Cinema technology for a complete Blu-ray 3D multimedia solution in the home. The attractive design has already won an iF Design Award for its innovation, versatility and aesthetics. Full BDXL support The SBW-06C2X-U is anexternal Blu-ray writer that supports the new BDXLformat. This format expands on Blu-ray discs’ previous maximum capacity of 50GB up to 100GB on one BD-R(TL) disc, or 128GB on a single BDR(QL) disc. The latter gives the equivalent capacity of 27 DVDs (at 4.7GB each), giving users massive data storage capabilities. For added perspective, a single 128GB Blu-ray disc can hold up to 1000 minutes of HD video. Such a huge amount of storage on a single disc helps consumers conserve storage space and time, while encouraging easy backups for additional data protection and longevity. Faster and better burning quality Fitted with ASUS Turbo Engine technology, the SBW06C2X-U works at 6X Blu-ray writing. At those speeds, 25GB of data takes a mere 23 minutes to burn. Intelligent auto tuning technology ensures the best burning strategy for each task, resulting in near perfect success rates, shorter waiting times and lower energy consumption. The SBW-06C2X-U therefore offers the best data writing experience currently available for any BDXL disc. Magic Cinema turns the home into a 3D theater Bundled with the SBW-06C2X-U, Magic Cinema technology enables effortless conversion of filesinto 3D movies, photos and audio (in Dolby Digital and DTS-HD 5.1-channel). It also automatically converts existing 2D and DVD content to 3D if required by users. This complete 3D suite far exceeds offerings by competing models, helping create genuinely memorable multimedia experiences, with the addition of 3D photos further strengthening the ASUS commitment to 3Dentertainment. “Worry free” multiple OS platform supported Users can rest assured that the ASUS SBW-06C2X-U supports multiple OS platforms includingboth Windows and Mac OS X, negating the need of purchasingadditional external writers for each OS. Along with the current trend of new Ultrabooks™ which lack an ODD, the external SBW-06C2X-U provides users with convenient access to disc-based content and backing up of personal data. With it, users can now simply back up data or enjoy media content on multiple devicesand OS platforms.

Product Launch

Zebronics Introduces Power- ASUS Unveils Ultra-Portable ful 2.1 Mega Bass Multime- ZENBOOK ASUS has unveiled the long anticipated ZENBOOK that fuses masterpiece design and incredible performance. The ASUS dia Speakers ZENBOOK is designed to be effortlessly enjoyable without Top Notch Infotronix, under the brand ‘ZEBRONICS’, has launched its latest 2.1 multimedia speaker set, the ZEBSW3500RUCF with digital display. The new model features a fantastic bass reflex subwoofer with full functional remote control, adding to Zebronics’s extensive lineup of speakers, one of the widest range in the industry. This smart speaker system features a soft surface and has volume control and power buttons, indicated by a vibrant orange LED. It is suitable for iPOD’s and PC’s with a stereo line cable and 3.5mm stereo adaptor. With its high-gloss, blacksatin finish complementing the smart present-day styling, Zebronics’ latest offering in the consumer electronics segment is a energetic and smart 2.1 multimedia speaker system. The ZEB-SW3500RUCF offers a very friendly user interface coupled with a fully functional remote control for ease of operation. The bass/treble and volume controls add to the clarity and crispness of the music produced. The most attractive feature perhaps is the SD/USB input facility which enables direct playback of music from memory cards and data storage devices, so users can just plug in a pendrive or an SD card and enjoy their preferred music. The speaker system is lightweight that makes it an ideal sound solution while on holiday or travelling when users like to carry their favourite audio collection in portable and mobile devices.

WatchGuard Launches Security Appliance

WatchGuard has announced the launch of a new small business security appliance, the WatchGuard XTM 330. Ideal for businesses with 30 to 50 users, the WatchGuard XTM 330 appliance provides advanced network protection in an all-in-one rack-mount gateway security appliance. WatchGuard XTM 330 – Feature Rich Protection for ValueConscious Customers The WatchGuard XTM 330 security appliance provides complete network security protection against today’s threats. The XTM 330 sports the latest security services from WatchGuard to meet any number of business needs. In addition to next-generation firewall and intrusion prevention capabilities, customers can choose to add Application Control, Gateway Anti-virus, WebBlocker, spamBlocker and WatchGuard’s context-aware, cloud-based security service, Reputation Enabled Defense. Pricing and Availability: The WatchGuard XTM 330 is available now from authorized WatchGuard channel partners. List pricing for the XTM 330 begins at $1,165 and varies depending on security services selected.

compromising on performance. It exudes the perfect balance of elegance and power in an Ultra book. This impressive first Ultrabook from ASUS, which is available in 11.6-inch and 13.3inch varieties, focuses on user experience and aesthetics more than any previous ASUS notebook.To develop this state of the art product, ASUS development team focused on four key incredible principles that guided the development team during the designing phase of ZENBOOK. Unrivalled Performance The ZENBOOK is designed with an instant on feature that resumes the system in about 2 seconds and features incredible standby time up to ten days, which is four times more than the industry standard. Although svelte and sleek, the ZENBOOK packs an impressive and uncompromising list of technological breakthroughs. It uses the latest Intel second-generation Core processors (optimized for mobile use), SATA Revision 3.0 solid state storage of 256GB (SSD), Bluetooth V4.0 and USB 3.0. ASUS has also added USB Charger+ technology, which uses the powered USB 3.0 port to recharge portable device in a fraction of the time it would normally take. To accommodate all of these technologies, ASUS engineers designed custom cooling technology using a V shaped channel with a unique copper finish design for improved airflow and cooling. When battery life dips below 5 percent, the ZENBOOK will automatically saves files in progress to prevent data loss. Incredibly Green The ZENBOOK provides its users a peace of mind in knowing that they are consuming less energy. It utilizes ASUS’ patented Super Hybrid Engine II technology, which intelligently conserves battery life and allows the ZENBOOK to have up to 25 percent more battery life than other Ultrabook designs. Transcending Audio Recognizing that an Ultrabook is not only a tool for work, but also for entertainment, each ZENBOOK is equipped with ASUS SonicMaster technology, an optimized fusion of hardware and software developed by the ASUS Golden Ear team and Bang & Olufsen ICEpower. SonicMaster provides a wide sonic spectrum surround that can fill a room with sooth jazz or the tranquil sound of a mountain stream. In addition, Intel has contributed the incredible processor technology for ASUS’ groundbreaking masterpiece. In the few months since Intel first unveiled this new type of device, ASUS has delivered an amazingly light design powered by the visibly smart performance of the second generation Intel Core i7 and Core i5 processors. Pricing &Availability The ZENBOOK UX31 will be available in India at a price point of MRP Rs 89999/-. December 2011 | Consumer Infoline | 27

Business Inbox focus

Infrastructure virtualization is a powerful trend in the industry today, but the concept of virtualization has been around for many years. Virtualization technology has been pursued by vendors as a framework to divide the resources of a computer into multiple execution environments using a variety of hardware and software abstraction techniques, resulting in the separation of the logical interface from the physical machine. Virtualization originated in the 1960s as a technique to optimize the use of very expensive and relatively scarce computing resources. With the advent of less-expensive computing technologies like Intel-based servers and the PC, the need to virtualize simply due to computing costs was mitigated. But as servers and PCs have proliferated, the need to more effectively manage and utilize these resources has risen to the forefront. Data center environments are becoming more complex and heterogeneous, resulting in higher management costs. Virtualization makes it easier to optimize IT resources by standardizing infrastructure that needs to be managed. Among the first data center assets to be targeted for virtualization were Intel-based servers. The approach was to virtualize the application layer, which allowed multiple application instances to share a single operating system (OS). This allowed IT to address the challenges of resource under-utilization, unsecured data, application management and deployment that are commonplace in today’s data centers, while providing the desktop experience that users needed to get their jobs done. The next evolution was to virtualize the server at the machine level. There are two primary approaches to this type of virtualization: hosted and hypervisor. With the hosted approach, the virtualization layer is installed as an application and relies on the host OS for device support and physical resource management. In contrast, with the hypervisor approach, the virtualization layer is installed prior to the OS and directly provides the device and resource management support. While both approaches are effective forms of machine-level virtualization, the hypervisor approach is more efficient because it directly interfaces with the hardware. Machine-level virtualization allows IT managers to increase the 28 | Consumer Infoline | December 2011

efficiency of servers by significantly increasing utilization while maintaining performance.

What are the Virtualization?




Desktop Deployment Alternatives Desktop virtualization offers a way to extend the benefits of virtualization – better performance, lower TCO, higher security and greater flexibility – to the full desktop. The Windows desktop is the most ubiquitous and expensive application to own and secure. Each desktop is supported by a physical PC that creates numerous challenges including data security; update and refresh cycles; power, heat and space consumption; and the management of local packaged applications like productivity suites and browsers, as well as home-grown applications. A combination of techniques can be used to virtualize a desktop. Recently, machine-level virtualization has become a viable alternative for delivering a virtual desktop experience. The virtual desktop is commonly deployed as two different models: shared and dedicated. The shared model is delivered via published desktops, while the dedicated model can be delivered via several options including virtual machines, physical machines or a combination of the two. 1. Shared Model Provides resource slicing of the server OS for multiple users, but doesn’t support user rebooting. 2. Dedicated Model Dedicated physical machines or virtual machines are natively configured with Windows XP. Each user has complete control of their PC environment. These solutions tend to be more expensive, and require configuration and management of multiple servers and images. There is no one right answer for which deployment model or desktop delivery option to choose. Each model or option lends itself to a particular type of user or work scenario. Some users are task workers who require limited customization for their desktops. There are knowledge workers that require a full Windows desktop

Business focus

Inbox with the ability to personalize and reboot as necessary. They may also require multiple Windows images on a single desktop. In some scenarios, there are “power” users who require complete control and dedicated MIPS for their desktop. Which desktop or combination of desktops is ultimately chosen depends on the specific needs of the user.

Business Challenges

Choosing the Right Desktop A primary mission of IT is to deliver applications that enable core business processes. The infrastructure built to support this mission is comprised of a myriad of components including the network, hardware, software and support personnel. As the business environment becomes more complex due to globalization and competition, IT is called upon to facilitate. Typically this involves looking for the best way to deliver larger, more complex applications to a constantly changing mix of desktops, laptops and mobile devices. Further complicating IT’s challenge are pressures from business and government regulatory agencies to secure access to sensitive customer and business information. IT managers must ask themselves, “How do I deliver secure, on-demand IT services in a highly complex and dynamic environment?” More and more frequently, the answer is virtualization. The vast majority of customers have leveraged the shared model and published desktops through Presentation Server. However, in some specific business scenarios, this level of virtualization alone is not enough. When users require more control or dedicated computing power, businesses will require other desktop delivery models and deployment solutions. A typical task worker performs non-complex and repetitive activities to get the job done. These workers have no need for desktop customization and generally are measured on the volume of work that can be completed during a given time frame. From the standpoint of the business, productivity is paramount and costs should be minimized. From the viewpoint of IT, administrators are looking to maximize the number of users per server and simplify ongoing management and application deployment. On the other hand, users want quick response times and ease of use. This environment is typical of retail stores or call centers and is optimally suited for the shared model. A knowledge worker adds value by processing existing information to create new information that can be used to define and solve problems. Knowledge workers rely heavily on desktop automation to perform their jobs. They require the ability to personalize and control their desktop with minimal limitations. Examples of this type of control include the ability to boot the OS as needed or have multiple images of the OS on a single physical desktop. Workers who require this level of personalization include remote software developers as well as administrative and backoffice workers. The best deployment for this environment is the virtual machine option of the dedicated model. This option offers businesses the intellectual property protection and user productivity that they need to get the most from these workers, which tend to be among the highest compensated in the organization. IT is looking to be in a position to respond rapidly to business requirements while providing remote support and streamlined management. Users simply want to have maximum control of their desktop. There is another type of knowledge worker who requires not only the ability to control and customize their desktop, but also maximum desktop performance. This must be achieved in an environment where physical desktop space is limited. This exact situation is found in the financial services industry with its equity and bond traders. The expectations for desktops in this

environment are 100% availability, the fastest-possible processor speeds and unlimited personalization options. Any downtime suffered by these workers is quantified in the hundreds of thousands of dollars, if not millions. The optimal desktop deployment in this situation is the physical machine option of the dedicated model. This type of deployment offers all of the benefits of the virtual option, while also providing a dedicated physical machine without the associated space and power requirements. Due to the central location of the physical devices, IT maintains the ability to rapidly respond to user requirements, which also enhances management and deployment capability.

Solving the Problem

The Selection Process When deciding how best to deliver applications to the user, there is a process that should be followed predicated on using business value to drive desktop selection and deployment. The first step is to determine what users require to get their jobs done. This includes understanding the types of devices they will use to access applications. Once the access devices are determined, the second step is selecting the optimal type of desktop. This involves choosing either shared, dedicated virtual or dedicated physical desktop options. The third step in the process is choosing the desktop delivery model: either PC-based (blade PC or desktop) or serverbased deployments. The final step involves choosing the most appropriate application delivery model. The options include locally installed applications, streamed applications and virtualized applications. This step-by-step process facilitates a business-centric, holistic view of desktop virtualization and allows the needs of the business to drive selection of the optimal desktop environment.

The Bottom Line

Desktop virtualization solutions based on the dedicated model are in the early stages, but there are existing user situations that compel businesses to re-examine their present desktop strategies and architectures. When businesses are looking for the lowest total cost of ownership and limited customization, Presentation Server is the de facto standard for delivering published desktops that increase workforce productivity and optimize TCO. Organizations looking for the sustainable business value offered by desktop virtualization should focus on targeting specific user groups that fit the profiles of the various deployment models. It is important to note that the majority of corporate users will achieve the most benefit from the application virtualization and desktop publishing capabilities of Presentation Server. l December 2011 | Consumer Infoline | 29

In the news Philips Moda Monitor awarded for ASUS X79 Motherboards Certified outstanding Design Intel XMP MMD has announced that the new Philips Moda line of Monitors was selected for the prestigious iF Design award for 2012. As “seal of good design”, the iF award honors outstanding achievements in design. MMD, the company behind Philips monitors, introduced the two monitors that combine leading edge technology with stunning design to the market this summer. “We’ve received an overwhelming response from our customers for the unique combination of design and performance of the Moda Monitors” said Mayank Christian, Director of global product management at MMD Taiwan. “This recognition by iF reconfirms our commitment to design innovation.” With their super-slender bodies and their ultra-stable, sleek aluminium die-cast bases the two 24” and 21.5” inch widescreen Philips Moda monitors exudes exquisite craftsmanship that underpins their tag line “Design and Performance perfected to an art”. The Philips brand promise of “sense and simplicity” has been adhered to religiously. Furthermore, the two-tone glossy finish makes them a real attraction on the desk or in the living room. Broad connectivity with 2 HDMI ports, a fast response time of only 2 ms, and innovative features like SmartTxt and SmartKolor for better viewing experience makes the Moda the ideal platform for experiencing the best of today’s entertainment. An internationally renowned jury, consisting of 44 design experts, have engaged in a critical discussion and debate to select the winning products. Out of 4,322 entries submitted by 1,605 participants from 48 countries, the jury of the iF product design award has selected their 1218 favourites as the best designs for 2012. All prize-winning products will be presented at the iF design exhibition in Hanover, Germany from March 6 until the 10th, 2012 and in Hamburg the second half of 2012.

Stellar Phoenix releases PDF Password Recovery v1.0.

Stellar Data Recovery a well acclaimed name in data recovery software and services today releasedits all new Stellar Phoenix PDF Password Recovery V1.0, to recover back your lost or forgotten passwordsof protected portable document formatfiles. “Most often we tend to protect our business critical data by hiding or assigning a password to the document. As a human tendency, we tend to forget things. Keeping our customer’s requirement and urgency in mind we have released this tool to recover back lost and forgotten password of Portable Document Format files. Stellar Phoenix is loaded with lots of advanced techniques, which ensure successful recovery of the lost PDF password, irrespective of its complexity. “said Mr. Sunil Chandna, CEO, Stellar Information Systems Ltd. Stellar Phoenix PDF Password Recovery uses powerful algorithms such as Dictionary attack &Brute Force attack, and also comes with options like character filter & mask that enables you to recover faster and efficiently. In addition, PDF Password can decrypt any protected PDF file and allows you to reset PDF password by removing all its permission setting. PDF Password Recovery comes with a Try before Buy option and supports Adobe Acrobat versions – 2.0 to 9.0.

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Following the successful launch of a complete range of ASUS X79-based motherboards, the brand has scored another accolade in the form of its first Intel Extreme Memory Profile (XMP) certified Socket LGA 2011 board, the P9X79 DELUXE, which features 2400MHz RAM. The ROG Rampage IV Extreme also hosts the current X79 RAM speed record at 2700MHz, made possible thanks to exhaustive development and testing, as well as focused investment in exclusive power delivery and overclocking technologies. Intel Extreme Memory Profile initiative

To promote better-performing memory designs that cater to the needs of high-end gaming applications and other areas where overclocking may be desirable, Intel and partners ASUS and Kingston have been actively encouraging the implementation of XMPstandards. These require motherboards support higher memory voltages, more flexible timing and tuning options, plus improved clock speeds and the highest efficiency in design. The P9X79 DELUXE is the first X79 board certified XMP to offer users 2400MHz memory, opening up new performance avenues with confidence and improved stability. As an official Intel program, XMP mandates motherboard evaluation and certification, offering consumers further assurance that a board enables greater reliability, safe and stable overclocking, and increased performance. Certification indicates designs that go beyond basic reference specifications, and in the case of the P9X79 DELUXE, maintains the ASUS belief that consumers should always have the best possible hardware, without compromise. XMP certification for the P9X79 DELUXE was attained using Kingston HyperX quad-channel memory kits, a result of the long-standing relationship ASUS has with major memory makers. Rampage IV Extreme achieves new memory speed records at 2700MHz With its support for faster memory speeds and more stable overclocking, the Rampage IV Extreme has also played an important role in demonstrating how far RAM speeds can be pushed on the Intel® X79 platform. It has recently served as the core of a system that clocked 2700MHz DDR3, configured with 16GB of G.Skill Ripjaws Z DDR3-2400 (4GB x4) at 1.65V. ASUS engineers also used 64GB of G.Skill Ripjaws Z DDR3-2133 (8GB x 8) at 1.5V on the P9X79 DELUXE, reaching RAM speeds of 2133MHz, showing its highly stable overclocking potential when running the full amount of memory. As the development cycle of any ASUS motherboard involves meticulous testing with hundreds of memory modules from all major RAM producers, consumers can rely on the highest compatibility in the industry when using ASUS boards. Pre-launch testing also includes rigorous overclocking trials, ensuring that each model can sustain performance well beyond reference levels.

In the news NetApp Strengthens Product Offerings


NetApp has recently announced that it has strengthened its entry product and solutions portfolio for midsize businesses to deliver greater value to both customers and partners. The new NetApp FAS2000 entry product line delivers improved value, simplicity, performance, and scalability to enable customers to start right and grow with the needs of their businesses. Midsize businesses are under tremendous pressure to keep pace with growing business demands and to do more with fewer resources. Many of these businesses have turned to virtualization to improve cost savings, modernize their applications, and consolidate their IT infrastructure to gain competitive advantage. As data volumes continue to expand at explosive rates and demands on the business continue to expand beyond IT budgets, the decisions these companies make now about their IT infrastructure are foundational to their business success today and in the future. “Midsize businesses are facing unique challenges as a result of increasing business demands and the need to do more with fewer resources,” said Tom Georgens, President and Chief Executive Officer, NetApp. “We understand that customers should not be forced to make a tradeoff between affordability and ‘good enough’ technology. With solutions that are priced and packaged to address this growing market, NetApp is uniquely positioned to help our customers succeed and build a solid foundation that can expand and adapt as their business and priorities change.” Simon Green, Vice President and General Manager – NetApp Asia Pacific, added, “India’s mid-market and midsize enterprises are growing and companies continue to look for ways to innovate to stay ahead. A key contributor to the overall economy, mid-sized enterprises demand affordable yet enterprise class IT solutions that also have the ability to scale rapidly. NetApp’s new entry level product line delivers uncompromised, affordable and truly unified storage solutions for this emerging segment. NetApp’s offerings will help mid-size enterprises make smart IT decisions, protect their investments in the long run, as well as cover the evolving and sometimes unpredictable needs of their business.” Availability and Pricing As part of today’s announcement, NetApp is offering new lower pricing options for both the FAS2040 and FAS2240 to deliver greater value and long-term savings, allowing customers to grow their business without outgrowing their storage investments. The NetApp FAS2000 series systems start at under INR 4, 50,000 and can be ordered today through NetApp’s worldwide network of value-added authorized resellers, distributors, and systems integrators.

Innovation Meets Creativity With HP Workstations

HP Workstations are built for the rigorous demands of today’s professional and technical applications. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level. Being the industry leader, HP has a legacy of exploring new creative frontiers and unveiling innovative technologies for filmmaking and other technology-intensive industries. For 30 years, HP has designed workstations to meet the challenges of the most demanding application workloads and duty cycles. Today, these years of engineering innovation pay off in a level of reliability that is legendary in the computing industry. Around the world, the HP Workstation name is synonymous with rock-solid reliability as intense focus on innovation, performance, and reliability approach has kept HP at the forefront of the workstation industry. HP and DreamWorks Animation SKG Inc. have collaborated to push the boundaries of digital animation. To bring its popular feature films to life, DreamWorks Animation utilizes everything from HP desktop workstations to HP networking products to HP digital rendering resources accessed via the cloud. HP Workstations are built for the unyielding demands of today’s professional and technical workplaces. They are engineered to help you work faster, work smarter, and raise the bar for your industry. With tool-less designs, dual-socket performance, and professional graphics, HP Workstations take innovation, performance, and reliability to a new level. While there is an HP Workstation for every professional need and every professional requirement, the following models out of the entire portfolio are on display: • The HP Z800 Workstation is HP’s most powerful and expandable workstation for power users working with applications such as 3D animation, broadcast video, oil and gas discovery and medical imaging. • The HP Z210 advances the industry-leading line of HP Z Workstations to new groundbreaking price-to-performance levels, creating an entry point to workstation-class performance at starting prices that rival those of traditional desktop computing systems. Due to this price-to-performance breakthrough, the HP Z210 Workstation is a great choice for government, education and small businesses. • The HP Z210 SFF Workstation is HP’s smallest and quietest workstation. Due to its ultra-compact size, the HP Z210 SFF Workstation is a great choice for space-constrained environments in the animation, healthcare, engineering, education, financial and OEM markets. The HP Z210 SFF Workstation is a great fit for animation training institutes, pro-sumers & SME/SMB customers. While the HP Z800 Workstations support artists in delivering their vision, the HP DreamColor Monitors allows them to achieve consistent, accurate, rich colour. • Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display monitor achieves more than 64 times the colours available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable. December 2011 | Consumer Infoline | 31

In the news HP to Accelerate Development and Trend Micro #1 Again in Worldwide Deployment on the Microsoft Windows Server Security Market Share Trend Micro maintains its lead in the corporate endpoint server Azure Platform security market with an estimated 23.7 percent market share, HP Enterprise Services today announced new applications services designed to accelerate the building or migration of applications to the Microsoft Windows Azure platform. Traditional applications development and deployment approaches often take too long and cost too much. Cloud platform offerings, such as the industryleading Windows Azure platform, can improve responsiveness to business needs while reducing costs. With the new HP Cloud Applications Services for Windows Azure, applications developers can quickly design, build, test and deploy applications for the Windows Azure platform. As a result, enterprises can more quickly capitalize on new opportunities. The services also enable clients to accelerate adoption of the Windows Azure platform as part of their hybrid service delivery environments. Additionally, clients can manage risk and optimize IT resources with a methodical approach to assessing, migrating and developing applications on the Windows Azure platform. With usage-based pricing for the platform, clients also can align IT costs with changes in demand and volumes. HP has deep and diverse expertise in transforming legacy applications to modern platforms like Windows Azure. HP uses the HP Cloud Applications Guidebook and HP Cloud Advisory tool to analyze applications for cloud suitability based on business and technical characteristics. HP also developed and uses Windows Azure delivery and migration guides, plus proven techniques, to modernize and migrate applications. HP Cloud Applications Services for Windows Azure is part of HP Hybrid Delivery, which helps clients build, manage and consume services using the right delivery model for them. Available worldwide, HP Cloud Applications Services for Windows Azure are delivered through a dedicated Windows Azure Center of Expertise that is supported in region by consulting services and seven global joint Microsoft and HP competency centers. HP and Microsoft have delivered technical innovation together for more than 25 years. They offer joint solutions that help organizations around the world improve services through the use of innovative technologies. More information about the HP and Microsoft alliance is available at http:// HP helps businesses and governments in their pursuit of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

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according to IDC’s “Worldwide Endpoint Security 2011-2015 Forecast and 2010 Vendor Shares” report. The current overall IDC estimate for the server security market is $439.2 million, with a growth rate of 6.1 percent, and expected to reach $694.4 million by 2015. IDC noted in the report that the growth of mobile devices within the workplace, and the intersection of mobile and virtualization helped fuel the need in server security. Cloud adoption is also driving the upward trajectory of the server security market as enterprises seek to secure their cloud environments. For comprehensive server protection, Trend Micro offers Deep Security, which is designed to provide system and application security across physical, virtual, and cloud environments. Deep Security meets the challenging operational security and compliance needs of today’s dynamic data center. It combines intrusion detection and prevention, web application protection, firewall, integrity monitoring, log inspection and anti-malware capabilities in a single, centrally managed enterprise software solution. Deep Security also provides the industry’s first and only agentless security suite for VMware environments, enabling enterprises to attain even higher consolidation rates, faster performance, better manageability and stronger security.

Microsoft Dynamics Unveils CRM R7 2011 with Social CRM Capabilities in India

Microsoft has announced the availability of CRM R7 2011 in India. CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses. Its integration with Office 365 makes the value proposition for customers even more compelling. CRM R7 2011 provides fresh and powerful social integration features that enable businesses to gather insights about their customers and products by integrating real-time social media conversations into companies’ existing CRM view of the customers. This software is expected to strengthen lead generation and accelerate customer and influencer outreach. The software now features Automated Activity Feeds which are also accessible through the Windows 7 phone and incorporate MicroBlogging by which users are able to follow important real-time business events and activities through social media in an intelligent and timely manner. The software also features Conversations through which users can collaborate between internal sales and service teams to ultimately improve customer experience. The R7 2011 release simplifies cloud service management by offering a common administration, billing and provisioning platform with Office 365. In addition, it offer improved disaster recovery features with in-region replication to further help protect data and offer high levels of business continuity in the event of a disaster. CRM R7 2011 is available on CRM Online, the cloud version of Microsoft Dynamics CRM offering, as well as for the on-premise and partner-hosted deployments in India. The new Social Collaboration capability of R7 2011 brings the ease to seamlessly manage external and internal conversations and relationships along with improved productivity through collaboration tools for customers. Customers can log on to and sign up to get a 30-day free trial. The new features are delivered at no additional cost and add functionality to the experiences and tools already in use.

In the news Check Point Prevention



Check Point has announced a new Anti-Bot Software Blade that protects against bots and APTs (Advance Persistent Threats). A bot is malicious software that enables cybercriminals to take over computers and execute illegal activities – such as stealing data, gaining access to unauthorized network resources, initiating Denial of Service (DoS) attacks or distributing spam. Bots are remotely controlled, typically disguised and operate without the users’ knowledge. Check Point’s new Anti-Bot Software Blade helps customers discover bots and prevent damages by blocking communication between infected hosts and remote operators. The new solution will be integrated into every gateway to provide businesses with multi-layered bot prevention against malware threats, with high traffic performance of over 40 Gbps – ensuring all channels of business communication remain secure. Bots can create a dramatic increase in malware attacks, resulting in significant brand damage, data loss and financial costs to businesses. Botnets, such as Zeus and Mariposa, are infamous forms of malware used to execute cybercriminal activities, such as stealing banking information or executing DoS attacks. While there have been several highly publicized botnets, meost attacks are hard to identify and can proliferate silently without an organization’s k n o w l e d g e . Cybercriminals today are implementing a variety of stealthy techniques to avoid detection – often disabling PC antivirus software to hide their presence or leveraging encryption and alternative protocols to masquerade as legitimate traffic. Bots are also often used as tools in targeted attacks known as Advanced Persistent Threats (APT), such as Stuxnet and Operation Aurora. Check Point’s new Anti-Bot Software Blade is designed to stop bots in their tracks by leveraging advanced technology that helps businesses discover, remediate and prevent future threats. The solution features Check Point’s Multi-tier ThreatSpect™, a unique detection engine that analyzes traffic on every gateway, identifies millions of outbreak types and discovers bots by correlating multiple risk factors – such as botnet patterns, remote operator hide-outs and attack behaviors. When a bot is identified, customers can quickly analyze their level of risk through intuitive dashboards that highlight bots and their business implications – such as data loss or an increase in fraudulent spam distribution. Check Point’s Anti-Bot solution provides administrators with the information they need to investigate infections with extensive forensic capabilities – helping security teams enforce multi-layered protection and accelerate remediation time. In addition to Check Point’s advanced discovery technology, the Anti-Bot Software Blade revolutionizes bot prevention by providing customers with unique, multi-layered protection on every gateway by integrating with existing security protections, such as Intrusion Prevention, Antivirus & Anti-Malware and URL Filtering. For the first time in the industry, businesses benefit from a unified bot prevention solution, while delivering high traffic performance of up to 40 Gbps. Availability The Anti-Bot Software Blade will be available for purchase through the Check Point worldwide network of value-added resellers in the first quarter of 2012.

SAP to Accelerate Cloud Strategy with Acquisition of SuccessFactors

SAP and SuccessFactors has announced have entered into a definitive merger agreement with SuccessFactors, the marketleading provider of cloud-based human capital management (HCM) solutions, pursuant to which a subsidiary of SAP would offer to acquire all outstanding shares of common stock of SuccessFactors for $40.00/per share in cash, representing an enterprise value of approximately $3.4 billion. The acquisition will add SuccessFactors’ widely respected team and technology to SAP’s powerful cloud assets, significantly accelerating SAP’s momentum as a provider of cloud applications, platforms and infrastructure. The combination of SAP and SuccessFactors will establish an advanced end-to-end offering of cloud and on-premise solutions for managing all relevant business processes. The SuccessFactors board of directors has unanimously approved the transaction. The per share purchase price represents a 52% premium both over the December 2nd closing price and the one month volume weighted average price per share. The transaction will be funded from SAP’s cash on hand and a €1 billion term loan facility. The closing of the tender offer is conditioned on SuccessFactors stockholders tendering at least a majority of the outstanding shares of SuccessFactors common stock (on a fully diluted basis) and clearances by relevant regulatory authorities. The transaction is expected to close in the first quarter of 2012 and be slightly dilutive to SAP’s Non-IFRS earnings per share in 2012 and accretive in subsequent years. The acquisition marks another stride in SAP’s strategy of delivering solutions on premise, in the cloud and on mobile devices. It builds on a series of strategic moves in SAP’s targeted growth areas to drive innovation in its core applications and analytics; introduce breakthrough in memory technology; establish leadership in enterprise mobility; and grow its cloud portfolio. SuccessFactors’ solutions are highly complementary to SAP’s core HCM offerings as well as SAP’s strong cloud assets: SAP Business ByDesign for the suite cloud market and SAP’s line of business cloud offerings for large enterprises such as SAP Sales on Demand. “The cloud is a core of SAP’s future growth, and the combination of SuccessFactors’ leadership team and technology with SAP will create a cloud powerhouse. The acquisition will help us address the top priority for CEOs globally – managing people and talent,” said Bill McDermott, Co-CEO, SAP. ”Together, SAP and SuccessFactors will create tremendous business value for customers, with potent synergies to accelerate our growth in the cloud.” SuccessFactors is believed to operate the largest scale of paying cloud users with 15 million subscription seats. With more than 3,500 customers in 168 countries, SuccessFactors is growing rapidly, recording 77 percent revenue growth year-over-year in the third quarter 2011 and 59 percent revenue growth year-overyear in the first nine months of 2011. SuccessFactors’ scalable cloud application platform supports organizations of all sizes from dozens to millions of users. With proven deployments in SAP environments at companies in diverse industries, the combination of SuccessFactors and SAP holds significant growth potential considering the more than 500 million employees of SAP customers and its 15,000 HCM deployments. December 2011 | Consumer Infoline | 33

Sony Ericsson Crowns India’s ‘Best Mobile Gamers’

Sony Ericsson along with announced India’s ‘Best Mobile Gamers’ at the finale of the India’s First Mobile Gaming Tournament - ‘Be The Master of Games’ that took place at Oberoi Mall, Goregaon (E) on Saturday, 10th December, 2011. Team Mumbai - Romin Yazeshani, Ravi Kumar Gowda and Sushanth S Shetty from Datamatics emerged as the nation’s unbeatable winners of ‘Be The Master of Games’. This initiative brought alive the immersive experience of Mobile Gaming on the Sony Ericsson Xperia PLAY, the world’s first PlayStation certified smart phone that is powered by Qualcomm’s Snapdragon S2 mobile processor. Actress Shazahn Padamsee who graced the event, played a vital role in accelerating the enthusiasm of participants as well as crowds present at the venue. At the end of a nerve wracking final, Shazahn presented awards to the ‘Best Corporate Mobile Gaming Team’ in India and the ‘Best Mobile Pro Gamer’. They all won Sony Ericsson Xperia PLAY as prizes. Flagged off on June 24, 2011, ‘Be The Master of Games’ tournament targets 2 consumer segments, viz., ‘Corporate Executives’ & ‘Pro Gamers’. The two pronged approach allowed the distinct consumers for the Sony Ericsson Xperia PLAY to experience the PlayStation-certified Smartphone and compete together to decide the best mobile gamers in the country. The Corporate Mobile Gaming tournament held across six cities – Delhi/NCR, Kolkata, Mumbai, Chennai, Bangalore and Pune – reached out to more than a 100 corporate organizations. Endorsing the spirit of teamwork, ‘Be The Master of Games’ presented an opportunity for employees to showcase their gaming skills, effective teamwork and be part of a national mobile gaming tournament. The second consumer segment were Pro Mobile Gamers who entered the tournament from across 44 Zapak Gameplexes in 11 cities – Delhi/NCR, Chandigarh, Jaipur, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore, Hyderabad and Pune. Gamers came together to compete for the title of ‘Best Pro Mobile Gamer’ and the opportunity to live the revolutionary technology on Sony Ericsson’s Xperia PLAY Smartphone. “The intensity and skill displayed by the finalists was truly a breathtaking experience. In my opinion, all participants played exceptionally well and deserve their wins. I’m extremely happy to have been associated with Sony Ericsson and Qualcomm’s initiative to promote mobile gaming in India and wish them greater success for the future.” said actor Shazahn Padamsee Elaborating on this announcement, Prasun Kumar, Marketing Head, Sony Ericsson India, said “Taking experiential marketing to the next level, Sony Ericsson has collaborated with Zapak to create experiences around the Xperia PLAY. Consumers will be able to enjoy the rich and vibrant ecosystem through this nationwide competition. Powered by Qualcomm’s high-performance Snapdragon S2 mobile processor which enables console quality gaming on our devices, Sony Ericsson has been able to bring in the best-in-class gaming experience on the phone.” “The Sony Ericsson ‘Be the Master of Games’ in association with Qualcomm was a pioneering initiative to promote Mobile Gaming in India. Corporate Gamers and Pro Gamers from across 11 cities got to experience world class mobile gaming on the Snapdragonpowered Sony Ericsson Xperia PLAY,” said Rakesh Rao, Business Head – Consumer Activation at Zapak Digital Entertainment. “We look forward to our continued association with Sony Ericsson and Qualcomm to establish Mobile Gaming as a true Electronic Sport in the country.”

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Nokia Lumia Arrives In India

True to the theme of ‘Amazing Everyday’, Nokia ushers in its Nokia Lumia smartphones into the country with a grand, surprise bash for consumers with a scintillating performance by the rocking music director duo of Vishal and Shekhar in Delhi. The celebrations will continue with surprises bashes in Bangalore and Mumbai tomorrow with a different set of artistes. The Nokia Lumia 800 and the Nokia Lumia 710 hit the store shelves at the stroke of midnight on December 15, 2011 as promised by Nokia India. The first set of devices were handed over at an exclusive event at the Nokia Evo Store in Gurgaon by Indian tennis star, Sania Mirza on December 15th . Lucky consumers also got units of the X-Box 360 Kinect complementary with the Nokia Lumia 800.The devices will be available across the country in Nokia’s top retail stores, which sport an all-new luminescent look. As part of the launch celebrations, all vehicles passing through the Delhi-NOIDA-Delhi tollgate both ways were also exempted from paying toll from 8:30am to 10:00am this morning. “The Nokia Lumia devices are not your everyday smartphones. The Amazing Everyday campaign is focused on creating small joys and amazing moments, moments that can be captured and shared with friends, with your Nokia Lumia device. It is aimed at reminding people that even everyday routine can be amazing and there are little adventures waiting for us around every corner. The launch event was integral to the theme of building little and not-so-little surprises for our consumers,” said Viral Oza, Director-Marketing, Nokia India. The stunningly social Nokia Lumia 800 brings content to life with head-turning design, familiar Nokia elements, such as leading imaging capabilities, and Nokia’s best social and Internet performance with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. The Nokia Lumia 800 will retail at a best buy price of Rs. 29999/-. The Nokia Lumia 710 is a smartphone that delivers excellent performance and a wide array of functionality. Colorful and compact, it can be personalized with interchangeable back covers. It has been widely praised as the best Windows Phone experience at is price point. It combines the powerful social and Internet experience of Windows Phone with the ability to take pictures in almost any conditions and share with friends in seconds, as well as access to thousands of the most popular apps, including exclusive Nokia services. The Nokia Lumia 710 will have a best buy price of Rs. 18999/-. The celebrations will continue with surprises bashes in Bangalore and Mumbai tomorrow with a different set of artistes.

All new Dual SIM, dual band phone from SICT Mobile

SICT Mobile has rolled out its all-new SICT iV180 handset, a dual SIM, dual band phone with BIG speaker and 1800 mAh battery. Available at a price point of Rs. 1675 /Besides the regular SMS and MMs support, the new offering supports all the major video formats like AVI, 3GP and MP4 with 20fps playback support and is compatible to popular audio formats like MP3/WAV/MIDI/AMR audio formats and comes with a 16 GB external memory support to store multiple songs, video and photographs. A big speaker and a large 5.6 cm (2.2-inch) display are a perfect fit for multimedia experience. SICT iV180 also features wireless FM, 1.3 MP Camera, call recorder and Bluetooth A2DP, which enables you to listen music on the Bluetooth head set besides transfer of music to another Bluetooth enabled phone. “A bulk of the mobile users today wants to stay connected. This is primarily because of the proliferation of Internet in general and social networking platforms in particular. Taking this trend into consideration, we have rolled out iV180, which is the right gadget with a mobile webcam that enables video chatting on social networking sites in English as well as in Hindi. iV180 is also a great products for music lovers with big speaker and long battery life. ,” commented Anil Kaushik, CEO, iVK Mobile. SICT iV180 also comes with a USB cable and a security mechanism to protect the phone book, messages and a mobile tracker to shield the phone from theft. SICT iV180, which comes with a larger Phonebook, also has the capability to block unwanted numbers through its Back List feature. It also comes with a torch. December 2011 | Consumer Infoline | 35


MTS Launches Mega Mela

SSTL that nationally operates its telecom services under the MTS brand with close to 15 million wireless customers today launched ‘MTS Mela’ – a unique initiative to engage and connect with its customers across Kerala. The initiative has been designed to address the existing and new customers and provide them a range of telecom services under one single roof. The Mega Mall would be organized at Sastha Kalyanamandapam, Opposite Municipal Office Building, Statue Junction, Tripunithura, Kochi for two days – Friday 16th December and Saturday 17th December. According to Vijay Kumar TV, Head of Operations, Kerala circle, MTS India, “I am immensely pleased to launch the MTS Mega Mela initiative which is specially designed to engage and connect with our customers providing them a range of MTS products and services. Staying true to our customer centric approach, this program will focus on various aspects related to customer engagement. We plan to take the MTS Mega Mela initiative to other parts of Kerala as well.” Through MTS Mega Mela, the company plans to address all the existing & new customer requirements like Voice & Data services, Smartphone activations, Special Recharge offers, Free handset service, MNP Services amongst others. MTS Mega Mela would be organized at high traffic locations in various towns across Kerala where existing and new customers can walk in to experience a host of MTS products and services. The company plans to take this program to other towns across the circle including Palakkad, Cherthala, Trissur, Irinjalakkuda, Kannur amongst others.

MTS dials in Imran Khan As Its Brand Ambassador

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 15 million wireless customers today announced the signing up of Bollywood sensation and youth icon Imran Khan as its brand ambassador. The newly signed brand ambassador Imran Khan in a multiyear contract will play an integral part across all MTS’ forthcoming campaigns. Commenting on his association MTS’ brand ambassador and Bollywood sensation, Imran Khan said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth. Given the times we live in, a national telecom operator like MTS is also a big unifier, connecting the nook and corners of our country. I am delighted to come on board and be a part of the same journey.” The signing of Imran Khan as the brand ambassador of brand MTS has been facilitated by India’s renowned celebrity management company; Kwan Entertainment. According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Brand MTS is all about experimenting and doing things differently. When we cross mapped these attributes, Imran came across as a clear choice. Both believe in challenging the norm and being a Step Ahead when it comes to their appeal amongst the youth. We are excited to have Imran Khan as the brand ambassador for MTS and look forward to do some memorable work together.” Imran is known to be extremely choosy in the kinds of brands he endorses. In addition to MTS, Imran Bollywood’s hottest sensation also endorses a global cola brand and world’s leading denim brand. MTS, the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.

Reliance Communications launches ‘Mera Pack Rs.148’

Reliance Communications has launched the most cost effective local pack in Mumbai called the ‘Mera Pack Rs 148’. This value for money pack offers 1500 minutes of local calls and promises to meet the unmet demands of high local call users. ‘Mera Pack Rs 148’ offers 1000 minutes of local calls within the Reliance Network and 500 local minutes to any other network for just Rs 148. The customer can do multiple recharges of the pack and accumulate the minutes to his balance. This is the most competitive local offer pack in the industry today and the minutes are valid for a period of 30 days. Reliance Communications is the only telecom service provider that offers local calls for as low as Rs.0.10 per minute through this pack. Commenting on this launch Mr. Nilanjan Mukherjee, Head-Product & Services Group - Wireless Business, Reliance Communications said, “We believe that value proposition and quality of service are the key differentiators in this highly competitive industry. With the launch of ‘Mera Pack’ - a unique value based product, we are confident that customers will enjoy phenomenally low local call rates across networks. As we embark on new territories, we plan to introduce superior products for customers across the CDMA and GSM platform.”

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MAXX Mobiles Launches Ever Touch-Screen Projector Phone

MAXX Mobiles has introduced a full touch-screen projector phone – the MAXX Focus (MTP9). Sporting an in-built projector designed to facilitate a complete entertainment experience, even when onthe-move, the MAXX Focus is supported by a 5 mega-pixel camera that provides users with a rich experience in content visuals on its 2.8” touch-screen. With free projector stand, the MAXX Focus MTP9 features a 208 MHz processor and the King Movie player application that compresses the actual video size to 1/10th without compromising on quality, allowing users to enjoy full length movie/ video. The handset supports MP4 as well as 3GPP formats and comes with 1 GB flash memory. Talking about the new addition to MAXX Mobiles rich handset range, Ajjay Agarwal, Chairman & Managing Director, MAXX Group said, “The launch of MAXX Focus MTP9 is in sync with our philosophy of providing handsets that are both feature-packed and affordable. At MAXX Mobiles we are committed to offering futuristic handsets that are customized to suit the requirements of our Indian users. “With the MAXX Focus MTP9, we are introducing new features that include the in-built projector and a touch-screen. We believe in the concept of ‘entertainment mobility’ and have therefore ensured our users experience the best in both visual and audio with our wide range of applications and features.” The phone is Java-enabled and its Opera Mini application provides on-the-go browsing. Enabling social networking through its mobility functions, the handset comes with a variety of applications such as Facebook, Twitter & Yahoo! Launcher, Nimbuzz (an instant messenger that supports MSN, Yahoo, Skype) and more. The MAXX Focus MTP9 is also equipped with four active screens and widgets making it convenient for users to browse through recent applications on the phone. This option empowers usersto choose from a range of live wallpapers. Available in black with silver color, the MAXX Focus MTP9 is powered with 1200 mAh battery that provides longer battery life. The phone provides sharing and connectivity functions such as Bluetooth and USB. It also includes dual SIM GSM support and MMS/ WAP /GPRS. With free 4GB memory card, an expandable memory of up to 8GB and preloaded audio/video content, the phone will woo the music enthusiasts featuring loud speakers. The phone also supports MP3/WAV/AAC/AMR/MIDI formats for an audio player. It also includes wire-free FM Radio with FM scheduling. MAXX Focus MTP9 will be made available across India through MAXX Mobiles’ widespread distribution network. MAXX has its presence in about 40,000 retailers across India through its strong dealer distribution network supported by more than 500 after sales service centers. The modern retail outlets through which MAXX sells its brand of mobile phones and accessories include Planet M, Tata Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot, Reliance Web World and NEXT electronics.

Vodafone launches ‘START STOP’ service

Vodafone has launched the ‘START STOP’ service for its customers across all circles. Customers can now subscribe to popular VAS products just by messaging START and STOP for deactivating the service. Instead of remembering multiple codes, customers can subscribe / unsubscribe to most VAS products by messaging to 321 making it a hassle free customer experience. Customers now have the power to choose Vodafone VAS products in categories like Astro & Devotional, Music & Movies, Entertainment, Info & Utilities and Sports through this service. Says Kumar Ramanathan, Chief Marketing Officer, Vodafone India, “Today, Mobile is considered not only as a medium of communications but also a form of entertainment. Increasingly customers want entertainment and information on the go and we want them to have full control on what services they want to consume”. To activate, customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services. Customers can then reply with the selected service number to send activation request. To deactivate, customers can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.

HTC Unveils HTC Rhyme In India

HTC has unveiled HTC Rhyme in India, a new kind of phone created for people who require advanced features but want a phone that is sleek and fits seamlessly into their lives. The result is the elegant HTC Rhyme that delivers a fresh approach of integrating distinct colors, HTC Sense™ and complementary accessories for a natural personal experience. The HTC Rhyme is an exciting new approach to the mobile lifestyle that integrates hardware, software and accessories in a unique way “HTC Rhyme represents an entirely new approach, based on recognition that there is a substantial group of consumers who want their phones to be more personal and complimentary to every moment of their day. HTC Rhyme is focused on delivering this through a fresh new style and experience that includes a family of innovative accessories like the HTC Rhyme Charm and Docking Station that are meant to naturally integrate into people’s lives” said Faisal Siddiqui, Country Manager, HTC India. December 2011 | Consumer Infoline | 37

Product of the month

Digisol- DG-GS1526 24 Port Fast Ethernet Web Managed Switch with 2 Gigabit SFP Ports DG-GS1526 is a web smart Gigabit Ethernet switch featuring 24 gigabit ethernet ports with 2 Gigabit SFP slots. The SFP ports add the flexibility of fiber uplink to the switch. DG-GS1526 enables networks of all sizes to introduce Gigabit Ethernet with management features targeted to meet the needs of the SMB network. It provides a flexible web based management interface that simplifies the configuration of switch features such as port settings, security, QoS, link aggregation and VLANs. These features can increase throughput and flexibility. In order to meet next generation security requirements, DG-GS1526 comes with added security features.

Performance and Scalability

It’s a great entry level managed switch with 52Gbps switching capacity. Wire-speed switching performance helps to take full advantage of existing high-performance on PCs and laptops by significantly improving the responsiveness of applications and file transfer times. The device also has two Gigabit SFP slots for uplink flexibility, allowing copper or fiber uplinks port for high speed uplinks to servers or backbones.

Comprehensive QoS

8 egress queues per port enable differentiated management of up to 8 traffic types. Traffic is prioritized according to 802.1p, DSCP, IP precedence and TCP/UDP port number, giving optimal performance to real time applications such as voice and video. Asymmetric bidirectional rate-limiting, per port or per traffic class, preserves network bandwidth and allowing maximum control of network resources.

Continuous Availability

IEEE 802.1w Rapid Spanning Tree Protocol provides a loop free network and redundant links to the core network

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with rapid convergence, to ensure faster recovery from failed links, enhancing overall network stability and reliability. IEEE 802.1s Multiple Spanning Tree Protocol runs STP per VLAN base, providing Layer 2 load sharing on redundant links up to 8 instances. IEEE802.3ad Link Aggregation Control Protocol (LACP) increases bandwidth by automatically aggregating several physical links together as a logical trunk and providing load balancing and fault tolerance for uplink connections. IGMP snooping prevents flooding of IP multicast traffic and limits bandwidth intensive multicast traffic to only the subscribers. Switch supports Q-in-Q VLAN Tagging. This serves the purpose of expanding the VLAN space by tagging the tagged packets, thus producing a double tagged frame.

Enhanced Security

Port Security ensures access to switch ports based on MAC address. Thus limiting the total number of devices from using a switch port and protects against MAC flooding attacks. IEEE 802.1x portbased or MAC-based access control ensures all users are authorized before being granted access to the network. User authentication can be carried out using any standard RADIUS server.

Simplified Management

User friendly web interface facilitates ease of management. It also supports SNMP to be managed and controlled by SNMP network station. Supports Cable diagnostics to diagnose any cable faults (Short, pen etc.). LLDP (Link Layer Discovery Protocol) enables administrator to discover LLDP enabled devices attached to the switch ports.

Warranty: DIGICARE Lifetime Warranty

December 2011 | Consumer Infoline | 39

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