ETHAN + ASHE
ALKEMISTA By Benjamin Winokur
Alkemista is an all-in-one spirits infusion vessel that enables both the casual entertainer and professional bartender to easily craft and serve unique alcoholic drinks. IF YOU’RE FAMILIAR with the latest craft-cocktail and mixologist craze you know that custom-infused spirits are hugely popular. A new product looks to simplify the art of creating custom-infused spirits for premium craft cocktails, that product is Alkemista.
can be easily removed for serving directly from the Alkemista, and for elegant storage afterwards. The bottle itself is sleek and modern, meaning it will look great whether sitting on your bar or while being used to serve your friends, family, or patrons your personalized infused spirit.
Alkemista is an all-in-one spirits infusion vessel that By Benjamin Winokur “Alkemista’s all-in-one design makes it easy to craft many enables both the casual entertainer and professional different types of spirits and cocktails,” says Carignan. “It bartender to easily craft and serve unique alcoholic lets the creator be creative, the drinks taste amazingly drinks. Combine fresh fruits, spices, a little creativity, fresh, and one’s imagination is the only limit.” and the Alkemista, ordinary alcohol is transformed into extraordinary spirits, cocktails, and bitters. The Alkemista is launching via a Kickstarter campaign on September 29, 2016 and will run for 30 days, during The creator of Alkemista, Jason Carignan, and founder which time the Ethan + Ashe team hope to raise enough of Ethan + Ashe created the Alkemista to enable funds to bring the Alkemista to market in time to be connoisseurs to enjoy better, healthier cocktails at gifted for the holiday season, and will ship soon after. home without the use of chemicals or artificial flavors. The Alkemista Kickstarter campaign will offer early“I realized then that the key to crafting an amazing bird specials, enabling backers to receive significant cocktail was quite literally within the spirit. I began discounts on the product at various levels. to experiment with my own infusions using fresh ingredients, but found it to be a messy, unwieldy Kickstarter campaigns operate under an “all-orprocess, and knew that there had to be an easier way.” nothing” funding model, so if the Alkemista does not Says Carignan. The Ethan + Ashe design team began reach its goal by the end of 30 days, then it may be sketching and creating prototypes, seeking high-quality years before its unique technology becomes available materials to perfect the product. to the public. To help the Alkemista come to life and to bring fresh craft cocktails to a home, bar, or social The all-in-one Alkemista combines the ultra-fine gathering near you, consider donating to the campaign, filtering technology of fine Japanese teapots with the or sharing the information with others. To follow timeless design of a glass liquor bottle. It’s constructed the Alkemista project, be sure to find it on Twitter with lab-quality borosilicate glass and a removable (@ethanashebrand), Facebook (@ethanashebrand), stainless steel infusion filter. Incredibly simple to use, or Instagram (@ethanashebrand), or visit just add fruits, spices, or botanicals to the filter, and then www.ethanashe.com add the base alcohol to the leak-proof bottle to let the flavors and aromas mingle until it reaches the desired level of taste. The filter keeps unwanted particles from entering the liquid during the infusion process and
/ Cigar & Spirits
About Ethan Ashe Ethan Ashe is a company forged out of the idea of entertaining the finer things in life with good friends. Its team of designers, creators, thinkers, and foodies are dedicated to bringing new home and bar tools to market that help people live a more spirited life.
Published on Sep 19, 2016