WE’VE GOT A GOOD BALANCE BETWEEN MASON AND NONMASON, BECAUSE YOU NEED TO FOCUS ON MORE THAN JUST THE MASONIC PART OF IT IN ORDER TO ESTABLISH YOUR BRAND AND APPEAL TO MORE PEOPLE.
When you are travelling to local stores, what are the most common questions you get from non-Masons about the Brotherhood and your cigars? Ed: As we travel from cigar lounges to lodges and to big events, we get greeted by many people. Naturally, we discuss the topic of Freemasonry with our cigars. Some of the most frequent questions from non-Masons are: How do you become a Freemason? Do I qualify to join? What happens at the secret meetings? Do you guys really rule the world, and is this cigar business a part of a financial plan to rule the world? But the funniest question usually is - Will you tell me where the treasure is if I buy a cigar? To which I respond, behind every cigar band is a clue to that leads to a map; start collecting them!
How have you seen the Hiram and Solomon brand impact Lodge membership in the cities where your cigars are found? Ed: As soon as we announce a date that we will be at a specific event or venue, the excitement is instantaneous. Messages and texts start pouring in, expressing support and help. This is one more reason for us to be proud of the creation of the Hiram and Solomon Cigars. It gives my partner and me a deep self-satisfaction knowing that since our inception, we were able to place and direct 21 new members in the USA and 11 in the rest of the world to join Lodges where they live. Some of the greatest moments have been when Freemasons tell us they will resume their attendance at lodge meetings after they had stopped going. One of the most important aspects of Freemasonry within local communities is charity, in what ways have worked that into the foundation of the Hiram and Solomon brand?
/ Cigar & Spirits
Ed: From the very beginning, every cigar and every box we sell includes a donation to The Shriners. We do events at Lodges where a portion of proceeds goes back to the Lodge, and the same for charity events. We have started doing a lot of non-Masonic charity events as well, whether it is for police, golf tournaments, children’s charities, schools or organizations like that. We’ve got a good balance between Mason and non-Mason, because you need to focus on more than just the Masonic part of it in order to establish your brand and appeal to more people. Name a famous Mason or two, current or historical, with whom you would most like to enjoy a cigar? Ed: As we know the list of famous and notable Freemasons that had and still have their mark on this world is extremely long. Two names in particular stick out to me, the first one is Sir Alexander Fleming who discovered the antibiotic property of penicillin. His contribution to the world is beyond imagination and has touched many people’s lives regardless of race or religion. The second is none other than Wolfgang Amadeus Mozart who composed many magnificent Masonic and non-Masonic pieces such as the Magic Flute and many other soul lifting pieces that inculcate the feelings of humanity, wisdom, patience, virtue, honesty, loyalty to friends and finally an understanding of freedom within one’s self. I would like to add Mark Twain who gave real intellectual enjoyment to millions worldwide, and generations to come. I believe he would add a definite joy to the smoking experience with his character, humor, and sarcasm.
While I may be a bit biased due to the fact that I share a bond with Hiram and Solomon Cigars that goes beyond my love for a great cigar, I can honestly say that the product speaks for itself. The Shriner and The Travelling Man are staples in my humidor now, and I’ve had the opportunity to get plenty of positive feedback from novice and veteran cigar smokers while we sit back and enjoy a leisurely smoke. After meeting and chatting with Ed and George, and witnessing the spirit and passion that they have put into the brand, quality, and dedication to Brotherhood and community, I look forward to seeing what is next for Hiram and Solomon Cigars as they continue in their success and become a staple at more and more local shops.
Published on Sep 19, 2016