Print: Digital or litho?
• How do you check it? Digital wins here, because you can run-off a copy at any time to see how your piece is coming along. With litho you have to wait for the press to be made ready … or incur the costs of running the plates on a proofing press. • The final product? We use our experience to look at your design and the type of publication to advise on the process that will give the best printed result for you. In some cases digital print when printing on uncoated papers tends to give a much sharper and brighter result. However just because a certain type of print gives a brighter result this may not be what you are looking for. You may want to produce a product that feels a certain way once printed, something that stands out from the crowd of glossy brochures so something on an uncoated stock might be preferred for your publication here. The subject matter will also guide you towards the type of finish you want to achieve so you may want to consider a high gloss finish or a subtle matt effect. It is not an exact science and what works for some printed items may not work for others or it may be a personal preference. As you can see, there’s more to choosing than you expect! We are always happy to help our clients make the best choice for every campaign.
A technology for every project Digital printing help campaigns connect with readers more effectively. Personalisation is undoubtedly a powerful marketing and relationship tool, and this is where digital printing delivers. Even so, there comes a point when costs and benefits, as well as quality priorities, will lead you towards lithography or inkjet instead. Here is our quick guide to the different print technologies: Digital A digital printer is a basically an office laser printer turned up to 11, with a computer interface that allows you to design and input the things you want to print. It can be integrated into database and CRM systems so that variable and personalised content can be inserted into every document. HP Indigo Each Indigo press can have up to seven colour stations running CMYK plus special and spot colour inks. Indigo systems can produce special effects such as raised print and textured effects. We find that they give fabulous results with business cards and leaflets. Lithography The beauty (and affordability) of lithography reveals itself over long print runs, where the economics are better than digital. Although litho is usually associated with printed paper, the technology is enormously versatile, making it the standard choice for everything from a leaflet or brochure to high-end annual reports. Inkjet High-speed colour inkjets are perfect for demanding bulk applications, such as forms with variable data, instruction sheets and other content, such as credit card bills. Inkjet colour printing offers a very attractive cost per page, and the results are more than capable of projecting the credibility of a brand.
Memo 28 | Winter 2014 | 7
Memo, our house magazine, is written, designed, printed and distributed by Ciconi.