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Welcome

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Issue 28 / Winter 2014

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Editor’s Note Elisabeth welcomes the New Year

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Digital or litho? Print technologies can make a difference

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Case study: KBS Corporate Supporting a leader in business acquisition and disposal

12 Response Management The gateway to good customer relationships 14 Top Ten Tips: direct marketing Get these basics right and success will follow 18

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16 Exposé: Kimberly Rowland We grill one of our accounts team! 18 Competition You can win a 2GB iPod Shuffle plus £25 iTunes vouchers!

What is Memo? Memo, our house magazine, is written, designed, printed and distributed by Ciconi. Published quarterly, and available at no cost, it gives customers, employees and business partners a regular update on our people and services, as well as highlighting industry trends and issues. To be added to our mailing list, please email memo@ciconi.co.uk. Alternatively, please visit our website, where every issue can be viewed online.

19 Coffee Break Some odds and ends to entertain you … 20 Short & Sweet Rob Glasper takes a look at the unusual and interesting 22 Notes from Customer Services News and updates from our team

Memo 28 | Winter 2014 | 3

Ciconi Memo Issue 28 - January 2014  
Ciconi Memo Issue 28 - January 2014  

Memo, our house magazine, is written, designed, printed and distributed by Ciconi.