Page 14

Top 10 Tips: Direct Marketing

A

lthough email campaigns have been the hot item in marketing and customer relations for a number of years, a lot of companies are moving back to traditional direct mail, despite the overheads involved. At Ciconi, we know that this is because the ‘opening rate’ for traditional direct mail remains high, proving that welldesigned and targeted postal campaigns can still deliver outstanding results. With this in mind here are our Top Ten Tips for your next direct mail campaign.

Know your audience Your campaign needs to consider your audience’s ‘personality’ – its likes and dislikes. Then there’s your side of the campaign: what are you trying to achieve? It can be anything from simple awareness of a product or brand to a sales decision or a limited duration special offer. Having a clear focus about what you are setting out to accomplish, and what will work for your target audience, will help you achieve better results.

Top 10 Tips Direct Marketing

14 | Memo 28 | Winter 2014

Tailor the content We instinctively adapt our conversation to the topic and the people we are talking to. The same goes for direct mail. If you have assessed the personality of your audience, then you can position your campaign to attract attention and address real needs.

Ciconi Memo Issue 28 - January 2014  

Memo, our house magazine, is written, designed, printed and distributed by Ciconi.

Ciconi Memo Issue 28 - January 2014  

Memo, our house magazine, is written, designed, printed and distributed by Ciconi.