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Issue 40/April 2018

The print, marketing & design briefing Short shots of news, advice, ideas, reviews and opinion

Giving your organisation a personality

GDPR: Interview with Corpdata

Making your mailing POP using AIDA The difference between NEED and WANT

Case study: The Wildlife Trusts

Memo 40/April 2018

Contents 3. Tips for marketing at any life stage Editor’s note 4. GDPR – Interview with Corpdata 6. Hospice care in a community near you 7. The key to giving your organisation a personality 8. Case study: The Wildlife Trusts 11. Why direct marketing is more alive now than ever before 12. Making your mailing POP using AIDA 13. The difference between NEED and WANT 14. Coffee break 15. Competition 16. Exposé 18. Short & sweet 19. Customer Services Team 12



Memo is researched, written, produced and printed by Ciconi ©2018 Ciconi Ltd. Reproduction in whole or part is prohibited without prior permission of the editor. Ciconi Ltd accept no responsibility for the views expressed by contributors to the magazine. Readers should consult their advisors before acting on any issue raised. Ciconi Ltd cannot take responsibility for unsolicited manuscripts, photographs or illustrations, or for errors in articles or advertisements in the magazine. Image credits for Memo Issue 40 – all images from unless otherwise stated P1 ©, P4 © ra2 studio, P6 © jacartoon, P7 © vladgrin, P8 ©, P9 © The Wildlife Trusts, P11 © Gstudio Group, P12 © HAKKI ARSLAN, P13 © siraanamwong, P14 © pronick, © Gorilla, P15 © nikola-master, © Sony, P18 © wasin, P19 © kras99




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Tips for marketing at any life stage

Editor’s note



n interesting study, completed by the Royal Mail, has unearthed some brilliant tips for improving response rates with direct mail at all the different life stages – some of which could surprise you! It is perhaps not a surprise that the older generation, otherwise labelled as “Empty Nesters”, have the highest response rate of 31.7%. Empty nesters, on average, spend 18 minutes reading what is posted out to them, so if you are targeting them, go for longer copy over short copy – they will appreciate it! “Fledglings”, otherwise known as young adults (the selfie generation), are 32% more likely to trust information that is in print compared to that of digital, so don’t ignore them just because you think they won’t respond. “Sharers”, who are adults living in shared accommodation, are twice as likely to give out their personal details to

elcome to our spring Memo! Spring always brings with it the hustle and bustle of new life, new beginnings and a freshness that I find exhilarating. There is certainly a feeling of spring here at Ciconi. Everyone is preparing, or should I say bracing themselves, for the GDPR rules coming out in May. Everyone thinking “will it be me who gets fined a million pounds?” My respect goes out to all those people whose job titles have been changed to GDPR Compliance Officer and find themselves thrust into a whole new world of vagaries in interpreting new rules that, as yet, have not been fully declared. And facing the unenvied task of becoming the data guru, whose job it is to ensure that all is right in the world of GDPR. I salute you all! We have been so privileged to have so many new clients using our services, mainly coming through recommendation. It has been quite humbling to realise how much our services are valued, and we thank our clients for your recommendations, we love you all. So are you all ready for an amazing victorious year? We at Ciconi are, and we praise God for all His blessings, and we thank Him for blessing all our clients’ campaigns. One of our clients made a comment to me about them trying to work out why the response rate on the campaigns that they ran with Ciconi were always higher than the response rates they got from their other campaigns. “That’s easy,” I said, “we ask the Lord to bless every campaign we send, you will always have supernatural response rates!” God bless you all. Please check out our articles in this issue of Memo, there are lots of little snippets of wisdom and interesting facts, and some fun along the way. In the meantime let it be our pleasure to serve you well.

companies. So, door drops are an effective way to build a relationship with them. “Couples” are, you guessed it, couples that live together as partners with no children or have anyone else living with them. 26% of them bought something as a result of direct mail and are 13% more likely to try something new. This is because they appreciate messages that involve their home and social life. 62% of “Young Families” have a specific place in their homes for valued letters, post and things to read later – they are the group most likely to integrate both digital and mail than any other group. And lastly, “Older Families” are classed as parents with at least one child in secondary school. The Royal Mail discovered that 52% of them used a voucher that they received in the mail last year because they appreciate mailings that offer a value-based benefit for the whole family.

To read the full report, go to:



Memo 40/April 2018

We speak to David Smith, Technical director at Corpdata, to get his thoughts, opinions and suggestions about the GDPR and how Corpdata might be able to help you in 2018.

Please tell us a little bit about your organisation. Corpdata have been a premier UK B2B data organisation for over 25 years. All of our data is telephone verified by our UK call centre on a rolling cycle to ensure high data accuracy. What is your job role? My name is David Smith and I am the Technical Director at Corpdata. This means that I have been involved both at a business direction level, and at an implementation level in delivering our response to GDPR.


In your words, what does the GDPR mean? The GDPR has required us to entirely re-design our organisation, taking us well over three years. We have re-worked our offerings to customers to enable them to comply with the requirements of the law, almost by accident, simply by complying with the terms of our license. As part of what we do, we have recognised a need to help our customers understand how direct marketing still has a part to play in the mix.

Interview with Corpdata 4

How is the GDPR different from the previous Data Protection legislation? Under GDPR, the data controller is responsible for demonstrating they have complied with the legislation. This puts it on a par with Health and Safety laws. The scope of administrative fines has massively increased, but these may not be the most significant disincentives for companies to flout the law. The possibility of class actions, combined with non-material damages being possible means data subjects don’t have to rely upon the regulator for enforcement, they can take action themselves or in groups against offenders. Finally, GDPR removes much of the ambiguity that B2B marketers have enjoyed. B2B is now virtually identical to B2C. This means that B2B has the most to change in its practices. What should organisations be aware of when preparing for the GDPR? Think about their processes from the perspective of the data subject. Ask yourself if you would be happy for this to happen to your nearest and dearest. Be prepared to set aside ‘custom and practice’. Do your due diligence, and document everything. Only by doing this can you demonstrate compliance. The worst sin will be to fail to consider personal data protection at all. There is a lot of scaremongering around the GDPR – Do you feel organisations need to be that worried about May 2018? The trees will not fall down and the world will not stop spinning. However, the ICO have said that whilst they wish to be a pragmatic regulator, they will be regulating from 25th May 2018. There will be a first

case. It would seem foolhardy to confuse pragmatism with leniency. What has changed in the world of email and print marketing? Email marketing is likely to be most affected by the ePrivacy Regulation, originally scheduled to arrive with GDPR. This has been delayed, but it will eventually land, and will almost certainly require unsolicited e-marketing to be based upon the consent of the data subject. Consent will almost never be valid when using third party lists. This means e-marketing is set for significant change. When legally valid email addresses cost more than a fulfilled postal campaign, organisations are likely to review their methods.

“YOU’VE GOT TO BITE THE BULLET AND PUT PROCEDURES IN PLACE. THINK ABOUT IT FROM THE DATA SUBJECT’S PERSPECTIVE. DOCUMENT EVERYTHING THAT YOU DO.” This means print marketing may once again become a more widely used medium, and targeting and data accuracy will once again become key factors in ROI. How would our readers benefit from your services? Corpdata data is always up to date, offers excellent targeting and by simply complying with the license terms, you will have satisfied many of the requirements of GDPR concerning 5

using the data. We supply data on the basis of ‘legitimate interest’, the only realistic option in most cases. We also provide you with documentation to support you in the necessity and balancing tests required by GDPR. What is your biggest piece of advice for an organisation preparing for the GDPR? You’ve got to bite the bullet and put procedures in place. Think about it from the data subject’s perspective. Document everything that you do. If you don’t know what you need to do, contact a company like Dept679, who can help you become compliant and stay that way, affordably, leaving you free to concentrate on the day job. How can Ciconi readers find out more about how you can help them? Please have a look at the Corpdata website, We have also put together over 40 videos on the subject of GDPR, go to YouTube and search for ‘Corpdata GDPR’. If you want help with compliance, please have a look at the Dept679 website, they are the compliance division of Corpdata.

Are you ready for the GDPR? Don’t feel overwhelmed by it all – get your copy of the Ciconi GDPR Bible today! Contact our customer services team to secure your copy: /

Memo 40/April 2018

Hospice care in a community near you H

ospices support people with a wide range of life-limiting conditions including cancer, motor neurone disease, cardiovascular diseases, dementia, Parkinson’s and multiple sclerosis. Currently the hospice care sector supports 200,000 people in the UK. As documented by Hospice UK, this means that “more than four in ten people of those estimated will need expert end of life care”. Many of you reading this now will have loved ones that have had or are currently experiencing care from a hospice. If so, you’ll know that they also play a huge role in the support of the families around that loved one, providing expert support in bereavement. Hospice UK also found that “40,000 people in the UK receive bereavement support from them each year”. From these statistics, it’s easy to see why our local hospices are incredibly busy due to this level of care they provide. But, how are these hospices funded? Do we really have any idea of the pressures they are on financially? Hospices, most of which are charities, receive just one third of their income from the Government. Hospice UK found that children’s hospices in the UK receive just “17 per cent of their funding from the government, less than a fifth of their expenditure”. The rest of their income must be raised by themselves. Activities to raise additional income must be

generated from community fundraising, events, hospice charity shops, lotteries and investments. As discovered by Hospice UK “collectively, charitable hospices in the UK need to raise around £1billion a year from their local communities – which amounts to £2.7million per day.” Peter Hartland, St Luke’s Hospice chief executive, said “if you took a poll of my peers across the country there would be a consensus that we want better funding for hospice and palliative care. We are after a more level playing field for what would be seen as essential services in our city”. All of this means that a hospice’s marketing activity to raise awareness of their fundraising events and lotteries is incredibly important to bring in this vital money. But, costs must remain low in terms of marketing expenditure, as on average 90p in every £1 raised must go back into the care the hospice provides. But without some marketing, how are we supposed to know how we can help 6

and support them? The question I ask myself is how we can we be proactive and help support their activities more? Why not follow your local hospices on social media? Keep an eye out for tweets about the next fun run, or charity raffle. Why not get involved in a bubble run or bake sale? Even the smallest contribution can make such a difference. For Sue Ryder, £10 covers the travel costs for a community nurse or Hospice at Home nurse to visit a patient in their own home. Imagine the impact this would have on someone with a life-limiting condition. Then imagine how much actual time out of your day it would take to raise this amount. No time at all. Donate to charity shops, help them fill their shelves with bits and bobs to bring in extra income, maybe even make a purchase at one. A large number of hospices are set within lovely grounds such as Sue Ryder Thorpe Hall in Peterborough, Cambridgeshire. These are often open to the public. Why not take your family down there for a walk around the gardens whilst giving a small donation? It may seem simple, but even keeping an eye out for a hospices poster in and around your community could make a real difference. So, as 2018 is a year of victory for us here at Ciconi, why not make it a victory year for your local hospice?

The key to giving your organisation a personality B

randing is an element of any organisation, no matter your sector, which everyone needs to think about. Now, when I say branding, I bet the first things you associate with that word are fonts, logos and colours. And of course, you are right. But branding is much more than the visual representation of an organisation. Written tone of voice is just as much a key part of achieving a unified character across all internal and external communications as it is to have a consistent look and feel in terms of design. It is incredibly important to think of your brand as a person. What would your organisation sound like? Think of it as that question most interviewers ask: “If you could describe yourself in three words, what would they be?” Many organisations assume that looking at the written word in their branding is just about what words to exclude from communications, or specifying the use of “two” rather than “2”. But it really has to go deeper than that. Giving your

“GIVING YOUR BRAND A VOICE IMPARTS AN IMPRESSION OF SOLIDITY, TRUSTWORTHINESS, HONESTY AND FAMILIARITY THAT YOUR TARGET AUDIENCE CAN RELATE TO.” brand a voice imparts an impression of solidity, trustworthiness, honesty and familiarity that your target audience can relate to. It’s one of the key elements that can make an individual relax and believe in what you are saying. Our suggestion when considering tone of voice is to start off giving your organisation three values or personality traits. Whether that’s friendly, practical, economical, fun, straight-laced – whatever it is, you decide. Then, once you’ve narrowed down your three 7

values, compare what your voice sounds like to what it doesn’t sound like. For example: We’re fun but not silly We’re educational but not a know it all This will help you focus on how your writing should read in all your marketing efforts. Just because you want to come across as knowledgeable in your field, doesn’t mean you want to smother people with intelligence. Nor do you want to convey a tone that makes it hard for your audience to take you seriously. Once you start looking deeper into what your company sounds like, you can then start to ensure that you are not only visually impactful but that you speak with consistency. If you are reading this and thinking that you could benefit from some help on this topic, please get in touch with a member of our Customer Services team on 01487 823546, who will be happy to advise you.

Memo 40/April 2018

Case study The Wildlife Trusts This time, we speak to Ben Cook, Communications Support Officer and Lucy McRobert, Communications Manager from The Wildlife Trusts. With amazing campaigns coming up in 2018, we wanted to know more what 2018 has in-store for them.



we want to tell people stories about what we are doing to help wildlife, make people aware of how their actions affect the natural world, and give them loads of ideas for helping nature on their doorsteps. And that’s what 30 Days Wild is all about: doing something little every day in June that not only helps wildlife, but helps you feel happier and healthier.

Ben Cook, Communications Support Officer Please can you give our Memo Readers a little background into The Wildlife Trusts? At heart, The Wildlife Trusts are all about local people, passionate about wildlife. We are made up of 46 independent and local charities, all working together for the wildlife of the UK. We bring local people together with the nature on their doorsteps, enabling them to take action for nature where they live. Wherever you are, there is a Wildlife Trust saving, protecting and standing up for your wildlife and wild places. Please tell us a little about your role at The Wildlife Trusts? Hi I’m Ben, I’m a Communications Support Officer at The Wildlife Trusts. I’m Lucy and I’m the Communications Manager. Together we run 30 Days Wild: our monthlong nature engagement campaign, every June! From the early stages of planning, design, and creating all the content, to delivering the campaign, distributing the materials and coordinating our Trusts

Lucy McRobert, Communications Manager around the UK, we’re the hub for this exciting campaign. What makes you passionate about working at The Wildlife Trusts? First and foremost, we’re in this for the wildlife! We love being out in nature and inspiring other people to care for, and help, wildlife too. The most rewarding part of our jobs is knowing that we’re having a positive impact on the wildlife around us and are working hard to make sure our natural world is healthier and stronger. But people are as much a part of nature as an oak tree, or an orange-tip butterfly, and we’re so lucky to have the opportunity to bring hundreds of thousands of people closer to our wildlife. What is the biggest challenge you face in your current role? The biggest challenge we face is awareness and empowerment: not only do we want to make more people aware of the amazing wildlife on their doorsteps and the challenges it faces, 9

When planning a marketing campaign, what factors do you have to bear in mind when deciding on the best communication strategies and mailing arrangements? The first thing we think of is the audience: we want to reach out to people who already like wildlife – maybe they watch wildlife television programmes or enjoy walks in the park with friends, but they need a bit of extra help in taking the extra step to supporting wildlife every single day. We think about what this audience needs, and how we can best enable them to learn about wildlife in their area and, of course, how we can inspire them to support their Wildlife Trust. We have to be cost effective as a charity and find ways to meet the needs of the audience whilst not costing the earth – literally and figuratively! Our solutions need to be as environmentally friendly as possible, whilst affordable and engaging. A combination of print and digital works ideally for this, and we work closely with suppliers at every level of the campaign to ensure that we meet our goals. What challenges does The Wildlife Trusts face at present with their marketing activities? As a federation, we must take into account the challenges that come with planning a

© Amy Lewis

Memo 40/April 2018

UK-wide campaign, and also connecting people to the Wildlife Trust working in their area. This can bring variations in nature reserves, events, activities, names, branding – even logos! At the same time, this is our real strength as we can make every piece of communication highly relevant and relatable to people who we hope will support us.

What made you choose Ciconi to partner with? We were delighted when Ciconi actually started to engage with us on Twitter as part of our campaign, using the # and having a lot of fun getting involved. We thought this was a lovely touch. They also work with the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire, and with a high recommendation from one of our Wildlife Trusts, we quickly investigated whether Ciconi could meet our unique and, at times, complex needs. They’ve exceeded our expectations in every way. What are you looking forward to in 2018? 30 Days Wild of course! We can’t wait for this year’s campaign to launch in June. It really is the highlight of our year to see all the amazing activities, exciting projects and awe-inspiring actions people take for wildlife!

30 Days Wild is the UK’s month-long nature challenge. The Wildlife Trusts invite you to take part and do a little something wild every day. Go for a walk on your lunch break, plant flowers perfect for pollinators, or just stop, look and listen to the nature that’s all around you. Photograph poppies popping through pavement cracks, or listen out for the evening soundtrack of your local birds. We call these Random Acts of Wildness, and we want you to do one every day this June. Think you can take on the challenge? Sign up for a free wild activity pack (printed and fulfilled by Ciconi!), full of really wild things to do.


© Matthew Roberts

© Matthew Roberts

What benefits do you receive from using these services? We get to draw on Ciconi’s boundless expertise. When something goes wrong (which is almost inevitable with a campaign of this size!) we can count on Ciconi to be calm, collected and rational to help pick us back up and push on.

© Penny Dixie

What Ciconi services do you use? Ciconi print, fulfil and post all of our campaign packs for 30 Days Wild. With hundreds of thousands of people taking part, and over 50 pack combinations, it’s a big job!

Why direct marketing is more alive now than ever before D

irect mail is going from strength to strength! With the GDPR coming into effect, mail is becoming the route of choice to reach your audience as restrictions close down on email marketing. This, amongst a trend in the desire for a physical piece of marketing is making 2018 particularly exciting for marketers. In terms of response rates, the Direct Marketing Association (DMA) analysed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. In fact, the DMA found that generally, response rates are 10 to 30 times higher than that of digital. Why? Because in an age of digital, audiences are feeling they have been smothered by digital marketing creeping into their inboxes. They are crying out for marketing on a much less-cluttered channel. A study by the UK Royal Mail (The Private Life of Mail) found that the rise in the use of direct mail and its everlasting effectiveness is because “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience”. The emotional effect something tangible has on a person is huge. Think about how you’ve felt when you have received a card in the post – the chances of you remembering who sent it to you, and what was on the front cover is pretty high!

The Royal Mail discovered that 60% said this effect made a more lasting mental impression on them, making it easier for them to recall later on. 57% of respondents said that postcard marketing makes them feel more valued and creates a more authentic relationship. We’re not just talking about the older generation here. We may have been told that millennials are born and raised with technology glued to their hands and would never be interested in anything other than that, but that is certainly not the case.

“IN TODAY’S WORLD, RECEIVING SOMETHING THROUGH THE POST FEELS MUCH MORE PERSONAL AND EASILY DIGESTIBLE.” In a study by Gallup, they discovered that 36% of people under the age of 30 look forward to seeing what’s fallen through their letter boxes. They also found that 95% of 18 to 29-year olds have a positive response to receiving personal cards and letters. In fact, putting your hard-earned marketing budget into the millennials may not be such a bad idea when you look at the figures from Accenture, who noted that this generation will wield a combined $1.4 trillion in spending power by 2020. 11

In today’s world, receiving something through the post feels much more personal and easily digestible. You can tailor very easily in print, without making everyone feel like they are just one from a list of thousands. Direct mail has the capacity of making anyone on your marketing list feel appreciated and valued. Whether you are asking for donations, help in a survey, participation in an event or interest in your product or service. Looking at the road ahead, it really is easy to see what opportunities there could be in print for the savvy marketer and business owners looking to make a big impact in 2018.

Memo 40/April 2018

Making your mailing POP using AIDA S

ometimes, being constantly creative and coming up with new and imaginative ways to engage with your audience can be a struggle. We spend ages trying to figure out what is the next and best thing we could do within our campaigns. But does it really need to be that difficult? Are we just over thinking things? Now, this method is an oldie but a goodie! It proves itself time and time again, and funnily enough, it is a tool that marketing students soon forget after leaving education. It’s a formula that doesn’t seem to get talked about all that often, but it’s something everyone should know. AIDA is designed to grab your audience’s attention by taking them on a journey of excitement and intrigue in order for them to take action over your offering. AIDA is a strong content strategy that you should employ in your next mailing campaign.

So, what is AIDA?





And it really is as simple as it sounds. First you grab the reader’s attention by getting them curious and excited enough to open and keep reading. This could be the use of eye-catching packaging or envelopes, the way it was delivered or the content on the front. Then you build on their interest, by offering your reader something they can



relate to, something that will help them understand how the thing you are offering will affect their world or the lives of others. Maybe you’ve created a mailing that feels familiar and safe to them, or something that resonates with the individual’s work or values. Enough for them to give you more of their time. If you succeed in building interest, you will then begin to stir desire in your reader. Your mailing should connect with your reader in such a way that they just have to take action over your purchase offer, experience or participation. The desire you stir in your reader will connect with them on an emotional level. Try using emotional elements within your mailer, whether that be humour, sadness or even hunger (a chocolate bar can go a long way). If you can map your next campaign against these four steps, then you are on to a winner! AIDA is the underlying structure to the journey you want to take your readers on.

The difference between NEED and WANT L

ooking at your customers’ needs and what they want from you is a basic part of marketing. Understanding the difference between the two is critical to determine how capable your organisation is at delivering its customer journey.


Firstly, let’s look into the definitions of the two. Need 1. Require (something) because it is essential or very important rather than just desirable “I need help now” Synonyms: require, be in need of, demand, call for, necessitate. The need that a customer has represents their basic requirements. The thing they have to have. The element they need to survive if you will. Every customer journey, whether you’re looking for donations, selling a product, or offering a service, will contain a significant number of moments which make use out of this basic requirement. It is the stuff that doesn’t surprise or delight. It is critical that your organisation gets this right in the first instance. If you don’t meet what your customer needs on a basic level, your marketing will struggle to make a connection and could result in a loss of business.

A basic need means competition is heavy. Many companies can provide the basics to an equal level. If you think about your need to get from A to B, every airline can fulfil this basic requirement. But, how do you stand out when on this basic level, you are all the same? This brings me nicely onto the definition of want. Want 1. Have a desire to possess or do (something); wish for. Synonyms: desire, wish for, hope for, fancy, have a fancy for, take a fancy to, have an inclination for, care for, like, set one’s heart on.


This represents the moments in the customer journey that are likely to exceed their expectation. The ‘cherry on top of the cake’ moment. Want is the innermost desire of your customer. Being able to achieve this in your customer journey is equally as important as fulfilling the need. Your ability to give customers what they want will enable your organisation to differentiate itself from the competition. Yes, your competitor can provide the same basic service, but what do you do that makes your client go ‘wow’? Again, let’s take the airplane example. British Airways offers Airmiles over and above their basic service of getting you from A to B. This offer appeals to the desire in their customers to gain something additional from their flight that will benefit them in the future. Consistently giving your customers what they need is essential for the sustainability of your business. Giving your customers what they want is essential to ensure you stand out in your customers’ minds, and stand above your competition.

Memo 40/April 2018

Coffee break

Mind the gap What number should replace the question mark in this sequence? 1 5 21 ? 341 1365

Spot the difference

Letter pairs

Can you spot the five differences between the two photographs?

Add two letters to the end of each word to make a longer word. When completed the eight added letters will give another word reading in order. What is it? DEAR




Mixed-up world Rearrange the letters of ‘ACUTELY FAIR ARTISAN’ to give the names of three countries. What are they?

Completing the square What number should replace both question marks? 1
















Sunday drivers Car A and car B set off from the same point, at the same time, to travel the same 115 mile journey. Car A travels at 55 mph and car B travels at 35 mph. How many minutes will there be between the arrival times of the two cars? Answers at


Win a pair of Sony wireless headphones!

Competition Up for grabs in this issue’s competition is a pair of Sony wireless headphones. With the warmer weather heading our way, this time you could win a pair of wireless headphones for relaxing and taking in that fresh spring air whilst listening to your favourite music! These Sony MDR-ZX330BT Bluetooth headphones have 30mm drivers for great sound quality, up to 30 hours of playback from a single charge and swivel fold to take up less room in your bag. Could you be our next winner? For your chance to win, simply enter the link below into your browser, fill in your details and answers the questions correctly. The team at Ciconi wish you all luck! The closing date for all entries is 5.00pm on Thursday 31 May 2018.

Enter now at

1. The Aare river runs through the capital city of which country?

a. Switzerland b. Netherlands c. Belgium d. Poland

2. What is Elton John’s heroic middle name? a. Janus b. Hercules c. Prometheus d. Jason 3. At what temperature are Fahrenheit and Celsius equal?

Issue 39 competition winner Congratulations to Erin Charles at The Perse School, Cambridge who won the Fitbit Flex 2. We hope you are enjoying your prize!


a. -15 b. 0 c. +25 d. -40

Memo 40/April 2018

ExposĂŠ This issue Memo talks to Jessica Tennant, Account Executive by day, florist by night and pug obsessive all the time. 16

Can you give us a little background about yourself before life here at Ciconi? Before joining the Ciconi family I had a variety of jobs, from being a bra fitter during University, to an Account Manager looking after gift experience providers such as Silverstone, Bannatyne Spa and Virgin Air Balloons, to marketing at a small start-up technology company. In my personal life, I gained a few belts in kickboxing and I met the love of my life (over the internet, which he will hate me for mentioning) who I finally get to marry this August. As part of us starting our family, we got our first puppy, Bella the Pug. So, for those of you who got the Ciconi Pug Calendar, it was me who put that idea forward!

What is your role here at Ciconi? As an Account Executive, I work as part of the Customer Services team working with our wonderful clients on their up-andcoming marketing campaigns to ensure that every campaign, small or large, is a great success. I also run the marketing for Ciconi, making use of my hard-earned Chartered Institute of Marketing degree.

Quick fire questions If you could go anywhere in the world, where would you go? Hawaii for the beach and Nashville, Tennessee and Texas for the country music and cowboy boots! Summer or winter? Summer.

Please tell us something about you that no one else at Ciconi would know. I am a florist by night and weekend! I took the plunge in 2017 to follow my flowery passion. Since then, I have had the pleasure of providing flowers for weddings, funerals, parties and as gifts, which has been really rewarding for me. It brings me a lot of joy and relaxation. I’ve also started learning my grandfather’s craft of calligraphy, which I’m really hoping to master by the end of 2018. In his time, he won many awards for his work – I’m not saying I’ll be close to his standards but wish me luck!

What would be the first thing you would buy if you won the lottery? A holiday for everyone in my family, probably to Florida – we all love going there! Favourite subject at school? Art, especially doing illustrations. Arthur Rackham is my favourite illustration artist. Favourite meal? Steak (rare), chips, blue cheese sauce and cheesy mushrooms. What did you eat for breakfast? Porridge with a massive spoonful of Nutella in it.

At the end of another week of challenges and working miracles for Ciconi, what do you look forward to the most? I look forward to getting home and spending time with my husband to be, Max, and our little pug. This usually includes some form of baking, walking or movie watching. We are also very family orientated so most weekends are spent with nieces, nephews, our mums or Max’s twin brother and 3-month-old baby, who we are both very much in love with. For the time being, I also look forward to wedding planning (although I haven’t turned into a Bridezilla just yet). It fulfils my love for lists and organisation!

Coffee or tea? Tea, unless the coffee is from Starbucks. What is the one thing you can’t live without? Flowers, flowers and more flowers. Favourite movie? Almost too hard to answer, but if I had to pick – Labyrinth with David Bowie. What are you afraid of? Veins and pulses make me feel really sick and like I’m going to faint!


Memo 40/April 2018

Short & sweet Welcome and warm greetings once again from Mr Short and Sweet himself, Rob Glasper. This edition highlights some light-hearted University signs, a brief catch up on sporting news and the welcome return of Rob’s Review. There is also an opportunity to show off your knowledge of who said what and to whom!

of Cambridge, with those stalwart chaps in light blue achieving back-to-back victories, wearing down their dark blue counterparts to record a 20-10 victory.

Unfortunate university signs The first sign was spotted on the front door of the Cambridge Classics faculty – “The Peloponnesian War is taking place in room G21”. Not good news for the Athenians as University lecture theatres tend to be rather spartan(!). Following on from that, at the same location is the sign at the Divinity faculty which reads “Automatic door, do not pull”. Beneath the sign is added “We are theology students, we never pull”. Further afield is the one at the University of Tasmania that reads “The Maths faculty is now located on floor 4. That’s the one above floor 3”.

On passing through U.S. Customs – “I have nothing to declare except my genius”.

136th Varsity match This took place back in December and produced a titanic effort from the men

Who said?

On Harold Macmillan – “Greater love hath no man than this, that he lay down his friends for his life”. Admonishing a choir on their rendition of the famous carol For Unto us a Child is Born – “Just a little more reverence, please, and not so much astonishment”. Who wrote “The Lady’s Not for Burning” and who pinched it with a slight alteration? Anyone out there interested enough to email the answers (preferably Google free) to will note there is a pack of four “Tesco’s Finest” hot X buns up for grabs.


Rob’s review Never one to pass up a bargain, S&S recently acquired a “discontinued line”, namely the famous Apple watch. John Lewis supplied this as being totally unused but shortly after the purchase, RG discovered that there was already a user name logged into the watch, which even the great Mike Holmes (Ciconi’s IT Manager) was unable to bypass. Returning the goods to JL, a different timepiece was provided without any additional funds changing hands. RG is very pleased with the multi-faceted watch and is busy finding his way round the multitude of tricks and wonders that it can effortlessly perform. RG can now make the Mickey Mouse watch face speak out the time, can measure his breath rate (RG’s, not Mickey’s), and even read his emails and operate the camera on his phone, ALL from a watch. RG will review again when he has complete mastery over the watch, some time around 2020!

Customer Services Team Campaigns with a heart, body, soul and mind


or the Customer Services team, 2018 is the year of looking into the mind, heart, body and soul of a campaign and how these four integral categories link us to you, our clients, your campaigns and how we communicate with one another internally. Now you may be wondering what we mean. But, when we think about a campaign, we see it as its own individual person – with its own feelings, desires, goals and objectives. With that, each campaign will have a different approach of getting from A to B. For us, there really isn’t much difference from a campaign to an individual. A big part of the first quarter of the year was all about looking at the MIND of a campaign and how we can put care, thought and open, honest communication into our interactions with our clients and into your campaigns. We believe each campaign should be built on a true understanding of these three elements which we hope we have conveyed over the last few months!

Outside of our new perspective, Annoushka has been working tirelessly to get you the best postal rates. With grit and determination (including battling through so many flus, colds and illnesses, we lost count) we have got some fantastic rates to help your campaigns reach audiences both in the UK and abroad. We shall be sharing her knowledge on the best options to meet

all of your needs over the upcoming months in various guides, so keep your eyes peeled! For those that dealt with Ashleigh during her time here, she is doing amazingly well with her little boy, Oliver, who has now had his first visit to meet the Ciconi family. Ashleigh is loving being a mummy and watching her son grow. We are all sending them both lots of love!

Contact the team: Elisabeth Glasper Managing Director Tel: 01487 823546 Email:

Erin Fletcher-Williams Customer Services Advisor DD: 01487 825099 Email:

Kirsty Ayres Customer Services Advisor DD: 01487 825094 Email:

Di Holmes Customer Services Advisor DD: 01487 825083 Email:


Jessica Tennant Account Executive DD: 01487 825084 Email: Annoushka Lingham Business Development Manager DD: 01487 825087 Ashleigh Anderson Ashleigh is currently on maternity leave.

Ciconi: providing design, print, mail, data capture and response handling solutions since 1989. “The Ciconi Way� Telephone: 01487 823546 Email: Website: @CiconiLtd /CiconiLtd

Ciconi is ISO 9001, ISO 14001 and ISO 27001 certified

Memo Issue 40 - April 2018  

Memo, our house magazine, is written, designed, printed and distributed by Ciconi.

Memo Issue 40 - April 2018  

Memo, our house magazine, is written, designed, printed and distributed by Ciconi.