‘More than 2,000 comments were posted on the company’s Facebook page on the issue, with many demanding the return of the traditional logo. In a statement released on the Gap website, Marka Hansen, president of Gap Brand North America, said the company’s customers always came first. “We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. “So we’ve made the decision to do just that - we will bring it back across all channels.” She added that it was clear the retailer “did not go about this in the right way” and “missed the opportunity to engage with the online community”. “There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way,” she said. (BBC News. 2010) 34
Using my dissertation I created a book to show the success of rebranding within the high street.