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ABOUT US VISION Change the world one diva at a time!

MISSION To give women longer, healthier hair that transforms their appearance and enhances their lives.

HISTORY 2004

Launched The Diva Project www.thedivaproject.org

2007

Launched Diva By Cindy Hair Care Products www.divabycindy.com

2008

Expanded the Product Line

2010

Rebranded the Product

2011

Expanded The Diva Project

2012

Expanded the Product Line

2013

Broadened Distribution Rebranded Product


ABOUT THE OWNER Cindy Tawiah

Known to many as, “Ms. Cindy,” Cindy Tawiah is the creator and owner of the Diva By Cindy hair care system and its philanthropic efforts, The Diva Project. Inspired by a chemistry teacher, at the age of sixteen, Cindy began experimenting with making beauty products. Her love of chemistry never left her, and in 2007, Cindy created the Diva By Cindy hair care product line. Prior to creating the Diva By Cindy hair care system, Cindy worked as a registered nurse for 13 years. Her bedside manner transcended the traditional medical field and became the impetus for her entrepreneurial efforts. Cindy is passionate about women and serving their whole being, and it shows through her outreach. Cindy created Diva By Cindy products to enrich and inspire women by giving them a superb product that transforms their lives by stopping the hair from shedding and breaking and stimulates healthy hair growth. Ultimately, Cindy seeks to heal, restore, and transform women. One way she achieves this mission is through The Diva Project. Launched in 2004, The Diva Project offers women affected by domestic violence a day of beauty and healing. Sales from Cindy’s hair care products support her outreach. Truly, Diva By Cindy is a product with heart! Cindy lives by six guiding principles: Prayer, Passion, Perseverance, Persistence, Presence, and Positivity!

PRODUCT INFORMATION


Diva By Cindy is a multi-ethnic hair care system, which can be used on all hair types. Whether a woman has chemically processed, natural hair, or even hair extensions, the Diva By Cindy hair care system can be used to improve the overall health of the hair and scalp. Our product line includes:  Crème Relaxer System  Stimulating Shampoo and Conditioner System  Moisturizing Shampoo and Conditioner System  Leave-in Detangler  Super Gro Hairdress  Purr-fect Edges  Ultimate Hair Treatment  Silky Smooth Wrapping Lotion  Hair Polish Find us at a distributor near you. Domestic  California  Connecticut  Louisiana  Maryland  Missouri  New Jersey  New York  Pennsylvania  Texas  Virginia  Washington, DC International  Bermuda  Ghana For specific locations in these states and countries, visit our website at: http://www.divabycindy.com/hair-care-solution-wholesale-distribution.html


OUR PRODUCTS

Stimulating Shampoo System

The Stimulating Shampoo system relieves dry, itchy scalp. Our Leave-in Detangler offers extreme results, leaving hair soft, manageable and detangled. Super Gro stimulates hair growth and keeps proper moisture balance while detangling even the hardest hair to manage.

Moisturizing Shampoo System

The Moisturizing Shampoo system is designed to restore moisture to the scalp and hair follicles. Our Leave-in Detangler offers extreme results, leaving hair soft, manageable and detangled. When applied to the edges of the hair, Purr-fect Edges unique formula gives more definition to hairline. Great for ponytails and can be used as a finishing aid after any hairstyle. It gives you that purr-fect look guaranteed to turn heads.

Crème Relaxer System

The Crème Relaxer is made with sodium hydroxide, aloe, and shea butter to prevent hair loss, dryness and dry scalp. The Neutralizing Shampoo, which should be used after the relaxer, is used to quickly restore hair to its normal pH and stops the hair from being over processed. The Stabilizer Plus is used to rebalance the cuticle of the hair and rebuilds bonds up to 90% to keep hair soft and light.


OUR PRODUCTS Ultimate Hair Treatment

Stop shedding and breakage with our Ultimate Hair Treatment. It is great for extremely damaged, relaxed, and color treated hair. Ph of 3 and organic ingredients.

Silky Smooth Wrapping Lotion Super glossy, natural shine, never hard, easy comb out, quick drying, long lasting style, non-flaking. Our Silky Smooth Wrapping Lotion leaves all textures of hair bouncy, feeling fabulous and divalicious!

Hair Polish

Our Hair Polish is the perfect finish to give hair luster and shine; non-greasy formula.


IN THE MEDIA


Holiday 2013 The ESSENCE Beauty Gift Guide Your one-stop beauty source for everyone on your list. By Crystal G. Martin

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15 of 20

Diva by Cindy Super Gro Hairdress Menthol in this gel-cream hybrid is said to increase circulation to the scalp, boosting hair growth. Super Gro will be everything to your recently big-chopped girlfriend. Altruism Alert: For every Diva by Cindy product sold, $1 goes to help victims of domestic violence, $10, divabycindy.bigcartel.com.

http://photos.essence.com/galleries/essence-beauty-gift-guide#417276_417376


BEAUTY AT ITS BEST AWARDS 2012

WINNING BRANDS Diva By Cindy

BEST Shine Enhancer Diva By Cindy Hair Polish Want pretty, polished locks? Who doesn't! When used on both wet and dry hair, Diva by Cindy's Hair Polish will add super silky texture and mega shine to your strands. Price: $14.99 Where to Buy: divabycindy.com

http://www.sheckys.com/bestbeauty/2012/diva-by-cindy/hair-polish/


BEAUTY AT ITS BEST AWARDS 2011

WINNING BRANDS Diva By Cindy

BEST Hair Cream Diva By Cindy Super Gro Hair Dress Super Gro Hair Dress promotes hair growth and keeps proper moisture balance while detangling even the hardest-to-manage hair. You'll feel it tingling as it works to make sure a dry, flaky scalp is only a distant memory and that luscious locks are a thing of the future! Price: $10 Where to Buy: DivaByCindy.com

http://www.sheckys.com/bestbeauty/2011/diva-by-cindy/super-gro-hairdress/


PHILANTHROPY

The Diva By Cindy hair care system is more than just a product, it’s a hair product with heart. Through our products, we inspire and empower women, with a focus on those impacted by domestic violence. Diva By Cindy's philanthropic arm is Sunshine Promises, Inc., a non-profit organization that provides wellness services, workshops, and counseling for women victims of domestic violence. The Diva Project—a day of healing, restoration, and transformation--is a project fueled through Sunshine Promises Inc., which was founded in 2004 as a dream to provide wellness services, workshops and counseling for women victims of domestic violence and abuse. Through a percentage of the proceeds of the Diva by Cindy hair care products, The Diva Project carries out its vision and refreshes women mentally, emotionally and spiritually. Through our outreach, we also offer a vehicle to inspire, motivate and empower women who have always wanted to become part of the beauty industry by giving them the opportunity to become DIVA distributors. We provide training and work opportunities to women transitioning from shelters to independent living. There's so much to be apart of, and so much more to do. Please join us in our mission!

For more information, visit our website at thedivaproject.org


Diva By Cindy Media Kit