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Professional Portfolio  


CHRYSTENCROCKETT

Experience Taylor Global - Diageo Account Intern (06/2013 – 09/2013) Created national brand recognition for the Crown Royal, Captain Morgan, Bulleit, NASCAR and Dickel brands by pitching to national media, building large-scale media lists, and developing brand strategy in creative brainstorms. Gained several media placements and took initiative to come up with ideas to move Diageo brands forward.

Syracuse University Athletics (Cuse Cares) – Community Relations Coordinator (01/2013 – 05/2013) Coordinated community initiatives for SU athletes. Created two new community partnerships. Coordinated largest annual initiative. Used social media and media relations to publicize athlete community involvement. Collaborated with athletics department staff to coordinate events. Created website redevelopment plan, new logo and promotional materials. Worked with a small budget. Ensured contractual obligations were met.

 

Skills

Leadership Team Management Social Media Presenting AP Style HTML Final Cut Pro Adobe Suite CMS Digital Story Telling Basecamp Cision Microsoft Office Suite

Sarah House - Public Relations Specialist (08/2012 – 06/2013) Publicized largest fundraising event by pitching to local media. Helped to raise $40,000 for the organization. Worked with web master and social media staff to update website and social media accounts. Developed press releases. Maintained community, media and sponsorship relationships. Developed digital media kit. Media trained the executive director. Gained coverage from several media sources. Worked with local partner to advertise the event.

Hill Communications - Account Supervisor (08/2012-12/2012) Led a team of 12 to develop a research campaign for BOCES vocational school. Developed and designed a research report. Presented research to BOCES administration and offered suggestions. Held bi-weekly scheduled meetings with assistant superintendent of BOCES.

ImPRessions Account - Associate and Executive (08/2009-06/2012) Generated awareness for three accounts by developing press releases, blogs, fliers, brochures, calendars and events. Wrote for ImPRessions’ newsletter. Organized account meetings. Led a team of 15. Strategically planned annual fundraising event. Generated nearly $500 for ACHS. Managed blog and social media accounts.

OU Communications and Marketing - PR Assistant (08/2011-06/2012) Worked directly under the Director of University PR. Responsible for coordinating press materials, interviewing University experts and pitching them to the media; Used research methods to gain media exposure and to produce university tweets. Gained several media placements.

Links Ambassadors - Event Coordinator (07/2011-06/2012) Assisted in the development of Links Ambassadors as a new organization. Coordinated professional networking events for undergraduate students. Planned a career week for graduating seniors. Planned the “Black Fatherhood Project” for which more than 100 students attended. Collaborated with speakers, student organization leaders, panelists and professionals to host events and present at meetings. Worked with a small budget.

Ohio University AAC - Publicity Coordinator (08/2010-06/2011) Managed social media accounts; Designed and wrote Center’s quarterly newsletter; Created fliers, posters, videos, brochures and table tents on strict deadlines. Managed blog. Increased AAC service use.

Awards & Honors SU Deans Scholarship OU Urban Scholarship OU Leadership Award SU Grad Assistantship OU Leadership Certificate          

Education Syracuse University Master of Science in Public Relations 06/12–05/13 Ohio University Bachelor of Science in Journalism 09/08–06/12 Nha Trang University Global Leadership Center Nha Trang,Vietnam 11/10–12/10      

Contact Information

chrysten.crockett@gmail.com 216.533.6090    Twitter:  @chrysCROCKETT   linkedin.com/in/chrystencrockett  


The following  demonstrates  a  portion  of  the     work  I  contributed  to  Taylor  Strategy  


Taylor:   Captain  Morgan  Media  Placement                 June  27,  2013   Unique  Visitors  per  Month:  1,500  

Captain Morgan  Sherry  Oak  Finish  Spiced  Rum                         Inspired  by  Captain  Henry  Morgan’s  1671  victory  in  Panama  aboard  his  flagship,   The  Satisfaction,  the  limited  edition  Captain  Morgan  Sherry  Oak  Finish  Spiced  Rum   is  a  rich  and  flavorful  take  on  the  brand’s  signature  blend.  Captain  Morgan  Limited   Edition  Sherry  Oak  Finish  Spiced  Rum  is  a  limited  time  offering  in  the  brand’s   portfolio  of  products,  which  includes  Captain  Morgan  Original  Spiced  Rum,  Captain   Morgan  Black  Spiced  Rum,  Captain  Morgan  Private  Stock,  Captain  Morgan  100  Proof   Spiced  Rum,  Captain  Morgan  Lime  Bite,  Captain  Morgan  Long  Island  Iced  Tea   cocktail,  Captain  Morgan  Silver  Spiced  Rum  and  Captain  Morgan  Tattoo  Spiced  Rum.   Captain  Morgan  Sherry  Oak  Finish  Spiced  Rum  is  best  enjoyed  on  the  rocks  or  mixed   expertly  with  cola  for  a  new  take  on  the  Captain’s  signature  drink.    


Taylor:   George  Dickel  Media  Placement              

June 14,  2013   Unique  Visitors  per  Month:  11,000    

George Dickel Whisky To Debut New Reality Series On TV This Weekend

George Dickel is taking on reality TV with a hit series that features whisky and incredible craftsmanship! As you may know, George Dickel Tennessee Whisky partnered with award-winning producer Thom Beers (Deadliest Catch, Storage Wars and more) to launch a new online reality series in March. Fresh off the successful series run on Hulu, Raising the Bar is set to make its TV broadcast debut by premiering on the Sundance Channel at 11:45pm this Saturday, June 15th and will be showcased throughout the month of June. Raising the Bar follows six teams of craftsmen as they race against time to hand make unique bars at the 2012 American Royal World Series of BBQ in Kansas City, Mo.


Teams were tasked with building a bar that could accurately pour a shot of George Dickel whisky in eight hours or less. The results were incredible bars and intense entertainment. Below is a list of specific airtime dates and times: Episode 1 – June 15 – 11:45pm Episode 2 – June 17 – 4:00pm Episode 3 – June 19 – 3:15pm Episode 4 – June 20 – 5:00pm Episode 5 – June 23 – 1:15pm Episode 6 – June 29 – 11:45pm Make sure you set your DVR and catch this new series!      


Taylor:   Pitch  note  for  Captain  Morgan  and  Owl’s  Brew             SUBJ: Tea Infused Cocktail Recipes Add a Twist to Summer Gatherings   Hi  (NAME),       I  hope  you’re  staying  cool  in  this  July  weather.   Because  the  summer  heat  is  kicking  into  full  gear   and  people  are  going  to  be  entertaining  at  home   more  often,  I  wanted  to  send  you  some   summertime  iced-­‐tea  cocktail  recipes  that  I  think   your  readers/followers  would  really  enjoy.       The  Teaologists  of  Owl’s  Brew  ,  Jennie  Ripps  and   Maria  Littlefield,  who  specialize  in  creating  custom   tea  blends  for  craft  cocktails,  have  teamed  up  with   the  Captain  Morgan  rum  brand  to  create  some   unique  recipes  perfect  for  any  summer  occasion.     Whether  hanging  out  in  the  back  yard  with  old   friends  or  relaxing  on  the  patio  on  a  humid   summer  afternoon,  these  booze  infused  tea   cocktails  put  a  refreshing  twist  on  summer’s  iconic   drink.     I’ve  attached  the  recipes  for  you  to  take  a  look  at.  I’ve  also  provided  some  high   resolution  images  for  you  in  the  link  below.  If  these  recipes  look  like  something   you’d  be  interested  in  sharing,  please  let  me  know.  Feel  free  to  contact  me  with  any   questions.     Cheers,   (Name)           High  Resolution  Images:   https://transfer.taylorstrategy.com/message/2kKFU2E6vtvSGPVhr1b1DS  


The following  demonstrates  a  portion  of  the   work  I  contributed  to  Sarah  House  


Sarah House:   Media  Kit      


BACKGROUNDER Who we are: Sarah House, a local adult hospital hospitality house, was founded in 1993 by Mary Keough. We provide lodging, transportation, meals and comfort to people seeking medical treatment who live outside of the Syracuse community. We have served over 13,000 guests since opening for over 37,500 nights’ rest. We ask for a $20 per night donation, and no one is turned away for inability to pay. We are not supported by federal or state funding. We rely heavily on the generosity of our community and our hardworking volunteers to support our mission.

Who we serve: We serve family members and caregivers of hospitalized patients or patients seeking medical care in an outpatient setting. Patients are also welcome at Sarah House when they are able to care for themselves or have a caregiver accompany them. Our guests are seniors, veterans, lower income persons and families whose extended stay away from home would cause financial hardship. Location: We are located at 100 Roberts Avenue, at the corner of Bellevue Avenue in Syracuse’s Strathmore neighborhood.

How we’re funded: Sarah House hosts events (some annual) and accepts grants and donations of all sizes in order to raise funds and awareness of the organization and its purpose. The annual events include a Mardi Gras themed benefit dinner known as “Home Away from Home” and a golf tournament. Sarah House has received donations from numerous community members as well as local and national organizations such as: • Excellus, Dupli, Mooney Marketing Group •

• • • • •

Hematology/Oncology Associated of Central New York Empower Federal Credit Union Citizens Bank Kinney Drugs Foundation Anaren Stewart’s Shops

• • • • • •

SVM Avenue Marketing Consultants Floral Gardens Empire Supply Jim and Juli Boeheim Foundation Bousquet Holstein Cardiac Surgery Associates of CNY


FACT SHEET • Sarah House provides lodging for people seeking medical treatment outside their own community. • Sarah House has served nearly 13,000 guests for over 37,500 nights since its founding by Mary Keough in 1994. • Sarah House is the only residence of it’s kind in the Syracuse area. • Sarah House requests a lodging fee of $20 per person per day ($35 for double occupancy). • Guests must be referred by a medical/social professional in order to be eligible for lodging. • Sarah House does not turn people away for inability to pay. • Sarah House is a member of the Healthcare Hospitality Network. • Sarah House is funded by donations, grants and sponsorships • Sarah House requests volunteers to assist with meal preparation, housekeeping, clerical assistance, transporting guests to and from the hospital and helping out with fund raisers. • Sarah House distributes a tri-annual newsletter to over 3500 friends, donors, past guests and volunteers. • Sarah House received a $10,000 grant from The Jim and Juli Boeheim Foundation in 2012 • Sarah House has a United Way ID : # 43095. • Jennifer Coman is the executive director of Sarah House • Sarah House’s annual “Home Away from Home event” is the largest grossing fundraiser the organization holds each year.


SARAH HOUSE 100 Roberts Ave. suite 10 Syracuse, NY 13207 www.sarahhouse.org Tel: (315) 475-1747 info@sarahhouse.org Jennifer Coman - Executive Director sarahhouse@cnymail.com www.facebook.com/sarahhouse.org


LOGO      


100 Roberts  Avenue  Suite  10,  Syracuse,  NY  13207            (315)  475-­‐1747  sarahhouse.org  

FOR MORE INFORMATION CONTACT Executive Director, Jennifer Coman Email: sarahhouse@cnymail.com Phone: 315-475-1747     FOR IMMEDIATE RELEASE   SARAH HOUSE TO RECEIVE $5,000 DONATION AT T.J.MAXX GRAND OPENING Syracuse, N.Y. May 13, 2013 The grand opening of the highly anticipated T.J.Maxx at Destiny USA is not the only exciting thing taking place on Monday May 16, 2013. TJX Corporation inc., parent company of the T.J. Maxx, Marshalls and Home Goods stores, is presenting Sarah House Hospitality House with a $5000 check at the opening as well. Not only will shoppers get to celebrate the new store opening from 8 a.m. to 10 p.m., they will also get to witness T.J. Maxx as more than just a part of Destiny, it’s a part of the community. Sarah House is the only hospitality house of its kind in Syracuse, New York. This home away from home provides lodging, comfort and support for patients and families of patients being treated by any of the Syracuse area hospitals. As the healthcare sector grows in size and significance in Syracuse, the demand for lodging has increased significantly. Because everyone cannot afford to spend hundreds of dollars on hotel accommodations, Sarah House has been able to meet peoples’ needs by providing affordable living arrangements. Though this can come at little to no cost to patients, it can add up to a big cost to Sarah House. “We had a deficit of $6,000 in our 2013 budget. You can imagine how delighted we were to know that the generosity of the TJX Foundation was going to solve that problem for us,” Jennifer Coman executive director at Sarah House said.   Sarah House serves over 1,000 people each year, so receiving such a generous donation is something that the organization can truly benefit from. This donation and others like it are the key reasons why Sarah House can continue to be a home away from home for people in need. “We are truly grateful for funding that allows us to supplement operational expenses. We thank the people at TJX for their generosity and we are incredibly fortunate to have their support,” Coman said.

Mission Statement: To provide lodging, transportation, meals and comfort to patients and families of patients whose extended stay away from home for necessary medical treatment might create a financial burden.

###  


Sarah House:   Media  Placement               HAPPY MARDI GRAS!!! I'm not sure I should be celebrating Fat Tuesday after losing 107 pounds from my gastric bypass surgery. It's like a Druid celebrating Christmas or a Scotsman celebrating St. Patrick's Day...okay that last one didn't really make sense, but you get where I'm going, right? Mardi Gras may have started out in New Orleans, but it's now celebrated as the big LAST BLAST before Lent starts with Ash Wednesday tomorrow. Figured out what you're giving up for Lent yet? I'm not going to watch The Bachelor...okay, I don't watch it now, but still... Speaking of Mardi Gras, Sarah House will be hosting their third annual signature fundraiser “Down Home Hospitality” on TONIGHT! This year, Down Home goes to Bourbon Street with a full out Mardi Gras celebration on Fat Tuesday. It will be held at St.Ann’s Church in Taunton from 5:30 – 8:30 p.m. Hosted by us, Ted and Amy of 93Q, the evening will include Cajun and Creole inspired foods, beer, wine, Silent and Live Auctions, entertainment and fun! Sarah House is Central New York’s only adult Hospital Hospitality House. Out of town patients and loved ones of patients seeking medical care in our Syracuse area hospitals are welcome. They provide lodging, transportation, meals and comfort to veterans, senior citizens, low income families and guests whose extended stay away from home might create a financial burden. Located in the Strathmore section of Syracuse, Sarah House is convenient to all 5 area hospitals. Only approximately 27% of the cost of operating the house is generated by guest fees ($20 per night). They are not supported by state or federal funds and rely on their hardworking volunteers and the generosity of the Central New York Community. All proceeds from this event will go directly to operating expenses at Sarah House. This event is sponsored in part by Hematology-Oncology Associates of CNY (HOA). To purchase tickets ($50 per person) or to learn more about Sarah House, call the office at (315) 4751747, email sarahhouse@cnymail.com or visit the web at sarahhouse.org below!

                       

     


Sarah House:   Press  Release      

   

100 Roberts  Avenue  Suite  10,  Syracuse,  NY  13207            (315)  475-­‐1747  sarahhouse.org    

FOR MORE INFORMATION CONTACT Executive Director, Jennifer Coman Email: sarahhouse@cnymail.com Phone: 315-475-1747   FOR IMMEDIATE RELEASE   SARAH HOUSE TO BRING BOURBON STREET TO SYRACUSE Syracuse, N.Y. January 23, 2012– Sarah House Hospitality House is hosting its 4th annual fundraiser called “Home Away from Home,” on Fat Tuesday, February 12, 2013, from 6 p.m. to 9 p.m. at Onondaga Community College’s Gordon Student Center Great Room. This Mardi Gras inspired event is bringing the soul of New Orleans to the Syracuse community with Cajun and Creole inspired food, music and dance. Entertainment for the event will include emcees Ted and Amy from 93Q, a barbershop quartet, belly dancing, bluesmen and more. There will also be silent and live auctions and other Mardi Gras surprises. “This event is a really fun night out for such a good cause. It’s almost like you’re actually on Bourbon Street. There’s great entertainment, food and amazing people. One of the best parts about it is you can come as you are. You could even wear a costume if you wanted,” Jennifer Coman, executive director of Sarah House said. Last year, 179 people attended the fundraiser, and Sarah House generated $38,000 in proceeds from attendees, sponsors and donors. Sarah House is hoping to get even more of the community involved this year in order to continue its legacy. “Sarah House serves over 1,000 people each year. This particular event is one of the key reasons why Sarah House can continue to be a home away from home for people in need,” Coman said. This non-profit organization has been providing hospitality since 1993. It exists through the generosity and kindness of the Syracuse community and the hard work of its volunteers. All of the proceeds from this event benefit Sarah House and the people it seeks to help. To purchase tickets or donate please visit www.sarahhouse.org. Mission Statement: To provide lodging, transportation, meals and comfort to patients and families of patients whose extended stay away from home for necessary medical treatment might create a financial burden.

###


The following  demonstrates  a  portion  of  the   work  I  contributed  to  Cuse  Cares    

 


Cuse Cares:   Created  new  partnership  with  “Building  Men”    

                                       

Cuse  Cares:     Coordinated  largest  annual  initiative:  Shooting  for  A’s  (and  created  T-­‐shirts)    

                                 


Cuse Cares:   Rebranded  with  new  logo    


The following  demonstrates  a  portion  of  the   work  I  contributed  to  the  Ohio  University   Communications  and  Marketing  Department    


OU COMM  &  MKTG:     Media  Placement    

  October  25.  2011   Unique  Visitors  per  Month:  187,  608    

Far From  Honorable   Much of the urgency around creating a “sense of community” in online courses springs from a desire to keep online students from dropping out. But a recent paper suggests that strengthening a sense of social belonging among online students might help universities fight another problem: cheating. In a series of experiments, researchers at Ohio University found that students in fully online psychology courses who signed an honor code promising not to cheat broke that pledge at a significantly higher rate than did students in a “blended” course that took place primarily in a classroom. “The more distant students are, the more disconnected they feel, and the more likely it is that they’ll rationalize cheating,” Frank M. LoSchiavo, one of the authors, conjectured in an interview with Inside Higher Ed. While acknowledging the limitations inherent to a study with such a narrow sample, and the fact that motivations are particularly hard to pin down when it comes to cheating, LoSchiavo and Mark A. Shatz, both psychology professors at Ohio University's Zanesville campus, said their findings may indicate that meeting face-to-face with peers and professors confers a stronger sense of accountability among students. “Honor codes,” LoSchiavo said, “are more effective when there are [strong] social connections.” Honor codes are not, of course, the only method of deterring cheating in online courses. The proliferation of online programs has given rise to a cottage industry of remote proctoring technology, including one product that takes periodic fingerprint readings while monitoring a student’s test-taking environment with a 360-degree camera. (A 2010 survey by the Campus Computing Project suggests that a minority of institutions authenticate the identities of online students as a rule.) But LoSchiavo said that he and Shatz were more interested in finding out whether honor codes held any sway online. If so, then online instructors might add pledges to their arsenal of anticheating tools, LoSchiavo said. If not, it provides yet an intriguing contribution to the discussion about student engagement and “perceived social distance” in the online environment. They experimented with the effectiveness of honor codes in three introductory psychology courses at Ohio University. The first course had 40 students and was completely online. These students, like those in subsequent trials, were a mix of traditional-age and adult students, mostly from regional campuses in the Ohio University system. There was no honor code. Over the course of the term, the students took 14 multiple-choice quizzes with no proctoring of any kind. At the end of the term, 73 percent of the students admitted to cheating on at least one of them.


The second trial involved another fully online introductory course in the same subject. LoSchiavo and Shatz divided the class evenly into two groups of 42 students, and imposed an honor code -posted online with the other course materials -- to one group but not the other. The students “digitally signed the code during the first week of the term, prior to completing any assignments.” The definition of cheating was the same as in the first trial: no notes, no textbooks, no Internet, no family or friends. There was no significant difference in the self-reported cheating between the two groups. In a third trial, the professors repeated the experiment with 165 undergraduates in a “blended” course, where only 20 percent of the course was administered online and 80 percent in a traditional classroom setting. Again, they split the students into two groups: one in which they were asked to sign an honor code, and another in which they were not. This time, when LoSchiavo and Shatz surveyed the students at the end of the term, there was a significant difference: Students who promised not to cheat were about 25 percent less likely to cheat than were those who made no such promise. Among the students who had not signed the code, 82 percent admitted to cheating. LoSchiavo concedes that this study offers no definitive answers on the question of whether students are more likely to cheat in fully online courses. Cheating is more often than not a crime of opportunity, and containing integrity violations probably has much more to do with designing a system that limits the opportunities to cheat and gives relatively little weight to those assignments for which cheating is hardest to police. “The bottom line is that if there are opportunities, students will cheat,” he said. “And the more opportunities they have, the more cheating there will be, and it is incumbent upon professors to put in a system that, when it’s important, cheating will be contained.” The Ohio researchers suggested that follow-up research should explore the extent to which greater social engagement may increase the effectiveness of honor codes in online courses.

        ALSO  RECEIVED  COVERAGE  FROM       • dailycamera.com   • insidehighered.com     • Metro.us          


The following  demonstrates  a  portion  of  the   work  I  contributed  to  the  Ohio  University   PRSSA  student-­‐run  public  relations  agency   ImPRessions.      


ImPRessions:   ExPRessions  newsletter  feature    

Account Supervisor Porsche Nance’s Feature Spotlight “Leadership is the ability to guide others to a desired goal,” E.W. Scripps Senior Porsche’ Nance said. This ambitious public relations major does just that with her work for ImPRessions. As a ImPRessions veteran, this Cincinnati native encompasses all the qualities of a great leader. “Porsche’ is a calm presence and a great team player who works very well with her groups to help them move forward,” Nance’s advisor and J471 Professor Michelle Honald said. Entering Ohio University with her mind set on broadcast journalism her focus quickly shifted to a double major in public relations and psychology. This quick shift soon convinced her that ImPRessions was where she belonged. Nance quickly climbed the ladder of leadership throughout her three years being involved in ImPRessions, beginning as an account member and working her way up to account executive and now account supervisor for both the Big Brother Big Sisters and Up ‘Til Dawn accounts. “We want to make sure the client is happy and that we're providing quality work while maintaining the ImPRessions reputation as an award winning organization. If we build upon the greatness from last year these account are sure to be pleased by the success we create,” Nance said. Building success does not stop with ImPRessions for this well-rounded scholar. Serving as the publicity chair for the Ohio University Recruiting Society, the first vice presidents of Delta Sigma Theta Sorority Inc. a LINKS peer advisor and a Good Works Kids Club volunteer, Nance defines success and leadership in many aspects with involvement in both the OU and the Athens community. “I think that says quite a bit about both her work ethic and leadership abilities,” Honald added.   After almost 4years of providing an example of excellence for all to emulate here at Ohio University, Nance’s hard work is sure to pay off, as she will be graduating in June and embarking on a new journey with a career in consumer market research at Proctor and Gamble in Cincinnati: ImPRessive!    


The following  demonstrates  a  portion  of  the   work  I  contributed  to  the  Ohio  University   Academic  Advancement  Center    


OU AAC:     Quarterly  Newsletter        

 


OU AAC:   Created  and  managed  social  media  pages      


Links Ambassadors  

Ohio University  Student  and  Alumni  Network                                  

The following  demonstrates  a  portion  of  the   work  I  contributed  to  Links  Ambassadors      

 


Links Ambassadors  Event:   Planned  the  Black  Fatherhood  Project     100+  Attendees                                                    

   

                       


Links Ambassadors  Event:     Planned  “Career  Week”  for  juniors  and  graduating  seniors      


For more  information  please  contact:     Chrysten.crockett@gmail.com         Follow  me:      

@ChrysCROCKETT    

Linkedin.com/in/chrystencrockett  

             

Facebook.com/chrystencrockett

Chrysten Crockett's Professional Portfolio  

A look into Chrysten Crockett's professional experience

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