D ESIGNER / Max Miedinger
Max Miedinger was born on Christmas day, 1910, in Zurich Switzerland. When he was 16 years old, he became an apprentice typesetter in the book printing office of Jacques Bollmann in Zurich. After four years of apprenticeship in the book office, Miedinger entered the School of Arts and Crafts, Abendkurse in Zurich. At the age of 26, he became a typographer in the advertising studio of the Globe department store chain. After ten years at the Globe, he became a representative for the Type Foundry Haas in Basel Switzerland. In 1957 he revised a typeface called
Akzidenze Grotesk. Little did he know, in the later 20th century, his neue sans serif typeface would become the default typeface for most software packages under it's new name, Helvetica.