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H T

T y p e fa c e / H e lv e t i c a

Designer /

Helvetica was developed in 1957 by Max Miedinger

Max Miedinger

with Eduard Hoffmann in Switzerland. Originally called Neue Haas Grotesk, it's design was based on Schelter-Grotesk and Haas' Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.

When Linotype adopted Neue Haas Grotesk it's design was reworked. In 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica in order to make it more

Sans-serif

marketable internationally.

Typeface Two

G

19

Classification /

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