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BA (Hons.) GRAPHIC DESIGN Module Code


Module Title




Doc. Code OUGD30

Brief/Session/Document Title Jake Coleman (Furniture Making) Brief Produce a range of branded material for student Jake Coleman on Furniture Making. Background / Considerations *Keep puzzle piece as Jakes logo as it links directly to the work his been doing and use it as a visual indicator across the branded range. Jakes Audience is on a freelance basis and his brand and collateral need to be consistent with a freelance designers needs. Research area’s: Wood as a raw material, grains, contours. Print processes laser cut, screen print, embossing and how I can link these two together. Business Cards: Focus on Wood as a material and apply to business cards through; photography / embossing / laser cut. Keep final outcome practical and realistic to the amount of business cards needed. Look book: Professional yet affordable standard digital full colour range prints, number of copies depending on budget which can be later discussed at a later date. Website: Cargo based platform allows for easy and practical presentation of work which Jake can edit and alter easily after completion of brief. As an extension propose industry standard web design for portfolio. Photography: Discussed at a later date depending on the initial collateral’s completion Fonts / Colour Range: Clear legible fonts that emphasise a form of traditional yet easily applied across a wide range of products. Colour range should match Jakes practise and emphasise wood as a Raw material.

Mandatory Requirements / Deliverables Produce a minimum range of: Logo & Brand Guidelines Business Cards Letter Heads – Envelopes Invoice Website Further Extension: Look book Notebook Promotional Material (End of year Show material)

Studio Deadline Way Before end of year Show 14th of June Brand and Business Card deadline: 3-4 weeks

Module Deadline Somewhere in May.

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Furniture branding brief  

brief for a furniture branding student

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