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Pre-­‐Produc)on Tools  

Storyboard Storyboarding  is  to  break  down  each  scene   into  shots  with  addi)onal  informa)on  that   tells  you  the  camera  shots  that  are  being  is   used,  )mings,  loca)on,  screen  ac)on,  camera   movement,  transi)ons,  post  produc)on   effects  and  sound  be  it  dialogue,  sound  track,   diege)c  or  non-­‐diege)c  sounds.       This  is  helpful  for  the  cameraman  and  director   as  it  gives  a  general  idea  of  the  advert  and   how  the  scenes/shots  will  be  combine   together  to  tell  the  story.     This  is  important  stage  of  planning  because   they  can  plan  what  the  requirements  are   going  to  be  to  obtain  the  shot/sequence.     This  assisted  me  in  my  produc)on  by  pulling   my  ideas  into  a  sequence  so  I  could  visual  see   how  it  would  look  and  use  as  a  guide  when   shoo)ng  each  shot.  

Proposal   A  proposal  is  used  put  forward  an  Idea.   This  would  normally  to  a  client  who  has   set  a  brief  or  to  convince  possible   investors  to  back  a  project.     research   Target  audience   Budget   Summary  walkthrough  of  ad     Feasibility  study     Storyboard     •  Who  is  the  proposal  for?   •  What  should  in  include?   •  What  was  your  experience  of   making  a  proposal  pitch?    

A GanK  Chart  is  used  to  summarize   when  all  work  was  done,  and  to  see  if   all  work  was  up  to  date,  also  to  show   the  produc)on  is  going  according  to   the  )me  that  it  is  needed  to  be   completed.     This  helps  keep  track  of  any  work  and   to  see  if  it  was  actually  done.     This  stage  requires    thought  of  when   all  work  can  be  started  and  finished   and  to  see  if  all  paper  work  is  done   before  entering  produc)on.     This  part  of  the  paper  work  helped  by   figuring  out  if  I  was  on  schedule  and   that  I  had  achieved  all  my  tasks  to   date.  

GanK Chart  


The script  is  used  to  control  all  of  the   dialogue  for  the  produc)on,  this  helps   with  the  on-­‐screen  ac)on,  and  the   dialogue  to  match,  so  that  the  actors   know  all  the  ac)on  that  is  happening   while  saying  there  lines,  and  that  helps   the  ac)ng  become  more  convincing.      This  stage  helps    all  the  actors  to   memorize  their  lines,  and  know  in   advance  the  screen  ac)ons  to  match  their   dialogue.     I  found  this  stage  very  helpful  as  the  crew   though  everything  that  they  needed  to  do   in  advance,  so  there  would  be  less   mistakes      

Shot List   The  shot  list  breaks  down  all  the  shots  ,   and  describes  the  on  screen  ac)on  in   full,  with  the  dura)on  of  each  shot,  and   gives  a  rough  es)mate  of  the  run  )me  of   the  advert.     This  helps  the  director  with  each  shot   being  planned  in  advance,  and  if  it   doesn’t  work  it  can  change  without  to   much  trouble  ,  also  with  the  dura)on   already  wriKen  down  the  amount  of   work  required  would  have  already  been   decided  beforehand.     This  stage  helped  with  the  planning  as   each  shot  would  have  a  full  detail  ,  so   the  only  thing  needed  to  do  would  be   shoo)ng  the  scene  with  the  dura)on   being  roughly  right.  

Shoo)ng Script   The  shoo)ng  script  is  used  to   indicate  all  the  on  screen  ac)on  in   beKer  detail  then  in  the  script,  also   describes  the  camera  shoot  to   counter  act  the  on  screen  ac)on.     This  helps  the  actors  &  director  know   how  present  themselves,  and  were   the  camera  will  be  for  each  shot.     This  helped  less  then  I  thought  that  it   would  as  I  already  had  all  the  shots   and  ac)on  on  screen  on  other   paperwork,  the  only  good  thing  this   sheet  had  both  together  as  during   produc)on  I  always  had  to  think   what  screen  ac)on  was  happening,   and  what  shot  would  be  used  for  this  

Risk assessment     The  Risk  assessment  is  to  iden)fy  any   possible  risks  that  could  occur  during   produc)on  ,  and  to  counter  act  any  situa)on   that  would  happen.     This  helps  figure  out  what  to  do  if  anything   were  to  happen  during  produc)on,  also   helps  know  the  risks  before  hand  so  that  I   would  know  what  to  do  before  things  got   serious.     I  found  this  before  produc)on  helpful  to   figure  out    what  to  do  if  anything  were  to   happen,  however  during  produc)on  I  found   this  quiet  useless  as  All  the  crew  knew  not  to   do  anything  stupid,  that  would  be  a  risk.  

Loca)on Reece     The  loca)on  Reece  is  to  highlight   the  loca)on  in  which  the  advert   would  be  filmed  at  located  and  any   possible  problems  with  that  place/ area.  Also  to  give  a  rough  idea  of   what  the  advert  may  look  like,  and   if  it  doesn’t  you  can  change  it.     This  helps  because  of  the  fact  that   it  shows  the  general  area  in  which   filming  would  occur,  and  you  can   see  from  the  photo’s  if  there  would   be  any  risks  that  could  happen.     This  I  found  not  very  helpful,  as   Before  I  started  filming  I  already   knew  any  problems  that  could   occur  as  I  knew  the  area  well,   however  for  other  people  like  my   cast  and  the  client.    

Over-­‐Head Diagram     The  over-­‐head  diagram  is  used  so  that  the   client  knows  the  area  were  produc)on  will   begin  and  know  each  camera  shot  and  were  it   will  take  place,  and  the  numerical  order  of  shot   so  the  director  knows  each  shot  for  post-­‐ produc)on  as  well.     This  helps  you  know  the  surrounding  area  of   the  filming  loca)on,  and  this  again  helps  with   the  loca)on  reece  &  the  risk  assessment.     This  I  found  very  helpful  with    before   produc)on  I  didn’t  think  about  the  surrounding   area  and  problems  that  normal  would  happen   around  those  par)cular  areas.    

Call Sheet   The  Call  Sheet  is  so  the  en)re  cast  &  crew  know   when  they  are  needed,  Date  &  )me,  loca)on  of   filming  and  if  anything  else  exterior  is  needed.     This  helped  with  all  the  knowledge  of  anything  or   everyone  that  was  needed  on  the  day  of  shot,   and  was  much  easier  to  read  with  all  the  cast  &   crew  detail,  and  expected  weather  and  props,   ligh)ng  and  more.     I  found  this  very  helpful  as  it  was  very  simple  to   understand,  and  mixed  other  items  from   previous  paperwork  into,  making  it  simpler,  and   if  you  need  a  beKer  understanding  of    a  certain   thing  just  go  the  the  paperwork  of  that  subject    

The budget  is  used  to  evaluate   the  es)mated  amount  that  would   be  spent  for  the  produc)on  and   used  to  keep  track  of  the  total   amount  that  would  be  spent  over   the  course  produc)on.     This  helped  calculate  the  amount   that  would  come  from  the  client,   and  showed  how  much  is  needed   for  a  small  produc)on,  with   directors  &  cameramen  cos)ng   some  of  the  most.     This  helped  me  though  the   normally  amount  for  all  the  items   that  would  be  requried  for  my   produc)on,  however  less  items   were  needed  then  I  originally   thought  for  the  shoot.  


Requirements     The  requirements  is  a  checklist  of  all  items  that  are   needed  for  produc)on  &  post  produc)on,  and  to  see  if   everything  is  ready  both  hand,  so  the  director  can  be   prepared  and  know  if  any  equipment  is  needed  on  the   day  of  shoot.     This  helps  with  the  knowledgement  if  any  items  were   needed  and  if  transporta)on  was  needed,  and  much   like  the  call  sheet  helped  know  what  actors  would  be   needed  on  either  day  of  shoot.    This  assisted  me  with   any  technology  that  was  needed,  and  made  me  think   what  programs  that  I  would  needed  to  use  in  post,  and   that  again  helped  with  the  budget.     This  I  found  less  useful  then  the  Call  sheet’s  as  it  near   enough  summarized  what  was  needed  for  produc)on,   and  gave  info  on  transport,  however  it  was  the  only   thing  that  talked  about  any  equipment  that  would  be   needed  for  post.      



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! Available

Production equipment required


Macbook Pro

Crew requirements

Camera Boom Mic


Officer 1 Officer 2 Tony Montona Transport requirements




Release Agreements     The  release  agreement  is  so  that   you  can  get  a  agreement  from   any  par)cipants    that  all  footage   can  be  used  in  any  situa)on,  and   if  they  don’t  sign  all  footage  can’t   be  used.       This  helps  the  client  know  what   rights  are  in  the  agreement,  and   what  purpose  that  person   footage  has  to  the  produc)on,   and  that  any  footage  can  be  used   in  future  projects  if  needed.     This  stage  of  paperwork  was  very   useful  much  like  the  the  Loca)on   release  helps  let  know  the  client   know  if  they  own  the  footage   and  and  work  that  has  to  be   done  if  the  agreement  was  not   signed.    

Loca)on Release   The  loca)on  Reece  is  much  like   the  Release  agreement  as  it  is   used  so  not  produc)on  can   occur  somewhere  that  the   director  or  the  client  doesn't   own,  and  if  not  signed  the   client  could  be  sued  if  any   footage  was  taken  from  the   premise.     This  helps  the  client  know  what   rights  are  in  the  agreement,   and  what  can  and  can’t  happen   for  the  produc)on  on  someone   else’s  premise.     This  I  found  very  helpful,  as   without  it  produc)on  can  be   shut  down  for  any  footage   taken  without  permission.    

Footage Log   The  Footage  Log  is  used  to  keep  track   of  the  in’s  and  out’s  of  shots  as  it   describes  the  shot  type’s  and  a   descrip)on  of  the  actual  shot.       This  helps  keep  of  anything  that   needs  to  happen  to  the  footage   during  post  And  helps  with  the   necessary  shots  ins  and  outs  codes  so   if  the  footage  needs  to  found  the   client  can  see  the  specific  footage.     This  I  found  very  helpful  to  keep   track  of  each  shot  and  help  me  know   each  shot  very  well,  also  assisted  me   with  the  footage  I  needed  much   quicker  then  It  would  take  if  I  looked   through  all  the  footage.        

Asset Log   The  Asset  log  is  used  so   all  exterior  assets  can  be   located  at  one  point,   and  so  if  a  asset  is   needed  it  can  be  called   upon.       This  helps  to  describe   the  asset  and  what   purpose  it  has  to  the   produc)on.     This  helped  me  locate  all   my  assets  due  to  lose  of   work,  so  that  produc)on   could  keep  to  it’s   schedule.          

EDL An  EDL  is  used  to  keep  track  of  any   footage  that  has  been  edited,  and   describes  what  has  changed  from  the   previous  footage  to  the  edited   version.     This  helps  keep  track  of  any  edits  if  it   doesn’t  look  good  when  post  is   finished,  you  can  go  back  and  get  the   originally  footage  and  change  what   you  like.      This  helped  me  know  the  in’s  and   out’s  code  for  each  part  of  important   footage,  and  know  the  audio  detail   that  was  used  during  that  par)cular   scene.  

Viability study     The  viability  study  is  the  list  of   idea’s  for  the  final  advert,  this   helps  keep  track  what  all  my   idea’s  were  and  what  I  would   have  needed  for  all  the  idea’s   to  work  as  my  advert.     This  helps  keep  track  of  all   the  idea’s  and  how  and  what   you  could  need  for  a  certain   idea.     This  I  found  unfavorable  as   Most  of  my  idea’s  were  some   what  based  on  other  things   and  that  it  was  already  preKy   clear  what  I  would  need  for   the  produc)on  

Research Market     This  is  the  the  research  that  had  to  be   done  for  the  pre-­‐produc)on  unit  of   our  advert’s  as  it  is  prepara)on,  as  it   gives  a  rough  idea  of  the  history  and   facts  about  the  product.     This  helps  with  some  knowledgement   about  the  product  in  ques)ons  and   helps  keep  track  either  some  of  it’s   history  including  it’s  SWOT  analysis.     This  I  found  extremely  useful  due  to   me  knowing  Coca-­‐Cola’s  general   target  audience  and  know  how  to   differ  away  from  it.        

Legal, Ethical  and  Regulatory  issues   During  the  process  of  a  advert  being  made  you  have  to  be  sure  it  doesn’t  interfere   with  any  legal  or  even  ethical  issues  that  may  arise       BCAP  codes  is  about  maintain  The  UK  Codes  of  Broadcast  Adver)sing,  while  the     CAP  is  known  for  the  rulebook  of  the  UK  code  of  Non-­‐broadcast  Adver)sing,  sales   promo)ons  &  Direct  Marke)ng.               There  are  more  certain  rules  for  adver)sing  any  food/drink  product,  while  any  type   of  media  or  interac)ve  media  are  all  done  by  the  BBFC.        

Pre-Production Tools final ver  

This is my Pre-Production tools

Pre-Production Tools final ver  

This is my Pre-Production tools