Storyboard Storyboarding is to break down each scene into shots with addi)onal informa)on that tells you the camera shots that are being is used, )mings, loca)on, screen ac)on, camera movement, transi)ons, post produc)on eﬀects and sound be it dialogue, sound track, diege)c or non-‐diege)c sounds. This is helpful for the cameraman and director as it gives a general idea of the advert and how the scenes/shots will be combine together to tell the story. This is important stage of planning because they can plan what the requirements are going to be to obtain the shot/sequence. This assisted me in my produc)on by pulling my ideas into a sequence so I could visual see how it would look and use as a guide when shoo)ng each shot.
Proposal A proposal is used put forward an Idea. This would normally to a client who has set a brief or to convince possible investors to back a project. research Target audience Budget Summary walkthrough of ad Feasibility study Storyboard • Who is the proposal for? • What should in include? • What was your experience of making a proposal pitch?
A GanK Chart is used to summarize when all work was done, and to see if all work was up to date, also to show the produc)on is going according to the )me that it is needed to be completed. This helps keep track of any work and to see if it was actually done. This stage requires thought of when all work can be started and ﬁnished and to see if all paper work is done before entering produc)on. This part of the paper work helped by ﬁguring out if I was on schedule and that I had achieved all my tasks to date.
The script is used to control all of the dialogue for the produc)on, this helps with the on-‐screen ac)on, and the dialogue to match, so that the actors know all the ac)on that is happening while saying there lines, and that helps the ac)ng become more convincing. This stage helps all the actors to memorize their lines, and know in advance the screen ac)ons to match their dialogue. I found this stage very helpful as the crew though everything that they needed to do in advance, so there would be less mistakes
Shot List The shot list breaks down all the shots , and describes the on screen ac)on in full, with the dura)on of each shot, and gives a rough es)mate of the run )me of the advert. This helps the director with each shot being planned in advance, and if it doesn’t work it can change without to much trouble , also with the dura)on already wriKen down the amount of work required would have already been decided beforehand. This stage helped with the planning as each shot would have a full detail , so the only thing needed to do would be shoo)ng the scene with the dura)on being roughly right.
Shoo)ng Script The shoo)ng script is used to indicate all the on screen ac)on in beKer detail then in the script, also describes the camera shoot to counter act the on screen ac)on. This helps the actors & director know how present themselves, and were the camera will be for each shot. This helped less then I thought that it would as I already had all the shots and ac)on on screen on other paperwork, the only good thing this sheet had both together as during produc)on I always had to think what screen ac)on was happening, and what shot would be used for this
Risk assessment The Risk assessment is to iden)fy any possible risks that could occur during produc)on , and to counter act any situa)on that would happen. This helps ﬁgure out what to do if anything were to happen during produc)on, also helps know the risks before hand so that I would know what to do before things got serious. I found this before produc)on helpful to ﬁgure out what to do if anything were to happen, however during produc)on I found this quiet useless as All the crew knew not to do anything stupid, that would be a risk.
Loca)on Reece The loca)on Reece is to highlight the loca)on in which the advert would be ﬁlmed at located and any possible problems with that place/ area. Also to give a rough idea of what the advert may look like, and if it doesn’t you can change it. This helps because of the fact that it shows the general area in which ﬁlming would occur, and you can see from the photo’s if there would be any risks that could happen. This I found not very helpful, as Before I started ﬁlming I already knew any problems that could occur as I knew the area well, however for other people like my cast and the client.
Over-‐Head Diagram The over-‐head diagram is used so that the client knows the area were produc)on will begin and know each camera shot and were it will take place, and the numerical order of shot so the director knows each shot for post-‐ produc)on as well. This helps you know the surrounding area of the ﬁlming loca)on, and this again helps with the loca)on reece & the risk assessment. This I found very helpful with before produc)on I didn’t think about the surrounding area and problems that normal would happen around those par)cular areas.
Call Sheet The Call Sheet is so the en)re cast & crew know when they are needed, Date & )me, loca)on of ﬁlming and if anything else exterior is needed. This helped with all the knowledge of anything or everyone that was needed on the day of shot, and was much easier to read with all the cast & crew detail, and expected weather and props, ligh)ng and more. I found this very helpful as it was very simple to understand, and mixed other items from previous paperwork into, making it simpler, and if you need a beKer understanding of a certain thing just go the the paperwork of that subject
The budget is used to evaluate the es)mated amount that would be spent for the produc)on and used to keep track of the total amount that would be spent over the course produc)on. This helped calculate the amount that would come from the client, and showed how much is needed for a small produc)on, with directors & cameramen cos)ng some of the most. This helped me though the normally amount for all the items that would be requried for my produc)on, however less items were needed then I originally thought for the shoot.
Requirements The requirements is a checklist of all items that are needed for produc)on & post produc)on, and to see if everything is ready both hand, so the director can be prepared and know if any equipment is needed on the day of shoot. This helps with the knowledgement if any items were needed and if transporta)on was needed, and much like the call sheet helped know what actors would be needed on either day of shoot. This assisted me with any technology that was needed, and made me think what programs that I would needed to use in post, and that again helped with the budget. This I found less useful then the Call sheet’s as it near enough summarized what was needed for produc)on, and gave info on transport, however it was the only thing that talked about any equipment that would be needed for post.
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Release Agreements The release agreement is so that you can get a agreement from any par)cipants that all footage can be used in any situa)on, and if they don’t sign all footage can’t be used. This helps the client know what rights are in the agreement, and what purpose that person footage has to the produc)on, and that any footage can be used in future projects if needed. This stage of paperwork was very useful much like the the Loca)on release helps let know the client know if they own the footage and and work that has to be done if the agreement was not signed.
Loca)on Release The loca)on Reece is much like the Release agreement as it is used so not produc)on can occur somewhere that the director or the client doesn't own, and if not signed the client could be sued if any footage was taken from the premise. This helps the client know what rights are in the agreement, and what can and can’t happen for the produc)on on someone else’s premise. This I found very helpful, as without it produc)on can be shut down for any footage taken without permission.
Footage Log The Footage Log is used to keep track of the in’s and out’s of shots as it describes the shot type’s and a descrip)on of the actual shot. This helps keep of anything that needs to happen to the footage during post And helps with the necessary shots ins and outs codes so if the footage needs to found the client can see the speciﬁc footage. This I found very helpful to keep track of each shot and help me know each shot very well, also assisted me with the footage I needed much quicker then It would take if I looked through all the footage.
Asset Log The Asset log is used so all exterior assets can be located at one point, and so if a asset is needed it can be called upon. This helps to describe the asset and what purpose it has to the produc)on. This helped me locate all my assets due to lose of work, so that produc)on could keep to it’s schedule.
EDL An EDL is used to keep track of any footage that has been edited, and describes what has changed from the previous footage to the edited version. This helps keep track of any edits if it doesn’t look good when post is ﬁnished, you can go back and get the originally footage and change what you like. This helped me know the in’s and out’s code for each part of important footage, and know the audio detail that was used during that par)cular scene.
Viability study The viability study is the list of idea’s for the ﬁnal advert, this helps keep track what all my idea’s were and what I would have needed for all the idea’s to work as my advert. This helps keep track of all the idea’s and how and what you could need for a certain idea. This I found unfavorable as Most of my idea’s were some what based on other things and that it was already preKy clear what I would need for the produc)on
Research Market This is the the research that had to be done for the pre-‐produc)on unit of our advert’s as it is prepara)on, as it gives a rough idea of the history and facts about the product. This helps with some knowledgement about the product in ques)ons and helps keep track either some of it’s history including it’s SWOT analysis. This I found extremely useful due to me knowing Coca-‐Cola’s general target audience and know how to diﬀer away from it.
Legal, Ethical and Regulatory issues During the process of a advert being made you have to be sure it doesn’t interfere with any legal or even ethical issues that may arise BCAP codes is about maintain The UK Codes of Broadcast Adver)sing, while the CAP is known for the rulebook of the UK code of Non-‐broadcast Adver)sing, sales promo)ons & Direct Marke)ng. There are more certain rules for adver)sing any food/drink product, while any type of media or interac)ve media are all done by the BBFC.