Coca-‐Cola adver,sing presenta,on
History of Coca-‐Cola
This chart shows the the share that Coca-‐Cola has in the market
Full Detail of Three Advert’s • h@p://www.s,xy.com/guest/158481
Fact’s • •
• • • •
Other fact’s show that most of coke revenue comes from Interna,onal as of 76%, while the rest comes North America. Since Coke was made the amount sold as increased into billions the last ﬁgure of units was in 2002 with 11 Billion units sold. While in other Foreign markets such as in Japan the average of nearly 3 Billion Within the ﬁrst year of Coca-‐Cola being released it managed around 10 bo@les a day. Now, around 10,450 bo@le’s are consumed nearly every second Two Lawyer’s Benjamin F. Thomas and Joseph B. Whitehead, got John Pemberton to sell the right’s of calendars, bo@les and to sell the beverage for only $1. Coca-‐Cola is the most recognized trademark, known by 94% of the world's popula,on and is the second most recognized word a`er ‘’OK’’
Target Audience • My advert is mainly aimed at 14+, males because of the content of the ﬁlm in which inspired my advert, as this would present nostalgia because people would remember the bit that my advert follows, however this can s,ll be aimed at younger people because of the silliness of the ad as children would get the uneven nature of the ad, the reason for having a unusually target audience is because Coca-‐Cola’s advert’s are normally always aimed at all age range’s, for certain gender’s, or is aimed at both gender and most age’s.
This is form a taste test in which I found out that most people can’t tell the diﬀerence between Pepsi, Diet Coke and Coke Zero
SWOT Analysis Strengths: Coke is the world’s leading
brand in so` drink’s, also has a massive scale of opera,ons in movement.
Weaknesses: The brand has nega,ve publicity, also the
so` Drink underperforms in certain area’s such as North America, ﬁnally there is a decrease in the amount of cash they are gegng.
Opportuni,es: The product has a chance to grow in the bo@led water mark. Also has the opportunity to hire some of the popula,on in the US.
Threats: The company has intense compe,,on from
other company’s with one major being Pepsi. The product is not gowning so that it can be sold to more markets.
Proposal • • •
For my advert to work I will need
The budget for my product is small, as such thing's needed would be clothing which would mimic that of Scarface, and other things include prop's such as table's, chair's and more such as things to make it look scruﬀy, while the rest would be for the product to appear in the advert. First Idea was to have a man wake up in the desert and think he see’s a can of Coke, however when he reaches' the drink he see’s it is a can of Pepsi, and says ‘It’s Not Worth It’. The next is At a party it is gegng boring with some people dancing terribly, then some of the guest's drink coke and then the party get's exci,ng with everyone ﬁnally having a good ,me and the tagline read's 'Good for any Moment’., The next is the Scarface idea, and the last is Darth Vader takes a drink of coke later on he dies right before he die he says 'It was worth it' This is rough detail of idea's that I originally had for my advert, my ﬁrst idea I thought would be to hard to do with a Green Screen, and make it look good. While the next idea would of been hard to organize, while the next two idea's I believed would have worked the best, then the reason why the last Idea got cut was that it would of been hard to make it look aﬀan,c. This is my storyboard in which I created a rough idea of how my advert will work, only a few other detail's need to be felled out, also my advert on paper only reach's 1 minute and 25 seconds, so it doesn't reach the minimum, however this is only the ﬁrst dra` of this, so in the second dra` I will try to make it longer. Full Detail of Orginal Idea’s: h@p://popplet.com/app/#/115922
Bibliography • • • • • • • • • • • • • • • •
Facts of Coca-‐Cola: h@p://papatoto.com/ar,cle/864349871876/ BCAP Codes: www.cap.org.uk/The-‐Codes/BCAP-‐Code/~/media/Files/CAP/Codes%20BCAP%20pdf/BCAP%20Sec,on%2013.ashx Image of Coke Flavors: h@p://www.ﬂickr.com/photos/eulinx/104597893/sizes/m/in/photostream/ This is where you are redirected: www.cap.org.uk/The-‐Codes/CAP-‐Code/~/media/Files/CAP/Codes%20CAP%20pdf/CAP%20Sec,on%2015.ashx This is where I got some other informa,on: h@p://www.scribd.com/doc/10552013/Coca-‐Cola-‐Marke,ng-‐Strategies Some fact’s, however it is run by a newspaper to it may not be true: h@p://www.telegraph.co.uk/ﬁnance/newsbysector/retailandconsumer/8377147/Coca-‐Cola-‐facts-‐ﬁgures-‐and-‐myths.html Rough Idea of Coke’s History in Child Form: h@p://www.youtube.com/watch?feature=player_embedded&v=Pdrr3ZxZUOc#! Image of Fanta: www.americansweets.co.uk/ekmps/shops/statesidecandy/images/fanta-‐orange-‐drink-‐x24-‐1435-‐p.jpg This fact's piece is more likely to be true , as it is run by the Coca-‐Cola company: h@p://www.thecoca-‐colacompany.com/heritage/ourheritage.html This is the Coca-‐Cola company website: h@p://www.coca-‐cola.co.uk/ A book in which had sec,on of Coca-‐Cola and it’s legendary Christmas advert’s: Twenty ads that shook the world: the century's most groundbreaking adver9sing and how it changed us all. Image of Sprite Can: h@p://howmanycaloriesshouldieatadayinfo.com/wp-‐content/uploads/2011/08/sprite.jpg Image of John Pemberton: h@p://en.wikipedia.org/wiki/File:John_Pemberton.jpg Informa,on of SWOT Analysis: h@p://www.scribd.com/doc/9995196/Swot-‐Analysis-‐of-‐Coca-‐Cola Christmas Truck Advert: h@p://www.youtube.com/watch?v=ogetBqMgau0 Bond advert: h@p://www.youtube.com/watch?v=cuvW6f_IfBs Diet Coke Puppet’s Advert: h@p://www.youtube.com/watch?v=f3JjtZlPdLs