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Christopher Duffy The following is a selection of my work, showcasing a unique understanding of a visual culture and ability to implement that to any project.


1.

screen design

fashion

Screen design for ‘Bobby Dazzler’. A high-end street brand offering a unique print aesthetic.


2.

advertising

signage

The launch of the Idiom website was marketed across a range of mixed media, including this 4.2 x 1.9 billboard. Designed to reflect both the online and physical store, maintaining a consistent brand identity.


3.

advertising

signage

Truck banner billboard - advertising The Little Big Markets and the annual Christmas night market.


4.

advertising

POS signage

This large format banner was designed for brand awareness - during an O’Neill store within a store product installation.


5.

web design

www.idiomboutique.co.nz

The key requirements for Idiom’s website was to accurately reflect the physical store aesthetic whilst ensuring the customer journey was supported by a clear and concise framework.


6.

web design

www.thelittlebigmarkets.co.nz

The Little Big Markets website had to visually reflect the diversity this community event offers, enabling clear communicative channels for it’s social interactions as well as a solid UI for it’s e-commerce platform. Empowering stallholders wanting to sell their product online whilst providing customers with a great shopping experience.


7.

web collatarol

banners

A range of static web banners designed for Nature Shop, which supported some key online strategies.


8.

web collatarol

banners

A range of static web banners designed for Southern Lakes Heliski, which supported their brand and in-season promotions.


9.

marketing

email campaigns

A range of newsletter campaigns, which were strategically sent to audience segments to drive sales and build on product and brand awareness


10.

marketing

email campaigns cont.


11.

marketing

email campaigns cont.


12.

marketing

logo design and promotional material

The ‘I love summer at the mount’ strapline was encapsulated as a logo and pushed out across promotional material for the Tauranga City Councils summer ambassadors.


13.

brand identity

logo design

A range of logo designs for various businesses and industries.


14.

art

illustration

I enjoy doing art in my spare time and integrate that freehand element into projects where suitable.


15.

design & print

flyer design

A range of flyers, advertising a variety of events and promotions.


16.

design & print

flyer design cont.


17.

design & print

flyer design cont.

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 and



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18.

design & print

A2 poster

Brand identity and subsequent poster design for a premium branded personal trainer - 7x NZ Taekwondo Champion Warren Steiner.


19. 1.

design screen&design print

brand catalogue awareness

28 page ring bound catalogue for Swiss based zine publisher Nieves.


20.

design & print

double page spread

Maintaining brand values held by O’Neill for a seasonal product DPS.


21.

design & print

single page advertisement

Single page advertisement for Nature Shop placed in NZ Wilderness and Australian Outdoor magazine for new customer reach.


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** Sock promotion is limited to the first 100 buyers using the discount code provided or while stocks last. Socks supplied may differ in colour to those pictured.


22. 1.

design &design publish screen

brand in-house awareness magazine (digital)

This 32 page seasonal look book was designed in a magazine format to appeal to the Idiom customer. It included interactive content with the addition of a playlist download to listen to while your reading. View it HERE.


Thank-you email. chris@thelittlebigmarkets.co.nz mobile. 021 2942164


Christopher Duffy's Portfolio