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CHRISTOPH CARMIKLE Dick’s Brewing


PROJECT STATEMENT

BACKGROUND

JOB TARGET AUDIENCE

OBJECTIVES

STYLE & TONE

MEDIA

Dick’s Brewing is a craft-beer brewery founded by Dick Young in 1992. Dick’s brewing is one of the Pacific Northwest’s premiere craft-beer breweries. Dick’s Brewing appeals to an audience seeking a distinctive full-bodied taste featuring locally sourced ingredients. Identity system, to include a full re-branding as well as a new website, packaging, trade show booth, and beer coasters. Dick’s Brewing’s audience is primarily comprised of 21-40 year old males with an income that affords them to purchase mid-range to premium beers. Dick’s Brewing’s audience not only seeks out variety and quality in beer, but takes pride in their beer brand of choice. Create a unique and unifying look and feel to Dick’s Brewing. The new look must be able to extend to over 20 regular beers, as well as their website and trade show booth.

Traditional, masculine, hand crafted, non-corporate.

Stationary set, website, 6 pack, bottle label, trade show booth, and beer coaster.

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RESEARCH

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INSIPIRATION

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SKETCHES

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COMPREHENSIVES

DICK’S BREWING

DICK’S BREWING

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FINAL

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COMPREHENSIVES

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FINALS

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Dicks brewing case study  
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