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2018

www.sophieparis.com

#HappySophie


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Sophie Paris Brandbook 2018


TABLE O F CO N TE N T 4 Editorial 6

A Note

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Our Brands

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Sophie Martin

12 ALIVE 14

Sophie’s Kids

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Our Goals

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Success Story

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Vision of Sophie

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Sophie Beauty

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Sophie Family

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Our Branches

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Our Must Haves

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7 Things to Know About Sophie

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Made with Love in Indonesia

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ED ITO R IAL

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Bonjour Paris! This season promises to be a return to our roots –in Paris– because that’s where it all began. Taking his suitcases full of ideas & inspiration, CEO and Founder Bruno Hasson decided in 1995 to cross the world and bring the French touch to Indonesian women. Everything started in Jakarta, from his living room, with a simple mission: to help and offer Indonesian women be their own boss, on their own terms, by selling unique products. Since then, we’ve grown by leaps and bounds, creating thousands of flexible jobs, attracting major media attention and expanding globally in Philippines & Morocco. We will continue our journey in rocking your style and life. With a family of brands — Sophie Martin, ALIVE and Sophie’s Kids as parts of our Sophie Family SPIRIT—Sophie Paris is bigger and bolder than ever. Take a look inside to get to know us.

I’m Paris, I’m Fashion!

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Sophie Paris Brandbook 2018


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A NOTE

Paris –its energy, its culture– is the source of our inspirations for our unique 6

collections. With our desire for bag, wallet, fashion accessories, footwear and garment, Sophie brings you the style of the fashion capital. Classy, elegant, edgy and fashionably chic, we serves you the best trend for the way you dress.

Paris is calling!

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OUR B R AN D S

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We started in 1995 with a desire to bring international taste and a life-changing career. Keeping that mission until now, Sophie Paris creates modern fashion that is classy, chic, yet still affordable – the reason why it is loved by so many. Sophie provides Indonesian women, men and kids a wide range of genuine French-designed bag, wallet, fashion accessories, footwear and garment that are presented in three exclusive brands: Sophie Martin, ALIVE and Sophie’s Kids.

Sophie Paris Brandbook 2018


#1

Coming with exclusive designs in bag, wallet, fashion accessories, footwear and garment, Sophie Martin becomes the ultimate choice to walk in style every single day. Its various excellences make Sophie Martin the must have item for women who want to be a fashionista to those who want to look classy.

#2

Style and function, we truly understand that men need both. ALIVE encourages men to go for fashion that supports their characters by presenting distinctive designs of bag, wallet, fashion accessories, footwear and garment. Focusing in creating functional cut and details that fit modern men, ALIVE is here to bring out the best in you.

#3

Childhood with Sophie’s Kids is a childhood well-spent! Sophie’s Kids prioritizes comfort and creative design in its adorable, colorful and playful collection.

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Sophie Paris Brandbook 2018


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1. 2. 3. 4. 5.

Bags Wallets Garments Fashion Accessories Footwear

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1. 2. 3. 4. 5.

Bags Wallets Garments Fashion Accessories Footwear

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1. Bags 2. Garments 3. Accessories

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OUR G OALS Bruno Hasson had a vision to create a new kind of company that would offer Indonesian women, wherever they came from, a career to change their lives and make their dreams come true. Bruno used his savvy to help women create their own business and balance through a career they would love and manage easily with their family. Backed by cutting-edge technology and a community of supportive women, it’s 16

a business that’s forward-thinking, flexible and most importantly, a lot of fun! We have a vision of the world where strong women live bold and joyful lives.

Bruno Hasson

Bruno Hasson was recognized as Best Entrepreneur of the Year in 2014 by Ernst and Young. A year later, Sophie Paris was also cited as one of 20 Rising Global Stars 2015 by Forbes Indonesia.

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Our movement to change work for women begins with you! Sophie Paris Brandbook 2018


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SUCCESS LAS MAULI DARI CIKARANG FROM BC PLAT INUM 18

This business will work out if we empower our team

Brought together by a friend, that was how I was

Apart from that, there are challenges indeed. For

destined to meet Sophie Paris. This friend gave

me, keeping the Members active is definitely not

me a Sophie Paris catalog, which I ended up

an easy thing. But everything will turn out well if

carrying to office. Apparently I was not the only

we do it with passion and obedience.

one attracted by Sophie. Right away, I became a Member and signed up my colleagues from

Follow the tips from Sophie, focus on grooming

the office to join my team. After a while, I was

your team. This business will work out well if we

surprised by the money I earned. The number was

empower our team. I always keep it in mind. These

way bigger than my salary at that time!

principles successfully brought me to travel many different places: Jerusalem, Beijing, Singapore,

Running Sophie Paris business while having a

Malaysia, Shanghai, Thailand and many places

career as a Civil Servant is so fun. By doing this, I

Indonesia for reward trips. Indeed Sophie made

managed to pay for my kids’ tuition and lead my

my dreams come true.

siblings to have a successful career in Sophie, even more successful than mine. I’m so grateful that I could show them a great way to make money.

Sophie Paris Brandbook 2018


STORIES FA U Z I YA H DA R I SIDOA RJO FROM B C DI A M ON D 19

In Sophie it’s not all about business, it’s also about happiness.

In 2000 I became a part of Sophie Paris. I have to

How to be successful with Sophie? Grow your

admit that I didn’t have expectation to begin with.

team! Make sure the person you meet is not yet a

But the money I earned when I became a Member

Member. Then invite him/her right away! Always

was never small. It opened my eyes and showed

keep this sentence in mind: I see you, I recruit you!

me that Sophie Paris Business Opportunity is so big because people really love the products. Long

In Sophie it’s not all about business, it’s also about

story short, I finally decided to resign from my job

happiness. See how Sophie makes my dreams

in 2012 to focus on my Sophie Business.

come true! Now I have two shops, two houses

Since then, I carry my catalogs wherever I go. I

and three cars. Because of Sophie Paris I travelled

share it in offices and manufacturers. I try to take

to Shanghai, Singapore, Umroh, USA, Moscow,

public transportation more often to let people

Thailand and Malaysia. Not only that, my husband,

around me see my catalogs. They eventually will

children and I even went for Umroh several times.

ask about Sophie or the products. I never forget to

Everything happened because of Sophie. Sophie is

put my name and phone number on the catalog so

a solution!

people can contact me easily. This is how I make an opportunity and invite people to join my team.

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Sophie Paris Brandbook 2018


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sophieparisindonesia

@sophie_paris

www.sophieparis.com

Sophie Paris Brandbook 2018

@sophie.paris.id

sophieparis


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VIS ION O F SO PHIE SOPHIE DELIVERS HAPPINESS

“We believe in happiness the Sophie Paris way! The Sophie Paris family starts 22

with our employees, who can express happiness in their work with passion. Sophie positively surprises customers with great value products, wide choices, and outstanding customer experience. Our Members get a real life changing opportunity to make their life better and improve their financial income. We help our suppliers to get long term sustainable growth.”

Sophie c’est ma vie!

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S OPH IE B E AU T Y OUR COSMETIC BRANDS

Get your fabulous look every day or in any special occasion with affordable price and professional finish. Anyone can be beautiful with various choices of colors and products in Sophie Martin.

Be flawlessly beautiful in instant with the cosmetics and skincare products that come from natural plant ingredients. This series fit any age with its safe formula and practicality.

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A series of cosmetic, skincare, facial care, body care and hair products SEMURNI HATIMU SECANTIK DIRIMU

F A C I A L , B O D Y, AND HAIR T R E AT M E N T PRODUCTS

that are formulated with natural ingredients. Look naturally beautiful with the pastel colors and the products with halal certificate.

Sophie Paris also provides a variety of series for your everyday needs. Find the products with active ingredients that best suits your skin and needs because Sophie Paris has many kind of products using different ingredients. Sophie Paris also provides all the tools you need for facial, body and hair treatment routines.

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S OPH IE FAM ILY By always putting the customers first, Sophie Paris has grown into Asia’s leading Fashion, Beauty, and Healthy Living companies with direct selling system since its establishment in Jakarta, Indonesia, in 1995. Sophie Paris family around the world has over 600 employees, over 500 Business Center, and more than 2.8 million Members. Since 1995, Sophie Paris Indonesia has sold more than 50 million bags!

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Starting from a home-based handbag manufacturing business in 1995, Sophie Paris has become one of the leading Fashion, Beauty,

S O PH I E PA R IS I N D O NESIA

and Healthy Living direct-selling company in Indonesia. Sophie Paris Indonesia now has over 400 Business Center, sells more than 50.000 products every day, and has 2.5 million Members who are passionate to live their dreams. All those are supported with a warehouse that optimizes distributions around the world, and a factory that produces thousands of beauty products each day. In 2002, Sophie Paris keeps delivering happiness by opening its doors to the Philippines market. In a short period of time, Sophie Paris Philippines

S OPH IE PA R IS PH I L I P PIN ES

established itself as the best choice in direct-selling company with the best fashion products in the country. Sophie Paris Philippines has over 500.000 Members and 150 Business Center that keep growing. Sophie Paris Philippines team is an inspiration to the extraordinary Members for changing many Filipino’s lives together. 2008 might be an ordinary year for some people, but 2008 is a special

S OPH IE PA R IS M A ROCCO

year for people in Morocco. Why? Because in that year, Sophie Paris started its establishment in Morocco and started writing history with all Moroccan Members. Sophie Paris Morocco continues to grow and develop until it now has 100 Business Center, 40 staff, and has reached 40.000 Members.

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OUR BR AN C HE S Sophie Paris is everywhere! We are present all over Indonesia, giving you a whole different shopping experience through 400 branches, including flagship stores in 5 different locations; the Head Quarter, Semanggi, Cibinong, Medan and Makassar. You also have a chance to find us in Philippines and Marocco. Our branches feature various fun activities such as training and beauty demo. Discover our store and explore Sophie Paris’ new collection every 40 days! 28

THE HEAD QUARTER

Sophie Paris Building, 1st Floor Jl. Adyaksa Raya No. 33 Lebak Bulus Jakarta

SOPHIE PARIS JAKARTA SEMANGGI

SOPHIE PARIS MAKASSAR

SOPHIE PARIS MEDAN

SOPHIE PARIS CIBINONG

SOPHIE PARIS PHILIPPHINES

SOPHIE PARIS MAROCCO

Plaza Semanggi, UG Level Jl. Jend. Sudirman No.50 RT.1/RW.4, Karet Semanggi. Jakarta Selatan

Jalan Iskandar Muda No. 79B, Pringgan, Kelurahan Babura, Kecamatan Medan Baru, Medan

Alcar Building 888 EDSA Mandaluyong City, Philippines

Jalan Veteran Utara Blok F4-F5, Kompleks Ruko Metro Square, Makassar

Cibinong City Mall, Ground Level, Unit A3A Jl. Tegar Beriman No. 1 Pakan Sari Cibinong

12 Moussa Ben Noussair street, Gauthier, Casablanca 20060 Morocco

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Sophie Paris Brandbook 2018


OUR MUST HAV E S

BAYONNE WALLET

CAVILLON BAG

ANETTE BLOUSE

Bayonne is a casual wallet with

Beauty in a touch of warm color

Having a comfort in a

minimalist design that steals

and feminine design. No one can

fashionably designed everyday

everyone’s heart. Don’t you love

resist Cavillon bag.

wear is not just a dream. Own it

the stitch accent?

and love it.

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GAIA WATCH

HELENA NECKLACE

EMYLDA SHOES

It is where elegance meets style.

This glamorous gold piece is full

Serious meeting or an intimate

Plus, it is in a soothing rose

of luxe, infusing a statement into

lunch with family, you can always

color! The latest trend indeed.

your daily style.

wear this stunning slip-on!

VEZELISE BAG

CAROLINE SUNGLASSES

IFIGENIA BRACELET

Show off your boldness with a

Aiming to complete your fashion

For those who choose to

black backpack. Its detail gives a

look with a top notch finish?

showcase a glam look, Ifigenia

point to this chic everyday item.

Caroline will do the work with its

gives off that long lasting shine

exclusive design.

for you.

Sophie Paris Brandbook 2018


OUR M U ST HAV E S

LIEGE WALLET

LEROY BACKPACK

FREDO SWEATER

Keeping your essentials

Men’s favorite! Meet our all time

Prepare yourself to go in style

organized in a sleek and modest

bestseller, the functional and

with the superbly comfy cotton

design, Liege wallet it is.

spacious Leroy.

flat knitted sweater, especially from ALIVE to all fashion forward men.

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FILIX WATCH

BETRAND SUNGLASSES

EARNEST SHOES

This premium watch is equipped

Style combined with protection.

The classic piece of leather

with special design and classic

Betrand is completed with

footwear that never goes out of

vibe.

polarized brown lense, blue

style.

lense and black lense!

TROY T-SHIRT

DUMBLEDORE BAG

EOGHAN BELT

A t-shirt designed for active

A simple yet stylish black bag

A small detail that adds up the

men. Bring this comfortable

made of nylon. Sometimes, less

masculinity on the whole look.

piece on your routines.

is more!

Our Eoghan belt definitely brings more value to your look.

Sophie Paris Brandbook 2018


7 TH IN G S TO K N OW ABOUT SO PHIE COLLECTIONS

Sophie Paris launches its exclusive new collections every 40 days. As the leading fashion direct-selling company, we always strive to give you something special, a product that you will love and be proud to wear everyday! With a touch of Paris, we create our finest bag, wallet, fashion accessories, footwear and garment to surprise you each month. BUSINESS OPPORTUNITY

Sophie Paris is fashion. But we also come with a great purpose: to offer you a life-changing opportunity, started by bringing out the entrepreneur in you! We believe that doing what you love, and loving what you do, are the best ways to do your business. SELF-DEVELOPMENT

Sophie Paris is here to give you the business opportunity and help you along the way to success. Enjoy many self-developing activities that are not only useful but also fun! We come up with lots of exciting trainings and demos to bring out the best in you. Here to guide you are Sophie Paris’ skilled trainers and beauty trainers.

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OUR WEBSITE

Meet us online! Get a close look at our best products, do your business on the website and check our latest programs. Also make sure to follow and enjoy Sophie blog to get our fashion and beauty every day. www.sophieparis.com SOPHIE APP

The best way to make money. Do you know that you can have Sophie Paris business in your hand? One app, all possibilities! Shop online, check stock, check bonus and recruit online are the incredible features to maximize Sophie Paris business online. Install Sophie App now from Google Play Store. OUR SOCIAL MEDIA

You shall not spend the day without getting your daily inspirations, info and useful tips on our social media! Be the part of our online community and follow/like us on: • Instagram @sophie.paris.id more than 160k followers worldwide

• Facebook /sophieparisindonesia more than 1.5m likes worldwide • Twitter @sophie_paris more than 37k followers worldwide

• Youtube /sophieparisfashion more than 7k subscribers worldwide I’M PARIS, I’M FASHION

Sophie Paris’ ultimate identity is a French brand with international taste. Therefore we are committed to bring you the harmony of Parisian touch in our exclusive labels. With new designs in each catalog, innovative yet unique designs, best quality and affordable price, we indulge you with the French fashion you can only get from Sophie Paris. Sophie Paris Brandbook 2018


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Sophie Paris Brandbook 2018


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MA D E WITH LOV E IN INDONESIA

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Having a Parisian touch in our products doesn’t make our love for Indonesia any less. We travel all over the country to work directly with the finest artisan, bag makers and component makers, sourcing our goods in an ethical way. Each of fashion pieces we offer is made with love and care mostly in Indonesia. We work with local suppliers, we seek for the best material and from time to time we collaborate with Indonesian artists and designers, such as Ria Miranda and Jenahara. All those to ensure that our products are born with the best quality for you.

And not only thinking about our customer, we also work closely with our suppliers to get long term sustainable growth.

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Resti, selecting fabrics. From Bogor with love Sophie Paris Brandbook 2018


2018

www.sophieparis.com

#IamParisIamFashion

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