create+love+beauty+strength Inspiring vision and making it real.
designer & design strategist | (214) 676-4777 christine.a.ﬁsh@gmail.com
insights LOVE LETTERS understand a person’s values TO A BRAND ideas inspire their future insights understand a person’s values
inspire their future
FOR FARHENHEIT 212’s EYES ONLY 08071979
Christine Fish Issued 2010
Insights & Ideas
The following pages are excerpts of a love letter to a brand answering the question:
“What does the customer value and desire?” Microsoft Bing
Intuitive Online Tools
Streaming Intimate Conversations
I LOVE YOU
I desire tools to ﬂuidly seek for information. Please make the process easier and more inspirational.
Thank you for letting me share my own content. The information is just what I wanted.
Dear Google, everything about you makes my life easier. Somehow I trust you every time.
â€œWhat does the customer value and desire?â€? poetryoffood.com
Rich Stimulating Cuisine
Approachable Lifestyle Changes
Engaging Health Experiences
My palette is yearning for diversity. I desire to experience food that is sensual and ritualistic.
I need solutions that improve my health. Help me.
Peaceful balance builds my inner and outer strength. I desire to compete towards a greater goal.
“What does the customer value and desire?” Fresh Direct
Simple Grocery Solutions
Enjoying the Traveler’s Journey
Approachable Community Banking
I consider my family’s health everyday. I wish for affordable high quality food at my doorstep.
Each moment of the day has value. I desire to be at the right place at the right time.
My bank connects me to a greater goal. It creates easy solutions to care for my family and community.
“What does the customer value and desire?” mint.com
Complete Financial Understanding
Trusting in the Source
Men’s Modern Soda
Clarity within my ﬁnances is a relief. I desire to be reassured that each day will be ﬁlled with joy.
Culture, business, and life should be painted with every detail. I need to be sure your words have meaning.
I value exciting entertainment and sex appeal. I desire to enjoy life and have it with Jack Daniels.
â€œWhat does the customer value and desire?â€? St Germain Liqueur
Poetic Social Lubrication
Every Girl Is Beautiful
My modern history blooms in the evening. I desire to relax into meaningful conversations.
My prudent obsession requires a unique mixology. I desire to understand the love affair with my gin.
My daughter and I love to embrace her individuality. I want to guide her inner and outer beauty.
The Last Note Digital tools will simplify lifeâ€™s little issues People take care of their health everyday Evaluating life through complexity is dead Social Lubrication is passionate & intelligent
Published on Mar 1, 2010