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create+love+beauty+strength Inspiring vision and making it real.

N CHRISTINE

designer & design strategist | (214) 676-4777 christine.a.fish@gmail.com

FISH

insights LOVE LETTERS understand a person’s values TO A BRAND ideas inspire their future insights understand a person’s values

ideas

inspire their future

FOR FARHENHEIT 212’s EYES ONLY 08071979

Christine Fish Issued 2010


Insights & Ideas

The following pages are excerpts of a love letter to a brand answering the question:

“What does the customer value and desire?” Microsoft Bing

Twitter

GoogleVoice

Intuitive Online Tools

Streaming Intimate Conversations

I LOVE YOU

I desire tools to fluidly seek for information. Please make the process easier and more inspirational.

Thank you for letting me share my own content. The information is just what I wanted.

Dear Google, everything about you makes my life easier. Somehow I trust you every time.

2


“What does the customer value and desire?� poetryoffood.com

Nutrisystem

Zico beverage

Rich Stimulating Cuisine

Approachable Lifestyle Changes

Engaging Health Experiences

My palette is yearning for diversity. I desire to experience food that is sensual and ritualistic.

I need solutions that improve my health. Help me.

Peaceful balance builds my inner and outer strength. I desire to compete towards a greater goal.

3


“What does the customer value and desire?” Fresh Direct

Jet Blue

Umpqua Bank

Simple Grocery Solutions

Enjoying the Traveler’s Journey

Approachable Community Banking

I consider my family’s health everyday. I wish for affordable high quality food at my doorstep.

Each moment of the day has value. I desire to be at the right place at the right time.

My bank connects me to a greater goal. It creates easy solutions to care for my family and community.

4


“What does the customer value and desire?” mint.com

Monocle magazine

Coke Zero

Complete Financial Understanding

Trusting in the Source

Men’s Modern Soda

Clarity within my finances is a relief. I desire to be reassured that each day will be filled with joy.

Culture, business, and life should be painted with every detail. I need to be sure your words have meaning.

I value exciting entertainment and sex appeal. I desire to enjoy life and have it with Jack Daniels.

5


“What does the customer value and desire?� St Germain Liqueur

Hendrix Gin

American Girl

Poetic Social Lubrication

Tailored Obsession

Every Girl Is Beautiful

My modern history blooms in the evening. I desire to relax into meaningful conversations.

My prudent obsession requires a unique mixology. I desire to understand the love affair with my gin.

My daughter and I love to embrace her individuality. I want to guide her inner and outer beauty.

6


The Last Note Digital tools will simplify life’s little issues People take care of their health everyday Evaluating life through complexity is dead Social Lubrication is passionate & intelligent


Brand Insights & Ideas