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DESIGN-LED First store opened in Bishopsgate selling mens tailoring.

1971

ICONIC

Reiss was founded in 1971 by David Reiss, son of a retailer.

Premium chain Reiss unveiled its younger, edgier sub-brand 1971 Reiss this week, which will see it go head to head with the likes of All Saints and French Connection and help it capture new shoppers.

BRAND ANALYSIS

SINCE 1971

2009

Reiss winner of Draper Award 2010! Other finalists in our category included: Topshop (who were highly commended), All Saints, H&M, M&CO, New Look, Republic.

DAVID REISS

SEXY

2010

Brand something quirky and slighty more sexy. Concept is to make beautiful designer clothes but not for designer prices. Opening of first international stores in New York and DUBAI

2005

MODERN Images from: reiss.com, princess-diana-remembered.com, individualism.co.uk


PRODUCT ANALYSIS

Womens products include, suiting, dresses, shirts, tops, knitwear, coats, jackets, trousers, jeans, accessories, jewellery, bags, shoes and swimwear.

Offer Mens and Womens cloting, footwear and accessories

Size Range: Dress, tops, suiting: 4, 6, 8, 10, 12, 14

Mens products include, suits, tailoring, shirts, tops, knitwear, coats, blazers, trousers, jeans, accessories, bags and shoes.

Knitwear, coats, swimwear: XS, S, M, L Shoes: 36, 37, 38, 39, 40

Price range for women varies from £35 - £995.

Size Range: Trousers, jeans: 28, 30, 32, 36

Blazers, suits & tailoring: 36. 38, 40, 42, 44, 46 Shoes: 40, 42, 44, 46

Images from: reiss.com

The logo is sharp, edgy and simple. it looks very neat and uses only black and white. The Bi-Annual Magazines seems to the the only promotional liteature found when goin into Reiss. The first magazine was in spring/summer 2011 to offer a deeper delve into the brand.

Tops, shirts, knitwear, coats: S, M, L, XL, XXL

Price range for men varies from £23 - £950.

The advertising uses rich colours to draw people in and they also uset the same clour tomes and layut for both mens and womens advertisment.

The way reiss have such a good price range is by the fabrics they use. They seem t use cheaper fabricssuch as nylon, viscose, polyester and acetate.

100% polyester

The store layout is very neat and tidy, and everything put into trends. Everything looks professional, with glass dividers and manniequeins to show all the products off.

COPARATE IDENTITY

Branding, logo, website, packging, swing tag, layut..

The website is easy to use, seperating mens and womens. When clicking on each one there is a drop down menu. The swing tags are precise and clear, using the basic layout if the log, and using a white background to fill the portrait space. All swing tags are attached with simply a black ribbon onto a saftey pin. When talking to the sale assistances, they said they had to wear at least one piece of clothing from Reiss and allowed to wear jeas but not in the mens tailoring shop.

Images from: reiss.com, liparazzi.blogspot.com


COMPETITORS

Zara Women, French Connection, Jaeger, Whistle, DKNY and Joseph

BE STYLISH

Reiss is very proud of their heritage. David Reiss calims their are no direct competitors to his brand. He simply thinks of everyone as a competitor. Howeve there seem to be a few main competitors that Reiss have.

TARGET AUDIENCE

People who want to be stylish in the office and out with their friends, Reiss is not only a style it’s a lifestlye.

Want to be stylish and from middle to high class.

The customer if Reiss is a power-hungry person, with good taste and appriate art and culture.

BE SUCCESSFUL

There are three differnet types of retailer that Reiss compete: Lower end Retailer: Zara Women & French Connection Mid Range Retailer: Jaeger & Whistles

Customers have embraced online shopping, this helps the retailer learn the demographic to their likes and dislikes

Aspriationa Retailer: Joseph & DKNY

The company refers to its brand as a ‘bridging brand’ , they are birdging the gap between higher priced fashion, including Hugo Boss and DKNY , and the lower end Zara abd French Connection.

Images from: west-quay.co.uk, en.wikipedia.org, yourlogoresources.com, hays.co.uk, dressworld.co.cc, uxuo.com, l2thinktank.com, bestplacesexplorer.com

Age

Celebrity Target Audience

Questionnaire Results: Age range 30 - 60 Most people shopped there offen unless shopping for special occasions.

person type

18-25 young student 25-35 professionals older fashionable 35+

purchase type limited purchases buying larger range aspirational

BE REISS

Images from: reiss.com, marieclaire.co.uk


TREND REPORT

FALL 2011 TREND REPORT, three key trends Tux Love, Colour Form and Psychodelic Fur

The tux love trend was a major hit on the runway for Fall. reiss has seen this on the runway and taken ideas from Jason Wuvand Rose Cordero.

Images from: reiss.com, style.com

Vertical Strips

COLOUR FORM

TUX LOVE

Bright colours have been a stroy for a long while now. And Reiss has picked up on this, using electric colours. Influences from Prada as strips made a statment on the catwalk.

It all began with Prada’s PSYCHODELIC craze, i ncluding candyFUR coloured fur stoles. Reiss have used a subtle hint of this in their new fur range of fur coats. So now the style has gone from the runway to the high street.

Shop report  

shop report- reiss

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