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5/4/2011

Introduction: 

Ireland

Terra Black, Mariam Tafazoli, Christina Rodriguez, Melissa Powell, and Christina Hock

Research: 

Client Meeting:

Objectives: 

Impact Objectives:

 Event Information

 Informational

 Expectations

 Behavioral

 PR Strengths and Weaknesses

 

Output Objectives:

Target Audience

1


5/4/2011

ROAD BLOCKS!

Programming 

Controlled Media:  Facebook Link:

 Pipeline E-Mail

Programming 

Events



Effective Communication

Evaluation Ticket Sales  Raffle Ticket Sales  Volunteers  Silent Auction 

Impact and Output Objectives

2


5/4/2011

Evaluation

3


14Ireland Campaign