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Istanbul 2020 Olympic Brand Guidelines

Mood Board

peaceful peaceful


churches churches churches

peaceful peaceful

This mood board was created in the preliminary research stage while learning about Istanbul, Turkey, and what could represent Istanbul. Istanbulpeaceful was found to be a place of architectural feats, famous for their mosaics and patterns, so many patterns are in the mood board. Since the flag of Turkey is red, I also put compositions of pictures with an aesthetically pleasing red in the color palette.

churches churches churches

churches 2 Istanbul Olympic Logo


Research Hagia Sophia (Aya Sofya)

-considered the epitome of Byzantine architecture -remained world's largest cathedral for nearly 1000 years after, from when it was built in 537 until 1520 -ancient basilica built for Roman Emperor Justinian I and later improved by Emperor Constantine -interior decorated with mosaics and marble pillars

Hagia Sophia

Blue Mosque

Hagia Sophia

Blue Mosque

Hagia Sophia

-built from 1609 to 1616 for Ahmed I -incorporates Byzantine elements from Hagia Sophia as well as traditional Islamic architecture -considered the last great mosque of the classical period -known as the Blue Mosque for the blue tiles on the upper levels of the interior walls -has over 20,000 handmade ceramic tiles on the interior

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Blue Mosque

Logo: Color and Typography Logo typeface - Uncial Antiqua

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”<>?,./


Secondary typeface - Bolton Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$% &*()\[]|:;':" ?,./

Pantone 1795 C Pantone 320 C

Tertiary typeface - Minion Pro The type in the logo uses a modified Uncial Antiqua. The capital L in Istanbul is shortened to fit the average cap height. The numbers 2020 are also lengthened vertically to match the average cap height.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()\[]|:;':"<>?,./

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Logo: Stationery Application

These are examples of the applications of the logo onto stationery. Only use the uncial typeface for the title treatment in the logo. For headline text, use the secondary typeface. For the body text, or if the text is very small, such as on the business card, use the tertiary typeface for ledgibility.

Stan Bullivan


Projec t Manager



Business card


Nationa l Olympic s Committ ee Atakoy 3-4-11 Mh. 3 3415 8 Baki rkoy/Istanbul , Turkey



Atakoy 3-4-11 Mh. 3 34158 Bakirkoy/Istanbul, Turkey m:+90-212-560-0707


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Logo: Merchandise Applications

These are examples of applications of the logo onto merchandise, such as t-shirts and baseball caps. It is possible to add the signature Olympic rings on these applications. The rings are not to overpower the main Istanbul logo, so keep scale in mind while designing.

Baseball cap

Cup T-shirt Tote bag

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Istanbul Olympic Logo Style Guide  

Style guide for a potential logo design based on the prospective city Istanbul for the 2020 Olympics.

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