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The Guru of outsourcing Brainstorming and development of logo


3 Ring Target (key words) Visualization of the three key words What does a guru look like? Is there a symbol for outsourcing? Sketches and ideas Final logo drafts


3 Ring Target

Fun Helpful Confidence


Fun


Helpful


Confidence


Guru?


Is there a symbol for outsourcing?


Sketches and ideas


Sketches and ideas


Sketches and ideas


Sketches and ideas


Sketches and ideas


Sketches and ideas


Final logo drafts


Final logo drafts


This is a symbol of enlightentment which you generally find when you look at depictions of gurus.

The research shows that an arrow is the most common symbol for “outsourcing”. Often the arrow is wrapped around things.

The arc is like a smile, which gives the audience a feeling of both fun and helpfulness.

Color symbolism: “Turquoise is the symbol of youth, both the color and the gemstone. This color has a soothing effect. Turquoise is the color of communication. It contains the growth quality of green with the blue quality of communication. Turquoise has long been used in amulets to provide protection, health, confidence and strength.” (http://crystal-cure.com/blue.html)

Symbols on the blue line

How to develop a logo  

This was a project I worked on duing my internship in New York 2010.

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