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The next generation law firm Now there is a better way to access top-tier legal advisers.

An innovative alternative to the traditional top-tier firm

Nimble legal teams applying fresh thinking to deliver better value for clients.

• Operating a client-centric billing system that links customer satisfaction to fees

• Client-focused lawyers from top-tier firms • Delivering the same high level of skill, service and quality without the expensive trappings

• Tailoring service delivery and pricing structures to suit our clients

Experience a new way of working with legal advisers Our team of lawyers joined Optim Legal from leading law firms to take a more strategic, hands-on role with their clients. You can engage Optim Legal lawyers: • As your external law firm; • To augment and support your in-house legal department; or • As part-time corporate counsel for your growing business.

Areas of expertise Our lawyers advise on key areas of commercial law, including: • Corporate Advisory • General Commercial • Employment • Property

• Passing cost savings on to clients through lower charge-out rates (our base rates are up to 40% less than the top 8 firms); • Always working as efficiently possible. This means working diligently as individuals, pulling together wellstructured teams and identifying the optimal point on our client’s value curve; • Being fair and transparent on fees. We have a unique billing system which allows clients’ to control how much they pay (by 20% up or down) using a score-card system. Imagine legal fees determined by your level of satisfaction with the services received?; • Offering innovative pricing structures. We are designing alternative billing models to suit our clients and their circumstances (such as fixed fees, flexible retainers and hybrid solutions); • Focusing on client relationships rather than billing more and more time. Our legal teams operate with no ‘minimum billing targets’ - targeting the root cause of over-servicing and over-charging; and • Providing our lawyers with the technologies they need to get the job done efficiently, while offering our clients the flexibility they want from their advisers.

• Trade Marks & Intellectual Property

Sustainability ethos

• Projects & Infrastructure

We are a community of professionals committed to sustainable business.

• Commercial Litigation • Climate Change & Carbon Law

Lower costs + better services We pride ourselves on being a firm focused on clients rather than maximising fees. Here are a few of the innovations that we have introduced to make high-quality legal advice more accessible:

T +61 2 9640 6300

• Eliminating unnecessary costs which don’t add value for clients (such as marble-clad offices with harbour views);


Optim Legal is supporting the emergence of a cleaner economy by offering a 10% discount to Cleantech clients. Many of our clients promote economic, social, cultural and environmental capital in their business.


Liability limited by a scheme approved under Professional Standards Legislation. Legal practitioners employed by Optim Legal Australia Pty Ltd are members of the scheme.

Top-tier line up A few of our team members

The former regional head of legal for British Telecom, Asia-Pacific. Deon is a Corporate and Commercial lawyer with more than 19 years’ blue-chip international commercial, legal and regulatory experience. He was General Counsel / Head of Commercial Legal & Regulatory, Asia Pacific, BT plc (British Telecom), and a Solicitor at Mallesons Stephen Jacques before joining Optim Legal.

DEON HUBNER Corporate and Commercial

Private equity experience A senior legal associate (admitted in England and Wales) with a depth of private equity experience in knowledge-based industries, such as IT and telecommunications, life sciences and health care, media and entertainment. Dominic joined Optim Legal from Gilbert & Tobin.

DOMINIC PEACOCK Corporate and Commercial

MBA qualified commercial lawyer An MBA qualified commercial property lawyer with 13 years experience at Clayton-Utz. Natasha has acted for major property investors including AMP, Deutsche Bank, the Stockland Group; for telecommunications companies including AAPT and Telstra and for clients with specialised development needs including Woolworths, Toyota and AGL.

NATASHA GOULDEN Property and Commercial

University medallist A trade practices intellectual property and general commercial lawyer with a solid background in advisory and dispute resolution work. Sydney has been at Optim Legal for two years after having been at Freehills for five years.

T +61 2 9640 6300


SYDNEY BIRCHALL IP, Litigation and Commercial


Liability limited by a scheme approved under Professional Standards Legislation. Legal practitioners employed by Optim Legal Australia Pty Ltd (ACN 121 765 259) are members of the scheme.

Service areas Optim Legal lawyers advise on key areas of commercial law.


Optim Banking & Finance

Optim Corporate

• Project finance

• Mergers & Acquisitions

• Asset restructuring

• Private Equity & buyouts

• Regulatory & compliance

• Company restructuring

• Insolvency (small scale)

• Capital raising

Engage us as your external law firm to augment and support your in-house team or as part-time corporate counsel for your growing business.

Optim Litigation & Dispute Resolution

• Corporate governance

Optim Enterprise & Commercial

• Construction and engineering disputes

• Business formation

• Intellectual property enforcement

• Commercial agreements • Intellectual property & advertising

• Regulatory issues • Document review / discovery

• On-call legal support

• Small-scale debt recovery work

Optim Property Optim Climate Change & Carbon

• Commercial property law • Leasing structures & negotiation • Sales, acquisitions & due diligences

Optim Digital Media & Technology

• Contractual relationships

• Advertising / marketing law

• Legislative entitlements • Workplace safety & incident response

• End-user agreements • Agency, supplier and customer agreements

• Payroll tax

• IP licensing

Optim Trade Marks • Trade mark clearance searches & registrability advice • Trade mark application, registration & portfolio management • Trade mark oppositions & non-use removal actions

Optim Projects & Infrastructure • Construction contracts • Engineering services contracts • Installations, power stations, plant, premises and equipment


• Offshore credit dealings


Optim Employment

• Residential and mixed-use developments

• Carbon trading strategies • Advice on CPRS and ETS

• Development projects

T +61 2 9640 6300

• Commercial disputes

Optim Cleantech & Renewable Energy • Renewable energy projects and infrastructure • Project finance • Greenhouse gas emission reduction (NGER) and renewable energy credits

Optim Telecoms & Broadcasting • Transactions and agreements • Telecommunications law • Regulatory advice • Broadband infrastructure


Liability limited by a scheme approved under Professional Standards Legislation. Legal practitioners employed by Optim Legal Australia Pty Ltd are members of the scheme.

“Imagine a law firm built on the most

innovative management thinking from the non-legal world. Well, it’s reality.” Australian Financial Review, 6/6/08

“ The entire Optim Legal structure is based on choice, empowerment and satisfaction – for its clients and for its lawyers” NZ Lawyers Weekly, 19/2/09

“ A new era...a fundamental shift that is reshaping the market” The Australian, 3/4/09

To read more about optim legal in the news visit:

T +61 2 9640 6300



Liability limited by a scheme approved under Professional Standards Legislation. Legal practitioners employed by Optim Legal Australia Pty Ltd (ACN 121 765 259) are members of the scheme.

About Optim Legal  

Australian commercial legal practice delivering the WOW factor for clients. Experienced legal advisers operating in a new structure geared f...

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