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“2568QCA Graphic Design 2� Christian Cortes - s2824968 Assignment 1 1.13_bondsushi_rebrand


Hey reader hows it going, if you don’t know by now my name is Christian Cortes and I am currently attending Griffith University at the Gold Coast Campus. I am in my second year of studying a Bachelor of Digital Media majoring in Graphic Design. What I love about this course is the freedom we get to do on these assignments. We are encouraged to use our imaginations and creativity on how we approach each topic. The programs that I am comfortable to use are Adobe Illustrator and Adobe InDesign. I am always learning new tools in these programs which keeps me motivated with the way I create things. When I am not studying you can catch me at the movies, shopping for shoes and clothes, dancing, listening to music or driving around.


DESIGN BRIEF B OND S U S H I S hop B 3 M ar k e t Sq u a re 2 0 1 Var s it y Lak es QL D 4 2 2 7 07 55758248

1 . 1 3_b on d sush i_rebra n d

B ac kg ro u n d B ond S us hi is a s ma l l ta k e a w a y /re s ta u rant shop that i s si tuated i n Market S quare Var s it y Lak es . T h e y s p e c i a l i s e i n fre s h l y made sushi and other tradi ti onal Japanese’s dis hes at aff or d a b l e p ri c e s . S i n c e th e s u burb has such a thri vi ng communi ty of acti ve and wealt hy pe o p l e , i t i s n o w ti me to g i v e the brand a ni ce neat si mpl e modern m ak eov er. T he o l d b ra n d l o o k e d o u t d a te d and there w as no real meani ng and message to it .

D e s i g ner j O B tA S KS -

Logo F ood O r der F o rm E nv elopes B us ines s Ca rd s Com m ent Ca rd s F ood P ac k ag i n g Chops t ic k pa c k a g i n g Napk ins Unif or m M enu A dv er t is ing/ P o s te rs /Pro mo ti o n B as ic f unc t io n a l w e b s i te S ignage

Target Audi ence - High m ixt ur e of business em ployees, ot her hospit alit y w or ker s, m iddle/ high school kids, univer sit y st udent s and gener al public in t he ar ea. - O n busy t im es t hey get a r ush of school kids, business em ployees and r esident s in t he ar ea. - Bond Sushi has ver y quick ser vice and cheap m eals, w hich ar e f illing, and is t he r eason why m any people attend t her e. - Don’t see m any old people ( 70 >) because t hey m ight be at t r act ed t o t he local caf es. - Since t he t ar get audience expands acr oss a huge age ran ge t he chosen m ain t ext f or t he m enus m ust be easy to r ead, but yet have a nice at t r act ive appeal t o it .

Budget - Resear ch and Thinking - Fr ee - Rebr anding t he logo - $200, 3 f r ee changes and t hen $50 an hour. - O r der For m , envelopes, business car ds, com m ent car ds, f ood packaging, napkins, unif or m s and M enu D esigns - $1400 - Adver t ising Designs - $300 - Signage - $200 - Pr int ing - $350 - Websit e Host ing and Set up - $300 - G r and Tot al = $ 2750

C l ie nt O b j e cti v e s

Schedule

-

Fi nal Logo Design - 11 August S ta t ionar y I t em s - 18 August Mo r e st at ionar y I t em s, pr om ot ional post er s and me nu layout - 25 August Websit e and Signage - 1 Sept em ber

F ac e t o f ac e m e e ti n g s o n c e a w e e k o r emai l . Des igner will s i g n o ff o n j o b ta s k s b e fo re movi ng on to the next task. Client will s u p p l y b o d y te x t fo r th e me nu. Des igner will s u p p l y ma te ri a l c o p y s u c h as photos or any other body copy i f necessary. F inal f iles wi l l b e i n C M YK 3 0 0 d p i to make i t pri nt easy for cl i ent and pri nter.


Project tImeline Week 1 - ( 2 2 / 7 / 1 3 - 2 8 / 7 / 1 3 )

Recei ve t h e b ri e f a n d b r a in s to r m wh ic h r estaur ant I would like to r ebr and - P r int out a pe rmi ssi on sl i p t o al l ow usage of brand name Wr i t e o u t t h e b r ie f wh ic h will o u tlin e th e deadlines and tasks that need to be m et - S how cl i ent t he bri ef and t ake phot os of t he rest aurant .

Week 2 - ( 2 9 / 7 / 1 3 - 4 / 8 / 1 3 )

No w t h at b ri ef a n d r e s ta u r a n t h a v e b e e n chosen star t to think a unique logo and look for t he rebrandi ng - St art w i t h t humbnai l s and draw i ngs Research i n t o fo n t s iz in g , c o lo u r a n d manipulation - Think of histor y of br and and how to i ncl ude i n t he desi gn el ement s.

Week 3 - ( 5 / 8 / 1 3 - 11 / 8 / 1 3 )

Keep o n w o rki ng b r a n d n a m e lo g o a n d layout - R epor t to client for feedback and check ups

Week 4 - ( 1 2 / 8 / 1 3 - 1 8 / 8 / 1 3 )

Research i n t o d e s ig n in g v is u a l e le m e n ts for consistent br anding. This includes business cards, f ood order f orms, comment cards, gi f t cards an d en vel o p e f o r m s - F in is h b y th e e n d of the week to ensur e deadlines ar e m et.

Week 5 - ( 1 9 / 8 / 1 3 - 2 5 / 8 / 1 3 )

Start an d f i n i sh b r a n d in g e le m e n ts lik e the chopstick, unifor m and napkin designs - Wor k and f i ni sh ki ds col ouri ng i n l ayout s f or col ouri ng co n t est t o p ro m o te wa y s o f a ttr a c tin g m or e custom er s - H ave a look on designing sleeve packagi ng desi gns f or t he f ood - Pl an on menu red esi g n s - S t a r t r e s e a r c h in g a n d c r e a ting website layouts that suits the br and - Wor k on si gnage desi gns.

Week 6 - ( 2 6 / 8 / 1 3 - 1 / 9 / 1 3 )

By n o w f ro m w e e k 5 th e fo llo win g Sig n age designs, Menu designs and P ackage D esigns shoul d be al l compl et ed. M ai n f ocus now i s t o cont i nue wit h t h e w eb si te d e s ig n te x t a n d la y o u t style.

Week 7 - ( 2 / 9 / 1 3 )

Have everyt h i n g c o m p le te d a n d r e a d y to pr esent to the client.


Logo Design - Colour and Black/ white

PMS: 1797 c CMYK: 0, 100, 100, 0 RGB: 237, 28, 36

PMS: Process Black CMYK: 100, 100, 100, 100 RGB: 35, 31, 32

PMS: 376 c CMYK: 50, 0, 100, 0 RGB: 141, 198, 63 PMS: 179c CMYK: 0, 80, 95, 0 RGB: 241, 90, 41 PMS: Process Black CMYK: 100, 100, 100, 100 RGB: 35, 31, 32

bebas NEUE - abcdefghijklm nopqrstuvwxz1234567890


Stationary Packages - Order Form, Business Card, Envelope, Comment Card


Uniforms - Staff and Sushi Chef


Sleeve Design Packaging - Assorted Sushi BOX and Sushi Roll BOX


Packaging - Chopstick and Napkin

Gift Card Swiper


Menu - Front Cover and First inside Page


Menu - Second Inside Page and Back Cover


Signage


Promotion - Kids Colouring Paper- Printed Layout of Drawing Paper and kids Drawings So the layout below would be printed pieces of paper for kids to colour in the logo and text and to draw their own picture in the middle. The idea was to benefit the adults to encourage their kids to make illustrations in return for discounted or even free sushi. These are 3 illustrations I did myself to show as an example of pictures the kids would draw.


kids Drawings


WEbsite Pages - HomE Here is the real link to the working website http://christiancortes1992.wix.com/bondsushi


Website pages - About


Website Pages - MENu


WEbsite Pages - Food Gallery


Website Pages - Gift Cards


Website Pages - Contacts


“2568QCA Graphic Design 2� Christian Cortes - s2824968 Assignment 2 2.13_dropone_product_campaign


PLASTIC BAGS CAMPAIGN Ta r get Ma r k e t : Yo u n g m a le s a n d a ls o wo me n wh o a p p e a l to Pamela A nderson Mar keti ng S t r a t e g y : U s i n g a n ima g e o f Pa me la An d e rs o n as my celebrity endorsement/hero to pe r suade p e o p l e t o d r o p t h e p la s t ic b a g . W her e m y i n s p i r a t i o n c o me f ro m: Af t e r e n d le s s re s e a rc h I came upon a sexy ad for PE TA (P E O P LE F O R T H E E T H I C A L T REAT M ENT OF ANIM AL S) where P amela A nderson showed off he r body t o m a k e a s t a t e me n t t h a t h u ma n s h a v e t h e s a me body parts as animals and that we shoul d al l d i t c h m e a t . I n t h e p h o t o s h e is p o s in g s e x u a lly and her body looks like it has been tagged up b y a b u t c h e r t o ma k e t h e a wa re n e s s t h a t we a re the same as animals. I bor r ow e d t h e i d e a o f u s in g Pa me la An d e rs o n a s a c e le b rity endorsement and used her as a cam pai gn t o d r o p p l a s t i c b a g s . Ch e c k my re f e re n c e lis t t o obtain the site where I used this i dea fr om. M y Cam pa i g n I d e a : U se a sex y i m a g e o f P a m e la An d e rs o n t o g ra b t h e re a d e rs attention and then have her say e i ther a ch e e s y l i n e o r f a c t a b o u t t h e b a d u s a g e s o f p la s tic bags and the harm they cause. I chose to s t i c k w i t h o n e i ma g e t o k e e p t h a t b ra n d c o n s is t ency throughout my campaign so that pe opl e w o u l d r e m e m b e r t h a t o n e ima g e a n d t h e c a mp a ig n is what used for. I chose P amela Ander son a s s h e i s a w e l l k n o wn c e le b rit y wh o ma n y p e o ple can identify and listen to. S he is a pe r fect st a r t i n g p o i n t f o r my p la s t ic b a g c a mp a ig n t o b e noticed.


CAMPAIGN LOGO LEAGUE GOTHIC - ABCDEFGHIJKL MNOPQRSTUVWXYZabdefghijklm nopqrstuvwxyz1234567890 CMYK: 100,0,0,0

CMYK: 100,100,100,100

O ver vie w : C r e a t e d a l o g o wit h a c h e e s y lin e t h a t w oul d a p p e a l t o y o u n g p e o p le a n d e a s y t o r em m e b e r w h i c h w i l l ma k e it e f f e c t iv e . Blu e r epr ese n t e d p o w e r w h ic h is wh a t e v e ry g o o d cam pai g n n e e d s . T h a t p o we r t h a t d riv e s t h e ir m essag e a c r o s s t o t h e ir a u d ie n c e .


CAMPAIGN HERO

FI G . 1 P a m e l a A n d e r s o n .


Billboard PLASTIC JUST AIN’T MY THING Like did you know that 44% of marine animals have consumed plastic, wake up people and like ditch the plastic bag. www.plasticain’tfantastic.com

‘44% of marine animals have consumed plastic’ Derraik, J. (2002).


BUS STOP SHELTER PEOPLE IM SORRY BUT THIS BUS STOP IS A PLASTIC BAG FREE ZONE ! www.plasticain’tfantastic.com


newspaper Ad/ HALF PAGE PLASTIC BAGS ARE LIKE SO OLD FASHIONED Like seriously did you know that 86% of turtles have plastic in their gut. Like get a grip people and make a change www.plasticain’tfantastic.com

‘86% of turtles have plastic in their gut’ Derraik, J. (2002).


ME NS MAGAZINE/ Full PAGE

DON’T EVEN THINK ABOUT TURNING THE PAGE 44% of sea birds have consumed plastics. This isn’t gossip people this is the real deal. Make a change, ditch the plastic bag www.plasticain’tfantastic.com

‘44% of sea birds have consumed plastics.’ Derraik, J. (2002).


Rear BUS BILLBOARD YOU DRIVERS BETTER NOT HAVE ANY PLASTIC BAGS IN YOUR VEHICLE When plastic is digested by marine animals it causes them to starve and then eventually kill them. Like seriously people, make a change. www.plasticain’tfantastic.com

‘When plastic is digested by marine animals it cause them to starve and eventually kill them’ A Brief Analysis of Organic Pollutants Sorbed to Pre and Post-Production Plastic Particles from the Los Angeles and San Gabriel River Watersheds. C.J. Moore, G.L. Lattin, A.F. Zellers. Algalita Marine Research Foundation.


POSTER used in bUSY AREAs I ONLY GO FOR BOYS WHO DON’T USE PLASTIC BAGS. SORRY HATERS www.plasticain’tfantastic.com


FACEBOOK COVER PAGE WE LIVE IN A WORLD DROWNING IN PLASTIC BAGS LET THE EARTH BREATH PLASTIC AIN’T FANTASTIC 16,523 likes • 48 talking about this ‘Live in a world drowning in plastic bags’ Hawkins.G 2001, p.6

Like

Message


WEBSITE PAGE OF CAMPAIGN

HOME

THE CAMPAIGN

FACTS

STORIES

Your choice does make a difference, thank you. Browse this website for information and facts about ways you can help the fight to ditch the plastic bag.

OUR CONNECTIONS


LIST OF REFERENCES W h e re m y C a mp aig n Id ea c ame f rom PE TA : Pe op le fo r th e E th ic a l Treat ment of Animals 2013, viewed 1 6 Oct o b er 2013, < h t t p s: //secu r e.p et a.o r g / s i t e / A d v oc a c y ? cmd =d isp lay &page= UserAct ion&id=3205 > . R e s e a rc h , F ac ts a n d In fo rmat ion A B ri e f A n a ly s is o f Org an ic Pollut ant s Sorbed t o Pre and Post - Prod u ct io n Plast ic Par t icles f r o m t h e L o s A n g e l e s an d S a n G ab riel R iver Wat ersheds. C.J. M oore, G.L. Lat t in , A .F. Z eller s. A lg alit a M ar in e R esear ch F o u n d a t i on . vie we d 16 2 0 1 3 : ht t p: //www.alguit a.com/pdf /Pops- Pap er.p d f D e rra i k , J . (20 0 2 ). T h e p o llu tion of t he marine environment by pla st ic d eb r is: a r eview M ar in e Po llu t io n B u l l e t i n , 44 (9), 84 2 -85 2 v ie wed Oct ober 8 2013: ht t p: //dx.doi.org/10.1016/S0025- 326X( 02) 00220- 5 H a w k i n s . G 2 0 0 1 , ‘P la s tic b ags: Living wit h rubbish’ Int ernat ional Jo u r n al o f C u lt u r al St u d ies, vo l 4, n o .1, p p l . 5 - 2 3 . Viewe d 17 Oc to b er 2013, via SAGE JOURNALS: ht t p: //ic s.sag ep u b .co m .lib r ar yp r o xy.g r if f it h .ed u .au / c o n t e n t / 4/1 /5 .fu ll.p d f+h tml So u rc e s wh e re my a d ve rtising st rat egies came f rom A rn s t o n , A 20 1 2 , Gra p h ic D ESI6N Basics, Wasswort h CENGAGE le ar n in g , U n iver sit y o f Wi s c o n s i n-Wh ite wa ter M a k i n g Peo p le R es p o n d : D e sign f or M arket ing & Communicat ion 1996, M ad iso n Sq u ar e Pr ess, N ew Yo r k Si l v e r, L 20 0 1 , L O G O D E S IGN THAT W ORKS: Secret s f or Successf u l L o g o D esig n , R o c k p o rt P u b lish ers , Mas s a chuset t s Sp a rk s , D 2 0 1 3 , T h e R u le o f Thirds and How t o Break it – A Compr eh en sive g u id e, viewed 17 Oct o b er 2013, < h t t p : / / w w w.lig h ts talk in g .c o m /t he- rule- of - t hirds- and- how- t o- break- it - a- co m p r eh en sive- g u id e > Images F i g . 1 C e l eb rity P a me la A n d erson Wallpaper ( n.d) So u rc e : F e e d io .n et, n .d ., viewed Oct ober 16 2013, < ht t p: //3.bp.blo g sp o t .co m /_JU _j7jj5T jU /T N v14YD Z ld I/ A A A A A A AA A Z Y /zy q V tlc rx 2 c /s1600/pamela- anderson- 12.jpg >


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Christian Cortes Graphic Design 2 Portfolio

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