hearing from you. When you’re intentional about the way you build your email lists, you’re sending emails to specific people who have expressed interest in your ministry in the past.
4. Analytics can help you create better messaging— Your ability to analyze an email trumps what you’re able to learn from a tweet or a Facebook post. With email analytics, you can learn about who’s reading your email, how many people are following up on your calls to action by clicking on links, when they’re reading them, and even what kinds of devices they’re using to read your emails. All of this information can help you create subject lines to get more people to open your emails and click on your links. And that can make a huge difference in your marketing efforts.
Everything you need for a successful Easter Sunday The free ebook & checklist you can’t afford to miss
Invest effort where it matters most There’s no question that social media is an important way to build relationships with people online, but it would be a travesty to pass up on email opportunities. You don’t have to be an expert to get started reaching out to people with email, and you’ll be surprised at the impact it will have. MT
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