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Ad critique #4 Christian Boschult International Advertising Regent’s University


• Brand – Just Falafel • Agency – Wolff Olins • Target Market – Consumers of Fresh and/or Middle Eastern Cuisine. • Strategy – Appeal to Freshness and Authenticity. • Location – Outside restaurant • Medium. – Sign


• I think this ad does a good job of getting one’s attention and enticing them to buy the product. The two fonts are attention grabbing, even as the eye is immediately drawn to “THE ORIGINAL” in bold text. On closer inspection, the ad presents a very appetizing photo, as well as using the word “fresh” two times on the poster. People generally prefer to eat fresh food than old food, so this ad does a good job of enticing them to eat at the restaurant.


Ad critique 4