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play on location................................................4 another take on location....................................6 make it a mural.................................................8 simple and visual............................................10 fun, fearless and young....................................12 what about a hip approach...............................14 how about type ..............................................16 gotta be grunge..............................................18


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Incorporates location imagery presenting a man drinking a beer on a bench. Gold and Charcoal colors used to represent the alcohol color.

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This is another take on the location using different typograhy choices and more detail. This uses the color yellow and charcoal.

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A more art deco approach to the brand, this creates a scene. Uses golds and blues for the colors. Doesn’t really look like the park, but hey it’s about the beer.

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This is a simple approach using brown and gold - really touching upon those hoppy colors. It’s creates a visual, but also has a timeless typographic taste.

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This is a youthful approach that emphasizes the flavor of the IPA. It was mentioned that it’s a tropical tasting beer. The fruit can be interchanged if citrus is not the flavor.

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This is a hip approach to the brand. The outline is the shape of hops, and the inside has a retro feel. The insides are a glass of IPA. Unique and hipster - just another option.

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A classic approach to branding. Typeface with a backdrop detail and a visual for that hoppy feeling. More of a midwest vibe, with a classic appeal.

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Grunge is in, and it’s rugged. If you want to add some masculinity to your IPA, grunge it up. Colors are Black and Gold.

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West side ipa branding  
West side ipa branding  
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