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ANCHORAGE 2022 Winter Olympic Games


“John Muir, the famous naturalist, wrote in his journal that you should never go to Alaska as a young man because you’ll never be satisfied with any other place as long as you live. And there’s a lot of truth to that...” - Tom Bodett


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Contents About..................................................................5 History.................................................................6 Architecture........................................................7 Native Art............................................................8 Info......................................................................9 Why Anchorage?..............................................11 Climate...................................................12 Demographics.......................................13 Hospitality..............................................14 Transportation.......................................15 Venues....................................................16 Entertainment & Leisure.......................17 Healthcare.............................................18 Security..................................................19 Political & Social....................................20 Sustainability..........................................21 Convincing the Residents.....................22 Benefits..................................................23 Concept Design...............................................25 Logos......................................................26 Pictograms.............................................28 Patterns...................................................31 Imagery & 5th Elements........................32 Design Development.......................................35 City Signage..........................................37 Olympic Materials.................................39 Digital Marketing...................................40 Merchandise..........................................43 Sources.............................................................45


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About Anchorage is located in an untamed land, full of endless beauty and surprises. To the adventurer, Alaska means exploration, vastness and Mother Nature’s showcase. There is an immeasurable amount of beauty, nature and charm. Alaska is full of culture, being divided into 11 disctinct cultures, speaking 11 different languages. Alaska takes pride in their diversity and they are very tied to their land. To survive in harsh climates, unity with living things and people around them is a necessity. Anchorage has adopted these values in their city leaving visitors with a sense of belonging and community.


History Dena’ina Athabascans lived in Anchorage long before Europeans arrived, fishing, hunting and living. Anchorage’s development began in 1915, when Congress authorized construction of the only federally owned railroad in the nation’s history. Anchorage was officially established a city on November 20, 1920. This caused the non-Native population to increase. World War II changed Anchorage forever. In 1939, the population stood at a sleepy 4,229. In just 10 years the population increased to 30,000. Oil development in the 70’s fueled the next boom in the Anchorage economy. Anchorage became the choice for the oil companies’ corporate headquarters. They built three high-rise office towers that still dominate Anchorage’s skyline. Alaskans are now working hard to diversify their economy. They believe that tourism, though still small, has the potential to become an important industry to the entire state’s future.


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Architecture Anchorage has architecture ranging from the old, to the new. As the city was expanding, they created practical architecture that would entertain the residents. The 4th Avenue Theatre (right) also known as the Lathrop Building was designed to entertain the Anchorage residents of that time. This has an Art Deco, Streamline Modern influence. This was build in 1941 and was completed in 1947. The inside is decorated in gold murals. The Anchorage Museum (below) is a large art, history, ethnography, ecology and science museum located in a modern building. This opened in 1968.The exterior of the building is covered in custom insulated fritted glass. To meet the extreme environmental conditions, the insulated glass is 24 mm thick. All architecture of Anchorage needs to accommodate the weather conditions, but still has an aesthetic approach to style.


Native Art Alaska Native cultures are rich and diverse, and their art forms are representations of their history, skills, tradition, adaption and nearly twenty thousand years of continuous life in some of the most remote places on earth. These art forms are largely unseen and unknown outside the state of Alaska, due to distance from the art markets of the world. Historically “art� as a decorative concept did not traditionally exist among these indigenous people. Objects were utilitarian, and decorated in ways that conveyed images of spiritual or physical activity. Many objects were valued for their functionality. Gradually these objects were refined to be more decorative.


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Info Anchorage Alaska has a population of 301,000. It is Alaska’s largest city with 41 percent of the state’s population. Anchorage encompasses 1,961 square miles from Portage Glacier to Eklutna - about the size of the state of Delaware, United States. Anchorage is a place with big-city amenities including fine restaurants, museums, theaters and an excellent music scene. It is the perfect place to embrace urban amenities and the wilderness beyond it.


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Why Anchorage? Diverse, Innovative, Green, Beautiful, A home for refugees, the perfect climate, the perfect location for broadcasting...and the list goes on!


Climate There have been past winter games that have been reviewed poorly due to the warm climates and slushy snow. Athletes have expressed their dissatisfaction publicly. Winter sports are a draw for Alaska. They have the climate and the landscape to host such an event. Anchorage has more accomodating weather for the winter games than many past olympics. Weather has always been an important part of the games. In Anchorage, there will be no need for refrigerated tracks, artificial man-made snow or emergency snowpack. This causes a lot of financial burden, and that won’t be an expense for Anchorage. In Anchorage, the average high temperature in February during the day is 17.1 degrees Farenheit. Precipitation rarely exceeds 1.5

inches throughout the month. After some research, Dr. Jared Bunch, MD, stated that activity during cool temperatures such as these...there is minimal health risks, in fact, it offers more benefits to athletes’ performance. The main thing is for athletes to follow safety precautions. It is common practice for athletes to take preparatory measures to withstand certain climates.


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Demographics Alaska is divded into 11 distinct cultures, speaking 11 different languages and 22 different dialects. Alaska is very diverse an cultured as the Alaska natives are very tied to their land. To survive the harsh climates of Alaska, a deep awareness of unity with the living things around them is an absolute necessity. Language and culture boundaries between Alaska Native groups are distinct. Anchorage is the most populous city in Alaska, and you’ll find members of each culture living in Anchorage, from coastal southeast communities, the far North and all points in between. It is considered one of the most diverse cities in the United States.


Hospitality Anchorage will need to lodge at least 1 million guests for the Winter Games. There are over 45 hotels/motels in Anchorage now, and this would need to be increased. The Anchorage hotel market is largely concentrated in three geographic areas within the city: the downtown core, the airport area and the midtown area. The larger, first class hotels are in the downtown area, and mid-market hotels are dispersed among all three geographic submarkets. Collectively, the upscale lodging market consists of 2,560 available guestrooms. The mid-scale market consists of around 23 hotels, 20 national franchises and independent chain affiliations. All combined have a room availability of 3,412. This is a total of 5,972 available hotel rooms. However, Anchorage also has a handful of Wilderness lodges, Bed and Breakfasts and Cabins that are very accommodating as well. These provide around 500 additional lodging options for guests. I also decided to do some research on Airbnb, which would be logical lodging options for attendees and guests, and there are 300+ rental room/ home options available in Anchorage. This leads to around 6,772 available rooms. This would require a lot of hospitality construction to be part of the projected costs. Another solution to the lack of lodging would be the locals renting a room or their homes for the Olympics. This leads back to Airbnb, who provided 20,000 rooms for the Rio 2016 Olympics. This could provide a lot of lodging options rather than constructing a handful of hotels that won’t be utilized after the games.


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Transportation Anchorage offers many options for transport to the city. Whether it is by plane, train, bus or automobile – there are many ways to arrive in Anchorage. The Ted Stevens Anchorage International Airport is at a convenient location, that serves over 5 million passengers annually. Road and weather conditions can change frequently, which is why it will be important for there to be plenty of workers clearing the roads. It is also easy to get around Anchorage. There are taxis, public transport, vehicle rentals and depending on where you are lodging, many attractions are within walking distance.


Venues There are current venue options that can be expanded upon to host ceremonies and sporting events. One location that can host ceremonies would be the Sullivan Arena. This has 6,290 seats and was home to the professional hockey team, the Alaska Aces of the ECHL. There is also the Alaska Airlines Center and this building holds 5,000 seats built to host UAA sports. As for the outdoor events, the Karl Eid Ski Jump Complex, Arctic Valley and Hilltop Ski Area would be some great options. This is also not Anchorage’s first go around with hosting international events either. Anchorage is popular for the Fur Rondy, which is the nation’s premier winter festival. It is a significant part of Anchorage’s history and tradition. In the mid-1930’s Anchorage was just a small town of 3,000 people. There were no televisions, malls, movie theaters, video games or computers. Winters were brutal and stoking fires, shoveling snow and surviving was a basic daily pastime for some in those days. The Fur Rondy is a 3-day winter festival in February featuring skiing, hockey, basketball, boxing and children’s sled dog racing. This event had such national and international notoriety that visitors around the world go to Anchorage every February to attend the now 10-day festival. Anchorage also hosts the International Film Festival where hundreds of volunteers, filmmakers, artists, sponsors, partners and supporters make it possible to put on a two-week event. Anchorage International Film Festival grew quickly from 2,000 attendees at the start to 14,000 in 2014.


Entertainment & Leisure Anchorage has a lot for visitors to explore while coming to the games. They have many museums, state parks, national parks, historic sites, landmarks, the zoo, concert halls, theatres, the natural Aurora show, trams, restaurants, and plenty of locations for those wanting some celebratory nightlife. There is so much to enjoy with the beauty of Alaska, but it can also offer luxuries within the city as well. Anchorage is well known for their beautiful landscape and outdoor activities. In the cold of the winter this includes dog sledding, fishing, flightseeing, wildlife cruises, hiking, ice climbing, hunting, private boat charters, railroad tours, sightseeing and of course skiing. To get out of the elements, Anchorage has an abundance of museums, shopping, gyms, restaurants, bars, events, entertainment and workshops. When you shop in Anchorage there is no sales tax, and most of the local gift shops will ship purchases around the world for travelers. They have many shops that sell Alaska Native Art. There are many restaurants to curb any appetite. Whether you are looking for an Americanmeal, Bakery, Pub, Brewery, Winery, casual lunch, Oriental cuisine, a coffee shop, European food, Fine dining, Indian or Himalayan food, Italian, International cuisine, Mediterranean, Mexican…you name it – Anchorage has it! Anchorage is also the home to many museums and historical attractions that present Alaska’s fascinating blend of Russian, Native, gold rush and pioneer history. You can also participate in workshops and learn a skill passed down in Alaska for millennia. Bars often have bands and entertainment.

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Healthcare Anchorage has sufficient medical accommodations to host the games. They have three large hospitals including Alaska Regional Hospital, Providence Alaska Native Medical Center and Providence Alaska Medical Center. Alaska Regional Hospital is a general medical and surgical hospital in Anchorage with 132 beds. There is a total of 409 doctors and 254 nurses. Alaska Native Medical Center has 158 beds with 129 doctors and 366 nurses. Providence Alaska Medical Center is the largest and has 401 beds with 759 doctors and 720 nurses. There may need to be some additional resources available to accommodate the games, but knowing that there are already these resources available is a great place to start. A way to create more ‘bed space’ for athletes and visitors would be temporary medical space. Physicians and Nurses could be outsourced and hired to work in the temp stations for the games. This would also be a great intern opportunity for med students.


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Security To host the games, you need to be considerate of the topic of security. To accommodate an event of this scale – the threat of terrorism and crime increase need to be addressed. Anchorage has a handful of security companies, around 362 sworn officers, and approximately 154 support staff. This will need to be a position outsourced, but Anchorage has been looking to increase their police force. This would be a great way to bring recruits to the city and retain graduates of the police academy.


Political & Social Alaska’s political party strength has varied over the years, but Anchorage is majority Democratic and Republican. Many are Non-Partisan or Undeclared as well. Anchorage has one of the country’s strongest education programs for refugee students. Anchorage offers a hybrid structure that lets new arrivals get comfortable with English and America in a safe place, then test out what they’ve learned at their neighborhood school. They provide an integration program for refugee students and they find it comforting. The Anchorage School District has become one of the most diverse in the country. They serve students who speak nearly 100 different languages. The students come from countries as varied as Somalia and South Korea and speak languages as obscure as Triqui and Mandinka. About 130 refugees arrive in Anchorage every year and for a city of slightly more than 300,000 that’s major. Anchorage is so open to diversity, they would be a wonderful host for the winter Olympics. They of course have their challenges and issues. Some of these include, housing limitations, crime, homelessness and residential density.


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Sustainability Anchorage is keeping it green by making municipal operations efficient and diversifying its sources of energy. They support recycling, energy efficiency, energy generation and transportation programs. They also have plans to replace aging natural gas turbines with new high efficiency turbines that lower gas consumption, lower electricity bills and reduce environmental impact. Anchorage has the 14th cleanest air quality in the nation based on particle pollution readings. It was behind much smaller towns including Cheyanne, Wyoming which ranked first. A lot must do with the fact that Anchorage has a small population density and isn’t a whole lot of industry. One great thing to consider is that if Anchorage were to host the games, they would try to find the eco-friendliest ways to leave a smaller carbon footprint. As for the communication infrastructure, there are three primary telecommunications transport methods. These include Satellite, Point to Point radio and Fiber optic connectivity. Telecommunications aren’t much of a worry for Anchorage, as most of the problems arise in Northern Alaska in the more isolated areas.


Convincing the Residents The Olympics are a way to build-out the city for a post-resource extraction economy. The games will expand tourism, bringing more financial gains into the city. It can become a ‘hub’ or training station for people all over the world for the winter Olympics. The games will show visitors that Anchorage is a hidden gem. It is a place with culture, beauty and a lot to offer. This will create job opportunities for many in various areas. It will create an opportunity for expansion in a direction that is logical for Anchorage to pursue. The Sochi Winter Olympics costed over $50 billion, so there is a huge investment involved. There are intangibles that need to be taken into consideration. The games did not boost Russia’s national economy, but it may create a legacyfor the city of Sochi which may attract business in the future. However, in the past the Winter Olympic events have given the cities a boost. The EBRD report states that even though countries generally don’t benefit economically from hosting the Olympics, infrastructure and jobs are created that last well after the games have moved on. This is important for emerging economies, as it forces the city to improve the lives and business prospects of the population. A big money maker for Anchorage is tourism and the winter olympics might be just the boost they need to increase tourism numbers and bring awareness to the city.


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Benefits There has been a lot of economic uncertainty about Alaska’s oil-dependent economy. This has resulted in slow population increase and decline in past years. The games will help develop a new attraction and ‘hub’ for Anchorage. This could become a totally new market for Anchorage to increase tourism and economic diversity. This will also create more job opportunities for Anchorage and surrounding residents, and hopefully fight the falling employment rate they project. The games will create hundreds of thousands of job opportunities in construction, technology, business, security as well as many other areas. In Sochi in 2014, it created and supported an estimated 690,000 jobs. This will also just bring more attention to Anchorage. It is a place we all know to exist, but never really visit. It’s a beautifully cultured location, full of wildlife, beauty and uniqueness. The games will bring acknowledgement to the city and state.


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Concept Design “We want to bring together people, partnerships, and possibilities for a strong, diverse, and progressive host city of the 2022 Winter Olympics.� - Anchorage, Alaska


Final Logo Choice This logo is representative of the totemic culture from the Alaska Natives. Totem poles are an in-depth and complex insight to clans and communities that once inhabited Alaska. They were used as illustrations of important family or cultural stories. I took a simplistic approach to the totem with bold color choices that match the Olympic rings.


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Potential Logo 1 This logo idea reprsents a winter olympic athlete along with the Northern Lights. The green swoop is representational of the Norhtern Lights as the yellow is representative of the sun, but also a silouette of an athlete. The typeface is rugged and stiff, much like the livelihood of Alaska people ad the totemic culture.

Potential Logo 2 This logo idea represents a totemic fish in Alaska Native culture. The middle representation is colorful and vibrant, matching the colors of the olympic rings. The first version is the silouette, with the symbols on the Alaskan flag. The last version is the same except the stars are white for better alternate color options.


Pictograms The pictograms include a lot of angles and represent movement. Their inspiration is drawn from totemic art with curves, colors and sharp points. I also want them to be interpretable for viewers. The color is blue to represent the cool climate of Alaska. The light represents movement.

The pictograms are inspired by totemic art with angles, movement and I wanted them to tell a story. They relate to the logo with the totemic appeal of art. They are very simplified, yet very descriptive of the sport they represent. I wanted the approach to the different sports to be represented in a way that told a story such as totem poles tell stories to the viewer.


29 ALPINE SKIING

CURLING

FIGURE SKATING

SNOWBOARD

BIATHLON

BOBSLEIGH

ICE HOCKEY

FREESTYLE SKATING

SPEED SKATING

SKI JUMPING

PARALYMPIC CROSS-COUNTRY SKIING

ICE SLEDGE HOCKEY

CROSS COUNTRY

SHORT TRACK

NORDIC COMBINED

SKELETON

LUGE

PARALYMPIC ALPINE SKIING

PARALYMPIC BIATHLON

WHEELCHAIR CURLING


Totemic Art from Alaska Natives

Asthabascan Native Alaskan Pattern


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Patterns Some patterns and imagery that I drive inspiration from are from the Native Alaskan culture. I want to unite the urban atmosphere of Anchorage along with the Native culture that founded Anchorage. The silkscreen prints are derived from Alaskan culture of Native totemic art. They are imeragy of creatures. I want to create a design that uses them as a background that is subtle. The sketch below is a united representation to create a mural.


Imagery & 5th Elements

This is a mural I created for the theme of the design development of the Anchorage Winter Games. I took a lot of interest in the Vancouver game design, so I took some inspiration from their Fusion design. However, I added in the scenery of the Anchorage shoreline, the mountains, the sea and I added in some cultural imagery hidden within the design. A lot of layering and details have been added into the design. The pattern behind the design is Athabascan Native and totemic art imagery.


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Design Development


City Signage Signage for the Olympics is very important for the moral of the games and to create awareness and excitement. I decided to use my mural and the patterns for the common aesthetic of all the designs for the games. I was really excited to create a public bus design for the games. This would be a vinyl design placed on the Anchorage buses. The street signs would present the logo, city name and the mural I created. The building sign uses the pictograms I created with the mural and patterns in the background. The poster for the lightbox at the airport will present the mural along with the city name with the pattern in the background. The billboard is pretty self-explanatory. I chose blues and greys for my colors as they present the climate of the cold winter days in Anchorage.


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Olympic Materials During the games, it is important to continue your brand throughout . I created on the Bobsled track the same type that has been used for the logo, as well as incorporated the rings. The patterned mural is used on the ice rink for the backdrop. Also, it is used on the tickets. I wanted to come up with an Olympic torch idea, and I thought it would be neat to come up with a totemic torch. I also used the totemic pattern on the lanyards for the medals and the uniform on the speed skater. The same type of Avenir is used throughout my materials.

12 21:00 03K Feb Start Time Code Skeleton South Slope Alyeska Resort

Entrance Block Row Your Seat

B 123 A 1

12 21:00 03K Feb Start Time Code Ice Hockey North Arena

Dempsey-Anderson Arena

Entrance Block Row Your Seat

B 123 A 1


Digital Marketing It is a digital time and digital marketing and resources are necessary for the success and advertising of the Winter Olympic Games. I have an example of a webpage home for a website and an app that would be of great use for people going to the games and watching from home. For the app, I wanted to make it fun and very user friendly. I also think that there should be some sort of scannable code on tickets that can be linked to the app that direct you to where your seat is. If it had functionability like ‘pokemon go’ directing you to your seat...that would be awesome. These are just some rough ideas though.


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Partnerships with different social media sites and apps would be a smart move for the winter Olympic Games. Snapchat is a young app targeted towards young people, but it would be a smart move for the Olympics to have a filter and a feed.

This is just one example of a potential web banner that could be on an app, or on the web when people are surfing their favorite sites. Ever since I started looking up information about the olympics, the ads

have been following me due to analytics. I could create other banner ads as well that show imagery and different artwork. Images of Alaska would be eye catching.


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Merchandise The sales of merchandise is a huge money maker for the Olympic games. It is important to choose items that will sell to patrons, athletes and the like. I chose merchandise that will cater to the climate, audience and location. I chose to bring in the totemic patterns, logo and mural imagery that I created to keep the theme and brand consistent.


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Sources Anchorage Economic Development Corporation. “3-Year Economic Outlook – Anchorage.” 2016. http://aedcweb.com/wp-content/uploads/2016/07/2016-3-Year-Outlook-Report-sponsored-by-Weidner-Apartment-Homes.pdf. B., Brian. “Anchorage for the Winter Olympics.” Brian B’s Climate Blog. July 31, 2015. http:// us-climate.blogspot.com/2015/07/anchorage-for-winter-olympics.html. Bunch, T. Jared. “Winter Olympics, Extreme-Temperature Exercise: Safe or Not? Everday Health. http://www.everydayhealth.com/columns/jared-bunch-rhythm-of-life/winter-olympics-extreme-temperature-exercise-safe-or-not/. Caldwell, Suzanna. “On air quality, Anchorage and Fairbanks have totally different results.” September 27, 2016. https://www.adn.com/environment/article/air-quality-anchorage-and-fairbanks-have-totally-different-results/2013/04/24/. Dischner, Molly. “Anchorage considers another run at Winter Olympics.” August 1, 2013. Alaska Journal of Commerce. http://www.alaskajournal.com/business-and-finance/2013-08-15/anchorage-considers-another-run-winter-olympics#.WVWMJTPMy1t. Greene, Richard Allen. “Sochi 2014: Winter Olympics by the numbers.” February 14, 2014. CNN. http://www.cnn.com/2014/01/08/world/europe/russia-sochi-numbers/index.html. Harress, Christopher. “The Economic Impact Of The Winter Olympics: Not Great For Russia But Sochi Stands To Gain.” February 8, 2014. IBT. http://www.ibtimes.com/economic-impactwinter-olympics-not-great-russia-sochi-stands-gain-1554153. “History of Fur Rendezvous.” http://www.furrondy.net/about/history. International Olympic Committee. “Factsheet – Sochi, 2014 Facts & Figures.” February 2015. https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/Winter-Games/Games-Sochi-2014-Winter-Olympic-Games/Facts-and-Figures/Factsheet-Factsand-Figures-Sochi-2014.pdf. Jervey, Ben. “Climate Change Threatens the Future of the Winter Olympics.” February 22, 2014. National Geographic. http://news.nationalgeographic.com/news/2014/02/140221-climate-change-winter-olympics-global-warming-science/. Kennedy & Mohn, P.S. “Hotel Market Analysis – Anchorage Alaska.” March 2008. Alaska Industrial Development and Export Authority. http://www.aidea.org/Portals/0/Financials/ Anchorage2008hotelmarketanalysis.pdf. Moragas Spa, Miquel de, et al. “Olympic cities and communication.” 2004. http://olympicstudies.uab.es/pdf/wp085_eng.pdf. Scholastic. “How the Olympic Locations are Chosen.” http://teacher.scholastic.com/activities/ athens_games/backyard.htm. “The Vancouver 2010 Olympic Winter Games: By the numbers.” http://www.newswire.ca/ news-releases/the-vancouver-2010-olympic-winter-games-by-the-numbers-539450761.html. U.S. News. “Health Care in Alaska.” http://health.usnews.com/best-hospitals/search?city=Anchorage%2C+AK&int=nearby_hospitals-main. Weather Spark. “Average Weather in February in Anchorage.” https://weatherspark. com/m/252/2/Average-Weather-in-February-in-Anchorage-Alaska-United-States. World Population Review. “Anchorage Population.” 2017. http://worldpopulationreview.com/ us-cities/anchorage-population/.


2022 Winter Olympic Games  

For Sign + Symbol at RMCAD we were assigned to pick a location for the 2022 Winter Olympics. Research, Concept Design, Design Development, 5...

2022 Winter Olympic Games  

For Sign + Symbol at RMCAD we were assigned to pick a location for the 2022 Winter Olympics. Research, Concept Design, Design Development, 5...

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