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Your 2008 MyLongLunch Media Pack


What is MyLongLunch? MyLongLunch is a messaging service that enables media to communicate with every media buyer across display and classified instantly and effectively. In short, MyLongLunch is the biggest notice board in media. The site allows agencies to access late space deals, obtain up to date information on offers or just find out what is going on at a media company. It will allow publishers to self sufficiently upload any message which will then be accessible to every buyer that works for an advertising agency in the UK.

What isn’t MyLongLunch? • • •

2008 MyLongLunch Media Pack

MyLongLunch is not an auction site MyLongLunch is not a purchasing tool (you cannot buy media through MyLongLunch) MyLongLunch does not allow prices on the site

For all enquiries please email: jamie@mylonglunch.com


How can MyLongLunch work for you? MyLongLunch enables you to access the entire agency market instantly with last minute offers, packages, announcements, good news stories or updates. It is a shop window for your business and a prompt for advertising agencies, with the ultimate goal of maximising revenue opportunities for your company.

2008 MyLongLunch Media Pack

For all enquiries please email: jamie@mylonglunch.com


How do I create a listing? Once your user has received a password and a 15 minute telephone training session they are ready to go. Once logged in they will come to the create a listing page. This page should never take more than 1 minute to complete, meaning they are not spending any more time than needed uploading. To create a listing: 1) Type in or select the publication name 2) Select a format 3) Select a publication date 4) Select a deadline date 5) Enter the publication details 6) Choose the location 7) Choose the coverage 8) Select up to 3 industries 9) Choose who to make the listing avaliable to 10) Enter a contact name 11) Enter a contact number or email address 12) Click the preview and save button

2008 MyLongLunch Media Pack

For all enquiries please email: jamie@mylonglunch.com


Your home page Your posting will then go to the top of the list on the main page. The sections (Publication, Date, Format, Industry and Deadline) act as filters, enabling media buyers to search for what they are looking for as well as browse media information. When the booking deadline is within 24 hours the listing appear in bold to give the buyers a sense of urgency. Branding opportunities will become available on the right hand side of the page within the coming months.

2008 MyLongLunch Media Pack

For all enquiries please email: jamie@mylonglunch.com


Detailed listing page When a buyer clicks on one of your listings it takes them to this page where the posting goes into more detail and offers a contact method. In the coming months the surrounding area will be available as a media profile for stats, sales stories or downloadable presentations or ratecards. From here the buyers will email or pick up the phone to your designated point of contact.

2008 MyLongLunch Media Pack

For all enquiries please email: jamie@mylonglunch.com


How do I create a FYI? This is how to create a FYI.

2008 MyLongLunch Media Pack

For all enquiries please email: jamie@mylonglunch.com


Statistics MyLongLunch will be able to provide you with statistics on: • • •

2008 MyLongLunch Media Pack

Who has used it from your business so you can make sure the investment you made in MyLongLunch is being used. How many times an offer has been viewed and emailed. What agencies are viewing your listings. One very important piece of information when looking at where the opportunity in the market is.

For all enquiries please email: jamie@mylonglunch.com


Our Offer MyLongLunch goes live February 11th and we are inviting the media to take advantage of a 2 month free offer from the launch date. To be a part of the launch, contact Jamie Leonard for more information.

Contact Us Jamie Leonard Managing Director MyLongLunch Llp 1 Quality Court, London WC2A 1HR t. m. e. w.

2008 MyLongLunch Media Pack

020 7183 1227 07507 646 713 jamie@mylonglunch.com mylonglunch.com

For all enquiries please email: jamie@mylonglunch.com


MyLongLunch Media Pack