By: Chris Peterson www.Multi-Profit-Website.com
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Discover the Nuts & Bolts of Making Money Online Without All The Technical Jargon!
Introduction This e-book is designed specifically to introduce you to making money online. You may be skeptical about the possibility, but you are here so, there is an interest. I am here to tell you, that people like yourself are making money online as we speak. That's right, they are making money, by working at their computers in their spare time from home. I mean, “How cool is that”? Make money online programs have gotten a bad rap online. Some reasons are legitimate and some are not. When you purchase a money making system, it really is a guide. The reason that many get a bad rap, is the simple fact that the people that purchase them and do not want to apply any effort. I remind my subscribers, that just like any business either offline or online, there will always be work involved, to become successful. There is no such thing as a “get rich overnight system.” If there was, than everyone would be rich. I will also teach you about internet marketing and simple techniques that are used by other marketers, to drive traffic to their money sites.
What Is Internet Marketing? When you promote products or services over the internet, you are
engaged in internet marketing. The internet has truly revolutionized the way business is done. Businesses can instantly reach a wider and even global audience without having to spend as much. It is these advantages, that lure more businesses to employ internet marketing techniques. In fact, it is an important component in a companyâ€™s overall business model.
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There are plenty of methods that come under the broader category of internet marketing. However, all of these are designed to do one thing â€“ increase site traffic. More people visiting a website, means more exposure to the products and services offered there. In effect, this means the more money that a company makes. Strategies for internet marketing seek to add more quality leads and potential customers to a website. Internet marketing in a nutshell, is the various methods that are used to get one's site or business in front of the masses. This can be done many different ways, such as:
• • • • • • • •
Email Marketing Banner Advertising Social Networking Video Marketing Ad Swapping Pay Per Click Advertising Cost Per Action Marketing And so on....
What Is Affiliate Marketing? Affiliate marketing is a hugely popular online business platform. Most companies that do business online, offer some type of affiliate program that you can join. The majority of them are 100% FREE to join. Once you join a company or networks affiliate program, you are know as an affiliate. 'What makes that so great, you may be asking?' Simple, as an affiliate, you will now have direct links and marketing materials, that allow you to start sending traffic to these pages. Whenever you generate a sale from your affiliate link, you receive a commission or percentage of the sale. Some affiliate programs will send you a check and others will pay you through Paypal. This is why affiliate marketers, love affiliate programs: • • • • •
You get an instant ready made site to send traffic to. All the hard work is done for you. You get marketing materials, such as banners, email ads, etc. Commissions can be as high as 75% of each sale There are no conflicts when marketing multiple products or services.
• You can make as much as you want. • You can work when you want. • You only need to send targeted traffic to the affiliate site. Now, as you can see affiliate marketing is a powerful money making option to get started with, as your main internet business. Have you ever heard about ClickBank? If you are new to affiliate marketing, than you probably have not. This is one of the most popular affiliate networks online. What's great about Clickbank, is the simple fact that it is 100% FREE to join. Once you have joined, you will find 1000's of products that you can market and earn a commission from.
As a matter of fact, it doesn't matter what niche you are marketing to, they will more than likely have an affiliate product for you to make money from.
I highly encourage you to go to ClickBank.com and sign up as an affiliate, right now.
How About Selling Websites? This can sound pretty complicated, yet it is truly easy to get started with. Building websites and turning around and selling them is called â€œFlipping Sitesâ€?. You might be pretty amazed to find that many entrepreneurs are earning over 6 figures yearly, by simply doing this. And what's great is, that you can too. Now, this is a field of making money itself, so like anything there is a learning curve involved. But, you can do this, with little or no experience. There is one website that you need to know about, it's called Flippa.com.
This is where you want to go and do your research. You will find 1000's of websites listed for sale here. Flippa is not free. If you have a website that you want to list for sale, there is a fee to have the website listed. If you want to upgrade your listing to stand out more, there is more fee's and once you have sold your website, there is another fee. So, selling a website for $30 is not going to help you make profits. But, finding a type of website that is in-demand, will. Flippa incorporates bidding options just like ebay. This means that bidders can get into a bidding war, in return your final earnings can skyrocket from one sale! In my observations, I have noticed that health , tech, celebrity and seo blogs seem to sell pretty fast. You will need to do your own research and narrow done what type of site you are going to build. There are many different kinds of niches (various fields) that are popular with buyers on Flippa. You will want to make this into a rinse and repeat process. So, if it takes you a week to build a blog or site that makes you $500 in profits, you will simply build another site in the same fashion as the first. 4 sites a month for sale, equals $2000 a month in profits. Not bad, for building sites in your spare time. You can easily take it a step further, by having others build the website for you. This is called outsourcing. What if you could outsource the work and have a site built every 3 days instead? That would be 10 sales per month. 10 sales at $500 each site is $5,000 profit. Of course, you will have listing fees and also paying for the sites to be built. But, you'll still make a nice piece of that, and your not even doing the work. So, Flipping sites can be extremely profitable for you, as a business
Selling Digital Products? Have you ever purchased an e-book or software online? Do own a Nook or Kindle? If so, than you probably have purchased an e-book, otherwise known as a digital download. “Now, just what makes digital downloads so great, you may be asking?” Think about it from a customers perspective. I can get an ebook or software instantly from home. I don't have to go to the store and hope that they have it in stock. It doesn't matter if it's 2 in the morning, I can get it, as soon as I hit the pay now button. It really comes down to convenience. Think about Amazon. They sell 1000's of e-books daily to customers all over the world. Now, who is to say, that you couldn't too? “It would be too hard, you might be saying”. Not really, you would be amazed at just how simple it is. There is something out there called master resale rights and private label rights products. Master resale rights means, that when you purchase a product with master resale rights, you now have the rights, to turn around and sell the product yourself. Private Label Rights take it a step further. When you purchase a product with private label rights, you are now granted rights to claim the work as your own. In other words, if it's an e-book, you can put your name as the author. If it is a software product, you can put your name as the creator. Believe me, this is really powerful stuff. There is no faster way to becoming an expert in your field, than having e-books out there with your name on them.
There are many ways, that you can bundle multiple products to ask for a higher price. I have personally purchased plr e-books for under $10, added my name to them, changed the graphics a little bit and than sold them for $27 a pop. Now, one sale of a digital download will not make you rich, by any means, but there are membership sites, that you can join for a monthly fee and have a never ending amount of plr and mrr products to download for yourself and than turn around and sell.
What could even make this even more profitable, is to have storefront website, that lists all of these digital downloads that you offer for sale. Many people have done just that. Or, you could start your own membership site. You would make recurring income. If your membership site cost $10 to join and you got 100 people to join. That would be an easy $1000 each and every month going into your paypal account. What if you could open more than one membership site? There are many
people that have multiple membership sites out there, making $1,000's every month.
What is great about that option, is that again, you could even outsource the work. You could have someone else setup and maintain the membership site for you. This way, you aren't doing any work, but you are collecting the money into your account every month on autopilot. This is truly passive money making at it's best.
Make Money on eBay? eBay is one of the world’s largest online stores. In fact, thousands of transactions go on, in the site on a daily basis. You would be a foolish not to consider selling your products here. Selling on Ebay is an extremely fast way to make money online. There is an old saying, I know you've heard it “One man's junk is another man's treasure”. I guarantee that right now, as you are reading this, you have used things laying around in your house that would sell on eBay.
Many people are making fortunes on eBay as we speak. Just think about it, they had to start out completely new to ebay themselves and figure it out as they went. What's great, is that nowadays, there are many excellent training guides form Top Seller's to help you learn quickly what sells and how to sell on eBay. I know a lot of people that supplement their incomes by selling on eBay in their spare time. I mean, why wouldn't you tap into this source? Ebay gets massive traffic everyday, of people that are looking to buy specific things. If you can find what they want and a supplier or source to get these things, you could easily be on your way to making a fortune online. Check Out Salehoo To Get Wholesale Prices For Products
If you can find dropshippers, you simply list their product and once a sale is made, they will ship their product to your customers. You can also track down products, such as clothes, electronics and sporting goods at wholesale prices to turn around and sell at higher prices. This is where eBay training guides give you the edge. I would really consider checking into this market for an online business.
What Is Email Marketing? Email marketing is a form of internet marketing. It is a pretty simple way for you to make money online. It is a proven fact that most visitors to your website will need to see your ad several times before they purchase from you.
So, if you have an affiliate product or a service that you are trying to sell, email marketing gives you the ability to follow up with your potential prospects to turn them into buyers. Once someone subscribes to receive more info from you, they are called subscribers. If you are offering something for free, like information or a gift, you will find that your subscribers will grow quickly. This is known as your list. A good rule of thumb, is that a email list, that you have built a relationship with, by offering useful advice and tips is worth $1 per subscriber per month. So, if you have a list of subscribers, and you are recommending products/services to them, you can expect to earn $1 per person on your list from sales. If your list has 5,000 subscribers on it, you should be earning $5,000 per month from sales of your recommendations for products or services. A few of the basic tool's that you will need are: • An autoresponder account – This is basically a mailing robot. You write some pre-written messages into your autoresponder and set them to go out on different day's. It does all the mailings for you automatically. • A squeeze page or website form – A squeeze page is simply a one page site, that offers something valuable, for free if someone subscribes to your list. You could use a free plr report or e-book to attract subscribers. If you have a blog, than you could just add a sign up form, this is known as an optin form. • Products to market – As you send out your mailings, you will need products to market to your list. You could market affiliate products / services or plr and mrr products that you own rights to.
In order to make money with email marketing, you should concentrate on offering valuable information that your readers/subscribers would want to know about. You are not spamming the heck out of them, you are building a relationship with them. Once everything is set up, you should start submitting articles at some of the top article directories, with a link in each article, back to your squeeze page / sign up form. This type of business requires very little start-up money to get going. Take Aweber Autoresponder For a FREE Test Drive Right Now!
Email marketing alone has made many millionaires online. You are no different from them, other than you will need to learn as you go. There is no time better to start this type of money making business than right now.
What Is A Squeeze Page/Opt-In Page? Discussed previously is the email marketing strategy. So the question now is where do you get email addresses to make up your subscriber list? There are many ways but one widely used effective method is the employment of a squeeze page.
To put it simply, a squeeze page is a simplified html or web page that prompts a reader or potential customer to provide their name and email address, sometimes only the latter. A number of strategies are used in order to convince the reader that providing his/her email address will be worth the while. For example, some webmasters will offer freebies to those who will sign up. This is where electronic products such as eBooks can come in handy. You can keep giving the same eBook to every reader as long as you own the copyright to the eBook, have rights to distribute it as such, or the eBook comes with a unlimited re-distribution policy. Plr products are an excellent source of getting pre-written eBooks that you can place your name on as the author and than add your links. For marketers that are looking for subscribers, they may offer the reader a month of free trial. Some may also give away coupons. The list can be endless. When making a squeeze page, it is advisable to keep things simple. The text must be an easy read and important words and phrases must be given emphasis. Graphics design is also important to attract the reader. If your offer is good, your reader will provide you his/her contact information. That will become part of your contact list. You will be able to send updates, product offers, and other promos in the future to these contacts.
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Just remember that people always love FREE. So by giving away something of value for FREE, you should have no problem getting people to subscribe to your list.
How Do I Know What People Are Searching For? When it comes to internet marketing, keywords are everything. They will be one of your greatest weapons that will determine whether you win the market or not. If you use the right ones, internet users will find you with ease. If you use the wrong ones, you will be invisible on the net. How is this so? When people go to search engine sites such as Google and Yahoo in order to find something, they use a keyword or a keyword phrase. Say for example a teenager wants to find an acne solution, he/she may use any of the following: acne treatment, acne solution, how to treat acne, acne for teenagers, and et cetera. So what you really want to know are the exact keywords and keyword phrases that your target customers or the people in your market niche
are using. If you do this, it is highly likely that they will always end up in your web pages. So how do you do it? One way is to enter your main keyword on the search engine of Google and wait for the search bar to make phrase suggestions. For example, once you enter the word acne solution, other suggestions such as Acne Solutions Clinique, Acne Solutions That Work, and Acne Solutions Gel Lotion will appear in the drop down list. It means that these keyword phrases are popularly used by internet users. You will do well to incorporate these keyword phrases to your web content along with your main keyword. A more effective solution however is the use of Google keyword tool called Adwords. You simply enter your main keyword and Google will show you related keyword phrases and how often people are using those keywords. You will need to sign up for a free Google Adwords account. Once you have signed up, log in and look in the top navigation for Tools and Analysis. Once you click on that ,you will see a drop down of links, go to keyword tool. Now, you simply enter your criteria, such as exact search, broad or phrase. There are many types of information that you can get from this tool for various keywords and also url's or other websites keywords.
In the example of the main keyword acne solution, Google Adword yielded the following top results: • • • •
Acne Treatment – 33,100 monthly searches Home acne treatment– 27,100 monthly searches Acne treatments at home – 49,500 monthly searches Acne treament home remedies – 14,800 monthly searches
You will see if a keyword has a lot of competition, by looking at the high, medium or low. The amount of global searches as well as local searches. You can narrow it down to specific countries and more. I think that you can see that, there is a lot of money to be made in acne treatments. This is why the competition is high. This is definitely a buyers
keyword. So, if you were an affiliate, marketing acne treatment products, there are always going to be potential customers, searching to purchase products related to this niche. Since the competition is higher, that just means that you will have to work harder to steal away other affiliates sales and commissions. Keyword research is extremely vital in becoming a successful marketer online. What's great about this free keyword tool is simply, that you can search 1000's of keywords daily and drill down your results. In this e-book, I will not dive into, â€œShould you go after high searched keywords with a lot of competition or should you go after low traffic, low competition keywords to build your sites around. I could write a book on the theories on this exact question, so I'll let you feel it out for yourself. Although, I do highly recommend Micro Niche Finder, this software making finding money making keywords a snap!
What is SEO? SEO stands for Search Optimization Engine. Simply put, it is an online marketing technique that is focused on making sure that your web site or web pages will always appear among the top search list when people search the web for keywords related to your market niche. So when someone goes looking for acne solutions, your web site will have good chances of appearing as one of the top 10 or even the top 5 results if your website is enhanced with SEO.
So how do web masters make sure that their web pages are SEO enhanced? There are many techniques. One is Article Writing. Using this technique, the owner of the web page fills his website with well-written articles that are written with keywords and keyword phrases related to his/her market niche. Posting new articles may be necessary from time to time. Another technique is called Backlinking. To define, backlinks are hyperlinks appearing on other web pages and other web sites that direct people to your own web page. So if there is a hyperlink in Website A that connects readers to Website B, you can say that the hyperlink in Website A is a backlink to Website B. Simply put, a website will have higher
chances of making it to the top of the search engine results list if it has plenty of backlinks. Other parts of the web page where web masters place keywords and keyword phrases include the following: the domain name, the headings, the title, site text, and others. But why is it important to place your webpage with keywords and backlinks in order for it to be SEO enhanced? This is because when Google searches for web sites related to the keyword provided by the user, it sends out little spiders to crawl out every nook and cranny of the web. And what these spiders are looking for are keywords and backlinks. There are many way's that you can get backlinks to your website. The best way is by writing excellent content. The other way is by writing articles and sending them to various blog owners as free content. In exchange you place a backlink in your articles and the owner of the website add's your article to their site. Become an author at FREE Article Directories and submit articles. These are some of the best: Ezinearticles, GoArticles, ArticleDashboard, ArticleBase, Ideamarketers By submitting articles regularly to these directories, you will see that your visitors to your website will increase dramatically. As your visitors increase so will your earnings. We will talk a little bit more about this form of marketing later, in this ebook.
What Is Traffic? Traffic simply means â€œHow many people land on your website dailyâ€?. This can be the hardest part of making an income online. Let me explain why, You can have the greatest website or the best offer online, but if nobody
know's that your site is out there, than you will not get visitors and you will not make sales. Internet marketing is using various proven methods to let people know, how to find your site. Once they know it's out there, you will start to get traffic. This goes to say that if a website has poor traffic it is not getting enough views. Likewise, if a website has lots of traffic it means people are always viewing it. For internet marketers, getting a lot of traffic into their website is a necessity. This is because more views mean more opportunities to make a sale. However, you have to take note that certain lines and web hosting can only handle enough traffic. Some cannot handle too much while some can handle a lot. So if you are into online marketing and you are aiming to get a lot of traffic, you have to be sure that your web hosting can accommodate heavy internet traffic.
What Are Some Traffic Methods? As already discussed, generating traffic is very important to online marketers. It is the life and blood of their marketing strategies. So if you want to succeed in this line of business, you need to know how to increase traffic into your website. How do you do this? There are many methods. One of them is the use of SEO. By enhancing the SEO characteristics of a website, there is a higher chance that it will appear on top search results of search engines such as Google and thus securing higher visitation rates. Other methods include the use of Advertisements posted on major sites such as Facebook, Google, and Yahoo. Because these sites are always visited by internet users, it is an advantage to secure an advertisement on
their pages. What you really want is for the users to see your banner. Other methods include the use pop-up ads, newsletters, sales letters, and such. If you are good at doing SEO on your own, then you can generate traffics without having to pay. But if you want to delegate this task to professionals in the field, there are people you can hire online. They are experts in optimizing a site for increased traffic. Here is an excellent training guide that teaches you how to use social site Linked in to maximize your efforts. Take a look at Linkedinfluence Right Now!
What Is Blogging? Simply think of social media sites such as Facebook and Twitter and you will already get an idea of what blogging is. So generally speaking, a blog is a webpage which shells out information in chronological order. Also, it is understood that a blog is supposed to provide updates continuously and regularly. As you can already imagine, blog sites are initially used as personal online diaries. Later on however, they became useful to online marketers as well. They provided a means for online merchants to regularly provide updates about their products, services, offers, and such. It became a very powerful advertisement and promotional tool for them. Also, online marketers can easily keep archives of articles and different topics with the use of a blog site. So generally, it helps customers and prospect customers find the information they need about the company, the product, and/or the services offered.
This also gives online marketers the opportunity to easily create backlinks to their main webpage. So if the main website is www.shoesforsale.com for example, the owner of the site can establish a separate blog site which will contain plenty of hyperlinks that will direct readers to www.shoesforsale.com. Another important aspect of blogging which online marketers take advantage of is the use of comments. Although a blog may not accept comments from readers, many blogs actually do. This way, online marketers can get plenty of feedback from customers and readers. This will be very important in determining what the target niche wants, what they are not satisfied about, what they are happy about, and some other concerns. Simply put, blogging is a very important marketing tool to online merchants.
What Is Article Marketing? As one of the most effective marketing tools used by online marketers, you would do well to know what article marketing is and how it is done. Simply put, article marketing is the strategy of making well-written articles that talk about your products, your company, or anything about your targeted market niche and disseminate them throughout the web. The purpose of these articles is to draw the attention of the reader towards the product, service, and/or company. It makes them want to know more and eventually visit the website of the company. As such, this is also a very effective traffic-generating tool. These articles however are nothing like advertisement articles which directly talks about products, services and companies in a very subjective manner. Instead, these articles follow a neutral and unbiased tone which creates a good image for the product, service, and/or company without sounding like an advertisement.
For example, if an online shop that sells futon covers want to generate traffic through the use of article marketing, it will want to publish articles with titles like “10 Tips When Buying Futon Covers”, “Popular Styles And Designs For Futon Covers This Fall”, and “How To Match Futon Covers With The Interior Design”. As you can see, these titles are not directly promoting any brand or any company. Instead, such titles create credibility and good image for the brand and/or company that wrote the articles. And because Article Marketing is generally meant to generate traffic, they are often incorporated with SEO techniques, that is to say, they are written to include popular keywords and keyword phrases related to the targeted market niche. Generally, a density of around 2 to 3 percent is standard. Any more than that might black list the article as ‘spam’. Also, the typical length of articles would be around 300 to 500 words. This is short enough so that it is not boring, but long enough so that it is informative. There are tool's online that article marketers use that can magnify the effectiveness and reach of every article that they write. This is the most popular one online right now, as of writing this ebook.
What Is Copywriting? Do not let the word ‘copy’ fool you into thinking that this is all about making copies of already existing write ups or articles. Instead,
copywriting is a marketing strategy which makes use of the power of words to persuade and encourage readers to become buyers. It also entices customers to return and purchase again. So basically, what a copywriter does is come up with catch phrases and lines which are so powerful that they can convince people. If you are a seller of online products for example and you need a description for your products on display, you might want to get a copywriter. Instead of just listing the specifications list, what the product is about, what the service includes, or what offers are included in the package, a copywriter skillfully crafts words so that boring information are outlaid beautifully so that they are convincing and catchy. This is different from Article Marketing in a sense that it directly promotes a product, service, and/or company. At times, it may even be used to promote a person and build that personâ€™s reputation.
What Is Social Media And How Can I Leverage On It? It is hard to imagine anyone who is adept with the use of the internet to not know about social media sites. These are very rampant nowadays and a lot of people spend most of their online time on such sites. Good and popular examples include Facebook, Twitter, and perhaps the old Friendster. So what use do online marketers have for social media sites? While these sites are generally used by the masses for online socializing, these can also be very effective tools to online marketers. They can be used to reach specific target niches. For example, Facebook advertisement allows targeted advertisement to users based on age, region, gender, and groups joined.
Also, social media sites can be used as blogs wherein online marketers can post regular updates about their company, products, services, offers, and such. Twitter for example is a very popular tool for companies to post regular updates. Another beauty of this marketing strategy is how you can reach more than just firsthand customers. So if you managed to reach one person for example, you might also have access to that personâ€™s friends, family, and colleagues. In Facebook for example, this is best represented by the â€˜Shareâ€™ function. Social media sites can also be used to create backlinks and post articles. As such, online marketers can maximize use of social media sites to generate more traffic into their main website. This can also be used for list building. And because social media sites almost always allow readers and users to post comments, it will allow companies to gather useful feedbacks from customers and prospect customers. So to sum it up, the benefits are plentiful. If you want to succeed in online marketing, you would do well to exploit social media sites. They are currently the fad in the World Wide Web.
What Is The Difference Between Advertising and Promtion? It can get quite confusing and that is understandable. So what is the major difference between promotion and advertisement? It may have more to do with the term of effect. Simply put, advertisement is designed to have a long term impact. On the other hand, promotions are more short term. To understand, take a look at the following illustrations:
When a company advertises, it uses different means including TV spots, radio announcements, posters, and such. Some also hire people to disseminate handouts. The purpose of this is to inform the public or the target market about the company, its products, and/or services. The effect is long term because it builds up the status and image of the company. On the other hand, promotion schemes would be something like discount offers, buy-one-take-one deals, freebies, draw coupons, and such. This means promotions are meant to cause a surge of sale for a period of time. And thus, its effect is short term. So which one should you use? Generally, an effective marketing method would use both. There is also a common notion that promotion is for smaller business and advertisement is for smaller ones. But since online advertisement can now come very cheap, it is now also accessible even to smaller scale businesses. As for promotion, it is best used sparingly and not all the time. Some businesses would only use it to get back from a setback or to incur a huge increase in sales for a limited period of time.
Conclusion Since its conception, the online world has become more and more like the real world. And with it of course is the development of the online market. Nowadays, the competition is higher and more aggressive than ever. To win customers and secure steady sales, online marketers have used every means necessary. It is no longer just about who has the most beautiful or the most attractive-looking site. Today, it is about who has the most effective trick up his sleeves.
With different techniques including SEO, article marketing, trafficgenerating programs, list building, and sales letters, online marketers have climbed the ladder and went for the top. With effective use of these methods, one can succeed in this venture. So as much as you would put a lot of effort in perfecting the services you offer and/or the products that you sell, you would also do best to invest time, effort, and money on online marketing techniques. Study carefully and learn the techniques and methods presented in this eBook and you will build a money making online business in no time. It will not be easy at first, but with experience and practice, online marketing will not be as tough or as technical as it first appears. To Your Success Chris Peterson
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