Page 1

Please Recycle Me Interactive Illustration by: St. Christopher Monterroso


Background Earth 911 is a for-profit organization that helps connect consumers with accessible and actionable information about recycling. With a well established online presence they use their website to relay important news, how-to’s, and do and don’ts around getting trash sorted correctly for proper disposal. Something that is quite predominant on their website is their list of things that should not make their way into the landfills. To help reiterate this message for them in a more visual and interactive form an interactive illustration will be drawn up for display on their website with supporting information as to why certain materials should be recycled. This should help to engage their visitors while informing them simultaneously.

Target Audience Earth 911’s visitors are: neither mostly male or nor female, in their mid 20’s to mid 40’s, with a college education, earning approximately $36,000 - $60,000, and own their own homes.

Objectives After interacting with this illustration the target audience should understand the importance of separating disposed items. They should make an effort to properly and safely throw away items that may prove harmful to the environment if thrown in a landfill with other trashed items.

Obstacles The main obstacles that stand in the way of achieving our set objectives are proper exposure to information and laziness of our viewers to follow through completely with separation of recyclables. Exposure is a problem because most people do not know what happens to an item once it makes its way to a landfill.

Interactive Illustration

............................ St. Christopher Monterroso

page 1


Key Benefit The point that needs to be conveyed through the illustration is that recycling can be easy and have a huge impact on the reduction of landfills accross the United States. By properly disposing of trash items we can help preserve our environment.

Support Statements Everyone should know the outcome of things that make their way into landfills. Somethings out there will never break down or degrade without proper recycling and handling. By having an easy to operate informative illustration people can see that what they do directly affects the environment we live in.

Tone The tone of this piece will be authoritative in it’s content but light in it’s appearance. Authority is necessary in the information delivered because the audience needs to fully understand the seriousness of the subject and why it should be taken sincerely. On the other hand the illustration and feel of the information being delivered shoulf be light to reinforce the fact that recycling is not a hard concept to follow and can be fun.

Media This piece will be a guide for site developers to code into a viewable and interactive web version. Its illustrator and Acrobat dimensions will have a max-width of 874 pixels and a max-height of 620 pixels.

Interactive Illustration

............................ St. Christopher Monterroso

page 2


Interactive Illustration

............................ St. Christopher Monterroso

page 3


Interactive Illustration

............................ St. Christopher Monterroso

page 4


Interactive Illustration

............................ St. Christopher Monterroso

page 5


Please Recycle Me Roll over trash to find out how long they take to decompose, & how to properly dispose of each item.

Everything shown here are the most commonly thrown away items that should be properly recycled.

1 2

6

4

3

5

The trash production in the United States increases by the year. This trash is handled in various ways. About 34.1 percent of the trash is recycled or composted, 11.7 percent is burned and 54.2 percent is buried in landfills [source: EPA 2010].


Works Cited “About Us.” Earth911. Infinity Resources Holdings Corporation. Web. 19 Nov 2012 “Electronics Donation and Recycling.” EPA.gov. US EPA. Web. 19 Nov 2012. <http://1.usa.gov/mzrD>. “How Do I Recycle...Common Recyclables.” EPA.gov. US EPA. Web. 19 Nov 2012. <http://www.epa.gov/recycle/how_recycle.html>. “How Long Does Trash Last?.” nevadarecycles.gov. ndep. Web. 19 Nov 2012. <http://bit.ly/odDLMg>. How to Recycle Your Television or Computer. 2007. Video. answers.comWeb. 19 Nov 2012. <http://anse.rs/TfAbGK>. Kozzi, broken bottle. N.d. kozzi.com Web. 19 Nov 2012. <http://bit.ly/WQgQ4I>. Recycled paper. N.d. images.e-storefront.co.uk Web. 19 Nov 2012. <http://bit.ly/WrlyRx>. Recycled paper texture. 2012. 4photos.net Web. 19 Nov 2012. <http://bit.ly/SnSQkP>. “So Cal Waste Company to Collect Polystyrene Foam Curbside.” Earth911. Infinity Resources Holdings Corporation. Web. 19 Nov 2012. <http://bit.ly/fZhT5x>. “Tires.” My EcoVille Indiana. Coca-Cola Recycling. Web. 19 Nov 2012. <http://bit.ly/TdeQ02>. White Speckled Paper Texture. N.d. photos public domain Web. 19 Nov 2012. <http://bit.ly/10VIAEb>. “Will My Plastic Bag Still Be Here in 2507?.” Slate. Washington Post, 27 2007. Web. 19 Nov 2012. <http://slate.me/Mhc2RF>.

Interactive Illustration

............................ St. Christopher Monterroso

page 7

Please Recycle Me  
Please Recycle Me  

Earth 911 interactive illustration for simple recycling.

Advertisement