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CHRIS JONES- DESIGN PORTFOLIO 316-737-4194 1473 E 20th Ave Eugene, OR 97403

NIKE ADVERTISEMENT PROJECT For my J460- Top Media Design class, Nike came to us and asked us for an advertisemnt campaign with a focus on high intensity training. Here are my results, ranging from poster, app, and website layout design.

Advertisement Design Projects Here is a collection of various advertisment design projects that I have completed while a student at the University of Oregon.

Ethos Magazine Designs

A couple examples of my page spread designs during my tenure as a designer for the Pacemaker award-winning magazine, Ethos.

Love and

Weights A

t the McLaughlin 24 Hour Fitness in Portland, Oregon, Daphne Rice places her hands on a bar and steadily inches them apart to prep for a pull-up. Taking a deep breath, she grips tightly and shakily pulls her petite, muscle-defined body off the ground, until her chin touches the bar. Letting go, she drops to the floor and shakes her arms out; then she does four more reps in quick succession. “Great job, honey!” her husband, Dennis, yells from the other side of the gym between sets of pushups. Dennis and Daphne spend hours at the gym every day prepping for competition. They haven’t always been avid gym-goers, though. Portraits spanning the 30 years that they were elementary school teachers reveal that their former wardrobes differ drastically from the athletic clothing they prefer to wear these days. Dennis boasted an impressive collection of polo shirts, sweater vests, and oversized glasses. For Daphne: collared shirts, turtlenecks with matching hair bows, and thick bangs. Since 2002, when Dennis retired from teaching at age 59, and Daphne retired at age 52, they have replaced their former work attire with workout clothes, and in some cases, a Speedo or bikini complemented with a spray tan. Now, 69-year-old Dennis and his 59-year-old wife, Daphne, are professional bodybuilders. The Rices have been married for more than 30 years, and during that time, they dedicated their lives to teaching. The couple taught at Milwaukie Elementary in Milwaukie, Oregon, where they instructed fourth and fifth graders. During the final four years Dennis and Daphne taught at the school, they had neighboring classrooms that allowed them to visit each other throughout the day and spend lunch breaks together. After retiring, Dennis volunteered in Daphne’s classroom until she retired five years later, in 2007. “We just really enjoy each other’s company, respect each other’s work ethic and sense of humor, and like the same activities,” Daphne says. Soon after the Rices retired, they discovered they needed a new hobby. “We had to find something else that we could just throw ourselves into,” Daphne says. “Pretty much 24 hours a day, we talk, eat, and live bodybuilding.” Daphne and Dennis had no idea what they were getting into when they decided to start bodybuilding. Their days are now centered on preparing for competition; they workout two to three times a day, six days a week, and adhere to a strict diet. Each day begins at 4:30 a.m. with a

Changing The Game

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Andover Trojan Bluestreak Designs A couple of my personal favorite designs for my high school newspaper, the Trojan Bluestreak. During my tenure, I was a designer and Editor-In-Chief.




he morning alarm rings and Kate Smith* awakes in a daze. Her head hurts; she feels groggy, and dizzy and she cannot seem to focus on getting ready for morn-

ing practice. She is hungover. She forces herself to practice and just can not seem to fully participate in the activities. The physical strain of the practice is even more taxing for her depleted body. “I have participated in the use of alcohol during a sports season,” Kate Smith said. “I have also shown up at practice hungover because of it.” Society has placed several myths pertaining to high school athletes and the consumption of alcohol. Some assume athletes tend to avoid alcohol and other drugs because they are too involved in athletics and activities to participate in these illegal activities. The use of alcohol by minors has been a prominent issue in recent years, coming with numerous consequences and effects for the average high school student and helping destroy the myth of the common high school athlete. “During a sports season, I drink about once a week,” Jeremy White* said. “It definitely affects my athletic performance; it makes easy things tougher to do.” According to, 80 percent of high school students have experimented with alcohol use, with the effects including distorted vision, hearing and coordination, altered perceptions, impaired judgement and hangovers. Adding a strict sports-related workout regimen to these mentally and physically distorting effects can cause serious problems, if participation in alcohol related activities becomes routine. “You feel dizzy, nauseous, and shaky,” Smith said. “You can’t focus, you are light-headed and it definitely takes a toll during practices.” Being under the influence of a hangover, with its dizzying effects, can turn a regular high school athletic practice into a complete nightmare. “You constantly feel like you are going to throw up,” Smith said. “It is an absolutely horrible feeling to

“You just have to keep telling them the repercussions and hope and trust that they do what is best.” Lee said it is up to the students to gauge the risks of their actions and to decide what to do “Every student that participates in those types of activities runs the risk of getting caught,” Lee said. “They have the curiosity to experiment, you just have to believe they will do the right thing.” With a constant physical strain provided by being a high school athlete, involvement in alcohol related activities can take an increased toll on the student than that of a non-athlete. “Being an athlete is tough enough already, stuff like that just makes it worse,” Smith said. According to the American Athletic Institute, for a high school athlete, drinking to intoxication can negate the effect of as much as 14 days of physical training, training hormones are negated for up to 96 hours after intoxication, and reaction time can be slowed up even 12 hours after alcohol consumption. Constant use of alcohol can weaken an already vulnerable immune system, players who drink are twice as likely to become injured, and the residual effects associated with an alcoholic hangover can reduce the average athletic performance of a high school athlete by about 11.4 percent, according to the American Athletic Institute. Despite the consequences and obvious effects, these illegal activities still occur. “I don’t really take into the account the potential consequences,” Joe Ross said. “Unless I have practice the next morning I don’t really think about it.” “I regret it afterwards, but before that I don’t really think about it,” Smith said. If a student athlete shows up at practice hung over, the signs can be easily seen by coaches. “The coaches can really tell that something’s wrong,” Smith said. “They notice that you’re not giving it your all.” For high school athletes, the feeling of being put on a pedestal, or being held on a higher standard can take an affect on their decision. “Athletes are definitely held at a higher standard


of high school students nationally have experimented with alcohol use, according to

alcohol related activities, even though he may be with people and friends who do. For him, his athletics and his team are more important to him than participating in these activities. Official athletic consequences for being caught participating in these illegal activities include suspension, and even being kicked off the team. According to the student handbook, punishment for a first offense can result in up to 90 days of suspension or expulsion for having alcohol on school grounds or at a school activity. Multiple offenses can result in harsher suspensions or even expulsion. Aside from being forced off the team for a game, or even an entire season due to being caught using alcohol, public perception is yet another consequence of these actions. “You are visibly out of competition, and everybody knows why,” Lee said. “Once that happens you put a label on yourself that stays there. It tarnishes your reputation.” Lee, however, believes today’s culture is to blame for the participation in these activities. “I don’t believe it is a distinction between athletes and non-athletes,” Lee said. “The culture of today sort of glorifies alcohol use and I believe thats why kids do it.” Smith does not believe that this problem is a school-wide issue. “Most people are too focused on athletics to participate in these activities,” Smith said. “I think it is just a group of people that do it and make other athletes

''you put a label on yourself''


experience.” Despite the dangers and consequences, the use of alcohol by minors and high school students has remained steady. It has become a social norm for high schoolers to consume alcohol and those who refrain from partaking in these illegal activities have become the vast minority. “All you can really do is remind them of the consequences of their actions,” head football coach Mike Lee said. “A majority of their lives are out of school and athletics; you can’t really monitor their outside lives.” Despite the problems that it causes for the team, containment of the problem is impossible. “You can’t really lock them up or constantly keep track of them; that would be impossible,” Lee said.

April 18, 2012

because they represent Andover High School,” Brett West said. “We are expected to act appropriately and we should.” “You’re always expected to be at your best,” Smith said. West, going against the trend, stays alcohol free during the sports season. “Using alcohol makes you lose focus,” West said. “In order to be at your best you have to take care of yourself.” For West, the consequences vastly outweigh participating in the illegal activities. “You can get suspended or even kicked off the team,” West said. “It’s not worth it.” While with friends, West refrains participating in

look bad.” For Lee, it all comes down to the choice of the student whether they will run the risk and accept the negative effects and consequences of the consumption of alcohol. “All the athletics and activities abide by the district handbook, and those rules are very strict about alcohol use,” Lee said. “It all comes down to the choice of the students.” *Editors Note: Student names have been changed from those interviewed in order for them to remain anonymous and to protect their identity. The Trojan


April 18, 2012


Chris Jones- Updated Design portfolio