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AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL


AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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CONTENTS THE HEARTLAND OF AUSTRALIAN FOOTBALL 3 OUR MISSION, VISION & VALUES 4 COMMON OBJECTIVES, LOCAL SOLUTIONS 5 VICTORIAN FOOTBALL BY THE NUMBERS 6 AFL VICTORIA ORGANISATIONAL STRUCTURE 8 METRO VICTORIA 10 COUNTRY VICTORIA 11 ECONOMIC IMPACT 12 SOCIAL IMPACT OF AUSTRALIAN FOOTBALL 14 RELATIONSHIPS 15 GREAT INFRASTRUCTURE 16 EDUCATION & SUPPORT 18 CREATING A POSITIVE ENVIRONMENT 20 FOOTBALL 21 COMMUNITY FOOTBALL 22 STATE FOOTY, THE BEST TALENT 24 THE TAC CUP, FUTURE TALENT 26 VWFL, WOMEN’S STATE FOOTBALL LEAGUE 28 PARTICIPATION 29 NAB AFL AUSKICK... WHERE THE PASSION BEGINS 30 AUSTRALIAN RULES, IN AUSTRALIAN SCHOOLS 32 FOOTBALL FOR WOMEN & GIRLS 34 MULTICULTURAL FOOTBALL 36 INDIGENOUS FOOTBALL 40 COACHING 44 UMPIRING 46 AFL 9s 48 AFL PLAYER APPEARANCES 50 ACKNOWLEDGEMENTS 51 HEADQUARTERS.

Phone: (03) 8341 6000

Visy Park Gate 3 Carlton Nth VIC 3054 GPO Box 4337 MELBOURNE VIC 3001

Website: www.aflvic.com.au Published March 2014. Figures correct at time of printing.

Design: Chris Downey Print:  The Adcell Group, adcellgroup.com.au


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ince Tom Wills penned the rules of Australian Football in 1859, Victoria has been the heartland of the game.

Australian Football is Victoria’s most popular sport. It brings people together from all walks

Furthermore, many of the leadership, decision making and organising skills gained by participating in Australian Football are transferable to other community activities. The game is an important incubator of the skills required to strengthen communities. Through the awareness and adoption of good quality practices, inclusive

THE HEARTLAND OF AUSTRALIAN FOOTBALL of life. The game bridges cultural, gender and social divides and threads its way into the collective psyche of families, neighborhoods and communities.

In this way, we strive to ensure that Victoria remains the heartland of Australian Football.

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The game plays an integral role in the cultural wellbeing of Victorians and is an important ingredient in individual and community identity. It provides so many

We are committed to defining common objectives for our sport, and working on local solutions across Victoria.

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Having ‘a kick of the footy’ is part of the vernacular and culture of Victoria and Victorian communities.

policies, training and education of people, and the advocacy for facility improvements we can continue to strengthen the place of Australian Football in Victoria.

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

From the red dust of the Mallee to the hills of the High Country and every town, suburb and city in between, the weekend tradition of football continues.

Victorians with a sense of belonging.


4 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

Our mission / Increase the opportunities to participate in Australian Football.

/ Strengthen the community connection to Australian Football.

/ Nurture and promote participation pathways and talent pathways.

/ Always demonstrate our values and strive to deliver on our objectives.

Our VISION / Act collaboratively in the best interests of the game. / Provide strong leadership and effective guidance.

/M  anage relevant and viable state league competitions that form an integral part of the talent pathway. / S upport participation pathways and development programs.

OUR VALUES ACCOUNTABLE. RESPECTFUL. PROGRESSIVE.


A

Best Talent

Partnerships

/ S upport the talent pathway to attract, retain and develop the most promising athletes for the AFL and State League competitions.

/M  aintain mutually beneficial partnerships with affiliated Leagues, State League Clubs, AFL players/clubs and other key stakeholders.

Our core development objectives work towards these goals

/N  urture the talent pathway and competitions to provide career opportunities for players, umpires, administrators and coaches.

/C  ollaborate with federal, state and local government on programs and initiatives that will support broader community outcomes across the industry.

Community Foundation /M  aximise participation by developing quality pathways for all

COMMON OBJECTIVES, LOCAL SOLUTIONS segments from NAB AFL Auskick to Open Age football competitions.

/B  uild relationships with the community to develop fans of the game at all levels including the AFL Competition.

/A  ttract, develop and retain quality staff and promote a high performance culture in line with our values. /D  evelop a strong organisation in terms of brand and governance, Invest based on regional and segment priorities.

 eliver quality events /D and campaigns that effectively promote the game, related competitions and development programs.

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 evelop community /D engagement initiatives that add social value and promote inclusive environments, particularly in indigenous and multicultural communities.

/A  dvocate for the development of first class facilities for the community football network of leagues, their clubs and schools.

Marketing, Media & Events

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/ S upport leagues, their clubs and schools to provide quality environments to motivate volunteers, umpires, coaches, teachers and trainers.

Great Infrastructure

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

FL Victoria strives to foster, nuture and promote positive football environments to support participation, enjoyment and development of Victorians and Victorian communities.


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140,000+

1,100+

7,000+

5,600+

78,000

1,050+

267,000+

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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leagues

clubs

VICTORIAN FOOTBALL BY THE NUMBERS...

teams

grounds

club players

registered umpires

volunteers

participants


47,000+ 400 auskickers

new teams from 2007-2012

$10mill

direct funding for facilities in 5 years

female footballers

11,000+ accredited coaches

45-50% 6,000 of all new players drafted to the AFL

70%

of field umpires in the AFL

representative football opportunities for community players

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school ambassadors

annual participants in education and training

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1,800+

economic impact of community football in Victoria

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

20,000+ $850mill 20,000


MANAGEMENT

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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AFL VICT

AFL VICTORIA ORGANISATIONAL STRUCTURE INFRASTRUCTURE

MARKETING

PARTNERSHIPS

SHARED SERVICES

PARTICIPATION/FANS

FACILITIES

CORPORATE PARTNERS

AFFILIATES

AFL FINANCE

AUSKICK

PLANNING

MEDIA

CORPORATE

AFL HUMAN RESOURCES

SCHOOLS

METRO

EVENTS

GOVERNMENT

AFL IT

AFL 9s

RDMs

LICENSING & MERCHANDISE

Community

FOOTY WEB

FEMALE

AFL PLAYER APPEARANCES

HOLIDAY PROGRAMS

COUN

FDM

REG COMMIS

REG GENE MANA


ORIA LTD

Ms

EDUCATION & SUPPORT

COACHING

BEST TALENT

HIGH PERFORMANCE

STATE LEAGUE

FEMALE

MULTICULTURAL

METRO

VFL

VWFL

INDIGENOUS

COUNTRY

TAC CUP

VFL ACADEMY

UMPIRING

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GION ERAL AGERS

UMPIRING

ENGAGEMENT

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GION SSIONS

COMMUNITY

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

NTRY

AFL VICTORIA COMMUNITY FOOTBALL BOARD

VWFL ACADEMY

YOUTH GIRLS ACADEMY


METRO VICTORIA

Craigieburn

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NORTH WEST

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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Diamond Creek

NORTHERN Melton

WESTERN CENTRAL

EASTERN

CLUBS / TEAMS / PLAYERS 1. Southern Football League - 31 / 81 / 3950 2. Eastern Football League - 48 / 460 / 11500 3. Victorian Amateur Football Association - 74 / 251 / 9024 4. Riddell District Football Netball League - 30 / 141 / 4153 5. Western Region Football League - 33 / 250 / 6500 6. Football Integration Development Association - 16 / 24 / 500 7. Northern Football League - 39 / 313 / 7764 8. AFL Masters Metro - 33 / 73 / 2000 9. Essendon District Football League - 27 / 294 / 8889 10. South East Junior Football League - 25 / 192 / 4652 11. South Metro Junior Football League - 27 / 378 / 8905 12. Yarra Junior Football League - 35 / 373 / 8861

Belgrave Werribee

INNER SOUTHERN

SOUTH EAST Berwick

Frankston


COUNTRY VICTORIA

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n 2011, a review into country football in Victoria was conducted by the AFL.

13 region commissions have been introduced across the state to undertake this challenge.

These Football Development Managers are assisted with high level support from AFL Victoria Head Office management teams. The establishment of the Region Commissions in regional Victoria seeks to empower “local people to make local decisions for local reasons.�

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

The review recommended that the strategic direction of country football leagues was to be decentralised through the establishment of a network of region commissions that would oversee the development of football in geographic areas.

26 Football Development Managers are now employed by AFL Victoria to undertake on the ground assistance to clubs and leagues under the direction of the Region Commissions.

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ECONOMIC IMPACT Australian Football is an industry that impacts nearly every local Victorian community.

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Economic impact of Australian Football in Victoria

$2.4billion per annum (including AFL).

$ 2.4billion Total Australian Football impact in Victoria including: - The AFL Competition

$ 850million

- The AFL Clubs

- VFL & TAC Cup Competitions

- VFL & TAC Cup Competitions

- Community Football Leagues, Clubs & Umpiring Groups

- Community Football Leagues, Clubs & Umpiring Groups -A  FL Victoria Development Programs

- AFL Victoria Development Programs


of a typical community Football & Netball Club

CLUB PLAYERS & MEMBERS SUPPORTERS BUSINESS MULTIPLIERS VOLUNTEERS

AS MAJOR LOCAL EVENTS

VOLUNTEERS

HOURS

LABOUR EFFORT FOR VICTORIAN COMMUNITIES

National Youth Girls

Northern FL Finals

$ 495,000 $ 395,000 To Shepparton Economy

75% from Visitors

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FOOTBALL

78,000 6,000,000 $ 120,000,000

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ECONOMIC CONTRIBUTION OF VOLUNTEERS IN AUSTRALIAN FOOTBALL AUSTRALIAN

$ 324,000 $ 282,921 $ 87,321 $ 294,078 $ 70,119

AFL VICTORIA CAPABILITIES REPORT

SNAP SHOT

Gisborne Football Club (incorporating Gisborne Rookies FC) 14 junior teams, 3 senior teams and 5 netball teams.


15 ways Australian Football benefits Victorian people and communities:

01. AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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Brings people together, providing opportunities for social interaction.

02. SOCIAL IMPACT OF AUSTRALIAN FOOTBALL

Kids who participate learn better and are more likely to enjoy school.

03.

Football clubs are the hub of community life, especially in rural settings.

04.

Keeps kids away from the TV or computer screen!

05.

Eases pressure on the health system.

06.

Improves mental health.

07.

Contributes to social capital.

08.

Healthy workers are more productive and take less sick days.

09.

Provides a vehicle for inclusion, drawing together people of different races, religions and cultures.

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Creates opportunities for, and promotes, volunteering.

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Binds families and communities through shared experiences.

12.

Creates employment opportunities.

13.

Fosters community pride.

14.

Develops life skills and leadership abilities.

15.

Galvanises communities in times of need.


AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

RELATIONSHIPS

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GREAT INFRASTRUCTURE

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he ability to provide facilities and infrastructure that is suitable for the needs of the game is paramount to the participation growth of Australian Football. Already we are seeing unsustainable pressure on grounds in metropolitan and regional areas, with usage limits and limits in expansion that will not meet expected population growth. The requirements for football venues have

Football Facilities Development Strategy The Football Facilities Development Strategy has been developed by AFL Victoria to provide a planned approach to the provision of infrastructure across the state through to 2020. The plan will be used to guide AFL Victoria investment, but also to assist in providing a single strategic voice to local, state and federal government to help shape and influence their investment in the game.

changed over the recent decades, with facilities now required to cater for female

“PROVIDING THE PLACES TO PLAY NOW AND IN THE FUTURE.” players and umpires (and netballers), spectator amenity, increased ground usage, social capacity,

shared use, and increasing OH&S standards. AFL Victoria acts as a key participant with local leagues, and all levels of government to ensure that the needs of football are met now and into the future. Our participation in the development of key guidelines for facility and lighting development has streamlined the design and costing process across the state.

GOAL: THE PROVISION OF A SUFFICIENT NUMBER OF WELL LOCATED, ACCESSIBLE AND WELCOMING FOOTBALL FACILITIES THAT SUPPORT THE GROWTH OF AUSTRALIAN FOOTBALL. Priority 1:  Increase the quality / functionality and maximise the carrying capacity of existing facilities. Priority 2:  Ensure facilities are catering for the diversity of participants that are attracted to our game. Priority 3: Plan and develop new facilities in key growth areas across the state. Priority 4: Capatalise on opportunities to create Administration Centres in key locations. Priority 5:  Continue to enhance our relationship with Government (particularly Local Government in the planning and provision of facilities).

Football Facilities Development Strategy

• State-wide scope • High level strategic overview • Provide a basis for the development of regional / league plans

REGIONAL / LEAGUE PLAN

• One for each RAC in Country and each League in Metro • Consultation with key stakeholders ie, Councils • Provide specific and prioritised guidance regarding facility requirements in the area • Finals venues, night competition venues, club venues

CLUB/ VENUE PLAN

• Individual plan for a club/venue • Usually include a range of venue users and led by Council • M ay include a master plan for the venue, concept plans for pavilion developments etc


SYNTHETIC SURFACES

The provision of football ovals is a critical factor in influencing participation.

Synthetic surfaces may be able to answer the needs in high growth areas where the requirements for high traffic ovals are needed to cater for multi sport use.

OVALS NOW:

1055 1220 1500

OVALS NEEDED IN 10 YEARS:

Approved synthetic surfaces meeting the needs of AFL are not affected by extreme weather conditions, and have much lower maintenance requirements over the life of the material.

OVAL USAGE Natural turf: 20-25 hrs per week Synthetic turf: 60+ hrs per week

OVALS NEEDED IN 30 YEARS:

Issues facing Leagues & COUNCILs COUNTRY Change Rooms and Pavilions

METRO Training Lights Change Rooms and Pavilions More Grounds Umpire Rooms

Training Lights Oval Surfaces

(AFL Victoria Facility Survey of Leagues and LGA’s - 2012).

KEY FACILITY FUNDING AFL Facilities Development Reserve

Country Football Netball Program

Football Infrastructure Program

KEY FUNDING PROGRAM

SRV Community Facilities Funding Program

WorkSafe Club Safety Fund

> M ore than $10 Million > To over 370 separate projects/clubs in Victoria

> G enerating a total project value of over $ 100 Million

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‘VISIT the AFL Victoria Website & look under ‘Facilities’ for: - Growing the Heartland - Football Facilities Development Strategy. - AFL Preferred Facilities Guide. - Community Sporting Facility Lighting Guide.

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For the period of 2007 - 2013 the AFL and AFL Victoria invested:

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

GROUND REQUIREMENTS


EDUCATION & SUPPORT

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FL Victoria, in partnership with VicHealth, has taken the challenge to influence cultural change across community football in two key areas - Alcohol, and Respect & Responsibility.

environment of football clubs is a key building block for social inclusion and positive cultural change in society we work to shape thinking, policies, and club culture for the benefit of the whole community.

Driven by the belief that the

AFL Victoria acknowledges

“Changing the perceptions, attitudes & behaviours in Australian Football to foster an environment for social inclusion.”

that a long term view is required when seeking to tackle entrenched issues and behaviours in society. We take pride in taking a leading role to create change.

The AFL Victoria Alcohol Strategy has been developed within the lens of a strong focus by federal and state governments with VicHealth support to reduce the harms associated with alcohol, and a growing disquiet in the community about alcohol issues.

AFL Victoria recognises the important role that sport plays in responding to a social issue such as harmful alcohol use. To this end, AFL Victoria has developed an

Alcohol Charter and have pioneered a number of alcohol initiatives across community football. RESPONSIBLE ALCOHOL INITIATIVES SEEK TO: 1. Improve health and welfare of players, administrators, volunteers and supporters. 2. R educe damage to image and reputation of the game. 3. T ake responsibility to lead on a key social issue demonstrating football’s leadership capacity.

LOW ALCOHOL FINALS INITIATIVE A number of community leagues have taken the opportunity to institute low alcohol for their finals series. Light and Mid Strength beer is only made available, along with a strong ‘drink responsible’ messages being displayed around the ground. The data from these trials have shown that crowd behaviour was improved, and bar takings showed a negligible difference.


The goal of the Fair Game - Respect Matters program is to develop awareness and implement a toolkit for clubs that promotes safe, welcoming and

inclusive football environments for girls and women. Building respect and fostering respectful relationships between men and women in football is shown to have very positive repercussions within the

club environment, and has opened the door to some excellent examples of behaviour modeling and honest discussions about the impact of violence amongst women.

Illicit Drug Education

Fundamental to the ability of clubs to manage and grow are skills and personal development in administration. We conduct a range of training seminars on the key administration roles within football clubs.

Illicit drug awareness sessions have been offered by AFL Victoria directly to football clubs to distribute important messages about harm minimisation and available support structures.

GovernancE

TAC

AFL Victoria provides direct advice to community football clubs on governance and constitutional matters.

For over 20 years the TAC has partnered with AFL Victoria to develop targeted awareness and safety programs for young drivers.

Medical Trainers Accreditation is provided for medical trainers at local level ensuring the safety, proper treatment and medical referral of local footballers and netballers.

WorkSafe

Responsible Gambling AFL Victoria has partnered with the Victorian Responsible Gambling Foundation to create

A ‘one stop online portal’ where administration, support, and skills information can be accessed by community clubs and volunteers.

EJ Whitten Foundation AFL Victoria Country has supported the dissemination of men’s health messages directly into country football clubs and events in partnership with the EJ Whitten Foundation.

Breast Cancer Network Australia AFL Victoria Country was the foundation partner in ‘Pink Footy & Netball Day’ with BCNA to raise awareness and funds to support families with breast cancer in regional and rural Victoria. Some $ 1.6 million dollars have been raised in what is now a National campaign covering numerous community sports.

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A series of successful promotions and events have given the messages a very high profile in country Victoria.

Cyber Bullying AFL Victoria has established policy and procedure for cases of cyber bullying in relation to our sport. Personal advice and education sessions for community clubs are available from experts in the field.

AFL Community Club

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AFL Victoria Country (formerly VCFL) have been intimately involved in assisting WorkSafe Victoria deliver safety messages to regional and rural Victorian communities for over a decade.

The TAC are committed to increase focus on reducing speed related road trauma in young people by using TAC Cup players to model safe driving practices to peers.

awareness of responsible gambling messages within the targeted group of young males. Ambassadors present at local football clubs by request.

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

Women and girls play a vital role in the football community through their participation, volunteerism and deep affection for the game.

Administration Seminars


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CREATING A POSITIVE ENVIRONMENT AFL Victoria aims to build a positive football environment through practical guidance and strategic direction.

UMPIRING TRAINING & EDUCATION DEVELOPMENT PROGRAMS INFRASTRUCTURE & PLANNING SOCIAL FOOTBALL (AFL 9’S) COACH EDUCATION & SUPPORT SPONSORSHIP & LICENSING COMMUNITY PARTNERSHIPS TALENT PROGRAMS GOVERNMENT PARTNERSHIPS RULES & REGULATIONS INDIGENOUS MULTI CULTURAL DEMOGRAPHIC PLANNING SCHOOLS AUSKICK CULTURE & RESPECT PARTICIPATION PATHWAYS TRANSITION STRATEGY FEMALE FOOTBALL

FUN COMPETITIVE SUSTAINABLE INCLUSIVE SAFE WELL UMPIRED LEADERSHIP LEARNING TALENT FAMILY BEST FIT COMPETITIONS FACILITIES VALUED AFFORDABLE RESPECTED SOCIAL CONNECTED WITH COMMUNITY VOLUNTEERS


AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

FOOTBALL

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COMMUNITY FOOTBALL

The continued health of the game depends on the quality of the league and club environments in community football. Victoria has the most developed club football network in the nation that hosts over 140,000 participants across metro and country areas with nearly 100 leagues. Community Football is supported by a vast network of volunteers,

administrators, umpires and coaches whose passion and dedication ensures that the players have the opportunity to learn, develop, and excel in

“GRASS ROOTS FOOTY IS REAL FOOTY.” their chosen winter sport. The AFL Victoria community football department is focused on providing leagues and clubs with

expertise, education & training and resources required to fulfill their roles.

/ E nsure effective participation pathway and transition between age groups.

Collaborating across the industry and government to find local solutions is the key plank in AFL Victoria’s role in Victoria.

STRATEGIC REVIEWS

260,000 PLAYERS 140,000 COACHES 11,000 ADMINISTRATORS 20,000 VOLUNTEERS 78,000 UMPIRES 7,000 MEDICAL STAFF 4,000

METRO & COUNTRY DEVELOPMENT MANAGERS

Accommodating the pressures of diminishing populations in remote rural areas; the ability to be able to plan for growth in an ever-expanding metro fringe; and the ability to support volunteers with expert assistance and advise are key priorities.

Active participants in Community Football.

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rass roots footy is the traditional model of football in Victoria.

/ S upport clubs with management, training, emergency support including clarity on rules and regulations.  anage NAB AFL Auskick and School Football Programs. /M /M  anage other development programs related to Umpiring, Coaching, Volunteers, Fans, Females, Multicultural and Indigenous. / P lan for new clubs and seek to capitalise on growth opportunities. /A  ssist with infrastructure planning.

From time to time it is necessary to undertake reviews into the footballing landscape of regions in Victoria with an eye to determining the strategic direction of Australian Football in the medium and long term. /A  nalyse Demographic Data and Growth Forecasts /A  nalyse Participation Penetration / E xtensive Interviews with participating clubs and leagues / E xamining transition data /C  ollating local history, opinion and observation


National Participation: Participants

Victoria

Clubs

42%

Breakdown Community Football in Victoria: 20%

44% 45% Percentage of all national participants.

Volunteer Training & Education

20,000 12,000 individuals attending accreditation and training annually.

500

umpires accredited online.

teenagers in rural and regional Victoria have attended alcohol, drugs, depression and body image workshops as a part of various training programs.

17%

16%

5% 24%

18%

Junior Club: 17 %

School: 24 %

Youth Club: 20 %

Auskick:18 %

Senior club: 16 %

AFL 9s: 5 %

OVER 6000 OPPORTUNITIES TO PLAY REPRESENTATIVE FOOTBALL

GROUNDS

MATCHES EACH WEEK

Spectators: More people attend Community Football in Victoria each weekend than the AFL. (AFL spectator averages 2012).

TEAMS

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CLUBS

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1000+ 3500+ 1100+ 5600+

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

Teams

Club Participation


24 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

STATE FOOTY, THE BEST TALENT

T

he Peter Jackson VFL is committed to delivering the best standard of football under the AFL in Victoria.

suburban and regional centres of Victoria, bringing the game to football fans and continuing the extremely strong link the VFL has with

The VFL plays a very important role in the talent pathway for players over 18 years of age striving to be drafted to the AFL. It also plays a crucial development role for those on AFL lists in their quest to become regular AFL footballers.

“TRADITION, EXCELLENCE AND PASSIONATE SUPPORT.�

Importantly, the VFL takes high quality matches to

local communities. VFL clubs have pursued infrastructure developments in partnership with local clubs and local

councils - who place great value on the competition and the economic impact. It is a competition steeped in history and heritage. Many of the foundation clubs are reaching 150 years of continuing involvement in football and are synonymous with the fabric of their home suburb. The VFL is state league football played in the suburbs and regions of Victoria for the passionate band of local football fans.


VFL STATE LEAGUE & DEVELOPMENT LEAGUE

AFL = 40% VFL = 60%

AFL = 3%

DL = 97%

AGE OF STATE LISTED PLAYERS

ECONOMIC $12million IMPACT OF 35million $ THE VFL (direct annual impact). VFL competition

Capital Facility Improvements at VFL Venues (last 5 years).

HAVE PLAYED AN AFL SENIOR GAME (82%). AVERAGE AGE OF DRAFTEES FROM VFL. UMPIRES ONTO THE AFL LIST.

FULL TIME STAFF VOLUNTEERS PLAYERS

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AVERAGE PLAYER AGE IN THE DEVELOP. LEAGUE.

DRAFTED OR ROOKIE LISTED.

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AVERAGE PLAYER AGE IN THE VFL.

50 42 22 27

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

The VFL and AFL Victoria Development VFL TALENT PATHWAY: Leagues offer significant opportunities 2007-2012 for non AFL Listed players to participate. VFL PLAYERS


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THE TAC CUP, FUTURE TALENT

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ince 1992 the TAC Cup has become the major source of AFL Draftees with more players recruited to the AFL from the TAC Cup than from any other competition throughout Australia. The TAC Cup has also been very successful in providing an opportunity for talented country based players to play in a very high standard

competition without having to relocate to Melbourne. The TAC Cup provides quality

“WHERE FUTURE STARS SHINE.” young players, not only to the AFL, but also to the senior VFL competition and local country and metropolitan football.

Importantly, 95% of TAC Cup graduates continue to play football with 44% of each years graduating playing list returning directly to community football. The benefits of the system can be seen in the large numbers of TAC Graduates now coaching, playing, and administering grass roots football - bringing back high level skills and experiences to the local level.

WHERE DO TAC CUP GRADUATES GO? ON AVERAGE 300 EXIT THE TAC CUP EACH YEAR. GO INTERSTATE = 2% OTHER = 3%

COMMUNITY FOOTY = 44% TO VFL = 31%

SELECTED BY AFL CLUBS = 20%

Victoria plays a major role in delivering new talent into the AFL. Both the VFL and TAC Cup contributes consistently around 45-50% of new talent each year.


TAC CUP SQUADS

600 PLAYERS AFL VICTORIA STATE ACADEMIES METRO COUNTRY UNDER 16s, 17s, 18s 290 PLAYERS AIS SQUADS 60 PLAYERS

Our mission is to holistically nurture and develop the athletic talent and the ability of these players to act as future ambassadors for the game. Selection into the Academy programs includes close observation of players’ performances, regional TAC Cup feedback, and the potential of the player to develop into an elite player and leader in Australian Football.

training and playing opportunities with and against the best players in the nation, and seeks to expose the athletes to expert coaching, welfare support and extensive feedback. Due to the large football participation in Victoria, there are two state academies - Metropolitan and Country. AFL Victoria Academy Programs have three elements across both Metro & Country: 1. Under 18 Academy 2. Futures (U17) Academy 3. Under 16 Academy

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

12 TEAMS

The AFL Victoria Academies Program is part of the talent pathway for young footballers in Victoria.

TAC CUP ACADEMIES

COMMUNITY CLUBS & LEAGUES

VIC METRO & VIC COUNTRY SQUADS

Oliver Wines, Vic Country.

THE ROAD FROM THE TAC CUP TO THE AFL

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VFL STATE ACADEMY AFL DRAFT

The programs offer exposure to

In any year, over 290 Victorian players are exposed to the AFL Victoria Academy programs. The Academy program culminates in National Carnivals at Under 16 and Under 18 levels.

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VFL

AFL Victoria has a year long commitment to Academy athletes, complemented by the regional TAC Cup clubs, and Centres of Excellence.


28 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

VWFL, WOMEN’S STATE LEAGUE FOOTBALL

F

rom 2014, AFL Victoria will manage the Victorian Women’s Football League competitions. Our role is to help further grow and promote women’s football across regional and metro

Victoria, building on the strong foundation of 30 years of women’s football in Victoria. Part of this change will see the establishment of the very first Victorian state league female competition which will be developed

from the clubs within the VWFL structure. AFL Victoria is committed to growing women’s football across all metro and country regions to allow women to play at their club of choice, preferably within their local area.

AFL VICTORIA VWFL ACADEMY The establishment of the VWFL Academy in 2012 has played an important function in improving and increasing the talented player pool within women’s football. High performing women are given extended opportunities to further their skills and abilities in football and leadership under the guidance of recognised mentors and coaches. Players will continue to have the opportunity to represent Victoria at National Carnivals or State Representative games.

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CLUBS

TEAMS

PLAYERS


AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

PARTICIPATION

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NAB AFL AUSKICK... WHERE THE PASSION BEGINS

N

AB AFL Auskick is a volunteer driven program that is the first introduction to Australian Football for many Victorian kids and families. Children learn and practice

fundamental motor skills and healthy habits for their future life in football. More than that, it is a program that fosters community connectedness and support networks for kids, families

and community members. Our challenge in Victoria is to continually improve the quality of the NAB AFL Auskick program through excellence in coaching, environment and experiences.

OF THE TOTAL PARTICIPANTS IN AUSTRALIAN FOOTBALL IN VICTORIA Auskick Centres 700 volunteers 10,000 volunteer hours 280,000 district managers 80 AFL 1/2time experiences 10,000


SCHOOL BASED AUSKICK AFL Victoria offers a school based Auskick program in identified communities with low football participation rates to reduce the existing barriers for kids to get involved in football and Auskick.

GIRLS ONLY AUSKICK GROUPS AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

MULTICULTURAL AUSKICK CENTRES Establishing subsidised Auskick centres in high CALD communities to reduce barriers for participation in football (that may include cost, transport and cultural sensitivity).

AFL AUSKICK SUPERCLINICS

Participants

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Case study figures have shown a large increase in retention and transition to girls football when girls have time to develop skills with other girls.

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Encouraging ‘girls only’ spaces at local Auskick Centres to build confidence and participation amongst girls and parents.


AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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AUSTRALIAN RULES, IN AUSTRALIAN SCHOOLS

A

ustralian Football has been integrated into Victorian schools since the very beginning. For those with no experience in Australian Football, the school PE curriculum provides a safe place to learn the fundamentals of the game, acting as an introduction to Auskick and club football. For those students who are already playing, there are opportunities to play

football for the school team and extend their sport experiences. Unashamedly, our aim is to see the footy being kicked around at lunchtime by boys and girls as a natural part of their daily recreation, and for them to be talking about footy around the drink taps. Yet, it is not just about playing the game, but using football to engage kids and teachers within the curriculum to stimulate teaching and learning.

Lessons plans and units are available to all teachers through the schools portal of the AFL, and through the leadership of the AFL School Ambassador Network. AFL Victoria would like to acknowledge all AFL School Ambassadors, Schools and School Sport Associations for their continued support and contribution to the promotion and growth of Australian Football in Victorian schools.

SCHOOL FOOTY TEAMS SECONDARY MALE - 1821 TEAMS PRIMARY MIXED - 1730 TEAMS

88,775

SECONDARY FEMALE - 638 TEAMS PRIMARY FEMALE - 168 TEAMS

20,150

“Positive experiences, passionate leaders, dynamic resources and a love of the game.” TEACHERS Engaging Principals and influencing the teachers of tomorrow. CURRICULUM & RESOURCES Rich experiences for learning engagement and physical well being. SCHOOL & COMMUNITY LINKS AFL School Ambassadors linking kids with clubs and Auskick. PARTICIPATION & FANS Fun and friendly. Interest in the game. School quizzes, tipping, supercoach.


SCHOOL AMBASSADORS

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

STUDENTS IN FOOTBALL PROGRAMS OR COMPETITIONS IN SCHOOLS.

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Junior Girls: Transition level for girls from Auskick to mixed and dedicated competitions that are safe and supportive. Schools: Girls are fully involved with football through AFL programs in schools including representative opportunities. Youth Girls: Up to 18 years of age. Youth girls competitions will exist in every metro league and regional centre in Victoria by 2015. AFL 9’s: Modified rules for dedicated female or mixed teams in local social competitions. Women’s: Provides the opportunity for women to play football in community based competitions in the VWFL State League.

FOOTBALL FOR WOMEN & GIRLS

F

emale football is the fastest growing segment of our game.

With record growth each year, there have never been more girls playing, umpiring and coaching Australian football. Victoria is home to the Australia’s most comprehensive female participation and high performance pathway,

providing Victorian girls and women with more opportunities than ever before. AFL Victoria is taking the leading role in creating female friendly environments that encourages participation, leadership and excellence from Auskick to senior women’s football. To this end, we support affiliated leagues to be able to

cater for junior and youth girls footy,and are restructuring our high performance programs to include talented girls through Victorian and national structures. We have successfully implemented the establishment of a women’s state league, and see the clubs in this league getting stronger into the future.


Girls get the opportunity to participate in representative level in metro and country through the Metro Junior Championships and the V/ Line Cup.

Youth Girls Academy The most promising girls aged 18 are selected to participate in a year-long development program

Australian team and High Performance Academy.

Girls are provided with extended development opportunities in leadership and life skills.

AFL Academy

Under 18 Youth Girls Championships & National Women’s Championships These Championships offer the best female footballers the chance to represent their state, and be selected in the All

The AFL conducts the Women’s High Performance Academy in non-carnival years.

DEDICATED FEMALE

PARTICIPATION IN COMPETITIONS

The best young players from around the nation are selected to participate in an intensive high performance camp to further develop their game and provide mentoring and professional development.

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68 TEAMS 1874 PLAYERS 145 TEAMS 3310 PLAYERS

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

Girls representing their leagues compete in these annual championships as a first step on the high performance pathway.

aligned to the TAC Cup talent program model.

2013 2010

Representative


MULTICULTURAL FOOTBALL

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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T

he demographics of our communities are forecast for great change in the coming generations. We are seeing significant shifts in the population in Victoria with increasing numbers of people born overseas, or with parents born overseas. As this shift continues there will be a need for a cultural change at community football

level if the game is to be fully embraced by the community.

“Australian Football, A Game for Everyone!� We need to bring the game of Australian Football to all people in all communities. Culturally and Linguistically

Diverse communities (CALD) require a collaborative approach by the industry to overcome the unique barriers to play and support Australian Football. The promotion of crosscultural awareness, and the creation of spaces that are safe, supportive and targeted at CALD communities are a priority for AFL Victoria.

AFL Ambassadors AFL Multicultural Ambassadors have taken roles with AFL Victoria to manage and promote Talented Player

Programs for multicultural players, streamlining the

pathway into the TAC Cup, VFL and into community competitions for multicultural athletes playing football.


VICTORIAN AFL CLUBS EMPLOY 7 MULTICULTURAL DEVELOPMENT OFFICERS ACROSS VICTORIA giving people a hands-on AFL experience. Links to local Auskick and club football are introduced to the multicultural communities to create improved social networks and transition for these communities.

Multicultural Community Ambassadors

PRIMARY SCHOOLS

HIGHSCHOOLS A 6 week introductory program in high CALD communities - delivered through primary and secondary schools that includes basic footy and umpiring skills, AFL club and game experiences - conducted by AFL Multicultural Development Officers.

All schools involved in the program are offered an opportunity to participate in a one day regional carnival. Winners of the regional carnival participate in the State final, which features 16 boys and girls teams from across the state.

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The Community Ambassadors are highly respected members of their communities committed to breaking down the barriers to participation. AFL Victoria provides professional development for the ambassadors including coaching conference attendance, mentorship and further opportunities for education and involvement in the industry.

KIDS

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Ambassadors work within metro and regional communities to promote cross cultural awareness and introductory experiences for multicultural communities to football. These Ambassadors assist migrant and refugee communities to access Australian Football as players, fans, administrators and umpires as a vehicle to strengthen community and inclusion.

10,000 120 25

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

These multicultural officers are active in CALD communities and schools to promote, introduce and activate Australian Football. A focus is placed on safe spaces that are sensitive to cultural needs and

MULTICULTURAL SCHOOLS PROGRAM


38 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

250 ancestries, 230 languages, 200 countries, 120 faiths

50%

of Victorians were either born overseas or have at least one parent born overseas.

FAVOURITE SPORTS

3rd

AFL is favourite sport behind soccer and swimming in CALD Kids.


Unity Cup & Multicultural Carnivals

MULTICULTURAL NAB AFL AUSKICK CENTRES

teams from Muslim, Jewish, Indigenous, Indian, and Refugee communities from Melbourne. Occasionally, interstate teams from across the nation come to the carnival.

AFL Victoria and our partners also provide a mobile Australian Football Fan Experience that brings the game to the festivals and events frequented by the members of the Victorian multicultural communities.

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OF ALL KIDS IN AUSKICK ARE EITHER BORN OVERSEAS OR HAVE 1 PARENT BORN OVERSEAS.

AFL Victoria facilitates designated Multicultural NAB AFL Auskick Centres to increase the involvement of kids and families from multicultural and refugee backgrounds through subsidies. These centres are mostly located in residential areas with high multicultural populations, while others operate in schools where at least 60 per cent of students have a language background other than English.

appreciation of Australian Football. The Unity Cup is a community carnival for multicultural teams of young people. The Unity Cup 2013 featured

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

The annual Unity Cup focuses on strengthening ties with Police and culturally and linguistically diverse communities through a mutual


INDIGENOUS FOOTBALL

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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I

nvolvement in Australian Football provides an avenue for indigenous people and their families to build strong relationships and connect to a wider community. Cultural sensitivity, leadership, self-esteem and positive cultural environments are the foundation to provide encouragement to Victorian

Indigenous communities in Australian Football.

“The challenge to provide support and encouragement to Victorian indigenous communities.” AFL Victoria is committed to reducing the barriers

for participation for indigenous players and families. We provide role models and opportunities to gain access to the elite pathway and leadership positions within the industry, and positive environments where culture is explored and affirmed.

“Supporting the opportunities for indigenous people to play a role in Australian football - as participants and leaders.”

- Increase access to indigenous children and parents to participate in NAB AFL Auskick. - Recruit, train and retain indigenous boys and girls in football via AFL Kickstart. - Maximise involvement of AFL Indigenous players. - Strengthen indigenous families and communities.

BARRAWARN TRAINEES In association with AFL SportsReady and the Collingwood Football Club Foundation, AFL Victoria supports six indigenous trainees in the football industry assisting Development Managers across Victoria. The trainees complete a three year program to achieve a Diploma in Sport & Recreation that develops practical leadership and work skills with opportunities to build cross cultural understanding and educational messages in regional settings.


Initial annual intake of U15 boys into the Victorian AFL KickStart program

KickStart Graduates in the Flying Boomerangs NATIONAL PROGRAM Participants in the Echuca Reconciliation Cup

Girls aged 13-18 selected to participate in the national Kickstart Carnival

PLAYERS ATTENDING AFL COMBINE IN 2013

Indigenous Victorians drafted to the AFL in 2013 Indigenous COACHES ACHIEVED Level 1 Coaching Accreditation in 2013

Indigenous Umpires Accredited

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“Dreamtime at the ‘G” Auskick players

Female Kickstart participants

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Players invited to transition into TAC Cup in 2014

2500 40 21 7 3 47 35

Community tickets to 300 community organisations

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

8 120 7 760 13 130

Koori Auskick Centres providing inclusive spaces for indigenous families


42 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

2.7 % 0.6 % 37,991 50 % 80,000 MEDIAN AGE OF 21 INDIGENOUS POPULATION VICTORIAN KOORIES 8 ON AFL LISTS (2014) OF AUSTRALIAN POPULATION OF VICTORIAN POPULATION

VICTORIANS HAVE INDIGENOUS HERITAGE

OF VICTORIAN ABORIGINAL POPULATION LIVES IN GREATER MELBOURNE

PROJECTED ABORIGINAL POPULATION IN VICTORIA IN 2021 (2ND FASTEST GROWING BEHIND QUEENSLAND)


KOORIE AUSKICK

The program is open to boys and girls aged 5-12 across the state with eight different Koorie Auskick centres operating. The centres provide chances for kids to get their first taste of football and develop friendships with other kids in their communities.

The Laguntas Program is a new AFL Victoria initiative to provide leadership and high level coaching for Under 18 boys who have been identified as talented, and on the fringes of TAC Cup, VFL or AFL drafting. AFL and AFL Victoria role models provide guidance, coaching, support and training

THE FLYING BOOMERANGS The Flying Boomerangs is a personal development and leadership program for selected boys from the KickStart National Championships incorporating a match series against developing international countries. The Boomerangs continue their leadership development with AFL players during the AFLPA Indigenous Player Camp.

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The KickStart Under 15 Indigenous Program has been specifically designed to use football as a vehicle to promote awareness in participation, health, education

The Female Kickstart Program is an opportunity to uncover talented U/ 18 Indigenous Female footballers across the state. The program provides a high performance camp that includes

LAGUNTAS

for these young men to set & achieve their goals. Held in conjunction with Korin Gamadji Institute and AFL SportsReady the program aims to support education and strengthen their knowledge of their cultural heritage.

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AFL KICKSTART

FEMALE KICKSTART

lessons on good nutrition and good habits for athletes, while also creating an environment that allows players to build relationships with other indigenous girls from other parts of Victoria. The program also offers cultural and leadership sessions to further off field development and creating future leaders amongst the female community.

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

The Koorie NAB AFL Auskick Program aims to create future stars of tomorrow while ensuring being physically active and healthy lifestyle is taught at an early age.

and employment within Indigenous communities 120 young participants were identified at regional try-outs, before the top 50 attended a High Performance camp at Richmond Football Club. A final squad of 25 attended the KickStart camp at Brambuk to develop leadership qualities, community involvement and football ability in preparation for the National KickStart finals.


Coaching

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FL Victoria recognises that coaches play a central role in sustaining participation in Australian Football. They, as much as any figure involved in football have the most impact on the environment in which the game is played. The importance of coaches being accredited, supported and developed therefore is

critical to the work of AFL Victoria. We deliver a range of coach education and ongoing training opportunities to continue to develop coaches, whether they be at the introduction level or within the talented player pathway. Coaching support is delivered across all communities who play Australian Football - often

tailored to the particular requirements of the level or cultural context.

AUSKICK PARENTS AUSKICK

“Coaching is the most potent tool for bringing lasting personal change.”

JUNIOR YOUTH SENIOR LEVEL 2 AFL HIGH PERFORMANCE

PLAYERS RANK GOOD COACHING 2ND MOST IMPORTANT FACTOR IN STAYING AT A CLUB (Player Remuneration Guide: VCFL, 2010)

School Teachers: getting teachers comfortable with footy.

Multicultural: specific and culturally sensitive.

University Students: double accreditations with cricket.

Regional: taking courses into the country.

Indigenous: targeting leaders and high performance.

Female: targeted and specific to female football.


regional branches

metropolitan branches

accredited coaches new coaches accredited ANNUALLY

Local AFCA branches create a coaching community where pathways, professionalism, technology, and best practice are examined and shared by coaches. AFCA awards recognition to outstanding coaches across the state.

AFCA COACHING SEMINARS per year

ATTENDEES

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

reaccreditations ANNUALLY

AFL VICTORIA Australian Football Coaches Association

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coaches courses offered throughout Victoria each year

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UMPIRING

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

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U

mpires are a critical component of Australian Football in Victoria.

club volunteers to share the umpiring load. AFL Victoria invests heavily in supporting umpires through

The focus of the AFL Victoria Umpiring Department remains the ability to attract umpires, retain umpires, develop leaders, and meeting the demands of a growing industry.

“THE BEST SEAT IN THE HOUSE.”

Community football needs competent, enthusiastic and accredited umpires who are capable of umpiring at all levels of the game. We also require the support of

development programs and systems of mentoring, along with moving many accreditations online to reduce paperwork and travel requirements for umpires.

As the game grows, so too will the requirements for umpires - the need to increase the recruiting and retention of umpires is everpresent. The best way to do this is to ensure that there is a positive match day environment for umpires, and appropriate coaching, mentoring and leadership within umpiring groups - Umpiring is Everyone’s Business.

26 12 12 REGISTERED OVER 7,000 UMPIRES CLUB UMPIRES/ 10,000 VOLUNTEERS OF ALL AFL UMPIRES 57 % ARE VICTORIANS OF ALL AFL FIELD UMPIRES 70% ARE VICTORIANS REGIONAL UMPIRE ASSOCIATIONS METROPOLITAN FOOTBALL UMPIRE GROUPS ALIGNED WITH... LEAGUES


AFL GREEN SHIRT UMPIRE INITIATIVE

3000 NEW GREEN SHIRT UMPIRES 2008 - 2013

AFL UMPIRE MENTOR PROGRAM

MENTORS ACCREDITED OVER THE LAST 10 YEARS

across Victoria

AFL BASIC UMPIRES COURSE FOR SCHOOLS Introducing umpiring in the school environment to students and teachers is now an important and structured way to introduce the craft to umpires and players of the future.

CLUB UMPIRES The role and performance of

10,000 Club Umpires active across Victoria

V/Line Umpire Academies Hosted at locations around Victoria, the V/ Line Umpire Academies provide high-level skill development and extension opportunities for the next generation of

69 491

(2006)

(2014) GROWTH by 5 times IN 7 YEARS

FEMALE UMPIRE ACADEMY The female Umpire Academy plays an important role

in attracting and developing female field umpires. Umpires are offered high level personal development along with customised training sessions and opportunities to umpire at higher levels. The end goal is having a female umpiring in the field at VFL and AFL Level in the near future.

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1500

200

leading umpires and umpire coaches.

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Experienced umpires are paired up with learning umpires on-field & off-field - to share their wisdom, knowledge and advice with regards to match day umpiring.

Appointed at Umpiring Groups and within Leagues, the umpire coaches are accredited members who are able to work to strengthen the group and individuals for improvement and growth.

club umpires at community level is critical to the enjoyment and participation of people in Australian Football. The online Club Umpire Program ensures that club umpires gain knowledge and skills in umpiring, at a time and place that is convenient to them.

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

Inexperienced umpires wear a green shirt whilst learning the trade with the support of an experienced mentor.

UMPIRE COACHES


AFL9s

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A

FL 9s is the AFL’s newest game, designed for participants looking for a social, safe and less time consuming way to be involved in Australian Football. It’s a fast, free-flowing game, which is played with nine players on each side on a smaller field, suitable for people of any age and skill level, and is perfect for mixed

teams. AFL 9s is our version of ‘touch football’ with no tackling or bumping.

“A new game for a new century!” AFL 9s allows participants the opportunity to play Australian Football, regardless of their previous experience.

AFL Victoria sees AFL 9’s as the introduction to the game for a brand new generation of footy players and particularly suited to engaging with multicultural and female school markets. AFL 9’s is being rolled out across the state in social competitions, school based competitions, off season competitions and as an alternative to traditional football structures for players of all ages.

AFL 9s PARTICIPATION 2011-2013 GROWTH

2011=107 2012=2,257 2013=13,486


Many schools are facing pressures associated with the costs and time constraints to offer a full AFL program. A school based AFL 9’s program (either as a PE module or lunchtime activity) fits the bill with a range of educational outcomes.

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

AFL 9s IN 2013

We have seen schools picking up AFL 9s as a new way to engage students in Australian Football.

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AFL PLAYER APPEARANCES

A

FL clubs continue to work closely with AFL Victoria’s network of development staff in managing, planning and delivering AFL player appearances.

Country and Metro visits are vital in taking the game’s stars to the people who are playing and supporting the game, and are a valuable experience for AFL players to see the varied landscape

of Australian Football in Victoria.

“GETTING BACK TO THE GRASS ROOTS.”

10,500 3,074 AFL PLAYERS 450 INVOLVED COUNTRY TOWNS VISITED 65 10,000KMS JUNIOR 55,000 PARTICIPANTS COMMUNITY 750 CLUB VISITS PRIMARY & SECONDARY 1400 SCHOOL APPEARANCES STUDENTS & 160,000 TEACHERS VICTORIAN BASED AFL PLAYERS

HOURS IN THE COMMUNITY

AFL REGIONAL VISITS

HOURS IN THE COUNTRY

TRAVELED


ACKNOWLEDGEMENTS

The Weekly Times

Garry Sparke

AFL Photos

Peter Argent

Yuri Kouzmin

Alistair Downey

Nigel Hallett

Arj Giese

Jarrod Potter

Emma Phillips

Sarah Mattray

Jock Allan

AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

AFL Victoria thanks and acknowledges the following organisations and photographers for the use of images in this document:

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52 | AFL VICTORIA SUPPORTING THE HEARTLAND OF AUSTRALIAN FOOTBALL

HEADQUARTERS Visy Park Gate 3 Carlton Nth VIC 3054 GPO Box 4337 MELBOURNE VIC 3001 P: (03) 8341 6000 E: aflvicreception@aflvic.com.au

Web www.aflvic.com.au www.vfl.com.au www.taccup.com.au www.vwfl.org.au

Twitter @aflvic @VFLnews @TACCup @womensfooty

Facebook facebook.com/aflvic facebook.com/VFLfooty facebook.com/TACCupfooty facebook.com/VictorianWomensFootballLeague


AFL Victoria Capabilities Report