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The Biggest Small Company in Town

At e Historic Kenneth Village 1409 1/2 W Kenneth Rd Glendale, CA 91201 Main: (818) 244-5400 Fax: (818) 244 6290

www.Character-Homes.com

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


The Biggest Small Company in Town

Dear Homeowner, Thank you for taking the time to read about G&C Properties. I hope you’re impressed by what you see.  When I left a corporate real estate company and established my own boutique firm, G&C Properties, in 1988, even though I was a top selling Glendale Realtor®, my fellow agents thought I would fail.  Up to that point everyone felt that one had to be part of a large office to be successful.  I had learned however that it’s not about a faceless corporate moniker but rather the strength of the individual agent that produces results.  I knew that if I could focus solely on selling real estate and not be burdened with the distractions of a big office that I could dominate the Glendale real estate market.  And I was right! Today my team of agents which includes my son Chris Cragnotti, Leanne Reynolds, Debbie Russell and Ana Connell are some of the sharpest agents in the business.  Together we have built the G&C brand to stand for trust, integrity and commitment to our clients.  We know that selling someone’s home is more than just a numbers game and that all the corporate money in the world can’t match the personal reach and reputation we have within the region nor can it create the respect, patience and innovation required to successfully serve the community year after year. Thanks again for your time and we look forward to working with you! Regards, Gerri Cragnotti G&C Properties Broker/Owner

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Welcome to G&C Properties In this book we set out to introduce ourselves to you by answering the following important questions...

Who is Chris Cragnotti? Meet Chris, his fellow agents and staff. Why Chris Cragnotti and G&C Properties? See G&C Properties’ 2010-Present sales, info about the G&C brand and learn

about 2 powerful regional marketing affiliations

How do Chris and G&C Properties do it? Learn about our Performance and Marketing Campaigns including samples of

our strong internet presence and far-reaching print advertisements.

What are Chris’ clients saying about him?

Read comments from satisfied clients.

Still not convinced? Read 3 articles on the subject of selecting a REALTOR® and a message from

Gerri Cragnotti, Broker/Owner of G&C Properties

Have questions or want more information about Chris? Don’t toBask. At The Historic Kenneth Village • 1417 W hesitate Kenneth Rd Ste. • Glendale, CA 91201 • (818) 244-5499


Who is Chris Cragnotti & G&C Properties? Meet Chris, his fellow agents and G&C staff.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Meet Chris Cragnotti

Chris Cragnotti Broker Associate

Chris has been licensed to sell real estate since 2003, but has been in training since before he was born. As a child Chris was driven all over town, from appointment to appointment while his mom, Gerri Cragnotti, built her successful career. Decades later, after graduating with honors from Chapman University with a BFA in Film/TV Production and spending 6 years at the The Walt Disney Studios he finally accepted the programming, the groundwork that had been laid all those years ago. Today Chris works alongside his mother representing Glendale’s finest homes as part of The Biggest Small Company in Town, though, these days he does most of the driving! Since he began selling real estate full-time in January 2006, he has consistently ranked among the top agents in Glendale. Currently Chris proudly serves on the board of directors of both the California Association of REALTORS® and locally at the Glendale Association of REALTORS®.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Who is on Chris’ team at G&C Properties? Gerri Cragnotti, Broker/Owner Licensed since 1973, Gerri Cragnotti is an institution in Glendale’s real estate marketplace, consistently remaining at the top of her game year after year, through every kind of market. After a decade at a large corporate brokerage, she partnered with 3 other local agents to create a transformative new real estate office, Personalized Real Estate By. Centered on the individual agent, rather than the corporate name, Gerri helped establish a new way of looking at the practice of residential real estate. 4 years later, she took that one step further and opened G&C Properties a boutique brokerage helmed solely by her. Freed from the burdens of daily office politics she is able to focus solely on customer service and the needs of her clients. A tireless champion of private property rights and buyer/seller interests, Gerri doesn’t rest until the deal is done.

Leanne Reynolds, REALTOR® Associate Longtime Glendale resident, Leanne Reynolds, joined G&C Properties in 2006 and has been a perfect fit since day one. Formerly a marketing and sales executive for several leading NYSE companies, Leanne holds a journalism degree from USC. She serves on the Board of Directors of the Royal Canyon Property Owners Association and committees at several prominent private schools. Leanne’s specialties include residential home sales, 1031 exchange and investment opportunities as well as Senior Solutions, assisting local senior citizens and their families with the transition from their long-cherished homes. She lives in the Royal Canyon area of Glendale with her husband, Ron, and their two daughters.

Ana Connell, REALTOR® Associate Ana worked 15 years in the financial industry with Dean Witter Reynolds and V.P. and Branch Manager of the Glendale office of Charles Schwab & Co. She developed a thorough understanding of the real estate industry by working with real estate investment trusts (REIT's) and publicly traded real estate companies.  She served as Councilmember Tom LaBonge's Environmental and Transportation Legislative Deputy and the Toluca Lake Community Laison, giving her an extensive land use and zoning background. Ana's love and understanding of people and her extensive knowledge of Southern California's real estate market propelled her into a career in real estate.  Ana has a Bachelor of Science Degree from USC and has lived in the Glendale/Burbank area for over 40 years.

Mary Jo Pulk, Marketing/Listing Manager Mary Jo has been the backbone of Gerri’s team at G&C Properties since 1993. She holds an Art Education degree with a minor in Business from Middle Tennessee State University and has had a real estate sales license since 1987. She moved to California in 1978 and lives in the foothills where she likes to hike with her longtime partner, Joe, and their dog Cici. Her hobbies include visiting art galleries and museums as well as watching cooking shows and trying out the latest recipes. She finds much satisfaction working with her local Kiwanis club raising money for education The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499 scholarships asAt well as pediatric illness care.


Why Chris Cragnotti & G&C Properties?

See G&C Properties’ sales record for 2010 to the Present, information about our “brand”, read about our powerful new marketing relationship with the JOHN AAROE GROUP, Beverly Hills & West Hollywood and AAROE+WILLIAMSON, SFV and lastly, learn about our exclusive Glendale relocation partnership with Quest Relocation.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Results That Will Move You... G&C’s Glendale and Regional Home Sales Activity 2011 SOLDS 1325 Graynold - S&B (Short Sale) 1811 W Mountain - S 1559 Grandview - S 1540 Virginia - B 1950 S Beverly Glen - B 537 Cumberland - S&B 1618 Ard Eevin - S* 909 Rosemount - S 1641 Heather Ridge - S&B 1124 Louise #A - S 3947 Clayton - S (Short Sale) 1240 Norton - S 9007 Olive Grove - B 1654 Highland - S 1415 Royal - S 3193 Vista Del Mar - B 1755 Melwood - S&B 5464 Rock Castle - B 1026 Cumberland - S&B 1031 W Kenneth - S 815 Orchard - B 300 W Kennth - S 370 Kempton - S 2036 Monte Vista - B 1446 Ardmore - S 1330 Cordova - S 1635 Irving - S 1266 Wesley - B 3306 San Martin - S&B 1535 Hillcrest - S 1441 Bruce - S* 1232 Graynold - S

2012 SOLDS, So Far...

2613 Willowhaven - B 1862 Greenbriar - S 930 Cavanagh - S 611 Sinclair - S 10480 Sunland #38 - S 209 Fowler - B 1119 Orange Grove - B 640 W Kenneth - S&B 1440 Colina - L&T (Lease) 1419 Moncado - L (Lease) 1785 Cielito - S 1243 Bruce - S 1128 Yale - S 3101 San Gabriel - L&T (Lease) 1236 Valley View #1 - S 1139 N Jackson - S&B 1008 Ethel - S&B 1620 Lamego - S&B 10728 Lindbrook - L (Lease) 1419 Moncado - L (Lease) 1200 Idlewood - B 808 Verdugo - B 2027 Chilton - S 1417 Royal - B 80 N Euclid - L+T (Lease) 1313 Valley View #310 - B 3278 Beaudry - T (Lease) 8101 Ellenbogen - L+T (Lease) 1420 El Rito - B 424 Oak #140 - S 1808 Oak Knoll - S 1030 Cumberland - S&B 1670 Royal Blvd - S&B 1712 Pacific - S Underlined properties are Chris’ 707 Chevy Chase - B 1663 Grandview - S sales. 620 N Kenwood - S 1307 Louise - S G&C Rep’d 1528 Ard Eevin - S S = Seller, B = Buyer At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499 1409 Angelus - B L = Landlord , T = Tenant * = Sold without MLS 1830 Melwood - L&T (Lease)


Ours Is More Than Just A “For Sale” Sign It’s All About The Brand Corporations large and small know that “branding” is the key to success in any marketplace. G&C Properties is no different. Since Gerri founded her boutique office in 1988, she has tirelessly worked to create and maintain a reputation of honesty, integrity and quality. A G&C Properties lawn sign brands your home as a quality character-home, owned by respectable sellers, and informs the buyer that the transaction will be conducted in a traditional and honest fashion. Other agencies’ signs simply say it’s for sale.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Our Exclusive Marketing Affiliation The regionally respected JOHN AAROE GROUP, Beverly Hills and AAROE +WILLIAMSON, San Fernando Valley are among the most successful 200+ agent offices in Southern California. G&C Properties has established an exclusive marketing affiliation with them that provides our sellers with quality, meaningful access to some of the hottest buyers in the region without being buried in corporate ads in which quantity, not quality, is the name of the game.

JOHN AAROE GROUP www.JohnAaroeGroup.com

Beverly Hills 9720 Wilshire Blvd, Third Floor, Beverly Hills, CA 90212 310.272.8002 Sherman Oaks 14242 Ventura Blvd, Suite 100, Sherman Oaks, CA 91423 818.783.7721 Downtown 849 South Broadway, Suite 704, Los Angeles, CA 90014 323.317.9690

John Aaroe and Michael Williamson of John Aaroe Group and Aaroe+Williamson are pleased to announce our exclusive partnership with G&C Properties, a premiere, boutique Glendale Real Estate brokerage firm.

www.Character-Homes.com

Chris Cragnotti

Gerri Cragnotti

Leanne Reynolds

Realtor Associate 818.244.5499 www.chriscragnotti.com

Owner/Broker 818.244.5400 www.gerricragnotti.com

Realtor Associate 818.244.9766 www.yourkeytoglendalehomes.com

Now you can search for properties on any mobile phone. John Aaroe Beverly Hills is Owned and Operated by John Aaroe Group. John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.

Scan the QR code to the left to access the John Aaroe Group mobile website where you can quickly and easily find homes in your price range and neighborhoods 24/7.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


How does G&C Properties do it?

Learn about our Internet Presence, Direct Mail, Print Ads and Our InHome Flyers. And then read over our custom Marketing and Performance Campaign to see how all of the different elements work together. Many agents simply think that “If I list it, they will come.” Not us. We are proactive and aggressive in our marketing by utilizing various mediums to reach buyers and their agents at every angle, all across the region. In Short, we get the word out!

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Internet Advertising Our website, www.Character-Homes.com, visited regionally by home sellers, buyer, agents and enthusiasts is regarded by most to be the premiere source for Glendale’s finest available and soon-to-be-available properties. If you’re interested in Glendale real estate, you’ve seen our website. Bookmarked by many, visited by more and regarded highly by all. 90% of home searches begin on the internet while only 15% of buyers frequent print advertising. - NAR, Profile of Home Buyers and Sellers, 2008

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


More Internet Advertising Realtor.com is the most visited real estate websites in the nation. With listings from across the U.S., Realtor.com caters to the buyer relocating from across the country to those who live just down the block.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Even More Internet Advertising G&C Properties also posts our listings on these many real estate related internet sites providing our inventory maximum online exposure.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


And, Yes, We’re Even On Facebook ! In addition to Chris’ personal Facebook page, “Fans” of G&C Properties are kept up-to-date on our latest New and Coming Soon properties, open houses and closed escrows.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Mailbox Delivered Direct Mail LOCAL DIRECT MAIL NORTH GLENDALE from the Burbank border into MONTROSE

A tried-and-true effective way to reach local buyers has always been direct mail. Every 4-6 weeks we send out approximately 6000 custom color direct mail pieces to local Glendale homeowners. If they are not shopping for a house, they often know someone who is. We respectfully use the USPS to deliver our mail pieces and pride ourselves on not littering our neighbors’ driveways or doorsteps with our marketing material.

www.Character-Homes.com

Buyers : Call (818) 244-5499 and get Chris started finding your next dream home!

Buy e and rs: Call get (818 your Chris st ) 244549 n e x t a r te d 9 f d re a m ho inding me! T

The Verdugo Oaks Ranch G&C Properties is affiliated with John Aaroe Group, Beverly Hills & Sunset Strip Gerri Cragnotti and G&C Properties are and aaroe+williamson, SFV providing proud to present one of Glendale’s most our clients with direct access to some of precious properties. The Verdugo Oaks the busiest agents on L.A.’s Westside and the San Ranch is 3.5 acres of ranch-style living tucked Fernando Valley. Through cross-promotion and away in the heart of Glendale’s Rossmoyne networking, G&C Properties is now... neighborhood. The first time on the market The Farthest Reaching Small Company In Town! in 55+ years, this property offers a unique, 804 tranquil setting among mature oaks with a 2010 Most Active W K seasonal creek and plenty of room for enne activities as well as expansion. outdoor Independent Small Brokerages Gerr t h i Cra This Glen $2propertyRisd,for the discriminating buyer, in Glendale Zip Codes 91201, -02, -07, -08 9120 an o dale’s p gnotti i ,375,00 1862 Greenbriar Ave, 91207 0 ver 3 remi so please sp contact our office 2 directly for more e 0 re C roudinformation 4+5, lot,000 3+3, 2974 sf, approx. 3.5 acre 2-parcel t o and pricing. h p sf lo arac 2010 MLS-Reported 145 perio 58studio 3 ter resent o 32 Large open Ranch-style floorplan, spacious d F 0 sf (pe t w/ poGerri Residential Sales by office orom Chris can n be reached at0 E Mo ol an-H r ass eatu form .setting. e est e of guest house, lush expansive lot, tranquil u 27 r n r d i ) a t n a t l ain en(818) tes. spac g a la home Kitc 912 Vis ni 244-5400 TES RT U CO TY IS R N PE EN RO P

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1715 W Kenneth Rd, Glendale

850 W Mountain St, Glendale

“Chris worked his arse off for us!!!!” - Richie & Aisling, Buyers

1311 Ethel St, Glendale $745,000

Tastefully updated 1-story 1929 Character Spanish in prime Rossmoyne near Nibley Park. 3+2, 1850 sf* on a 6517 sf lot**

“Thank you so much for all you have done for us. Glendale is lucky to have a professional like you.” Niall & Layla, Sellers “You made the process less stressful for us. You are knowledgeable, dependable, and always available.” Adrine, Buyer

314 Lawson Pl, Glendale 1930 Kerns Ave San Marino Lease, rep’d tenant August, 2010

“...I came upon your declaration that you only mail rather than litter driveways and doorsteps. Based on information from the Glendale Association of REALTORS®/Multiple Listing as of 09/10/10 and/or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. Prices and Status subject to change without notice. This is not intended as a solicitation if you are currently working with a broker. In our market updates, unlike many agencies, G&C Properties only presents inventory for which we are the Listing and/or Selling Agent. *per seller, **per assr 09/10

At TheIHistoric Villageyou • 1417 Kenneth Rd Ste. B •extend. Glendale, ICA 91201 • (818) want toKenneth say thank forWthis courtesy you appreciate it.244-5499 ”

- Carol Brusha, Glendale Resident


MLS Caravan Magazine REGIONAL ADVERTISING LOS FELIZ to WEST LA and all of the SAN FERNANDO VALLEY

The MLS Caravan is a weekly real-estate-only publication targeted mainly to brokers on the Westside and in the Valley (though diligent buyers get ahold of it, too). When reaching out to communities not right in our own backyard, it is important to target the brokers first. They are best suited to introduce unfamiliar areas to their clients. By affiliating with the very well-respected JOHN AAROE GROUP our ads receive instant credibility with Westside and Valley agents in a way that a generic corporate ad simply can not. JOHN AAROE GROUP www.JohnAaroeGroup.com

G&C Properties is a premiere, boutique Glendale Real Estate brokerage firm and an exclusive affiliation with John Aaroe Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OPEN WED. 2/16 & SUN. 2/20

OPEN WED. 2/16 & SUN. 2/20

1755 Melwood Drive / Glendale $995,000

1618 Ard Eevin Avenue, Glendale $950,000

Gated single story Traditional. Spectacular view home on extra large lot with 2 bedrooms, 2 baths and

Updated Spanish home with 3 bedrooms, 3 redone baths, family room, remodeled kitchen, central

an open floor plan with lovely kitchen and family room.

HVAC and a grassy yard graced by a sparkling pool with waterfall.

Leanne Reynolds 818.244.9766

Gerri Cragnotti 818.244.5400

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OPEN WED. 2/16 & SUN. 2/20

FOUR UNITS

909 Rosemount Road / Glendale $899,000

1031 W. Kenneth Road/ Glendale $785.000

Spanish in prime Rossmoyne. 3bd, 3ba & den.

Pride of ownership. Four-unit building next to

Impeccable home has been masterfully restored and included such amenities as a pool and spa.

Gerri Cragnotti 818.244.5400

www.Character-Homes.com

historic Kenneth Village. Three 1bd/1ba units & one 2bd/1ba unit. Do not disturb tenants.

Gerri Cragnotti 818.244.5400

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1439 Moncado Drive, Glendale $749,000

1124 N. Louise street #A, Glendale $279,500

Classic Spanish in sought-after Rossmoyne with original details and boasting 3 bedrooms, 2 baths, big

Desirable front, end condo close to shops and restaurants. Features include 2 bedrooms, 1 bath,

kitchen, grand living room, formal dining room, breakfast room and grassy back yard.

hardwood floors and a 1-car detached garage. HOA of $236 includes utilities.

Gerri Cragnotti 818.244.5400

Gerri Cragnotti 818.244.5400

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499 John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.

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“Shopping For Real Estate” REGIONAL ADVERTISING PASADENA and the GREATER SAN GABRIEL VALLEY

Shopping For Real Estate is a monthly real-estate-only publication serving the general public in Pasadena and the San Gabriel Valley. Buyers shopping in Pasadena are always surprised to see what a great value Glendale is in comparison and this publication is a great way to reach them. Premie Visit Our Lis www.C r Glendale Neitgihnbgs in orhood harac s at

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us on F a New L cebook to be istings t and “C he first to see oming our Soons”

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Our In-Home Flyers Point-Of-Sale Property Brochures At G&C Properties we design and produces our flyers in-house which gives us the ability to churn out our property brochures quickly and in small batches so there is little-tono waste. Our flyers always feature superior professional quality photography and clear honest marketing remarks highlighting the wonderful features of your home.

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is i www Cragno 44-549 ate tti@ .Ch 9 DRErisCrag mac.co #: 0 notti. m 1401 c Foll 809 om G&C ow Chris Prop Crag ertie s on notti and Face book

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Performance & Marketing Campaign Custom Tailored to Sell Your Home.

It is G&C Properties’ objective to expose as many qualified buyers as possible to your property until it is SOLD. We will help obtain top dollar for your property, in the shortest possible time and with the least amount of problems. We will communicate the results of our activities to you on a regular basis.

We will provide you with pre-listing assistance and will: ● Prepare a Comparative Market Analysis (CMA). ● Discuss pricing and strategy to maximize your equity. ● Suggest any simple changes that will increase the value of your property and enhance its overall appeal. ● Explain your showing options. ● Estimate your selling costs. ● Direct you to a qualified broker in the area to which you are moving.

We will develop a customized marketing plan to: (example to follow) ● Ensure complete exposure of your property in the Multiple Listing Service (MLS). ● Create additional exposure through a Professional Sign, a Supra Key System ● Develop a color flyer of the property featuring lots of photos and a list of highlights and specifications (example to follow). ● Place a Character-Homes Hotline sign rider (description to follow) on the lawn sign. ● Promote your home at the weekly MLS Meeting for maximum exposure to all brokers. ● Schedule your home for your first Broker’s Tour on Wednesday from 10:00 AM – 1:00 PM. We may serve a catered lunch or have a drawing for all viewers. Subsequent broker tours will be scheduled with each 5% price reduction. ● Advertise Consistently for frequent exposure and always with a photo, in the following publications and websites (samples following): • Minimum 10 photos on our website www.Character-Homes.com. • The Glendale Leader or LA Times Weekend Ad: photo with copy. • Advertise your home on www.Realtor.com with 25 photos and copy. • Shopping for Real Estate paper: Photo with copy. At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499

(continued)


● Mail 6000+ high quality professional direct mail pieces featuring your home (examples to follow and also in pocket at front of this book). ● Hold 2 hour Sunday Open House if desired by Seller.

We will promote the sale of your home and will: ● Mail you copies of all published ads. ● Phone all sales people who have shown your home for their feedback and report their responses back to you. ● Monitor all showing activities to determine if the property is priced to attract an offer. If there are numerous showings and no offers, or very few showings and no offers, I will suggest a price reduction. I will monitor activity daily and re-evaluate your property every three weeks. ● Update you as to any new listing, price reduction, sale or changes in your neighborhood real estate market and the possible effect on the sale of your property. ● Represent you upon the presentation of all contracts by the cooperating brokers and negotiate the very best possible price and terms for you. ● Protect you by having every buyer who writes an offer submit a detailed letter from his or her lender specifically stating confirmation of down payment, credit acceptance, and income verification (this is very different from the typical pre-qualification letter). ● Represent your interests in the negotiation of the physical inspection requests from the buyer (buyers inevitably request items to be done by the seller). ● Manage your sale escrow and keep you informed on all mortgage, title, pest control and other Closing procedures. ● Notarize your Grant Deed for no fee (escrow may charge up to $20.00). ● Follow up and have your check delivered at the close of escrow!

And finally, G&C Properties tirelessly seeks innovative methods of exposing your property to potential buyers in the marketplace.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


A key component of our Performance Campaign is our Marketing Plan. We tailor this plan to each seller depending on your individual needs. Whether you’d like some time to do minor sprucing up or you’re under a time crunch and need to move fast, we’ll fill in the dates on this sheet so you know what to expect and when key elements will happen.

M

arketing P We have lan a very we ll thoughtproven to out Marke : ting Plan an

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Strategy, 1) Obtain one that is concentra ted, high q 2) Attain th uality buye e maximu rs m price fo r your hom howings e

Our plan

Date

_____ pre

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Contract a

.we will:

nd all Disc IF YOU H losures AVE SOM E WORK Debut #1 T O DO TO – COMIN G SO GET REA _____ pos DY FOR M t to www.C ON - PART 1 ARKET: haracter-H _____ tak omes.com e and pos t a 1 _____ con s a "Comin 0 tact all of o -20 photos for www g Soon" .Characte ur potentia r-Homes.c l buyers wit Debut #2 om h details o –C f your hom _____ law OMING SOON – P e ART 2 n sign up with "Com _____ pre ing Soon" pare color Brochure _____ hold a Sunday Open Hou se, 45 min utes-2 hou WHEN TH rs (if desire E HOUSE d by selle IS READY Debut #3 r) ** – MULTIP TO GO, W LE LISTIN E _____ put S T A RT HERE G SERVIC in Multiple : E – OPEN Listing Se _____ pos MARKET rvic t to 40+ re al estate re e (MLS) _____ put late loc _____ hos k box with key on fr d internet websites t a MLS B ont door ro _____ pro mote your ker Tour of your hom home at M e _____ pla LS Marketi on Wednesday, 10 ce Ads wit :00–1:00 n h g p Mtg th h o to in Leader/ Real Esta Newspape e day of Broker Tou te and wh erever the r, Shoppin r newspape target buy g For rs, alterna er might b tive lifesty _____ hold e (Studio les, reside 45 minute nts of cha -2 hour op _____ rev racter hom en house iew lock b e, etc) (if desired ox showin ______ c b all or ema gs on the il you with Internet da y seller) ** ______ re fee ily -evaluate the showin dback at least week ly or more g s a n d price every O ur C O M frequently ING SOO 2-3 weeks packing u N program p or if yo is not u just wan

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required b ut is great rly exposu if your hom re. e needs

some fixin O pen hou g up, ses are he ld no more days, next than twice open house in first 30 will occur days and after a pri if home is ce reductio not sold in n. 30

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


What are Chris’ clients saying about him? Read a few messages from satisfied clients.

“Chris worked his arse off for us!!!!” - Richie & Aisling, Buyers

“You made the process less stressful for us. You are knowledgeable, dependable, and always available.” Adrine, Buyer “Chris listened to all of our needs and only presented homes that fit within our specific criteria. He saved us significant time and ultimately found us a perfect house.” - Brian & Samantha, Buyers

“Chris is motivated, diligent and reliable.… We were well taken care of through the whole process and he still calls and is available for any follow up questions we have.” - Jeff & Francia, Buyers

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


Still not convinced?

Are you still not sure if The Biggest Small Company In Town is big enough? On the following pages, read what the press has to say about choosing a real estate agent and you will find that it’s not about the size of the company, but rather the “size” of the agent. We have just presented our aggressive marketing strategies, but more important than any of that is the experience and integrity of the salesperson you hire. In this challenging market sellers (and buyers too for that matter) need honest, knowledgeable and strong representation. Chris Cragnotti and G&C Properties consistently deliver on all those key characteristics.

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


What the press has to say about choosing a real estate sales agent (Articles from 2 independent sources)

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


What the press has to say about choosing a real estate sales agent (Articles from 2 independent sources)

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


What the press has to say about choosing a real estate sales agent (3 articles from 2 independent sources)

At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499


At The Historic Kenneth Village • 1417 W Kenneth Rd Ste. B • Glendale, CA 91201 • (818) 244-5499

Chris Cragnotti's Marketing Book  

This booklet is an introduction to Chris Cragnotti and G&C Properties as well as lays out our comprehensive marketing strategies. It's not...

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