Chris Clemans Sotheby’s International Realty
First Impressions Chris Clemans Sotheby’s International Realty professionals understand that a home, regardless of its price, holds and reflects the value of their client’s life’s investment.
*Red Boats, Argenteuil used with permission
We take great pleasure in discovering and
Why are we different? Exclusive Sotheby's Affiliate
bringing to life all the things that make a home unique. And we take great pride in using our experience, resources, and global connections to
Global Marketing Network with World Wide Web Exposure Proven Leadership, Dynamic Results
artfully unite these special places with those who will cherish them as we do. Whether it’s the visionary architecture, the stunning location, or the meticulous details
Strong Local Connections Latest technology connects you and your agent
in a hand-carved banister, we have found that truly extraordinary homes are different at every level, and they require real estate services that are, as well.
Our plan to successfully market your home
Chris Clemans Sotheby’s International Realty professionals are proud of the level of service we provide. We understand the unique value of your property and will develop a marketing plan that will provide the attention and exposure it deserves. We will…. The Sound by P Donald Ray Purdy used with permission
• • • • • • • • • • • • •
Immediately post a full description of your property in the Multiple Listing Service, the information center for the real estate brokerage community. Make the property available for preview on the Sotheby’s International Realty website, sothebysrealty.com, and on our local website, www.chrisclemanssir.com and on the Sotheby’s eGallery that displays your property on Plasma’s TV’s in all Sotheby’s Offices around the world and the Auction House. Photograph your property and create and distribute a brochure and virtual tour to the brokerage community and prospective clients. Advertise your property in local and/or national newspapers and magazines. Your property will be included in the SIR Mobile App, a mobile house-hunting tool. Show your property to prospective buyers by appointment. Be available to preview the property to other real estate agents (if needed). Host an Open House for the real estate brokerage community and their prospective buyers. Host a Public Open House (with your approval). Keep you regularly informed of the responses from prospective buyers. Send a sample of advertising for the property. Use all available promotional materials to ensure maximum exposure to potential buyers. A color postal card announcing the availability of your property will be mailed to specifically targeted areas. Provide regular updates on comparable properties in the area that are placed on the market and/or sold. With your approval, place a sign on the property.
Our Unique Approach
A photo of your property will be transformed into a professional artistâ€™s rendering for ad and brochure presentations.
Our unique rendering presentations will allow your property to stand out from other competing properties in various advertising media.
Sotheby’s International Realty Online Distribution Program
Chris Clemans Sotheby’s International Realty has a presence on various websites including: Our Website: www.chrisclemanssir.com
Sotheby’s Website: www.sothebysrealty.com
Realtor.com (the nation’s leading residential real estate website) CapeMay.com (the name very commonly used for those seeking information on Cape May) The County and City Chambers of Commerce websites The Cape May Star and Wave website Capemaytimes.com
Marketing Extraordinary Properties
D Sotheby’s Reside Locale Sotheby's Preview The Wall Street Journal New York Times Magazine New York Times Escapes International Herald Tribune International Herald Tribune Wrap Robb Report Exceptional Properties Robb Report Collection Country Life
Sotheby’s International Realty is featured in publications renowned for their sophisticated and refined readers in our target areas. By Sotheby’s Realty taking advantage of advertising opportunities in such places as The Wall Street Journal, The New York Times Magazine and Robb Report Exceptional Properties it will draw Buyers to our websites.
Chris Clemans Sotheby’s International Realty® offers an opportunity of having an overview of Cape May properties listed in Sotheby’s Reside Locale and Robb Report Exceptional Properties.
International Brand Advertising
Architectural Digest Departures Robb Report Wine Spectator Town & Country Whitewall Country Life (UK) Four Seasons Gourmet Conde Nast Traveler Elle Decor Western Interiors and Design
Targeting those who value the unique, our international advertising campaign elegantly positions the Sotheby's International Realty® name in front of audiences known for buying high-quality real estate. Found in publications such as Architectural Digest, Departures, Robb Report and Wine Spectator, buyers are lead to the Sotheby’s website.
Our advertising is designed to maximize the visibility of your property by keeping the Sotheby’s International Realty® name and Web site, sothebysrealty.com, top of mind with prospective purchasers of substantial properties.
Opinion of Value Market Price
Our mutual objective is to achieve the highest selling price for your property. Market research assists in determining Opinion of Value. Our Comparative market analysis considers both recent transfers as well as active listings.
*Summer in Devon used with permission
A house that is priced right from the beginning achieves the highest proceeds.
Take advantage of the initial excitement your home will draw its first few weeks on the market by realistic pricing. The most desired result is to start at a price that will attract a buyer in a reasonable time.
The market determines the price of your home based on supply and demand.
Market research assists in determining opinion of value.
Ultimately the selling price will be determined by not only comparable properties but by competing buyers.
Buyers will establish a “worth” that your property has to them.
The buying public determines the market value of your home. There is no exact price for real estate. However, pricing does affect saleability.
Factors that influence The sale of your property
Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.
*Connecticut Country Home used with permission
Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control: • • •
Your property’s location Recent property market values Current economic indicators
Factors within your control: • • • • •
Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) Realistic listing price The ready access to your property for showing The selection of the real estate sales professional you choose to represent you
SIR Mobile App
Reaching HomeBuyers that use Mobile Devices It is estimated that by 2012, 20% of all online searches will be run from a mobile device. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view properties based on GPS location, address, city or zip code. The application displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as well as feature phones. When a user is ready to see a property, the â€œCallâ€? feature connects them with one of our sales associates ready to show your home. Text SIR to 87778 for the App.
Using Social Media
NAVIGATING THE WORLD OF SOCIAL MEDIA TO EXPOSE YOUR HOME
With facebook.com having more than 400 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. Sothebys Realty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. We also utilize a Chris Clemans Sotheby’s International Realty facebook fan page. *facebook.com