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Brand Usage Guidelines 1


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Table of Contents 1 Brand Promise 3 Why the logo is used... 5 When the logo is used... 7 Logo variations... 9 Logo Elements 11 Logo Clearspace Requirements 13 Logo Do’s 15 Logo Don’ts 17 Color 19 Color Restrictions 21 Size Requirements 23 Size Restrictions 25 Background Do’s 27 Background Don’ts 29 Application Toolkit

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Brand Promise Who is ICCR? What do they do?

Irvine Center of Clinical Research is a clinical research provider. They deliver clinical research opportunities to participants for sponsors. They cover all study related medical care at no cost for participants, including medications, blood tests, etc.

The clinic is staffed by full-time medical investigators, clinical research coordinators, lab technicians and regulatory staff.

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Why the logo is used...

The ICCR logo is used as a brand identifier. The logo takes the first initial from each word in the company name. The logo uses the initials instead of the words for two reasons: First, the company name is very long, which is complicated for answering the telephone, and reprisenting graphically; and second, because the words “Irvine Center” are common in the local area due to the street of the same name, and many local businesses incorporate “Irvine Center” into their company names.

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When the logo is used...

The ICCR logo is intended to be used on the usual materials such as business cards, letter head, envelopes and website. The logo can also be used on uniforms (polo shirts and lab coats), name badges, ID badges and more. It is also intended to be used on branded promotional materials such as pens, flash drives, and coffee cups.

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Logo variations...

Full Color

Single Color (Fax / Forms / Photocopies)

Single Color White (For Use on Dark Backgrounds)

Simplified (Embroidery / Small Branded Items)

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Logo Elements

Abstract Window

Letter Mark Company Name

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Logo Clearspace Requirements One Half X on All Sides

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Logo Do’s Is about stuff... DO use the full color logo anywhere full color output is appropriate or feasible.

DO use the single color logo on forms, fax cover sheets or any document that will be photocopied or faxed.

DO use the white logo when it’s being displayed against a darker background color that would make it difficult to read.

DO use the simplified logo where the size (on a pen) or the medium (embroidery) would render the text illegible.

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Logo Don’ts Is about stuff...

DO NOT put the full color logo against a dark background making it difficult to read.

DO NOT change the distance between the abstract window and the letter mark.

DO NOT display the letter mark without the abstract window.

DO NOT change the shape or proportions of any part of the logo.

DO NOT change the size of only one element of the logo.

DO NOT display the abstract window without the lettermark.

DO NOT reconfigure the location of the abstract window and letter mark.

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Color

Primary Color Palette Dark Blue

Med Blue

Lt Blue

80% Gray

CMYK 100, 50, 0, 50

CMYK 85, 50, 0, 0

CMYK 100, 0, 0, 0

CMYK 0, 0, 0, 80

RGB 0, 64, 113

RGB 28, 117, 188

RGB 0, 134, 239

RGB 88, 89, 91

Gradients Med Blue

Lt Blue

Dark Blue Black

CMYK 85, 50, 0, 0

CMYK 100, 0, 0, 0

CMYK 100, 50, 0, 50

CMYK 0, 0, 0, 100

RGB 28, 117, 188

RGB 0, 134, 239

RGB 0, 64, 113

RGB 0, 0, 0

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Color Restrictions

Color usage for the logo and marketing materials is limited to the colors referenced on the previous page. Any marketing items being created which have a color not printed on them (flash drives, coffee mugs, etc) a color should be selected that is as close as possible to the brand color palette.

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Size Requirements

The primary logo should be displayed at or exceeding 1.5” wide not including the whites pace requirement. The logo is used at exactly 1.5” on business cards and 2” on envelopes and letterhead.

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Size Restrictions Is about stuff...

For any applications where the logo will appear one inch wide or smaller, the simplified logo must be used. This is because the company name will be illegible or distorted at this size.

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Background Do’s Two

rules

for

generat-

ing backgrounds with the abstract window. First it must be filled with a gradient that is blended into the background, and it must extend off the edge of the frame. The abstract window cannot

be

used

whole

except when it is part of the logo and accompanied by the letter mark.

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Background Don’ts

Do not show the abstract window without it extending out of frame. Do not use solid colors in the background. Do not repeat any part of the logo in order to create a pattern.

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Application Toolkit Stationary

Forms

front / back

Website desktop

mobile

16275 Laguna Canyon Rd #100 Irvine, CA 92618 (949) 753-1663 (800) 912-CLINIC

TO AVOID DELAYS IN TIME PLEASE COMPLETE THIS FORM IN FULL REFERRING PHYSICIAN: PATIENT NAME: ADDRESS:

Last

First Middle

Initial

SSN: PHONE: ZIP:

CITY, STATE: SEX:

BIRTHDATE:

BIRTH PLACE:

EMPLOYER:

OCCUPATION:

ADDRESS:

PHONE:

INSURANCE:

POLICY NO.:

SPOUSE NAME:

BIRTHDATE:

ADDRESS:

SSN: PHONE: ZIP:

CITY, STATE: EMPLOYER:

PHONE:

INSURANCE:

POLICY NO.:

PARENTS OR GUARDIANS (IF MINOR) FATHER:

BIRTHDATE:

ADDRESS:

SSN: PHONE: ZIP:

CITY, STATE: EMPLOYER:

PHONE:

INSURANCE:

POLICY NO.:

MOTHER:

BIRTHDATE:

ADDRESS:

SSN: PHONE: ZIP:

CITY, STATE: EMPLOYER:

PHONE:

INSURANCE:

POLICY NO.:

RESPONSIBLE PARTY PLEASE COMPLETE THE SECTION BELOW IF SOMEONE OTHER THAN THE PATIENT IS RESPONSIBLE FOR THE BILL: NAME:

SSN:

ADDRESS:

PHONE:

RELATIONSHIP TO PATIENT:

Vehicle

METHOD OF PAYMENT: SIGNATURE OF PATIENT OR LEGAL GUARDIAN EMERGENCY: NAME, PHONE NO., RELATIONSHIP (In the event we cannot reach you) FINANCIAL AGREEMENT AND AUTHORIZATION FOR TREATMENT I authorize treatment of the named above and agree to pay all fees and charges for such treatment. I agree to pay all for me and members of my family shown by statements, promptly upon presentation thereof, unless credit arrangements are agreed apon in advance.charges shown by statements are agreed to be correct and reasonable unless protested within thirty days of billing date. In the event legal action should become necessary to collect an unpaid balance due for medical services rendered to me or my family, I/we agree to pay reasonable attorney's fees or such costs as the Court determines proper. It is agreed that payments will not be delayed or withheld because of insurance coverage or the pendency of claims thereon, all proceeds of insurance are assigned to this office where applicable, but without their assuming responsibility for the collection thereof. (A copy of this assignment is as valid as the original)

wrap

Notice: Do not sign this agreement before you read and agree to the conditions set. You are entitled to a copy of this agreement at the time you sign if you wish. Signature

Date

16275 Laguna Canyon Rd, Ste 100, Irvine, CA 92618

Business Card front / back

Bob Roberts (800) 912-CLINIC (949) 753-1663 (949) 753-1663 info@irvineclinical.com 16275 Laguna Canyon Rd, Ste 100, Irvine, CA 92618

Signage interior

Signage exterior

Polo Shirts

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ICCR Brand Usage Guidelines