Social Media Marketing - Keeping Your Customers Engaged And Informed Share Video If you are a business owner, it is quite probable that the customers you have make regular use of social network sites. Your business or marketing campaign belongs on these same social networking sites. If you fail to do market research to determine which social media platforms your customers use and market to them on those platforms, you are neglecting a potentially lucrative revenue stream. If you are a blogger, use the "retweet" button for every blog post. When you place this on the top of your post, it makes it easy for others to share your blog via Twitter. It increases the amount of potential people you can connect with. Frequently update all your social media sites. People who use social networks expect frequent updates. If you fail to provide them, your reputation can suffer and you may lose customers. Opt for bi-weekly updates. Give your social media followers exclusive offers. Add in something that no one else is offering to get people to want to like your page. For instance, you could hold a contest. If contests are not your thing, you can still give your followers access to deals that regular customers won't be able to get. You can also have announcements that are made specifically on social media websites. Continually interact with your customers. Comment on their blogs, send messages, and communicate via forums. Do anything you can as long as it is appropriate. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only. You need a marketing plan before you open any social media accounts. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it. Just like any other marketing campaign, have a set timeline to accomplish your goals. Stick with your schedule the best you can, so you can find results from social media. Plan your high-level social media strategy wisely and carefully. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Create a longterm strategy that takes your overall business goals into account and implement it with confidence. Allow your customers to follow you on a variety of social networks. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily. If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared. The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. This can make people in the network more likely to pay close attention and jump on specials quickly, before they disappear. Followers also tend to send time-sensitive deals to their friends more often than non-time-sensitive
deals. You should think about promoting free goodies through your social marketing efforts. Few people can resist the appeal of a freebie, which makes this approach very effective. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie. Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker's hours. You can employ tools that will assist in providing automatic updates to your various social media sites, posted at a designated time, that way you can create new posts as time permits. With social media marketing, provide incentives without being too pushy. Customers never want to feel that they are being coerced into a purchase. Have a set schedule each week where you post an incentive so customers always know when to look and locate them. This is a good way of providing loyal customers with great discounts without pressuring them. If someone follows your business on Twitter, return the favor by following them. Don't act like you're too cool to be following potential customers. People love to think that the business they are dealing with cares about their customers. To follow someone back on Twitter should be pretty simple and only requires a few seconds. This gives something back to the customer. Brag about friends using your social media. You might think this is strange but people want to know you are legit. You can blog about the people you know to people that follow you on Twitter or Facebook. Share a link that will give them more info, or come up with a contest to thank your customers. It is extremely important to create a headline for your site that is both creative and eye catching. Often times, your headline is all that people get to see when you put up new posts on your social media site. You want your headline to be so interesting that people feel they need to find out more. An intriguing headline can get you noticed!
YouTube can be automated to give you success in social media marketing. When you post a YouTube video, you want it to automatically post to your various external websites as well. This is as easy as visiting the settings options and selecting which sites will receive your video posts. When choosing a social media marketing firm, make sure they practice two-way communication in their efforts. If they do, you can be confident that they can and will address any problems that occur. Check their social media pages and verify that they respect their clients enough to respond to their pages.
Use Twitter or Facebook for advertising limited or exclusive offers. Allow enough time for customers to take advantage of these offers, but also try to convey a sense of urgency. If a customer happens to miss your great deal or limited time offer, they are sure to pay closer attention to your future updates. Be sure to mention these types of offers for followers on your general business website. This will help to get people interested in subscribing to your social network pages and updates. As the beginning of this article went over, it is a great thing for your business to find good information. You will need a ton of good information regarding social media marketing, because it is so broad. Apply the smart advice of this article to reach new business heights through the use of social media marketing today. Share Videos With Friends