Page 1

Midterm project by Christopher Edwards & Hortensio Arrocha


Introduction  

When I  started  this  project  I  had  some  idea  of  what  to  expect  but  now  that  I’m  

finished I   get   a   better   understanding   of   how   much   thought   is   put   into   the   creative   process.    Designing  is  not  an  easy  task  and  pleasing  your  client  is  not  easy  also.  I  had  to   stay  in  contact  with  client  so  that  they  could  see  the  progress  and  also  try  to  create  their   vision  of  what  they  would  like  their  logo  to  look  like.  They  have  to  sign  off  on  what  the   final  product  will  be  and  also  love  it.    I  created  a  logo,  business  card,  t-­‐shirt,  and  online   banner  for  Crush.N.Glam  Company  and  my  partner  created  a  RFP  and  Schedule.      

First, I  would  like  to  tell  you  a  little  about  Crush.N.Glam  is  named  for  its  appeal  to  

both edgy  and  elegant  consumers  alike,  Crush.n.Glam  is  an  online  boutique  dedicated  to   providing  an  exclusive  shopping  experience  to  those  who  possess  a  keen  sense  of  style.   With  a  focus  on  flirty  tops  and  bold  accessories,  Crush.n.Glam  fuses  urban  chic  and  high   fashion  by  providing  contemporary  statement  pieces  at  affordable  prices.  Crush.n.Glam   is  perfect  for  the  trendsetters  who  flaunt  their  style  effortlessly.    Therefore,  this  is  why  I   design  the  logo  using  the  lips  with  “flirty  pink”  color  and  soft  gray  for  the  beauty  mark   and  text.  My  client  loved  their  logo  and  wanted  it  placed  on  their  business  card,  t-­‐shirts,   and  online  banner.  


Request for Proposal Crush .N. Glam Specs

Business Card

Finished pieces needed Units

Finished pieces 10/25/12 needed 250 Units

Finished size Paper Stock Color Repro

3.5x2 inches 17 point 4/4 C Portal UV coated C2S 10/box delivered to Crush.N.Glam

Finishing Packing Run/on Comments

Specs Finished pieces needed Units Fabric Color Sizes

Specs

Finished size Pixels Color Repro

Banner

Comments 10/26/12 1 250x250 Standard size square 600x600 3C RGB Web

Price

500

Business card T-Shirt

$35.00 $1,050.00

Hard Proof

Banner

$17.00 per hour

T-Shirt 10/26/12 150 100% cotton 2C screen print S, M, L

Files Due Remit all proposals by October 15, 2012 to: Christopher Edwards Production Manager Crush.N.Glam 245 Court Street Brooklyn, NY 11201 (646)8200624 christopher.Edwards@crushnglam.com Printer 1 LB_Graphix Printer 2 Printer 3


CHRISTOPHER EDWARDS AND HORTENSIO ARROCHA CRUSH. N. GLAM 646-820-0624 CRUSHNGLAM.COM

October 2012 Sunday

7

1

Monday

8

2

Tuesday

9

3

Wednesday

10

4

5

11

12

RFP

14 21

15

Images Finalized

22

16 23

29

30

Estimate Budget

24 31

Finishing

All Products due

Order Materials

6

Saturday

13

18

19

20

25

26

27

Last approval Soft Proof

Upload

Printing

Printing

28

Final approval in house

17

Friday

Package and Mailed to customer


The Logo


Front of Card Business Card attire to admire

art director

anny@crushnglam.com 917.342.2241 facebook.com/crushnglam

@ crushnglam

Back of Card info@crushnglam.com 646.820.0624

anny

attire to admire

TEAM C.N.G

3.5x2 inches 4/4 process color double sided 17pt. uncoated paper UV coated


T-Shirt CAD

*100% cotton jersey *2 color screen print


ONLINE BANNER


Conclusion   Working   on   this   project   as   given   us   a   little   knowledge   of   how   things  work  from  the  production  aspect  and  also  from  a  designer  aspect   as   well.   We   both   think   that   communication   is   very   important   and   proper   organization;   I   think   that   because   of   our   busy   work   schedule   it   took   a   lot   more   out   of   us   to   get   this   project   done   the   way   we   both   wanted   it.   But   in   the   end   I   think   that   it   came   together   well   and   everything  was  worth  it.     Christopher:   Looking  at  this  project  from  a  production  point  of  view  I  feel  that   researching  and  making  those  calls  to  the  right  company  and  pricing  is   important.   Also   I   think   speaking   with   the   client   and   making   sure   that   they   can   handle   any   changes   and   to   see   if   it’s   with   in   their   budget   because   after   all   making   the   client   happy   is   one   of   the   most   important   things  in  business.  Furthermore,  it  wasn’t  in  the  budget  and  they  loved   what  we  had  so  far.     Hortensio:     "As   a   designer   working   on   this   project;   I   learned   that   clear   communication   between   your   team   and   client   is   of   extreme   importance.     On   projects   there   are   usually   so   many   people   involved   and   lines   of   communication   can   become   stagnant   and   inaccurate.     It's   important  to  be  a  liaison  between  the  client  and  production  team."    

Crush n Glam  

Midterm project

Read more
Read more
Similar to
Popular now
Just for you