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AIRC

American International Recruitment Council

Fourth Annual Conference November 29-December 1, 2012 Miami, Florida Hyatt Regency Miami

www.airc-education.org

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Welcome Dear Colleagues: I have been fortunate to have been part of AIRC since its first annual conference and have seen our premier annual event grow in size, scope, and sophistication. This year we welcome colleagues from a broad range of member and non-member institutions, government agencies from a range of countries, and higher education associations in addition to representatives of our member agencies, institutions, pathway programs, and sponsors. We are pleased to stand with all of our colleagues in safeguarding the interests of students and institutions by learning from and with each other about standards and best practices in international recruitment. John Deupree Executive Director

Dear Conference Participants: The conference planning committee welcomes you to AIRC’s fourth annual conference. The committee is very appreciative of the quality of session proposals we received following the themes of Practical Solutions, Research and Data, and Technology. Based on last year’s evaluations we are also offering informal small group discussions. We look forward to learning with you about the current issues and practices of AIRC members. Sincerely, Chalimar Swain, Conference Planning Chair, University of Utah Pushpinder Bhatia, PAC Asia Services Rebecca Brown, Humboldt State University Jennifer Falzerano, Lane Community College Mark Lucas, IAE Global Dwiraj Sharma, Kathmandu Alfabeta Institute

AIRC’s Mission The American International Recruitment Council works to safeguard the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.

Table of Contents AIRC Leadership . . . . . . . . . . . . . . . . . . . . . . .1 AIRC Certification Standards – Summarized. . . . . . . . . . . . . . .1 Thursday - Pre-Conference Workshops . . . . . . 2 Thursday - Conference Opening and Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Friday Schedule At A Glance. . . . . . . . . . . . . . 4 Friday Session Descriptions . . . . . . . . . . . . . . 5 Saturday Schedule At A Glance. . . . . . . . . . . . 8 Saturday Session Descriptions. . . . . . . . . . . . 9 Small Group Discussions . . . . . . . . . . . . . . . 11


AIRC LEADERSHIP AIRC Staff John Deupree, Executive Director, (Ex Officio Board) Jennifer Wright, Associate Director and Manager of Certification Joshua Winston, Controller Judith Irwin, Member Services Specialist Christopher Telling, Technology Officer AIRC Board of Directors 2012 Stephen Foster, President, Wright State University Mitch Leventhal, Vice President, State University of New York Mary Marquez Bell, Treasurer, SUNY College at Old Westbury Ross Jennings, Secretary, Green River Community College Mark Lucas, IAE Global Norman Peterson, Montana State University Pia Wood, University of Tennessee AIRC Advisory Council Stephen Crow, S.D. Crowe and Co., LLC Roberta Freedman, Clark Hill PLC Nancy L. Zimpher, Chancellor, State University of New York AIRC Certification Board Geraldine de Berly, (Chair), (Ex Officio Board), Syracuse University Derrick Alex, Pacific University Barry Bannister, Green River Community College George Beers, Foothill and De Anza Colleges George Burke, Cleveland State University, Retired Mandy Hansen, Northern Arizona University Carol Mandzik, University of Maine Teresa O’Donnell, Commission on English Language Program Accreditation Josep Rota, Ohio University, Emeritus Marcelo Siles, Old Dominion University Sam Skinner, University of Hartford Joseph Ugras, LaSalle University

AIRC Certification Standards – Summarized Standard 1: Organizational Effectiveness • Mission and Purpose, Long Term Planning • Governance and Ownership • Management, Hiring, Evaluation and Training Processes • Range of Business Offerings and Offices • Sustainability, Fee and Refund Policies, Handling of Student Financial Aid Standard 2: Integrity of the Recruiting Process • Training and Knowledge of the US Education System • Truth in Advertising and Marketing • Respect for Intellectual Property • Currency with US Immigration Regulations • Keeping Updated on Institutional Offerings • Accountability for Agents and Sub Agents Standard 3: Student and Family Engagement • Written Student Services Contract • Confidentiality of Records • Communication with Family and Handling of Legal Minors • Promises and Guarantees are Backed Up • Awareness of US Non-Discrimination Laws • 3 Year Record Keeping and Surveying Students Standard 4: Student and Institutional Engagement • Written Institutional Contract • Regular Contact with Partners • Maintain Confidentiality • Authenticity of Documents • Surveying Clients • 3 Year Record Keeping Standard 5: Complaints Process • Mechanism for Complaints • Response to Complaints

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Thursday, November 29 Pre-Conference Workshops 8:00 a.m. – 1:30 p.m. Strategic Planning for International Recruitment and Enrollment Management for U.S. Educational Institutions Tuttle South Target Audience: Institutional representatives with international recruiting experience Presenters: Mary Marquez Bell, SUNY College at Old Westbury Ross Jennings, Green River Community College Norm Peterson, Montana State University Workshop objectives: This workshop will focus on how campuses can formulate a strategic plan to meet desired international enrollment goals. Participants will learn about the essential components and best practices for creating an International Strategic Enrollment Management (ISEM) plan that will work for your campus. Strategic planning components such as defining and setting realistic enrollment goals, assessing campus needs, developing a realistic recruitment plan, measuring outcomes and highlighting best practices for international retention will be highlighted. This workshop is geared for professionals working in college admissions, enrollment management, or international student support services at a U.S. institution. 9:00 a.m. – 12:00 p.m. Introduction to Agency-Based Recruitment for U.S. Educational Institutions Tuttle Center Target Audience: Educators with little experience in international recruiting. Presenters: Krista Northup, State University of New York System Sonya Singh, SIEC Pia Wood, University of Tennessee Workshop objectives: This workshop is targeted to educators at educational institutions who are interested in expanding their international student enrollment and who have limited experience in international recruiting. The workshop is designed as a nuts-and-bolts session where 2

the presenters will provide detailed logistical and related information about the agent-based recruitment process. Presenters are AIRC members (institutional and agency) with significant experience with agent-based international recruitment. Participants will have the opportunity to begin developing/refining their own agent-based recruitment plan.

9:00 a.m. – 12:00 p.m. Sharing Best Practices for Agents Approaching New Institutional Partners Tuttle North Target Audience: Agency representatives with all levels of experience. Presenters: George Beers, Foothill and De Anza Colleges Geraldine de Berly, Syracuse University Mark Lucas, IAE Global Sam Skinner, University of Hartford Mark Shay, QS-Philadelphia Workshop objectives: Some agents have experienced frustration when encountering institutional hesitancy regarding the use of agents. Conversely, some higher education administrators have found it difficult to deal with agents and/or have policies in place which prohibit the payment of commissions. Nevertheless, there are many agencies and institutions that have managed to establish trust and successful accords. The purpose of this session is to discuss: 1) some of the causes of reluctance; 2) strategies that agents should use when introducing themselves to institutional administrators; 3) considerations that institutions should take into account prior to engaging an agency; and 4) examples of mutually beneficial relationships that agents and institutions have developed. Representatives from universities and agencies will provide their insight based upon their experience and relate best practices both from the institutional and agency perspective. The expected outcome for this session is for participants to have a thorough understanding of what each party needs to do in developing and sustaining working relationships that lead to proper placement of students in educational settings.

AIRC FOURTH ANNUAL CONFERENCE November 29-December 1, 2012


12:30 – 1:30 p.m. Orientation to AIRC John Deupree, Executive Director, AIRC Stephen Foster, Wright State University, President, AIRC Tuttle North This optional session will provide a brief history of AIRC, its governance, committees, certification process, electoral process, and types of memberships. The session is targeted to newer members but any conference participant is welcome to attend.

AIRC Best Practice Guidelines for Institutional and Pathway Members 1. Accuracy in Marketing Information 2. Transparent Student Recruitment Practices 3. Commitment to Proper Student Support Services 4. Engaged and Strategic Agent Management

Conference Opens 2:00 – 2:30 p.m. Conference Welcome Tuttle Salon Chalimar Swain, Chair, Conference Planning Committee, University of Utah John Deupree, Executive Director, AIRC 2:30 – 4:00 p.m. AIRC Annual Meeting Tuttle Salon Stephen Foster, Wright State University, President, AIRC John Deupree, Executive Director, AIRC Geraldine DeBerly, Chair, AIRC Certification Board, Syracuse University Jennifer Wright, AIRC Manager of Certification • President’s Report • Introduction of New Board Members • Executive Director’s Report • Recognition of AIRC’s Founders • Certification Board Report • Recognition of Newly Certified Agencies • Introduction of Marjorie Peace Lenn Research Awardee • Member Discussion and Questions

4:00 – 4:30 p.m. Coffee Break Brickell Salon 4:30 – 5:30 p.m. NACAC and Legislative Advocacy Update Tuttle Salon Norm Peterson, Chair, AIRC Advocacy Committee, Montana State University Ross Jennings, Green River Community College Tony Edson, SAEdson, LLC • NACAC Commission Update • STEM Legislation Update • Immigration and Visa Update • Member Discussion and Questions 5:30 – 6:15 p.m. Networking with Sponsors and Agencies Regency Ballroom 6:30 – 8:30 p.m. Welcome Reception Sponsored by ICEF Orchid Room

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Schedule At A Glance Friday, November 30, 2012 Tuttle North

7:30 – 8:30 a.m.

8:45 – 10:00 a.m.

10:00 – 11:00 a.m.

Tuttle Center

Continental Breakfast Sponsored By ELS Educational Services Brickell Salon Agency and Sponsor Table Visits Regency Ballroom Monitoring Agency Performance Preparing Students for Visa through Student Performance Interviews

1:30 – 2:45 p.m.

2:45 – 3:15 p.m. 3:15 – 4:30 p.m.

4:30 – 5:30 p.m.

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Utilizing the U.S. Commercial Service for International Student Recruiting in New Markets

Coffee Break and Small Group Discussions Brickell Salon

Working Together to Ensure 11:00 a.m. – 12:15 p.m. International Education Document Authenticity Comparative Regulatory Frameworks: Australia and New Zealand

12:15 – 1:15 p.m.

Tuttle South

Lunch Brickell Salon English Pathways: A Comparative Analysis of Student Performance in Degree Studies

Let Us Build a Better International Education Industry - Challenges and Opportunities

Coffee Break/Agency and Sponsor Table Visits Recency Ballroom Easy Agent Management Transformational Insights: Suite Demo - New Web Understanding our Students and How their Decision-Making, Version Perceptions and Satisfaction Can Shape our Enrollment Strategies Agency and Sponsor Table Visits Regency Ballroom

AIRC FOURTH ANNUAL CONFERENCE November 29-December 1, 2012

Using Technology to Manage Your Agency Network

Integrating ICEF into Your Institutional Recruitment Strategy

Emerging Education Destinations: How to Stay Ahead of the Curve


Friday, November 30 Session Descriptions 8:45 – 10:00 a.m. Monitoring Agency Performance through Student Performance Tuttle North Presenter: Ross Jennings, Green River Community College Description: Student success is the goal of every educational institution, and avowedly the goal of agencies as well. Agency success can largely be measured by the success of the students it sends to an institution. We present here a paradigm for measuring student performance by agency. Target Audience: All Level: Intermediate and Advanced Theme: Research and Data Standards/Best Practice Referenced: AIRC Standard Area 3.2 Preparing Students for Visa Interviews Tuttle Center Presenters: Tony Edson, SAEdson, LLC Jon Weller, University of Cincinnati Description: This session builds on a recent conversation held at the US embassy in Nepal during which consular officers expressed their concern over students’ lack of understanding of what is expected during their visa interview. Presenters will discuss the consular officer’s perspective on visa interviews, present an outline of issues for student visa applicants to consider and conduct a mock interview using audience participants. Target Audience: Agencies Level: Beginner through Advanced Theme: Practical Solutions Standards/Best Practice Referenced: AIRC Standard Area 2.7 Utilizing the U.S. Commercial Service for International Student Recruiting in New Markets Tuttle South Presenters: Carol Johnson, Monterey Institute of International Studies Greg Thompson, U.S. Commercial Service Description: The U.S. Commercial Service (USCS) is tasked with helping U.S. companies and organizations increase or

initiate the international export of goods or services. USCS offers several low cost services to non-profit institutions that provide business partner matching, through their offices around the world. USCS helps institutions connect with partner universities, agent contacts, and/or corporate clients based on your specifically outlined needs and interests. This session will explain how one campus used these services in seven international markets, what kind of results we had and how to start the process with your local USCS office. Target Audience: Institutions Level: Beginner through Advanced Theme: Practical Solutions Standards/Best Practice Referenced: Institutional Guideline 3

11:00 a.m. – 12:15 p.m. International Education Comparative Regulatory Frameworks: Australia and New Zealand Tuttle North Presenters: Mark Darby, Embassy of Australia Sam Hoben, Embassy of New Zealand Mitch Leventhal, SUNY Global Description: Countries throughout the world are increasingly implementing and reviewing government legislative and regulatory requirements for international education within their countries. In April 2012 four countries (Australia, Ireland, New Zealand and the UK) released the London Statement - a shared statement of principles for ethical international student recruitment. Presenters will discuss the regulatory frameworks and reforms in two of those countries (Australia and New Zealand) and the intent and potential impact of the London statement. Target Audience: All Level: Intermediate and Advanced Theme: Research and Data Standards/Best Practice Referenced: n/a

Session descriptions continued on following page www.airc-education.org

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Friday, November 30 Session Descriptions continued

11:00 a.m. – 12:15 p.m. continued Working Together to Ensure Document Authenticity Tuttle Center Presenters: Julia Funaki, AACRAO John Pomeroy, University at Albany-SUNY Lily Wang, EIC Group Jennifer Wright, AIRC Description: AIRC Certification Standards 4.1.4 and 4.1.5 require that agencies do not knowingly provide false or non-original student documents and is a key element of AIRC Certification. Ensuring the authenticity of application materials - including transcripts, test scores, essays, and personal information is, however, a joint responsibility of institutions and their agency partners. This session will feature as a case study a methodology put in place by a Chinese agency/institutional partnership for ensuring that documents are accurate, original, and verifiable. A professional credential evaluator from AACRAO will respond and provide additional insights on authenticity for both agencies and institutions. Target Audience: Agencies Level: Beginner through Advanced Theme: Practical Solutions Standards/Best Practice Referenced: AIRC Standard Area 4.1 Using Technology to Manage Your Agency Network Tuttle South Presenters: Ron Cushing, University of Cincinnati Frank Merendino, University of Cincinnati Description: Institutions of higher education need a software program that can assist in the management of all aspects of an agency relationship. Business practices are needed to facilitate and manage all aspects of the operation, from application of agencies to serve as a representative of the institution, to contract management and renewal, to making commission payments. This session will demonstrate how the University of Cincinnati uses the UCosmic system to manage their agency network efficiently. It will also highlight other technologies that are used to train agencies. Target Audience: Institutions Level: Beginner through Advanced

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Theme: Technology Standards/Best Practice Referenced: Institutional Guideline 4

1:30 – 2:45 p.m. English Pathways: A Comparative Analysis of Student Performance in Degree Studies Tuttle North Presenters: David P. Anderson, ELS Language Centers Tina Bax, CultureWorks Description: Both CultureWorks of Canada and ELS Language Centers run on-campus intensive English programs. Many universities have begun using “English pathways” as an alternative to TOEFL/IELTS admission requirements. CultureWorks and ELS will present their findings on how these students have performed in their university studies after their English program. This session has implications for how universities structure their admissions standards and for their recruiting efforts in countries where candidates tend not to be “English-ready.” Target Audience: All Level: Intermediate and Advanced Theme: Research and Data Standards/Best Practice Referenced: Institutional Guideline 1 Let Us Build a Better International Education Industry - Challenges And Opportunities Tuttle Center Presenters: Mark Pettitt, OCA Group Natalie Steck, Object Next Software Description: The international education industry is going through rapid changes. Changes in policies, increasing demand for international enrollments, increasing agent network sizes, agent fraud, compliance obligations, increasing competition and diminishing budgets have placed many institutions into a difficult situation in which they wish to improve their performance, but budget constraints make this impossible – they wish to improve the sector, but shortterm demand for enrollments comes first. This presentation showcases various practical solutions that can be used to address these challenges, reduce expenditures and create a better industry for the future. Target Audience: Institutions

AIRC FOURTH ANNUAL CONFERENCE November 29-December 1, 2012


Level: Beginner through Advanced Theme: Technology Standards/Best Practice Referenced: Institutional Guideline 4

1:30 – 2:45 p.m. continued Integrating ICEF Into Your Institutional Recruitment Strategy Tuttle South Presenters: John Demer, ICEF Kirsten Feddersen, SUNY Kirk Lacy, Bridge Linguatec Description: More and more U.S. universities are incorporating ICEF Workshops into their international student recruitment strategy. Connecting 2000 educators with over 2500 ICEF-screened agents at 10 events annually, ICEF Workshops are a valuable addition to any institution looking to recruit and diversify their international student population by contracting quality agents. Learn how an AIRC member has successfully incorporated ICEF Workshops into their recruitment strategy. Target Audience: Institutions Level: Intermediate and Advanced Theme: Practical Solutions Standards/Best Practice Referenced: Institutional Guideline 3 3:15 – 4:30 p.m. Transformational Insight: Understanding our Students and How Their Decision-Making, Perceptions and Satisfaction Can Shape our Enrollment Strategies Tuttle North Presenters: Pamela Barrett, I-Graduate Ron Cushing, University of Cincinnati Description: This presentation will discuss the issues that impact IEM strategies. First, we will focus on understanding what recruiters need to know about their markets: how to prioritize markets, discovering key demand drivers, looking at the key data and how to manage a market intelligence program, incorporating insight from current and prospective international students. We will use insight from the International Student Barometer and Student Pulse from I-Graduate, revealing what the data show for North

American institutions; and we will use a case study from the University of Cincinnati, where managers use data and metrics extensively in their highly successful international enrollment management program. Next, we seek to answer the question “What type of metrics help us focus attention on the need to develop a strategy for the future as well as attending to the immediate need of bringing in our next class?” We will examine how data is infused throughout planning cycles, and how we can most effectively build a data-driven culture. We look at different kinds of data and how they can be used for short-term or longer- term planning situations, all located within the real-world demands of an institution’s recruitment cycle. Target Audience: All Level: Intermediate, Advanced Theme: Practical Solutions Standards/Best Practice Referenced: AIRC Standard Area 3.2 Easy Agent Management Suite Demo – New Web Version Tuttle Center Presenters: Mark Pettitt, OCA Group Natalie Steck, Object Next Software Description: Ok, so you have an agent network, or you’re planning to have one soon. Great! But what next? How do you manage updating addresses/contacts, issuing agreements, paying commission, sending updates, recordings visits, recording issues and managing your team? Perhaps we have the answer. Object Next Software will be demonstrating a range of modules within the Ascent One Agent Management Suite – all designed to assist institutions with the often challenging task of managing an international agent network. Note, AIRC institutional members will get a free 12 month’s subscription to Easy Agent and Easy Contacts – come and find out more. Target Audience: Institutions Level: Beginner through Advanced Theme: Technology Standards/Best Practice Referenced: Institutional Guideline 4 Session descriptions continued on following page www.airc-education.org

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Friday, November 30 Session Descriptions continued

3:15 – 4:30 p.m. continued Emerging Education Destinations: How to Stay Ahead of the Curve Tuttle South Presenters: Chris Elam, IDP Bryan Gross, St. John’s University Description: As education systems in other countries (China, Hong Kong, Japan, etc.) grow more competitive,

how can the US market continue to remain the premiere destination of study? IDP will present data on which destinations are up-and-coming, why, and suggestions for remaining competitive. Data gathered by IDP will also reveal trends on why students choose the institutions that they do in addition to the destinations. Target Audience: All Level: Intermediate and Advanced Theme: Practical Solutions Standards/Best Practice Referenced: n/a

Schedule At A Glance Saturday, December 1, 2012 Tuttle North

7:30 – 8:30 a.m.

Continental Breakfast Brickell Salon Agency and Sponsor Table Visits Regency Ballroom

8:30 – 9:45 a.m.

Power in Numbers: Innovative Ways to Use Data and Resources to Implement an Effective International Engagement Strategy

10:00 a.m. – 11:15 p.m. Targeting and Entering Rising

Tuttle Center

Managing an Effective Agent Network

America’s Best Kept Secret: The Role US Community Colleges Play in Providing Access to Quality Education for International Students

Update to the Agent Barometer

Making the Most of Your International Recruitment Visit: Lessons Learned from the Field

Student Markets

11:15 – 12:00 p.m. 12:00 – 1:00 p.m. 1:00 – 2:00 p.m.

2:00 p.m. 8

Tuttle South

Coffee Break and Small Group Discussions Brickell Salon Conference Wrap-Up: Member Questions, Comments and Suggestions Tuttle Salon Lunch Brickell Salon Agency and Sponsor Table Visits Regency Ballroom Conference closes

AIRC FOURTH ANNUAL CONFERENCE November 29-December 1, 2012


Saturday, December 1 Session Descriptions 8:30 – 9:45 a.m. Power in Numbers: Innovative Ways to Use Data and Resources to Implement an Effective International Engagement Strategy Tuttle North Presenters: Clay Hensley, College Board Eileen Tyson, Educational Testing Service Benjamin Waxman, Intead Description: Capturing the array of international data that impact a university’s global engagement is a challenging, complex endeavor. This session will explore using data-rich resources to inform and enhance international planning strategies. We will highlight how to identify and use data sources to attract and retain best-fit students. We will present a range of resources and approaches to help you plan and improve your recruitment activities. Leading indicators (IIE Open Doors- GRE-TOEFL-SAT-AP) and emerging, real-time tools (web-based college planning search engines such as the College Board’s Big Future, and social media platforms) will be addressed. Target Audience: Institutions Level: Advanced Theme: Research and Data Standards/Best Practice Referenced: Institutional Guideline 4 Managing an Effective Agent Network Tuttle Center Presenters: Steve Harvey, On Campus Boston Mark Lucas, IAE Global Alfredo Varela, Cambridge Education Group Description: Ensuring your agents represent your institution in an effective and accurate manner is one of the challenges many institutions are currently facing. Educating your overseas counselors about your program, and how to employ best recruiting practices are fundamental to having them represent you appropriately. CEGAS, the Cambridge Education Group Accreditation Scheme, is one approach to achieving this. Using CEGAS as an example, this session will outline some of the most pressing concerns and ideas for

addressing them. Included will be discussion regarding accurate representation of an institution, ethical practices in advising the student/client, and organizing training workshops for overseas agents. Target Audience: Institutions Level: Intermediate and Advanced Theme: Practical Solutions Standards/Best Practice Referenced: Institutional Guideline 4 America’s Best Kept Secret: The Role U.S. Community Colleges Play in Providing Access to Quality Education for International Students Tuttle North Presenters: Judy Irwin, AIRC Ross Jennings, Green River Community College Gloria Shenoy, Marjorie Peace Lenn Research Award Recipient Description: U.S. community colleges—providing the first two years of a four-year undergraduate degree program—offer opportunities for academically qualified and motivated international students to obtain a high-quality and affordable education in a supportive learning environment. In this session, learn why 90,000+ international students first attend these accredited institutions and creative ways in which community colleges provide a low-cost gateway to 4-year higher education institutions in the United States. Presenters will offer insights and provide knowledge to guide conversations with prospective international students. Target Audience: Agencies Level: Intermediate and Advanced Theme: Practical Solutions Standards/Best Practice Referenced: AIRC Standard Area 3.2

Session descriptions continued on following page www.airc-education.org

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Saturday, December 1 Session Descriptions continued

10:00 a.m. – 11:15 p.m. Targeting and Entering Rising Student Markets Tuttle North Presenters: Dave Anderson, ELS Jeet Joshee, California State University, Long Beach Jon Weller, University of Cincinnati Description: Institutions engaged in strategic recruitment planning are frequently concerned with increasing diversity in their international populations. One approach is to identify and grow student populations from less traditional markets. In this session three recruitment experts will discuss their institutional strategies for identifying and working in emerging markets, and will present background and market strategies in three specific countries: Iraq, Nepal, and Vietnam. An open discussion will also be held to gain audience feed back on additional strategies and country specific suggestions. Target Audience: All Level: Beginner through Advanced Theme: Research and Data Standards/Best Practice Referenced: AIRC Standard Area 2.7, Institutional Guideline 1 Update to the Agent Barometer Tuttle Center Presenter: Markus Badde, ICEF Description: This session will discuss the findings of the 2012 ICEF Agent Barometer and will examine the views from an agent’s perspective on how placement patterns are changing over time. The presentation will focus on projected student mobility patterns and how external factors such as visa regulations, competition over market share and financial fluctuations are impacting upon agent opinions of student recruitment and enrollment internationally. Target Audience: Institutions Level: Beginner through Advanced Theme: Research and Data Standards/Best Practice Referenced: n/a

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Making the Most of Your International Recruitment Visit: Lessons Learned From the Field Tuttle South Presenters: Mary Marquez Bell, SUNY Old Westbury Tom Feng, Wiseway Global Krista Northup, SUNY Global Description: International recruitment visits are essential in building an effective recruitment strategy and provide wonderful opportunities to discover new ways to work with AIRC Agencies. Learn how to make the most of these visits by learning more about each partner’s internal structure, modes of operation and niche markets. Hear how several SUNY campuses working with AIRC agencies are developing a better understanding about how to recruit within the country and seek out different markets in a more effective manner. Lessons learned from SUNY road shows reveal how exciting new connections and programs have been developed among SUNY campuses with partner agencies. Target Audience: All Level: Beginner and Intermediate Theme: Practical Solutions Standards/Best Practice Referenced: Institutional Guideline 3

12:00 – 1:00 p.m. Conference Closing Discussion Stephen Foster, AIRC President John Deupree, AIRC Executive Director AIRC tradition brings members and guests together in plenary at the last conference session to provide an opportunity to ask questions as well as provide comments and feedback to the Board for the following year.

AIRC FOURTH ANNUAL CONFERENCE November 29-December 1, 2012


Small Group Discussions Based on feedback from last year’s conference AIRC is trying something new-informal, small group discussions. These discussions are designed to offer members the chance to informally share information with each other on a range of topics. We have scheduled TWO time slots for these discussions-one each during the morning coffee breaks on Friday and Saturday. Each session will have at least one moderator/resource person who will serve as a discussion leader. Unless noted otherwise all small group discussions will be held at a designated round table in the Brickell Salon The following small group discussions have been arranged prior to the conference. However members wishing to lead or participate in additional discussions should contact either Jennifer Wright or John Deupree. All current discussion topics and locations will be posted at the entrance to the Brickell Salon prior to the designated break time.

Small Group Discussion Topics as of November 14 Friday, November 30 10:00 – 11:00 a.m. Visa and Immigration - Questions and Answers Tony Edson, SAEdson, LLC Ron Cushing, University of Cincinnati Location: Tuttle Center Credential Evaluation and Document Authenticity Julia Funaki, AACRAO Location: Brickell Salon Table 1 Engaging your Agent: Building Professional Partnerships with Agency Partners Mary Marquez Bell, SUNY Old Westbury Location Brickell Salon Table 2

Saturday , December 1 11:15 a.m. – 12:00 p.m. AIRC Certification Standards-Questions and Answers Jennifer Wright, AIRC Location: Brickell Salon Table 1 Expanding Recruitment Strategies Beyond Agencies Pia Wood, University of Tennessee Location: Brickell Salon Table 2 Enrollment Management for International Students Kristina Wong Davis, Ohio State University Location: Brickell Salon Table 3

www.airc-education.org

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Pay to Study

Build Your International Brand Multi-language tools to attract, recruit, orient and retain international students

Visit intead.com for your free e-book:

A compendium of recruiting ideas Use code AIRC-CONF2012

US University Tours endorses the efforts of the American International Recruitment Council and supports the growing use of agents by American universities. We work exclusively with AIRC Certified agents, ones who commit to following the same standards in selling our tours as they would in enrolling students. Stop by our table at the AIRC Conference to learn about a special incentive offer for AIRC Certified agencies. USUniversityTours.com International Division Phone: 201-327-9110 www.USUniversityTours.com SKYPE: USUniversityTours

 

 


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The ICEF North America Workshop

Toronto, May 2013

Westin Harbour Castle, Toronto May 09 – 11, 2013 Meet quality student recruitment agents from around the world who send students to the US and Canada • Meet the highest producing North America-focused agents • Develop a global network of quality agents • Grow existing relationships • Increase and diversify your international student enrollments • Hold 1:1 meetings with your choice of over 300 ICEF-screened agents from 60 countries • Maximize your marketing and recruitment budget • Benefit from all AIRC privileges (Association promotion, member village, reduced pricing) • Be part of the largest recruitment event of its kind in North America

Contact: John Demer jdemer@icef.com Phone +1 888 371 5556

Other ICEF Events • The ICEF Dubai Workshop, Dubai January 28 - 30, 2013

• The ICEF Latin America Workshop, TBA September 2013

• The ICEF Japan - Korea Agent Roadshow, Tokyo & Seoul February 26 - 28, 2013

• The ICEF Asia Workshop, Beijing October 16-18, 2013

• The ICEF Moscow Workshop, Moscow March 22 - 24, 2013

• The ICEF Berlin Workshop, Berlin and Work & Travel November 03 - 05, 2013

• The ICEF Higher Education Workshop, Istanbul September 14 - 16, 2013

• The ICEF North America Workshop - Miami December 09 - 11, 2013

www.icef.com


Fourth Annual Conference