Rule
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Movie Credits Tell the Real Story The rule of supporting businesses
Can you imagine buying a ticket to a movie where one person did everything? He or she was the star, the director, the producer, the grip, the casting agent, and even the best boy. It doesn’t happen. There’s a good reason why so many people work on a successful production. It’s because no matter how big the star, no matter how good a job they do in marketing the show, the actor is nothing without a supporting cast and a team of technical experts. Filmmaking really is a team effort. In successful tourism, there is never only one business holding up the entire industry. Not even Disneyland can do it alone. It needs airports, rental car companies, hotels, restaurants, and even other attractions that will keep people in the area longer. Communities can develop an entire marketing campaign for their greatest attraction, but without supporting businesses, the attraction will never reach its full potential. Thirty years ago, Whistler Resort in British Columbia was just another rural community with about 750 residents and a dream. Whistler started as a seasonal ski destination, and most of the town’s retail businesses couldn’t survive the remaining seven months of each year. Then in the early 1980s, the development of the renowned Whistler Village began to take shape as a backdrop to the mountain attraction. Whistler Village is now home
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