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Design For Industry 2009


Foreword BA DFI graduates old and new will identify with the idea that we teach a way of seeing and thinking. There is no ‘house style’ there is no ‘one size fits all’! BA(Hons) Design for Industry graduates are bespoke creations; each individually shaped using the finest raw materials and a little Northumbria know-how. This year’s graduates are the perfect example of this. They demonstrate a breadth of individual interests and skills that reflect the breadth of development within our profession. From systems and services to medical products and luxury goods there are projects of all shapes and sizes. But look beneath the finished article at the processes and approaches adopted in their creation. These are graduates for whom the journey is as important as the destination – an asset in any organisation. They have gone beyond the obvious in pursuit of the best solution, developing not only their ideas but their approaches along the way. In the four years that we have had the privilege of helping them, they have grown as individuals and as designers, as team-players and as leaders, they have shown initiative and taken advice and they have brought together their collective experience in this book so that you can see what they’re made of!

Mark Bailey

BA(Hons) FRSA FHEA Final Year Tutor

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Introduction The students exhibiting in this year’s degree show will be the 30th group to have graduated from the Design for Industry course at Northumbria University. The quality of their work is a fitting celebration of this anniversary and the exhibition bears testimony not only to their considerable achievements as students of Industrial Design but also to the diversity of Industrial Design itself. This year’s show demonstrates better than ever the breadth of the subject and the virtuosity of today’s graduates. The user-centred approach to design that is at the heart of the course is evidenced through a whole spectrum of final year major projects. These range from domestic consumer goods and capital equipment, personal products and new media to the design of systems and services to deliver healthcare and communication. Over the years both the profession and the course have evolved massively. The digital revolution has changed not only the character of the products we design but also the methods we use to design them. The scope and influence of the Industrial Design profession has never been greater or more effective than it is today. Industrial Design education in Newcastle upon Tyne can trace its origins back to a College of Art in the mid ‘50s but it was not until 1975 that the 4-year BA(Hons) Design for Industry course was introduced with the notion of combining industrial experience with design education. Since then the course has produced well over a thousand graduates who have gone on to take significantly influential roles in design, business and education, many becoming the most distinguished in their field. For me personally it is the end of an enjoyable 34-year association with the course. As a profession we are little more than three generations from our frontier. Most of the pioneers who taught me were not trained as industrial designers because for them no courses were available. They were architects and engineers with intuition and a passion for intelligent and sensitive design in manufactured objects. That same passion and enthusiasm lives on in our teaching staff at Northumbria and their graduates in this book. I wish them and the Design for Industry course every success in the future.

John Elliott

BA(Hons) MDesRCA Principal Lecturer

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Student Index

10 Pyam Ahmadi

22 Daniel Cane

34 Abi Gluyas

46 Lee Holtby

58 Mark Law 6

12 Yu-Ting Huang

24 Philip Cuthbertson

36 Kirsten Henriksen

48 Scott Hudson

60 David Lee

14 Sofia

16 Sam

Ascoli

Beeson

26 Chew

28 Rachel

Yan Lim

38 Adam Heslop

50 Will Hurd

62 David Lister

Deller

40 Timothy Higgins

52 Jeremy Jewkes

64 Anjing Ma

18 Gary Bell

30 Nicola Eastbury

42 Chris Holden

54 David Law

66 Jessica Mantel


70 Nick Marks

82 Mac Oosthuizen

94 Aaron Rustill

106 Daniel Swann

72 Peter McHugh

84 Mike Orchard

96 Nicholas Sharp

108 Hannah Toes

74 Chin Sew Mei

86 Patrick Otley

98 Neil Sheppard

110 Teh Ai Voan

76 Laura Morris

88 Craig Robson

100 Adam Shute

112 Laura Warwick

78 Tom Oliver

90 Tom Rogers

102 Su Chew Lee

114 Yi-Wen Wu

This book represents the work of 45 Design For Industry graduates, all of whom contributed creatively and financially to its production. The course has given every student the opportunity to exhibit their work at Reveal, Newcastle and New Designers, London as well as feature in this book. Enjoy. 7


Simon Daniel Junior Designer, GRO Design Class of 2008

8

“

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There are a lot of great things about Newcastle. I think the best thing has got to be the architecture/town planning. It has no formula and is completely scattered as a result; which makes the view from Gateshead absolutely stunning.


9


Pyam Ahmadi

“Design is in the detail.”

+44 [0] 7737 408 120 pyam.ahmadi@hotmail.com

Major Project

Experience

A translation of the Berghaus® brand equity into an urban luggage market, leveraging the adventurous aspects of the outdoors with the daily routine of the modern urbanite; an active user who requires a smart alternative to his/her rucksack for work. Delivering a product which is highly functional, reliable, adaptable, user centered, and durable.

MARS Design & Disruptive Innovation, 2007-08 Sixfold Student Design Consultancy, 2007 Fu Wah Toy Factory, Hong Kong, 2006

Awards

Glen Dimplex Fan Heater Project: 2nd Place, 2007 Masterfoods Design Project: Rigorous Approach Award, 2007

Berghaus® Urban

RSA Entry

After The Post Office

Dissertation

What Is Design Leadership?

Above Left

10 Initial concepts.

Left

Concept development.

Opposite Page Above

Berghaus® Urban in context.

Opposite Page Below Expandable section. 10


11


Yu-Ting Huang

“I am a designer full of imagination.”

+44 [0] 7599 299 170 (UK) 0933 488 862 (Abroad) amyhuangdesign@gmail.com http://www.coroflot.com/Amyhuang

Major Project Purelytime

Whenever you feel exhausted remember to care for your clock, as eventually it will be as unbalanced as your life. To touch the time, hold it, treasure it; engage with it. These emotional connections provide you with a sense of satisfaction: a sense of the fact that you are truly ‘holding your time’. However, by adding water to balance the time, you will refine and balance your focus of life and time.

RSA Entry

A Changing World

Dissertation

How culture affects consumers’ view of the product.

Below

To hold it, treasure it, feel your time.

Opposite Page

Powering the clock with water.

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13


Sofia Ascoli

“Research to understand, emphasise...and organise chaos.”

+44 [0] 7800 795 232 (UK) +39 [0] 3488 260 222 (Italy) sofia.ascoli@gmail.com

Experience

Dedato, Indonesia, 2008 Whirlpool Europe, 2007

Major Project Imagia

Imagia is a “serious” object that becomes playful once it is turned on. By using a camera, a small projector and the processing power of a mobile phone, Imagia augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. The interfaces and application presented are developed aiming at children between 5 to 8.

RSA Entry

Wired For Fitness

Dissertation

Design and Storytelling.

Above Left

Shadowplay with Imagia.

Left

Position Imagia.

Opposite Page

Imagia play interface. 14


15


Sam Beeson

“Don’t sit on the fence. It’ll hurt!”

+44 [0] 7595 038 351 sambeeson@me.com www.sambeeson-design.co.uk

Experience

Native Design, London, 2008 Bottletop Graphics, Nottingham, 2007

Awards

Core77 1 Hour Design Challenge: Winner, 2009

Major Project Juke

Juke creates a seamless link between home and portable audio. Physical and digital elements of the concept are linked by time, and users are engaged through a visually rich and intuitive touch interface. The project explores the use of tangible interactions that were lost with dying music formats, enhancing the music experience and making the home a more social space.

RSA Entry

Postage Stamps


Dissertation

Wii Fit or We Fat? The impact of technology on our health.

Above Left

Juke portable playlist.

Left

Juke playlist.

Opposite Page

Juke home hub. 16


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Gary Bell +44 [0] 7813 995 936 gbell97@msn.com

“A person who likes to make things.� Major Project Ukulele

The ukulele is an instrument that has been around for many years, and in all that time improvements or updates to the design have been few and far between. The ukulele has always sold quite well and due to many schools now teaching the instrument the market has expanded even further. This design brings the ukulele up to date with current technologies and styling, to create a product that will do well in a market that is lacking variation.

RSA Entry

Design Against Bicycle Theft

Dissertation

The Social Impact of Mobile Phones.

Above Left

Bridge detailing.

Left

Fret detailing.

Opposite Page

The Ukulele in use. 18


19


Jenna Singleton Consumer Insight Researcher, Sense Worldwide Class of 2004

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Sitting in the sun outside the Cluny in the Ouseburn Valley because you can pretend you’re in a little dell, apart from the stark reminder of the massive bridges rising up behind you. I love the scale of them. Also, if you haven’t eaten Cluny chips, then quite simply, you have not lived!


21


Daniel Cane

“Two heads are better than one.”

+44 [0] 7871 304 453 daniel.cane@hotmail.co.uk www.coroflot.com/danielcane

Experience

Special Agent Associates, Cambridge, 2007-08 Pregis Packaging, Durham, 2006

Awards

Sustainable Design Award: Winner, 2006

Major Project Tie

Tie is an innovative solution for tomorrow’s business communications market. It allows companies to better express their brand equities, and allows individuals to have more control over their relationships and identities. It relies on integrating user’s existing mobile devices with custom hardware units and software interfaces.

RSA Entry

Design Against Bicycle Theft

Dissertation

An Entitlement to Plenty.

Above Left

Multiple ‘Dynamic’ Tie units.

Left

‘Resist’ Tie unit.

Opposite Page

‘Pure’ Tie in use. 22


23


Philip Cuthbertson

“Good design is obvious. Great design is transparent.”

+44 [0] 7825 914 378 phil.cuth@hotmail.co.uk www.philipcuthbertson.com

Experience

Alloyfish, London, 2008 Aurora Design, Sunderland, 2007

Awards

RSA Design Directions: Design For Patient Safety, Shortlisted, 2008 Shell Step: Regional Finalist, 2007

Major Project

Neocare Infant Incubator Neocare provides a user-centered approach to the care of premature and sick babies. By addressing the personal needs of each user the Neocare incubator and care system provides an enhanced environment for the neonate to develop, for parents to interact with their newborn baby and for nursing staff to carry out their work.

RSA Entry

Action For Age

Dissertation

To what extent are technological advancements isolating or integrating the aging community?

Below

Neocare infant incubator.

Opposite Page

Neocare infant incubator.

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Chew Yan Lim

“Design is everything, that’s why I love design...”

+44 [0] 7551 491 211 cyan_lim85@yahoo.com.sg

Major Project

Experience

Re-Bin is designed to help people organise their daily waste. The design consists of four compartments - general waste, plastic waste, glass waste and food. This enables people to separate the waste based on different materials.

Patma Gifts Ltd., Singapore, 2006-08

Re-Bin

The bin will be placed under the kitchen drawer to ensure it is convenient for users to dispose of their household waste. The lid on the drawer is designed to prevent unwanted odours.

RSA Entry

Designed To Quit

Dissertation

How Product Design Influences Recycling.

Below

Re-Bin in context.

Opposite Page

Re-Bin sink unit.

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Rachel Deller

“Curly hair, crazy ways, cunning as a fox...”

+44 [0] 7968 302 095 rachel.m.deller@googlemail.com www.racheldeller.co.uk www.doobri.co.uk

Experience

Unilever, Nov 08 – Jan 09 Autodesk, Jun 08 – Aug 08 Dott 07, Nov 06 – Oct 07 Design Options, Jun 07 – Aug 07 Zest Innovation, Jun 06 – Jan 07 BIGtwig Design (Own Company)

Awards

RSA Design Directions+: Action For Age, Shortlisted, 2009

Major Project Doobri

A conceptual suggestion, Doobri is a brand that exists within an alternative reality, where consumer electronics are strictly regulated. The Doobri audio cube is a modular, updatable, personalisable music system. Behind it is a system and service that enables a relationship with Doobri that lasts 20 years, rather than products which are in landfill within 5. The project intends to provoke discussion and questioning of the way things happen in the ‘real’ now.

RSA Entry

Action For Age

Dissertation

Is Service Design the Future of the London Public Transport System?

Below

System diagram.

Opposite Page

Doobri audio cubes and newspaper from alternative reality.

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Nicola Eastbury

“It’s about bravery, compassion and jiving to Blondie.”

+44 [0] 7824 425 399 nickiupnorth@gmail.com www.nickiupnorth.com

Experience

London Associates, 2008 Trunk Reclaimed Ltd., 2007

Awards

RSA Design Directions: Adding Value, Winner, 2008

Major Project Foria

Foria is an intimate range for women. Giving intimacy, sensuality and removing the stigma that is attached to current sex aids. The intention of the range came from questioning how much we can give the consumer. What do they want that they cannot get from each other? What do they get from each other that they may not be getting enough of? And how do we then give that? The range is based on sensuality and works in unison to return the user’s affection.

RSA Entry

A Changing World

Dissertation

Design and Emotional Attachment.

Above Left

The device induction charging in its dock.

Left

Earrings, one part of the range.

Opposite Page

The range, working in unison. 30


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Amy Spencer Senior Designer, Berghaus Class of 2004

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Standing on the highest point of the mounds on the town moor in the summer evenings - the view is cool and you’re surrounded by cows.


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Abi Gluyas

“A cloudy day is no match for a sunny disposition.”

+44 (0) 7841 698 894 abigail.gluyas@hotmail.com

Major Project

Experience

Polercise introduces a new way for women to exercise and changes people’s perception of pole dancing. Polercise is a portable pole for use at home as it can be assembled and dismantled by one person and does not damage the floor or ceiling. Each pack also comes with an interactive DVD and software to help the user learn different moves and show their progress throughout the program.

Atkins Consultants, 2007

Polercise

RSA Entry

A Changing World

Dissertation

The Sixties: What makes this decade so special?

Above Left

The pole pack with handy carry case.

Left

Screen shot of interactive DVD and software in use.

Opposite Page

Pole fully assembled with model wearing interactive sweatbands and legwarmers. 34


35


Kirsten Henriksen

“Design should make a difference.”

+44 [0] 7834 726 310 kirstenhenriksen1987@gmail.com

Major Project

Experience

Sorted is a user-centred service dedicated to screening university students for Chlamydia, created to boost screening numbers and reduce any barriers potential users may have had. User’s needs and preferences have been applied to Sorted’s service, screening kit and brand, creating a more positive care pathway for the user. Sorted demonstrates the benefits of applying user-centred design to a sensitive issue.

Options UK, London, 2008 Pregis Packaging, Durham, 2007

Sorted

RSA Entry

After the Post Office

Dissertation

Can Designers Make a Difference? - Exploring the Value of Design in the Developing World.

Above Left

The Sorted website.

Left

Accessing a screening kit from the Sorted vending machine.

Opposite Page Above

User with a Sorted screening kit.

Opposite Page Below A full screening kit. 36


37


Adam Heslop

“I talk in pictures.�

+44 [0] 7784 811 545 adam_m_heslop@hotmail.com www.coroflot.com/adamheslop

Experience

Eye of the Fly, Gateshead, 2008 Candidsky, Manchester, 2007

Major Project Shape

Shape is a digital progression monitor which uses an accelerometer interface to accurately measure movement. Home and portable modes allow a wide range of flexibility and facilitate progression from general health to advanced sporting techniques. Personal targets are set according to the ability of the user. Beating personal targets entitles the user to additional content and applications through the Shape points system.

RSA Entry

Design Against Bicycle Theft

Dissertation Below

Left and right straps with sensory unit.

Opposite Page Above

Action based entertainment activities.

Opposite Page Below

Component breakdown of sensors.

38

The changing role of the visualiser: from the drawing board to graphics tablet and the future visualisation skills needed to succeed in an ever changing environment.


39


Timothy Higgins

“MP 005 029 049 076 108 146 200 232 275 309 359�

+44 [0] 7821 317 777 timothyhiggins@me.com www.iamtim.co.uk www.100made.co.uk

Experience

Forpeople, London, 2008 Early Learning Centre, Hong Kong, 2007

Major Project 100

100 is a personal exploration of the idea of craft production. Craft is a term often associated with one of a kind, hand made objects. Production suggests a level of automation more relevant to design for the mass-market. Primarily the aim was to design and present a range of three objects, 100 units of each would be locally produced. The range had to stay true to the heritage of craft whilst taking advantage of automated production processes.

RSA Entry

Designed To Quit

Dissertation

The Impact of RFID

Above Left Play.

Left

Light.

Opposite Page Time. 40


41


Chris Holden

“Enquire within.�

+44 [0] 7783 199 890 nedlohc@gmail.com www.designchris.co.uk

Experience

DesignBridge, London, 2008 NCR Financial Solutions, Dundee, 2008 Galey Toys, Hong Kong, 2007

Awards

RSA Design Directions: Design For Patient Safety, Winner, 2008

Major Project AirCom

The airport journey experience is widely renowned as being frustrating and confusing and with the number of passengers rapidly increasing problems are set to grow. AirCom is a holistic end-to-end solution to the current inefficiencies in airport management and communication, designed in direct collaboration with the airport authority BAA and the self service experts NCR.

RSA Entry

Design Against Bicycle Theft

Dissertation

Are designers responsible for the social impact for their work?

Above Left

AirCom tool hub.

Left

AirCom Tasca staff device.

Opposite Page Above

Airport operations outdoor use.

Opposite Page Below

Terminal manager indoor use. 42


43


Matt Burtonwood Founding Director, Open 2 Design Class of 2001

44

“

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The beer garden at the Free Trade Inn. A great view of the Tyne and some nice beer.


45


Lee Holtby

“Proud to be a smoggy designer.�

+44 [0] 7921 071 571 leeholtby2@hotmail.com www.coroflot.com/leeholtby

Experience

Discovery Museum for Dott 07, 2007

Major Project

Reusable Transport Packaging This project explores reusability of transport packaging within the retail sector. It has identified what issues surround current transport packaging and reusable transport packaging while demonstrating how this product differs to what is currently out there. The reusable transport packaging is aimed at grocery and frozen food items where product content and temperature can be recorded via RFID implanted into the plastic.

RSA Entry

Wired For Fitness

Dissertation

Are food products over packaged?

Left

Four piles of packaging can be stacked on cages.

Opposite Page Above

Reusable Transport Packaging being used in store.

Opposite Page Below Reusable Transport Packaging. 46


47


Scott Hudson

“The pen is mightier than the mouse.�

+44 [0] 7856 427 455 scotthudson51@hotmail.com

Major Project

Experience

The increase in cricket popularity both as a viewing spectacle as well as user participation has further highlighted the flaws in existing cricket equipment. With the most serious injuries being sustained to the head, face and neck the Samba cricket helmet aims to eliminate these injuries through design innovation whilst respecting the traditions of cricket.

Global Design Studio, 2008

Awards

Bayer Design Innovation in Plastics: Shortlisted, 2007

Samba Cricket Helmet

RSA Entry The Visit

Dissertation

Designed to Obesity.

Above Left

The hinged visor allows the user to rehydrate without removing the helmet.

Left

The visor provides full face, chin and upper neck protection.

Opposite Page

The helmet allows players to maximize their ability through knowledge of improved safety. 48


49


Will Hurd

“Think out loud...”

+44 [0] 7866 475 696 wjwhurd@googlemail.com

Major Project

Experience

Seventh Day by howies, is a piece of luggage, which celebrates the change in lifestyle throughout the seven days of the week. It emphasises the transition between one’s work and recreational lifestyle, whilst simultaneously reflecting one’s persona. The modest, weatherproof, formal exterior provides protective stowage for smart occupational attire, whilst the vibrant inside offers practical space for active, outdoor necessities.

Black + Blum, London, 2008 David Gordon Ltd, Derby, 2007 Mattel, Hong Kong, 2006

Seventh Day

RSA Entry

Ceramic Futures

Dissertation

Can designers positively influence the negative effect on the environment, of obsolescence and the throw away ethic?

Above Left

Zipped into holdall.

Left

Access to garment carrier.

Opposite Page Above Play.

Opposite Page Below Work. 50


51


Jeremy Jewkes

“Design + Biking × Snowboarding ÷ Football = Jez”

+44 [0] 7854 158 680 jezjewkes@googlemail.com http://www.coroflot.com/jezmond

Experience

Tricky Toy Design Ltd., North Sheilds, 2007

Awards

Bayer Design Innovation in Plastics: Highly Commended, 2007

Major Project Office Space

Office Space is an innovative Intranet package aimed at offices looking to improve productivity by means of reducing stress and increasing communication through use of technology in the working environment. The office Intranet system includes a stress-detecting mouse, which encourages communication between colleagues, simplified navigation and boasts an array of beneficial applications.

RSA Entry

Design Against Bicycle Theft

Dissertation

What impact has design had on the workplace?

Below

Staff input stress reducing suggestions into the thinktank, which stressed users are directed to.

Opposite Page

Mouse detecting user stress levels linked to the system.

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53


David Law

“It’s all about sketching...and Star Wars.”

+44 [0] 7800 644 494 david@david-law.co.uk www.david-law.co.uk

Experience

DesignedbyLaw (own company), 2008 BigBlue Product Design, 2007

Awards

RSA Design Directions: Domestic Greenclean, Shortlisted, 2008 Designboom: Sound Innovation, Shortlisted, 2008 Designboom: Reinvent, Shortlisted, 2007

Major Project View

View is an exploration of the future of mobile data storage. The exploration contains three products, a USB with two virtual halves, a hard drive that allows data to be viewed on the move without a computer and a remote server that uses a projector for a new and unique point of interaction. Each product has a different future forecast.

RSA Entry

While You Where Sleeping

Dissertation

Design Change: Do you have to be good at business to be good at design?

Below

View USB. The backlit display is activated by squeezing the base.

Below Right

Development work including sketches and sketch models.

Opposite Page

View hard drive showing backlit display.

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55


Alex Tyrer Senior Designer, Nokia Class of 2000

56

“

“

I love Grey Street, the dominant architecture and the curved perspective when looking down, plus big paving stones!


57


Mark Law

“Inspirations: Rams, Fukasawa, 80s rock.”

+44 [0] 7772 741 603 mark@marklaw.co.uk www.marklaw.co.uk

Experience

DesignedbyLaw (own company), 2008 Pregis Packaging, 2007

Awards

RSA Design Directions: While You Where Sleeping, Shortlisted, 2009 Designboom: Sound Innovation, Shortlisted, 2008 Northern Design Competition: Highly Commended, 2008

Major Project Element Radio

Element Radio is an exploration into how radio can be made more relevant and interactive, creating a more two-way communication. The radio comprises of a large remote touch screen and a speaker dock station. The remote screen allows for ‘glanceable’ information to be displayed, enhancing the radio experience. Element Radio is designed for use in the home.

RSA Entry

While You Where Sleeping

Dissertation

What Comes First, the Interface or the Product?

Below

Remote screen being removed from base.

Below Right

Development sketches for Element Radio.

Opposite Page

Element Radio with typical interface.

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59


David Lee

“I never want to stop learning.”

+44 [0] 7599 095 528 avelee87@googlemail.com www.coroflot.com/davidmlee

Experience

Galey Toys, Hong Kong, 2008 Sixfold Student Design Consultancy, Newcastle, 2007

Major Project Journal

The Virtual Learning Environment has revolutionised modern teaching. Accessed through the internet, students and teachers log into VLEs at school and home every day to communicate. Journal is a user friendly VLE and tablet computer that empowers students with a wealth of resources. Journal helps teachers create engaging lessons, improves digital classroom management and connects parents to their child’s education.

RSA Entry

While You Where Sleeping

Dissertation Below

Parents can review their children’s work using Journal.

Below Right

Journal provides access to a vast digital library.

Opposite Page

Journal provides a secondary control display.

60

Spending Information: The evolving use of your personal information.


61


David Lister

“Rebellious thinking.�

+44 [0] 7766 768 187 davidslister@yahoo.co.uk www.davidlister-design.co.uk

Experience

Global Design Studio, 2008 ACMT on The Atlantis, Dubai, 2007

Awards

RSA Design Directions+: The Visit, Shortlisted, 2009 RSA Design Directions: Global issue | Local solution, Commended, 2008 Audi Young Designer of the Year: Regional Finalist, 2004 Audi Young Designer of the Year: Mind to Market Award, 2003

Major Project LillyPads

An holistic environment and economic approach has been established on the basis of integrating sustainable and environmental development with a long-term flooding strategy and consideration of future modes of living. Conceptually the site is conceived as a necklace of islands, which extend the historical waters edge and is connected by the river. The community islands are developed on the basis of short walking distances and transport nodes, and around local amenities that double as energy providers.

RSA Entry The Visit

Dissertation

Is Society Cheap? Has the throwaway society cheapened design?

Above Left

The LillyPad approach.

Left

Making space for water.

Opposite Page Above Waterfront living with a difference.

Opposite Page Below

LillyPad Teesdale plan view. 62


63


Anjing Ma

“I enjoy model making... and cake!�

+44 [0] 7809 294 219 aileen_maj@hotmail.com

Major Project

Experience

To give this project an identity the Egg brand was created, representing a burgeoning beginning, promising respect and appreciation for everyday kitchen objects.

The Brewery Design, 2008 Glen Dimplex Design, 2006-2007

Awards

RSA Design Directions: Wired For Fitness, Winner, 2009

Egg Cookware

To successfully merge traditional appeal with modern performance, all the while keeping true to the significance of steamed food. Produce a durable, attractive, practical range of wooden spoons, with an emphasis on sustainable and eco-friendly policies.

RSA Entry

Wired For Fitness

Dissertation

FOOD - Design For Senses.

Above Left

The Egg steamer.

Left

The Egg wooden utensils.

Opposite Page

The Egg cookware. 64


65


Jessica Mantel

“I am a designer who loves bright colours.�

+44 [0] 7590 310 800 jessmantel@hotmail.com

Major Project

Experience

A high heel shoe that can be adapted to evolve with the ever-changing trends and seasons. The shoes have detachable heels that can be replaced with the users desired heel of the latest colour, pattern or style for that season or outfit. These high heel shoes will make the shoe shopping experience even more enjoyable.

Columbus College of Art and Design, Ohio, 2008

All The Rage

RSA Entry

Wired For Fitness

Dissertation

Women and High Heeled Shoes: Obsession or Functionality.

Above Left

Changing the heels.

Left

Heel case and changing mat.

Opposite Page

Attaching the heels. 66


67


Sean McVeigh Interaction Designer, BBC Class of 1998

World Head Quarters nightclub. For me, this summed up Newcastle in so many ways – a small business with an ambitious title, a musical oasis of northern soul and R&B.

It’s quite easy to think of Newcastle as just a party town, but you scratch the surface and all these cultural gems make themselves known.

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69


Nick Marks

“It’s easier to ask forgiveness than permission!”

+44 [0] 7517 485 674 nick.i.marks@gmail.com www.nicmarks.com

Experience

Sony Design Centre Europe, London, 2008 GRO Design, Eindhoven, 2007

Awards

RSA Design Directions: While You Where Sleeping, Highly Commended, 2009

Major Project SNAP

SNAP is a camera using ‘Moods’ instead of Modes to let us express ourselves. The three ‘Moods’ - Play, Live and Share cater to how we use digital photos in modern life. SNAP is also a portable digital photo album - view memories on-the-go with friends using a double inner AMOLED screen, designed to fold flat and appear as one when open.

RSA Entry

While You Were Sleeping

Dissertation

Are Designers Redundant? Are Users the New Designers?

Above Left

Taking pictures with SNAP.

Left

The mood toggle: Play, Live and Share.

Opposite Page Above

Taking pictures with SNAP.

Opposite Page Below

Viewing your photos with SNAP. 70


71


Peter McHugh +44 [0] 7972 746 801 ptrmchgh@gmail.com

“A designer’s psyche is tuned to observe and solve.” Major Project Time By Touch

The aim of my final major project was to design a timepiece that can be used by both blind and sighted people; the objective was to produce a product that was functional and desirable to both. Two timepieces were designed; one used as a hand held device and the other a wrist watch.

RSA Entry

Design Against Bicycle Theft

Dissertation

Do high rise estates influence crime and despair or is crime and despair a consequence of high rise estates?

Above Left

Touching time.

Left

Using time by touch.

Opposite Page

Exploded diagram. 72


73


Chin Siew Mei

“Discovering different cultures gives me my inspiration”

+44 [0] 7505 003 996 chin_sm0323@hotmail.com www.coroflot.com/siewmeichin

Experience

NCR, Scotland, 2008 Tropicstar, Malaysia, 2007 E-Games, Malaysia, 2006

Major Project Streme 90˚

Streme 90˚ is a range of modular and portable shelters to provide disaster relief. This protective accommodation is constructed from lightweight yet strong honeycomb structure panels. The flat-pack design allows for easy mass transportation with construction taking less than hour. The shelters are designed to provide basic yet essential facilities as well as offering secure and sturdy accommodation for short or even long-term. The series is targeted primarily at second stage relief, as well as temporary hospital wards and construction worker accommodation.

RSA Entry

After The Post Office

Dissertation Below

Exploded diagram.

Opposite Page Above Streme 90˚ in context.

Opposite Page Below 45 Minute construction time.

74

How the design concept of the shipping container affects our housing and transport?


75


Laura Morris

“Leave no stone unturned.”

+44 [0] 7828 799 208 lemorris@ymail.com www.lauramorris.info

Experience

Mayborn Baby and Child, Cramlington, 2008 Sixfold Student Design Consultancy, 2007

Awards

RSA Design Directions: A Changing World, Winner, 2009 Audi Young Designer of the Year: Semi Finalist, 2005

Major Project Eenie

Eenie improves the experience of weighing babies when breastfeeding by enabling parents to loan a scale to weigh their baby in a relaxed and familiar environment; their home. Parents can record and share their baby’s weights easily with the help of a data pen and software and access support whenever they need it.

RSA Entry

A Changing World

Dissertation

What is the Value of Human Centred Design?

Above Left

Eenie user experience.

Left

Development sketches and renders.

Opposite Page

Improves the experience of weighing a baby. 76


77


Tom Oliver

“All about storytelling�

+44 [0] 7882 626 973 tomoliver1210@gmail.com

Major Project

Experience

The bottled water industry is under threat. With the ever increasing popularity of Point of Use coolers (plumbed in) there is less interest in bottled water coolers. This project is an exploration of how the existing bottled water system can be improved and invigorated in order to make it a viable option for companies and the modern workplace.

The Leith Agency, Edinburgh, 2008 Maurice Publicite, Port Louis, 2006 Matter NPD, Bath, 2005 Kinneir Dufort, Bristol, 2004 Nestle UK Ltd, York, 2002

Office Water Dispenser

RSA Entry

Designed To Quit

Dissertation

Recycling and Waste Management in the UK.

Above Left

Casual mini-environment.

Left

Lifting.

Opposite Page

Office Water Dispenser. 78


79


Mark Delaney Design Director of Broad Appeal, Nokia Class of 1991

80

Trent House – end of the bar, ground floor. For many happy (if blurry memories).


81


Mac Oosthuizen +44 (0) 7717 001 590 mac@emeasee.com www.emeasee.com

Experience

Forpeople, London, 2008 Mattel, Hong Kong, 2007

“Jump into the deep end and design your way out.� Major Project Soundgardening

A means of recording sound and location information from our environment and collecting and sharing it in a way that promotes expression and collaboration. The garden addresses the constrained nature of sharing digital information by creating a tangible platform for exploration of the urban environment.

RSA Entry

Wired for Fitness

Dissertation

Designing the Artist: Artificial Creativity.

Below

Tagging sound to a location.

Below Right

Sharing the location through the garden.

Opposite Page

Others view the garden as map to new experiences.

82


83


Mike Orchard

“Heavy metal & mind mapping are influential in my work.�

+44 [0] 7912 638 870 mpcorchard@googlemail.com

Major Project

Experience

LifeStyled is a clothing guidance service incorporated into new technology. The service assists people with; the creation of fashionable outfits for a variety of situations, whilst shopping for clothes and general wardrobe management.

Columbus College of Art and Design, Ohio, 2008 Shell Step Program, 2007

Awards

RSA Design Directions: Design For Patient Safety, Highly Commended, 2008

LifeStyled

RSA Entry

Designed To Quit

Dissertation

Have modern technologies been designed to include or alienate the elderly?

Above Left

Take your LifeStyed personal shopper with you.

Left

Improve your daily living with a Lifestyled mirror.

Opposite Page

Using the LifeStyled service to improve your retail shopping. 84


85


Patrick Otley

“Expecto patronum!”

+44 [0] 7708 789 836 patrickotley@gmail.com

Major Project

Experience

This is an investigation of our perception of mass-production via a range of three small products. Each encourages a more positive reaction to mass-manufacture by offering the user a different way in which their mass-produced item could be considered unique, e.g. the lamp requires the owner’s energy to power it. The objects transcend their mass origins to become personal and treasured belongings.

Therefore Product Design, London, 2008 Early Learning Centre, Hong Kong, 2007

100000

RSA Entry

Wired For Fitness

Dissertation

Control in the Classroom: the changing role of the school chair

Above Left

Owner assembles the whistle in any way they desire.

Left

Owner provides a recycled jar for their timer.

Opposite Page

Lamp, Whistle, Timer. 86


87


Craig Robson

“Always remember you’re unique - like everyone else.”

+44 [0] 7828 323 892 craig_robson_@hotmail.co.uk

Major Project

Experience

Safety and security are important qualities in our lives. When these are taken away we can be left feeling alone and isolated. The LINK products provide the comforts and securities deaf or hard of hearing people experience in their homes, and introduces similar values into their everyday activities.

Washington Metal Works, 2008

LINK

RSA Entry

Wired For Fitness

Dissertation

The Five Senses.

Above Left LINK strap.

Left

LINK pager.

Opposite Page LINK stick. 88


89


Tom Rogers

“Shaken not stirred.�

+44 [0] 7912 681 936 tomrogers8@googlemail.com www.coroflot.com/tomrogers

Major Project Skeleton

Questions are being asked within the footballing community about the connection between boot design and player injuries. The Skeleton boot consists of the boot and a revolutionary inner sock. The inner has shock absorbing material positioned on both ankles and across the metatarsal bones to limit the force the player receives on impact. The boot has safety features including rounded stud-plates to increase player movement.

RSA Entry

Wired For Fitness

Dissertation

Are There Safety Concerns In Contemporary Football Boots Due To The Increasing Influence Of Fashion On Football And Sport As A Whole?

Above Left The brand.

Left

Product features.

Opposite Page Above Tackling the problem.

Opposite Page Below

The football boot and inner sock. 90


91


Steven Kyffin Senior Global Director of Design Research & Innovation, Philips Class of 1981

92

It’s got to be the Quayside, I just love harbours. The boats, the water and the industry, that has changed a bit since the seventies.


93


Aaron Rustill

“Think it, sketch it, make it.�

+44 [0] 7988 863 677 arustill@gmail.com www.aaronrustill.co.uk www.coroflot.com/aaronrustill

Experience

Blue Marlin Brand Design, 2008 Global Design Studio, 2008 Sixfold Student Design Consultancy, 2007

Awards

MEX Mobile User Experience Awards: Innovator of the Year, 2009 Bombay Sapphire Designer Glass Competition: Finalist, 2005

Major Project Digitag

Digitag is an integrated solution to product and data loss. Wider internet access means that the user can retrieve valuable information securely from any internet enabled device via data stored on servers, or remote access to home computers. Digitag mobile phones allow users to secure and personalise any mobile phone and access personal data with the touch of a thumb.

RSA Entry

Public Spaces Safer Places

Dissertation

Keeping the Imagination in Innovation: The Role of Science Fiction in Design.

Below

Handset sketch development.

Below Right

Base sketch development.

Opposite Page

Digitag premium handset and home base.

94


95


Nicholas Sharp

“To infinity and beyond.”

+44 [0] 7834 368 892 nick@fivesharps.com

Major Project

Experience

The Hideout Umbrella is designed to last from year to year, beyond the journey from A to B. The brand offers higher levels of performance and a product’s life that doesn’t end with the first components; instead broken elements can be replaced and originals kept to age gracefully.

Shore Design, Edinburgh, 2008 Center For Design Research, 2007

Awards

RSA Design Directions: Design Against Bicycle Theft, Winner, 2009 RSA Design Directions: Design For Patient Safety, Commended, 2008

Hideout Umbrella

RSA Entry

Design Against Bicycle Theft

Dissertation

Design and its relationship with the business world.

Above Left

First samples from the engraver.

Left

Etching examples from the handle development.

Opposite Page

The Hideout Umbrella. 96


97


Neil Sheppard

“I love/hate design.”

neil_sheppard@ymail.com pixeltv.tumblr.com www.coroflot.com/neilsheppard

Experience

Pure Insight Ltd, Newton Aycliffe, 2008 Sixfold Student Design Consultancy, 2007

Major Project Pixel

Pixel is a digital camera and charging dock for children aged 3-7 years old, its aim is to make photography more accessible and appropriate to these young users. It’s about celebrating children as photographers; giving them simple products with simple features that encourage a free, no-rules approach. Pixel offers interaction through television instead of a computer, providing a more accessible, secure and friendly interface.

RSA Entry

Design Against Bicycle Theft

Dissertation

Is Touching a Screen a Fulfilling Experience?

Above Left

Simple, durable and playful camera.

Left

Easy to use charging dock enables television-based interaction.

Opposite Page

Beyond the camera with Pixel TV. 98


99


Adam Shute

“Design and climbing. Two passions, one aim; reach the top.”

+44 (0) 07789 642 876 adamshutey@hotmail.com

Major Project

Experience

A domestic bin for collecting co-mingled recyclable material related to a service with participating supermarkets. Involves online shopping service to deliver your food whilst taking away your recyclables at the same time. The service eliminates kerb-side collection, unsightly bins and features customer’s personalised radio-frequency identification chip (RFID) linked with participating supermarket’s reward scheme.

Viper Bait Boats, 2008

The Recycle Buddy

RSA Entry

Design Against Bicycle Theft

Dissertation

The Digital Camera And Its Impact On Photography And Society.

Left

Putting rubbish in the bin.

Opposite Page The bin in situe. 100


101


Su Chew Lee

“Everyday is an inspiration and aspiration.”

+44 [0] 7551 491 214 suchewlee@yahoo.com www.coroflot.com/suchew

Experience

APS Design, Singapore, 2008 Azimuth Watch Co., Singapore, 2008

Awards

Northumbria University Shine+ Award: Second Place, 2009

Major Project E’llipse

Targeted for people who want timely information delivered on a fashionable and functional timepiece, E’llipse represents an innovation blend of functionality and performances in a stylish and ‘glanceable’ format. E’llipse timepieces are designed for the frequent traveller with the integration of Smart Personal Object Technology which allows channel customisation and gives user access to location-based information on the wrist.

RSA Entry

Designed To Quit

Dissertation

The Watch: symbol of style and status?

Above Left

The bracelet defined by three points of contact with the wrist.

Left

Parts are produced by high pressure die casting, follow by PVD coating.

Opposite Page

OLED screen allows flexible and low power consumption display system. 102


103


Robert Young Associate Dean, Research & Innovation, Northumbria University Class of 1979

104

“

“

Looking up the steps from Queen Street on the Quayside to All Saints Church at the top of the hill.


105


Daniel Swann

“Design is so simple, that’s why it is so complicated.”

+44 [0] 7590 013 706 danieswann1@gmail.com www.danielswann.co.uk

Experience

Columbus College of Art and Design, Ohio, 2008 Mattel, Hong Kong, 2007 Tangerine, London, 2006

Awards

MDRA Boat competition: Highly commended, 2008

Major Project

Forma & Wishbone An explorative journey to investigate and design a chair that achieved a minimalism and structure, relative to nature’s own structures and form, both in the subtle and morphological. To use sheet metal &/or aluminium, adopting these to produce a premium and mass produced chair. Selecting superforming, panel beating, die casting as manufacturing processes, whilst also adhering to brand values.

RSA Entry

Public Spaces Safer Places

Dissertation

Nature’s architects: A progressive journey from Gaudi to morphogenetic design

Above Left

FEA analysis.

Left

3/4 views of Forma & Wishbone.

Opposite Page

Side profiles of Forma & Wishbone. 106


Hannah Toes

“I’m a designer who loves the beginning.”

+44 [0] 7969 141 952 hannah_toes@hotmail.co.uk www.hannahtoes.co.uk

Experience

Flymo, County Durham, 2008 Strate Collège Designers, Paris, 2007

Major Project Energy

It is advised that during physical activity, drink 125-150ml of isotonic fluid every twenty minutes, to deliver an energy boost and to replace fluid and salts lost in sweat. Energy is a wearable sporting item which is designed for users of many sports to maintain hydration and energy during physical activity.

RSA Entry

Design Against Bicycle Theft

Dissertation

What Sells a Sporting Product: Brand or Function?

Above Left

Sketch development.

Left

Model making.

Opposite Page

User consuming Lucozade Set Go fluid. 108


109


Teh Ai Voan

“I want to enhance the everyday through products.”

+44 [0] 7505 458 899 aivoan@hotmail.com www.coroflot.com/ai_voan

Experience

RIPM, Malaysia, 2007 Dykas Industry, Malaysia, 2006 Events Are Us, Malaysia, 2004

Major Project Lux Spa

A free standing spa tub developed from the pieces of pentagon and hexagon to become an organic shape. This is a new series of bathtubs for home spa usage. The concept of the tub is intended to give the spa environment a sense of nature and to feel refreshed when they are bathing/soaking in the spa tub.

RSA Entry

Designed To Quit

Dissertation

Which factors effect consumer’s purchasing motive?

Below

Lux Spa colour options.

Opposite Page Above Cool white.

Opposite Page Below Hot red.

110


111


Laura Warwick

“I’m a designer who likes people. And words.”

+44 [0] 7891 748 228 laura@laurawarwick.co.uk www.laurawarwick.co.uk

Experience

Sense Worldwide, London, 2008 Living North Magazine, Hexham, 2007 Strate Collège Designers, Paris, 2007

Awards

MEX Mobile User Experience Awards: Nominee, 2009

Major Project

Texture Messaging Texture Messaging is the result of an exploration into how everyday personal communication can be a richer experience. It is a cross-network, cross-platform messaging service that enhances SMS by allowing the user to attach up to five elements to their message; light, vibration, texture, motion and temperature. Using haptic technology, the user can control and manipulate the physical feedback the recipient feels to communicate different emotions, enriching not only the message but also the user experience.

RSA Entry

Action For Age

Dissertation

What role can storytelling play in the design process?

Above Left

Synthesising research gathered from user workbooks and interviews.

Left

Receiving a Texture Message.

Opposite Page

Texture Messaging interface. 112


113


Yi-Wen Wu

“I am a designer who loves mechanics.”

+44 [0] 7599 299 189 (UK) 0088 6958 124 757 (Taiwan) e760423@gmail.com www.coroflot.com/WenWu

Major Project Mr. Carter

The experience of shopping has been constantly evolving. Often these changes are so ubiquitous that we fail to notice them. Mr. Carter is a series of products, a trolley and bag, which are provided by the supermarket to create a faster and more “friendly” new shopping experience. Mr. Carter reduces the number of plastic bags used, thus reducing the number of environmental problems.

RSA Entry

A Changing World

Dissertation

Product Appearance: The relationship between designed products and consumers.

Above Left

The lock can be opened to extend the handle so that it can fit various heights and needs.

Left

Mr. Carter addresses the needs of the store to maximize the use of space with smart storage.

Opposite Page

Mr. Carter in context. 114


115


Leslie Stokes Founding Partner, London Associates Class of 1973

When I was a student in Newcastle the quayside area was ‘crumbling’ but interesting. Gateshead was the town over the river and although joined by bridges, the road systems prohibited any pedestrian cross river movements. We once interviewed an old chap in Gateshead who referred to Newcastle as ‘the town over the bridge’ but had never been there. To see the area now is an inspiration and the impact of the new bridge shows how design and ‘joined up planning’ can lead to massive cultural change.

116


117


Thank You We would like to thank the tutorial team, academic staff and technicians. Derek Anderson, Mark Bailey, Steven Bailey, Graham Brotton, Matteo Conti, John Elliott, Stuart English, Howard Fenwick, Keith Gascoigne, Aysar Ghassan, Jenny Gibson, Dennis Graham, Iain Jeffrey, Rob Leeman, David O’Leary, Mic Porter, Brian Redhead, Neil Smith, Nick Spencer, James Stanley, Alex Webb.

We would also like to thank our sponsors and collaborators for their continued support and commitment.

ACMT, Adrem Recruitment Services, Age Concern, Alloyfish, Amtech Rapid Prototyping, Apple, Atkins Consultants, Audi Design Foundation, Aurora Design, Autodesk, BAA, BBC, Berghaus, Bottletop Graphics, Core77, David Gordon Ltd., Designboom, DesignBridge, Dulux, Ermysted’s, Eye Of The Fly, Flymo, Galey Toys, Gateshead Older People’s Assembly, Glen Dimplex, Howies, Kinneir Dufort, Lego, London Associates, Lucozade, Mayborn Baby & Child, MEX Awards, MDRA Boat Competition, NCR Financial Solutions, Northern Design Competition, Northumbria Centre For Design Research, Pure Insight, Red Or Dead, Shell Step Program, Signpro, Sony, Special Agent Associates, Staytex, Strathmore Mineral Water, Sunderland Glass Centre, Tangerine, The Discovery Museum, The Leith Agency, Tommy Tippy, Tricky Ltd., Trunk Wood Reclamation, Washington Metal Works, Whirlpool. 118


Credits Coordinator Rachel Deller

Art Director

Timothy Higgins

Graphic & Layout Design Timothy Higgins David Law Tom Oliver Mac Oosthuizen Laura Warwick

Copy Editors Timothy Higgins Patrick Otley Laura Warwick

Online Content David Law Mark Law Mac Oosthuizen

Exhibition Space Sofia Ascoli Rachel Deller Howard Fenwick David O’Leary Hannah Toes

Entertainment & Promotion Nicola Eastbury Chris Holden

Finance

Rachel Deller Laura Warwick

Contact School of Design

City Campus East Northumbria University Newcastle Upon Tyne NE1 8ST +44 [0] 1912 274 913 www.northumbria.ac.uk www.dfi09.com 119


Notes

120


Design For Industry 2009 at Northumbria Unviersity