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‫تنتسب جمعية إجناز‬ ‫تونس إلى اجلمعية‬ .‫االقليمية إجناز العرب‬ ‫بدأت نشاطها كمرحلة‬ ‫ ثم‬2009 ‫جتريبية في‬ 2010 ‫تأسست سنة‬ ‫وأصبحت تعمل بشكل‬ ‫فعال بفضل املؤسسات‬ ‫الداعمة لها‬

Injaz Tunisia was founded in 2010. Member of Injaz al Arab, Injaz Tunisia has been very active since its establishment thanks to the support of its

t

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sponsors and partners

‫تنتسب إجناز العرب‬ ‫إلى املنظمة العاملية‬ ‫جونيور أشيفمنت‬ ‫وتعمل في منطقة الشرق‬ ‫األوسط وشمال إفريقيا‬ 14 ‫وتنشط حاليا في‬ ‫دولة عربية (األردن و‬ ‫اململكة العربية السعودية‬ ‫و لبنان ومصر والكويت‬ ‫و فلسطني وسلطنة عمان‬ ‫واليمن واملغرب وتونس‬ ‫واجلزائر والبحرين وقطر‬ )‫واإلمارات العربية املتحدة‬

Injaz El Arab is

‫تأسست املنظمة العاملية‬ ‫جونيور أشيفمنت‬ ‫ وتنشط حاليا في‬1919 ‫سنة‬ ‫ دولة حول‬125 ‫أكثر من‬ ‫ ويتمثل هدفها‬.‫العالم‬ ‫األول في صقل مهارات‬ ‫الشباب في مجال الريادة‬ ‫وبعث املشاريع‬

Junior Achievement

a Member of JA Worldwide. It operates in North Africa and the Middle East It is present in 14 countries (Algeria, Saudi Arabia, Bahrain, Egypt, United Arab Emirates, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Tunisia, Qatar and Yemen).

Worldwide was founded in 1919.it is present and active in more than 125 countries across all continents. Its main goal is to spread the entrepreneurial spirit and leadership among

‫إجناز تونس‬ ،‫عمارة تيتانيوم‬ ،5 ‫املكتب عدد‬ ،‫نهج جزيرة جربة‬ 2 ‫ضفاف البحيرة‬ ‫ تونس‬1053 www.injaz-tunisia.org

young people. Injaz Tunisia

‫ــــم‬ ‫�أ ْل‬ ْ ‫ــــه‬ ِ

i

‫�شــــــا ر ك‬

i

َ �‫ا‬ ‫سـتـثــم ِــــ ْر‬

Imm. Titanium - Bur. N°5

INVEST i INVOLV E i ins pire

Rue de l’Ile de Djerba Lac II 1053 Tunis, Tunisie www.injaz-tunisia.org


‫شكرا جزيال‬

A warm thank you to

‫جلميع شركاء و رعاة‬

all our sponsors and

،‫إجناز تونس‬

partners. Your support helps us build the

‫إن التفافكم حول‬

foundations for an

‫اجلمعية ليساعدنا في‬

excellent today and a

‫بناء دعائم حاضر مميز‬

future without limits.

‫ومستقبل واعد‬

« L’homme raisonnable s’adapte au Monde. L’homme déraisonnable s’obstine à adapter le Monde à sa volonté. C’est donc de l’homme déraisonnable que dépend le progrès ». La Rochefoucauld

...‫ ع�ش للطموح‬،‫ع�ش للأحالم‬


Word from the President The reason behind the launch of the Injaz program is to enable young people to learn how to put theory into practice and to understand what entrepreneurship is about. These programs have been proven worldwide; Injaz Tunisia is a member of the regional network Injaz Al Arab and of the global network Junior Achievement Worldwide. The goal is, at an early stage, to develop in Tunisian youth, a sense of initiative, the willingness to be entrepreneurial and the key skills that young people require to operate in a knowledge-based society. In Tunisia, salaried employment is no longer able to secure the future for the number of young people graduating annually from the various systems of education and training because the structures of public and private employment are no longer able to absorb the majority of these graduates. It is therefore essential to help young graduates develop early skills enabling them to rely on themselves more, to better face the new conditions of life, and be active in the creation of wealth. In so doing, students gain self-confidence and motivation, become proactive and learn to work as a team. This is an important investment in the future of Tunisia. Since its launch, Injaz Tunisia has been committed to an active role Contributing to progress for our country. Thanks to the commitment of its partners and sponsors and to the engagement of experienced volunteer managers, many thousands of young students have been trained. For many of them, Injaz programs could even provide a new direction for their life. The ultimate goal is a more innovative, entrepreneurial Tunisia that is competitive on the world stage. Ahmed Bouzguenda


At Injaz Tunisia, an association affiliated with Junior Achievement Worldwide and Injaz Al Arab, we believe in the potential of young people.

Entrepreneurship Seeking the strength from within to take one’s destiny in one’s own hands, believing in an idea, nurturing it, challenging it, developing it, defending it, and presenting it. And one day, perhaps, making it happen. That’s what Enterpreneurship is about !

At Injaz Tunisia, we have set a target to detect this potential in young Tunisians and assist by stimulating

« There are few easy successes, and definite failures. » Marcel Proust

their initiative. Indeed, between the idea and its implementation, there are many paths to take, many obstacles to overcome. Our mission is to stimulate, educate and assist the young Tunisians with an entrepreneurial potential giving them our support and the experience of volunteers from the major companies sponsoring our activities.


Junior Achievement : an international dimension a presence in more than 125 countries

10 578 260 Students Worldwide 406 532 Classes and

Injaz Al Arab : MENA region 613 young people trained in 2000 ....

389 071 Volunteers 2010 - 2011 figures

521 381 in 2009 .... and a target to train

1 million

young people in 2018


ÂŤ It is easier to find a thousand people to follow than one person capable of taking an initiative Âť. Gustave Le Bon


Our approach At Injaz Tunisia, our belief is that we need to engage young people, early in their education. we stimulate them to take initiative and develop their sense of responsibility. We therefore choose to favor partnerships between the education sector and the private sector by providing complementary training programs relating to the field of Entrepreneurship, Finance and professional world at secondary schools professional training centers and univertsities. programs are conducted by senior volunteers from the private sector to establish concrete understanding of the day-to-day realities that businesses experience.

In doing so, we will :

s Contribute to the consolidation of links between

education and corporate world s Encourage youth leadership and their

entrepreneurial spirit s Stimulate the creativity of our young people s Develop their sense of responsibility s Introduce young people to the corporate and

economic world s Improve the rate of employment and coaching s Develop the spirit of commitment among senior

managers and volunteers to education.


Our programs Our education programs aim to develop core competencies in an entrepreneurial approach.

These are:

s Analytical thinking s Teamwork s Communication skills s Planning

« Doubt and fear are auxiliaries of major initiatives ».

s Creativity and initiative s Self-confidence s Leadership

Amélie Nothomb To achieve this, Injaz Tunisia adopts a collective approach which combines case studies, role plays, brainstorming and teamwork exercises as well as practical training. Volunteer executives enable students discover aspects of the business world through the development of concrete projects and the use of simulations to monitor them. For one to two hours a week, volunteers share lessons learned from their personal experiences as entrepreneurs or executives. These exchanges focus on the subjects of Entrepreneurship, Finance, Human Resources, Ethics, Citizenship and Leadership.


COMPANY PROGRAM «Company Program» is designed to support young people in creating and managing small businesses with real development opportunities. As part of this 12 to 16 sessions-program, students and professional trainees develop a feasibility study and a business plan of a real project. They are made aware of the requirements of modern enterprises while benefiting from the expertise of experienced volunteers. Once the «junior enterprise» is established, students begin, under the supervision of the volunteer and the teacher, the production and marketing before liquidating the company at the end of the program. National and international competitions are held annually to reward the best projects undertaken by students as part of this program. In this regard, a panel of professionals from the world of business

« You have to dream high to not achieve too low ». Alfred Capus

and education review the management reports prepared by students and question them on different aspects related to their projects.

BANKS IN ACTION This program aims to train students in the world of banking operations as well as to provide them with the required competencies in this field.


Students have access to a software that allows them to conduct virtual banking transactions. The program is not limited only to banking principles, but also encourages students to become informed consumers. National competitions are held annually to reward the best management reports prepared by students as part of this program.

SUCCESS SKILLS This program aims to develop self-assessment skills amongst young people and help them identify their own talents. It is conducted by volunteers, using simulation exercises (games, case studies, teamwork, etc...). It aims to prepare students for the professional world.

ENTREPRENEURSHIP MASTERCLASS This program aims to invite students and trainees, for a full training day, to create a small business and identify the key skills required to become a real entrepreneur. Students receive a simple documentation relating to the creation of a mini-company that will be performed in groups.

INNOVATION CAMP Innovation Camp is an intensive 5-hour workshop bringing together 80-100 students to provide a solution for a given business problem. This workshop provides an exciting and educative challenge for participants, as they work with limited access to tools, limited time and no previous knowledge of each other’s skills.


testimony Zeineb Ben Ammar Mamlouk University teacher and President of the Jury of the first edition of Company Program’s National Competition. My participation in this first competition organized by Injaz Tunisia was a moment of delight, a moment of discovery and hope. Indeed, competing projects presented original ideas, showed the initiative of young people full of energy and motivation, and demonstrated excellent leadership, teamwork and communication skills. Congratulations to Injaz Tunisia for adopting the strategic mission to inspire and instill in young people leadership and corporate values. I sincerely believe that the bet is won. We must not forget that if some countries are known for their entrepreneurial spirit, it is not by coincidence. The more we discover early, the better we manage. This is why the promotion of an entrepreneurial culture should occur throughout course of education, if we want to justify the term «culture» as a collective programming of the mind. That’s why we should not lose sight that project teaching practices are nothing new, but they were unfortunately ignored by our teachers. But the lessons of Freinet that aimed to the «integral» development of children, those of John Dewey, with his famous «Learning by doing», or Jean Piaget with his project-based teaching are more than ever topical. I therefore propose that the «Injaz spirit” invests in all schools; through educational projects relating to conventional


activities either through the sale of products of craft workshops, during the end-year season at fun fair, at theater performances or at sporting events, and that these activities could serve the joint goals that would promote a civic and arts education. In addition, money raised would be used to improve the school environment and working conditions of students and would fund common activities such as cultural outings... Thus, these activities in the field of authentic active teaching would be the opportunities to teach young people how to use money without becoming enslaved, to develop a spirit of solidarity, to educate citizenship while fostering creativity and to learn how to be useful. I therefore call for the creation of these associations among school structures, through easy and diverse activities, to be a link that prepares and facilitates the intervention of Injaz. Long live INJAZ and my best wishes for success!


testimony Mohamed Bougriba Sales Manager at Vivo Energy Tunisie and Volunteer Advisor «My idea is to run an event agency» ... When Meriam, a student at graphic Arts Training Center, presented this idea, the whole class was skeptical and, I must admit, I was too. Starting a business raising capital, launching a marketing study, developing products, organizing events, generating profits, etc... And all that in 3 months! I must admit that it is really a challenge ... a challenge that has been achieved. Meriam, Ahmed, Essia, Shaima, Hamda, Aziza, Lamia, ... all these young people have established a company «Exclusive Events» that made them happy and, above all, proud, for 3 months ... A company that provides a bridge between their Training Center and the professional community through the creation of the first professional guide (Tawassol), the organization of an exhibition/sale at an open house for their training center, etc. .. Best of all: these young people have managed to represent Tunisia at a regional competition in Beirut presenting and defending their project at the High School of Business in front of a variety of business leaders and Arab businessmen. Needless to say, the experience of following this young group has been a very rich experience for me. Being a Volunteer for Injaz allows a person, in my opinion, to be aware of his actual capabilities and professional affinities and to actively contribute to the achievement of a project. Beyond the spirit of entrepreneurship, several skills can be acquired through Injaz’ modules: teamwork, leadership, courage, solidarity, planning, values, strategy, analytical skills, active listening, etc... Down the road, a feeling whose value is very precious: the pride to have successfully completed a project ... and it is exactly at this point that the adventure begins!


‫�شذى زمامي‬

‫تلميذة باملعهد النموذجي باملنزه الثامن‬ ‫مشاركة في «برنامج الشركة» سنة ‪2010‬‬

‫مديرة العالقات العامة في شركة «لول» املتكونة في إطار‬ ‫برنامج إجناز في املدرسة االعدادية النموذجية باملنزه اخلامس‬

‫بصفتي عضوا سابقا في شركة «لول» لكل الفخر‬ ‫واالعتزاز للتعبير عن مدى روعة هذه التجربة وما‬ ‫خلفته في نفوسنا من مبادئ سامية وقيم نبيلة وحب‬ ‫العمل واملثابرة‪ .‬في جو من التضامن والطموح كنا‬ ‫نهدف إلى حتقيق النجاح و التألق مما غرس فينا نزعة من‬ ‫التفاؤل وروح التحدي كما تعلمنا كيفية حتمل املسؤولية‬ ‫و تدبر شؤوننا بأنفسنا والتصرف بحكمة ونضج في‬ ‫األوقات العصيبة‪.‬كانت األمور تسير بشكل رائع وجدي‬ ‫بالرغم من متلص بعض الزمالء من املسؤولية إال أننا متكنا‬ ‫بفضل عزميتنا من التغلب على كل العوامل التي كانت‬ ‫ضدنا‪.‬باختصار كان هذا احلدث استثناء العام الدراسي نظرا‬ ‫ملا تكلل خالله من جناح على الصعيد الشخصي و اجلماعي‬ ‫وتغيير واضح لنظرتنا إلى عالم االستثمار واملبادرة‪.‬‬


They are backing us José Manual Barroso President of the European commission The publication of 2006 Annual Report «Junior Achievement Europe” allows me to underline the importance of the spirit of enterprise in life conditions, learning and working of all European citizens today and tomorrow. The Council of Europe and the European Parliament adopted a recommendation at the end of 2006 on key competences for lifelong learning. It identifies eight key skills that young people should develop in order to evolve in a knowledge society. Entrepreneurship is one of those skills. It includes creativity, innovation and ability to plan, conduct and evaluate projects and processes, alone or in collaboration with others. These are skills that support self-realization on the social and professional level. The Council of Europe, held in spring 2006, confirmed the need to strengthen education through entrepreneurship training. Schools need support to make entrepreneurship a reality for students and I commend Junior Achievement for its successful programs in this field. They provide schools with concrete programs that allow students to learn how to put theory into practice and understand the meaning of entrepreneurship. In doing so, students gain self-confidence and motivation, they become proactive and learn to work as a team. This is an important investment for the future of Europe. Letter published in the 2006 report of “Junior Achievement Europe”


Queen Rania of Jordan Injaz Al Arab Ambassador Across the region more than 300.000 students have enrolled in INJAZ courses; Saudi Arabia is launching its own INJAZ program this year. Yet such helping hands are still out of reach for too many young people in need. In the middle East,

Angela Merkel

Youth unemployment stands at 25%

Chancellor of the Federal Republic of

o above – nearly twice the global average. Young people need practi-

Germany Young people face the daunting challenge of setting the right course for their future

cal support if they are to become productive contributors to the global economy and the communities they call home.

career. Excellent training, initiative, an

Now is the time to intensify such investments and

entrepreneurial mindset and the ability to

scale up such successes widening the embrace

implement ideas are key qualifications for

of youth support programs, encouraging more

professional success. This Junior Achieve-

young people to participate, and persuading

ment – Young Enterprise Europe (JA-YE)

more private sector experts to share their time

annual report demonstrates most convincingly the important role that entrepreneurship educa-

and talent. To that end, I launched at the World Economic Forum in Davos, Switzerland, the INIJAZ campaign which aims to reach 1 million young Arabs by 2018, educating, energizing and equipping them with the skills and motivation to

tion in schools and univer-

lift the region’s prospects and become produc-

sities plays in impacting

tive, engaged global citizens.

these qualifications.... In

Today I am urging you to do your part to help.

summer 2007 the Federal Ministry of

Be a mentor. Volunteer. Offer financial support.

Economics and Technology hosted the

Provide internships at your company. Hire youth.

European Company of the Year competi-

Help make a difference in a young person’s life-

tion in Berlin, which JA-YE organizes for tomorrow’s young entrepreneurs. I was

and build a brighter future for us all. Open letter to financial Times - January 24,2008

stuck by their creativity, their initiative and the impressive commitment they showed in founding and running their companies. Through JA-YE, students learn at an early stage what starting up in business involves – taking responsibility with all the opportunities and risks that self-employment brings... JA-YE thus makes an effective contribution to fostering innovation, growth and employment. And that is exactly what we need to make Europe fit for the future in the age of globalization. I congratulate JA-YE on what it has achieved to date and wish all its participants continued success in their work. Annual Report 2007, Junior Achievement Young Enterprise-Europe


Injaz brochure Tunisia