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ISSN 2074-496X

int'l edition vol. 03

www.gallerymagazine.net


| Campaign | gallery 03 |

Each poster consists of 10 images of Nike League players. The players were invited to stack their images on top of each other, turning the posters into a battlefield.

Paper Battlefield Competing and being a part of the most prestigious and comptitive Nike League is the dream of every aspiring young basketballer. It is also an honor for the teens to show off their individual skills in the league. So we took the spirit of competition and literally translated them to the posters. Images of the top 10 players with their unique individual skills were used as printing templates. They were invited to our silkscreen workshop to print their images on top of each other. 350 posters were handmade, by the players. The posters became the battlefield. The random cross-printing, the battles. More importantly, the process became our message. Client: Nike Studio: McCann Worldgroup, Hong Kong Executive Creative Director: Spencer Wong Creative Directors: Terry Tsang, Chris Fong, Wong Wai Art Directors: Chris Fong, Cherry Yiu, Nicky Sun Country: China


| gallery 03 | Campaign |

Kvadrat Clouds Advertising Campaign 2009 In collaboration with Kvadrat, internationally acclaimed designers Ronan and Erwan Bouroullec have created Clouds, an innovative, interlocking fabric tile concept for the home. Clouds can be used as an installation and be hung from a wall or ceiling. Clouds evolve as you add elements to it, producing a unique threedimensional effect. Inspired by the inviting irregularity of the surface, you construct your own piece and make your vision reality. Selfexpression lies at the heart of the appeal of Clouds. Client: Kvadrat Studio: Saville Parris Wakefield Photographers: ŠPaul Tahon, Ronan and Erwan Bouroullec Creative Director: Howard Wakefield Designer: Maria Farrugia Country: UK


| CD-Packaging | gallery 03 |

Hugo Fleury: Soudure Mexicaine Plan a unique creative approach for the first solo album by Hugo Fleury, former leader and singer of the now-disbanded group, PolĂŠmil Bazar. For this resolutely pop album, the design and colors were largely inspired by its title - Soudure mexicaine, which refers to the Mexican talent for piecing together something out of nothing. Create the sleeve, CD and promotional posters. Publicize the album via launch party at the Just for Laughs Museum, with the posters adorning the walls.

Client: Hugo Fleury Studio: Lg2Boutique Designer: Cindy Goulet Art director: Cindy Goulet Creative Director: Claude Auchu Country : Canada


| gallery 03 | CD-Packaging |


| Environment | gallery 03 |

Audi Coastline Marina The ‘Audi Coastline Marina’, designed as a huge lounge with landing stage and maritime visuals, makes up the backdrop for the Audi Q7 coastline.While Vernissage and Opening hours, ‘Letman’ writes the guest’s first names onto the wooden marina in order to accomplish the growing artwork ‘Inscriptions’ within five days. People observe enthusiastically his live performance of artistic handlettering. Client: Audi AG, Ingolstadt Studio: Mutabor Design GmbH Creative Director: Johannes Plass Art Directors: Jessica Hoppe, Frederike Putz Designer/Calligrapher/Letterer/Type designer: Job Wouters/Letman Country: Germany


| gallery 03 | Environment |


| Identity | gallery 03 |

Iori Hotel, Resto & Shop Branding Identity Iori is a Japanese style Hotel, restaurant & shop at Pirineos Catalanes, at Vielha city. For this particular project Tea Time had developed all the global identity, including the logo, icons, stationary, pins, packaging, signs, gadgets, website, and more... The bunny image is inspired on a Japanese traditional “Image of the rabbit in the moon� that every year is celebrated to bring prosperity to everyone. All the icons and signs illustrations were created using the logo type face forms. Client: Iori Hotel, Resto & Shop Studio: Tea Time Studio Art Direction/Concept/Graphic Design/Illustrations: Sebastian Litmanovich Country: Spain


| gallery 03 | Identity |


| Identity | gallery 03 |

Maison Théâtre Planning a brand strategy to help Maison Théâtre carve out a leading position in the world of cultural entertainment for families - with an identity that clearly evokes its mission: to stage plays written and produced by professionals for a young audience of 2- to 17- year olds. Transforming the visual identity and brand platform. Communicating the new brand identity through a dynamic launch, communications tools,dressing the building in new colours, and an advertising campaign using super panels, newspapers, the Web and mailers. Client: Maison Théâtre Studio: Lg2Boutique Designer: Anne-Marie Clermont, Tania Chiarotto, Maude Lescarbeau, Cindy Goulet, Vadsana Vongsavath Art Director: Anne-Marie Clermont Creative Director: Claude Auchu Country: Canada


| gallery 03 | Identity |


| Packaging | gallery 03 |

Fuelosophy Packaging Pepsi brought us on board to help them venture into the the natural-foods category with their first natural and healthy energy drink, Fuelosophy. We created the Fuelosophy brand and packaging, with its handcrafted logo and simple layout, to be distinctively different from Pepsi’s regular mainstream grocery brands and appeal to the more premium natural-foods shopper. Client: Pepsi Studio: Hatch Design Art Direct: Katie Jain & Joel Templin Country: USA


| gallery 03 | Packaging |

Blossa Annual Edition Blossa annual edition is an important member of the Blossa family. It is launched every year with a new flavour and design. The aim of the vintage mulled wine is to generate awareness of Blossa ahead of the mulled wine season and drive sales across the whole range. The design needs to capture the essence of the year’s flavour and be unique and alluring. A bottle that is shorter and rounder than other Blossa products. The shape of the bottle is kept from year to year, with the colours and typography changing to reflect that particular year's design and flavour. Interest in Blossa annual edition has increased dramatically since its launch in 2003. Over the past two years, the vintage mulled wine has sold out in its first two weeks on the shelves. The design and the flavours have helped generate major publicity for the product every year. Client: Pernod Ricard Nordic Studio: BVD Creative Director: Catrin Vagnemark Art Director: Susanna Nygren Barrett Designer: Mia HeijkenskjÜld Country: Sweden


| Packaging | gallery 03 |

Kid You Not Brown Brothers is the doyen of the Australian Wine Industry. The next generation of the Browns – The Brown Kids - wanted to create their own unique wine. A wine that they enjoyed and wanted to share with their friends and like minded people…"social pleasure hunters". They wanted to create a look very different to that of Brown Brothers, one that brought people together and got them talking. We set out to create an emotional connection with our target audience by creating a fully developed brand rather than just a different looking label. When you get together over a glass of wine and start telling anecdotes and stories, they often become larger than life. Our concept became story telling and the name Kid You Not was developed as a basis for any exaggerated story we had to tell in sharing the brand. We developed "storytellers" for each of the varietals. Wise Madam Winkle for the Viognier Roussane and Master Huntley for the Tempranillo Graciano, each of the six back labels feature a bent story (based in truth) about each of the Brown Kids and their experiences growing up at the Brown Brothers winery in Milawa Australia. The packaging has been developed to tweak people’s curiosity, to make them ask "who are these people?" and what is this wine all about….the story begins. Client: Brown Brothers Stidio: Hub Group Creative Director: Paul Findlay Art Director: Paul Findlay Designer: Andrew Watson Illustrator: Pandarosa Country: Australia


| gallery 03 | Point of Sale |

New York Fries Speak to holiday mall shoppers during the busy holiday season; offer a season’s greetings and a thank you, but also increase sales. An interactive tray liner that folded into a holiday greeting card for friends and family. The card contained a coupon and a tongue-in-cheek apology for not purchasing perhaps a “better” gift. Customers had a good laugh and encouraged friends and family to try the restaurant. The client loved the idea so much, they used the tray liners as their corporate Christmas cards and donated their Christmas card budget to a charity. Client: New York Fries Studio: Zig Ideas Design Director: Michelle Donnelly Creative Director: Martin Beauvais Designer: Genevieve Beharry Copywriter: Steven Barr Project Coordinator: Laura Grunier Team Leader: Leslie Hunter Planner: Subtej Niijar Country: Canada


| Publication | gallery 03 |


| gallery 03 | Publication |

Profile for Chois Gallery

Gallery - the world's best graphics  

Gallery, published bi-mothly. A unique review dedicated to presenting the best new graphic from all over the world. It includes packaging, i...

Gallery - the world's best graphics  

Gallery, published bi-mothly. A unique review dedicated to presenting the best new graphic from all over the world. It includes packaging, i...

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