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Chocolate Brides Weekend 2010

TABLE OF CONTENTS WHO ARE WE?

page 3

A UNIQUE EVENT

page 4

JUST THE FACTS

page 5

EVENT SCHEDULE

page 6

EXTENDED MEDIA/PUBLICITY

page 7

CHOCOLATE BRIDES SPONSORSHIP PACKAGES

pages 8-11


WHO ARE WE? ChocolateBrides.Com is a social networking community where African American women share their ideas and experiences as it pertains to the wedding planning process. We embrace our unique position of catering to the bride of color because it allows us to fill a void in the wedding market. Our website brings a fresh, new voice and real world sensibility to wedding planning. We are confident that ChocolateBrides.com will continue to attract a huge audience by providing a much needed alternative to the outdated advice of the “etiquette experts”. ChocolateBrides.Com received over 93 million hits, 24 million page views and over 650,000 unique visitors in 2007. Members of the ChocolateBrides.com social networking community form lasting friendships that extend beyond the wedding. Chocolate Brides often have ‘get-togethers’ which are held nationwide.

Female Median Age 32.4 African American: 94% College Educated: 62% Median HHI: $72,000 Children In Household: 71% Statistics Unique Monthly Visitors: 17,000+ Number of Monthly Visits: 45,000+ Opt-In Newsletter Subscribers: 14,000+ Monthly Page Views: Over 1.7 Million Monthly Page Hits: Over 6.3 Million

source: awstats info from chocolatebrides.com & chocolate-brides.com

Highly Receptive, Working Women, Actively Spending, Developing Brand Loyalty


A VERY UNIQUE EVENT

Chocolate Brides Weekend is an upscale social event, specifically designed to bring brides-to-be, wives, husbands, fiancÊs and friends from all over the country together under one roof. This two day event will focus on strengthening the Chocolate Brides bonds via networking, while promoting loving marriages, building friendships and supporting one another. Chocolate Brides enhances brand awareness on and offline and builds loyalty. Your participation in the National Chocolate Brides Get Together event will deliver a profitable marketing experience. It is an unprecedented opportunity to reach thousands of consumers through a combined media outreach. The National Chocolate Brides Get Together will be held on April 9 & 10, 2010 in Raleigh, North Carolina. Our event promises to be one of a kind – targeting a niche market of women of color. The itinerary for this event will be comprised of an entire weekend of entertaining and social events. Throughout the weekend, opportunities for major brands and growing companies to reach out to this target market will abound.


Chocolate Brides Just The Facts Women of color generate nearly 1 trillion dollars in consumer spending and another 230 billion as entrepreneurs. More than 600,000 brides of color are married each year. Another reason to tap into the potential of the African American market is the high degree of home ownership (43%) and education level, which links directly to earning potential (23% of African Americans hold a bachelor’s degree) The average cost of a wedding is projected to climb 17.8% from its 2005 mark to $31,400 by 2010. In particular, the African American segment up an increasingly greater percentage of the market and will formulate a formidable buying power that industry cannot ignore. In 2006, at least 27% of weddings in the United States involve couples of mixed or non-white descent Black women internet users are more heavily influenced by online information about the products they buy than white women internet users, suggests a research report based an online survey of over 1,700 women. Nearly 65% of African American respondents to the survey said that frequently or almost always visit the website of a product when deciding to purchase it, compared with 58% of white respondents. 16% of African American respondents said their favorite websites have a major influence on purchase decisions, versus 12% of white respondents.

Sources: The Wedding Report , 2005 ; The Multicultural Economy, 2005 ; America’s Minority Buying Power; Selig Center for Economic Growth, 2005 ; Target Market News, 2003 ; Association of Bridal Consultants 2003 The online habits of women of color according to the 2005 NiaOnline Research Monitor distributed by NiaPulse, the multicultural online research panel created by Nia Enterprises, LLC:


EVENT SCHEDULE Friday, April 9, 2010 3PM-7PM: Welcome Reception Registration, ticket pick-up & fellowship, Chocolate Brides style. 9PM-UNTIL: Play Date We will offer an alternative to the typical night out. A casual kick back atmosphere where guests will be able to listen to good music, eat, drink and have fun all at the same time. We will present a wide variety of games such as: Connect Four, Chutes & Ladders, Twister & Jenga.

Saturday, April 10, 2010 9AM: Group Breakfast 1PM: Private Viewing of Tyler Perry’s “Why Did I Get Married Too” 8PM–UNTIL: The Chocolate Affair

Event times are tentative

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Extended Media/Publicity We anticipate that the National Chocolate Brides Get Together event will be the most successful to date. Within 12 hours of releasing preliminary information to the public about the event which is 5 months away, attendees totally SOLD OUT the hotel inventory at the host hotel for the event. Since then, we had to block additional rooms at an adjacent hotel in an effort to accommodate everyone. We will continue to publicize this event through traditional and untraditional means. RADIO SPOTS – WFXC/WFXK –Foxy 107.1/104.3 – is a simulcasting Urban Adult Contemporary station in the Raleigh-Durham market. Market population for this metro is 1.2 million persons. Foxy is RaleighDurham’s #1 Urban Adult station in the market. This radio station is the most dependable outlet to effectively reach the adult African American community. PRESS RELEASES – We will distribute press releases to all the Black newspapers, magazines, TV and radio stations – over 850 news outlets. Although this event is taking place in North Carolina, it will be marketed to prospective attendees nationwide. Additionally, these press releases will be distributed to over 40,000 journalists and bloggers.


TITLE SPONSOR - $10,000 • Event Naming (“Title Sponsor” presents, Chocolate Brides Weekend or Chocolate Brides Weekend presented by “Title Sponsor”) Title Sponsor will be mentioned in local radio campaign * Title Sponsor will receive brand exclusivity * Four (4) E-mail blasts to more than 15,000 ChocolateBrides.com members * Listed as Title Sponsor in all print communications (Press Releases, Media Alerts) * Company Name & Logo will appear on commemorative tickets and gift bags • Clickable banner on ChocolateBrides.com home page leaderboard (768 x 90 pixels) • Additional banners on ChocolateBridesWeekend.info and our messageboard * Step & Repeat Banner featuring sponsor Name and Logo * Looping logo for continuous play on video monitor at Saturday night party (sponsor will provide artwork) * Preferred/Visible signage (where permitted) throughout weekend events (Friday’s Meet & Greet and Game Night, Saturday’s Movie Screening and Party) * Product Placement in gift bags (hand to hand promo opportunities available) * A minimum of 200 Promotional Announcements on Chocolate Brides Radio * Coverage (announcements) of sponsor’s products at weekend events * Title sponsor can add custom elements to their participation * Sponsor will receive a wrap up DVD of Chocolate Brides Weekend


PRESENTING SPONSOR - $7,500 * Listed as Presenting Sponsor in print communications (Press Releases, Media Alerts) * Three (3) email blasts to more than 15,000 ChocolateBrides.com members * Clickable banner on ChocolateBrides.com home page (468 x 60 pixels) * Additional banners on ChocolateBridesWeekend.info and our messageboard * Step & Repeat Banner featuring sponsor Name and Logo * Looping logo for continuous play on video monitor at Saturday night party (sponsor will provide artwork) * Visible signage (where permitted) throughout weekend events (Friday Meet & Greet and Game Night, Saturday Movie Screening and Party) * Coverage (announcements) of sponsor’s products at weekend events * Product Placement in gift bags (hand to hand opportunities also available) * A minimum of 150 Promotional Announcements on Chocolate Brides Radio * Sponsor can add elements to their participation * Sponsor will receive a wrap up DVD of Chocolate Brides Weekend


PARTICIPATING SPONSOR - $5,000 • Clickable banner on ChocolateBrides.com (468 x 60 pixels) • Additional banners on ChocolateBridesWeekend.info and our messageboard • Two (2) email blast to more than 15,000 ChocolateBrides.com members • Step & Repeat Banner featuring sponsor’s Name and Logo Special thanks in all print communication (Press Releases, Media Alerts) * Looping logo for continuous play on video monitor at Saturday night party (sponsor will provide artwork) * Visible signage (where permitted) throughout weekend events (Friday’s Meet & Greet and Game Night, Saturday’s Movie Screening and Party) * Coverage (announcements) of sponsor’s products at weekend events *Product placement in gift bags (hand to hand opportunities also available) * A minimum of 100 Promotional Announcements on Chocolate Brides Radio * Sponsor will receive a wrap up DVD of Chocolate Brides Weekend


PARTICIPATING SPONSOR - $2,500 • Clickable banners on ChocolateBrides.com & ChocolateBridesWeekend.info •  One (1) email blast to more than 15,000 ChocolateBrides.com members • Step & Repeat Banner featuring sponsor Name and Logo • Visible signage (where permitted) throughout weekend events (Friday’s Meet & Greet and Game Night, Saturday’s Movie Screening and Party) * Product placement in gift bags * A minimum of 50 Promotional Announcements on Chocolate Brides Radio • Sponsor will receive a wrap up DVD of Chocolate Brides Weekend

CONTRIBUTING SPONSOR - $1,000 * Clickable banners on ChcolateBrides.com & ChocolateBridesWeekend.info * Step & Repeat Banner featuring sponsor’s name & logo * Product placement in gift bags * A minimum of 25 Promotional Announcements on Chocolate Brides Radio * Sponsor will receive a wrap up DVD of Chocolate Brides Weekend

In kind & event specific sponsorships available. Please inquire within.


Chocolate Brides Weekend 2010