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P O R T F O L I 2019 O


KWAI LUEN KELVIN, CHU ( 22 ) Hello, I’m a advertising graduate student. This Portfolio will present about my design and artwork . I hope you will enjoy .Thank you for your attention.


EDUCATION EDUCATION

09 / 2016 – 12 / 2018 Higher Diploma in Multimedia and Creative Advertising School of Continuing and Professional Studies, The Chinese University of Hong Kong 11 / 2017 – 12 / 2018 Japanese Course Dai-ichi Japanese Language and Culture School

DESIGN SKILLS

Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe After Effects Adobe Premiere

CONTACT CONTACT Adobe Dreamweaver Tel / Whatsapp : 07449733133

Adobe Audition

E-mail : kelvinfreedom9612@gmail.com

3D Studio Max

Post Code : SO17 2FP , Southampton IG @ Choco_47

LANGUAGES

WORKEXPENIENCE EXPENIENCE WORK

2019

Democratic Party Newsletter Design

Cantonese English

2019

Beyond Party Bussiness Logo Design

Japanese Mandarin

2019

Yandiya™ Technologies Ltd

Designer

INTERESTS

Art & Design / Music / Cooking / Travelling / Book & Magazine/ Movie / Coffee etc.


CONTENTS


BRAND DESIGN / GRAPHIC DESIGN


Renaissance SUB - BRAND DESIGN In this project, I develop a sub-brand for Head & Shoulders. Renaissance is a service brand which provide the most comprehensive hair salon service with full head to shoulder care. The hair stylist team will serve the customer with a gentleman, polite, smiling, friendly and talkative image, hoping that the customer will not feel stressful tension.

Target customers : Since I hope that the hair salon can provide customers with quality services, our target customers will be to pursue quality of life and enjoy leisurely enjoyment. To this end, these customers can be provided with services that suit them.

Naming Matrix

Furthermore, I will serve our experienced hair stylists and give our customers peace of mind to enjoy the company's salon services. Moreover, our hair stylists will be further trained to see the hair stylist's skills more advanced and understand each important step of hair care and care. I believe this will give the customer a professional and conďŹ dent salon.

EMOTIVE

x

DESCRIPTIVE

ABSTRACT

INSPIRATIONAL

Renaissance

RESHAPE YOUR HAIR Renaissance

R

R


/ INSPIRATION / Brand Concept : 「 Relife , Rejuvenate hair 」 - Strong product,make consumer hair healthy , joyful environment - Rejuvenate hair like a girl ( LOGO ) -black & white ( large contrast )

+ Original Logo element “flowing feeling”

R

+ THEME =

Renaissance

HAIR STYLISH

/ LOGO TYPE /

Carlito / Regular

Renaissance

R

CMYK 0 / 0 / 100

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

/ Logo Format / For suitable different use. We prepare three logo format to suit different situation.

The first one is just the logo shape only. Nothing are inside the shape.

BRAND DESIGN /

The second one is black color logo. It is the common and normal logo for the brand.

The third is white color logo. It use for dark background to make the logo more attract.

Renaissance

R


Print Advertisment / Beats Solo3 Wireless Headphone / Graphic Design /

The key message of this advertisement is "Cut off the noisy city, have your own world" Quality of music is the key to chilling or releasing stress. And Wireless 3 headphone can surely fulfill customers need such our comfy materials are all suitable for using all the time. The reason why choose "flight" as an advertising element is that the flight usually take a long time, and users may need to use the product for a long time so that can express the product is very durable. Target customers : Aim to middle class and upper class due to they will pursue a better life. Materialism and consumerism is one of the reasons lead them to purchase expensive products to improve their living standards.

GRAPHIC DESIGN /


WWW.YANDIYATECHNOLOGIES.COM

/ FLYER DESIGN / KWh Usage

600 Kwh

20

H E AT I N G up to

Call us on

01329 55 65 75 or visit

WE bit.ly/YtNga5 DO E? W AR HO MPto to arrange an appointment CO view our local show home

ÂŁ104.10

ÂŁ78

500 Kwh

ÂŁ63

400 Kwh 300 Kwh

ÂŁ48.15

ÂŁ40.80

ÂŁ30

200 Kwh 100 Kwh

ÂŁ7.65

0 Kwh

YANDIYA PRODUCTS & SERVICES

- Easy to Use - ERP A+ Energy3ɏ¤À­×¤y Rated ŭZ—Ànþ­×—פ­Free - No ××ڗ�r­ÍĄÀ¤À׸*�ïþï ŭrþċ�Àï½—ת*�ntemporary0­ïÀ¸×ï - 10 Year Warranty

2,478 KWh ÂŁ371.71 *

700 Kwh

BIG SAVINGS

RARED F A R INF

Totals

800 Kwh

DON’T MISS

Sep-18

Oct-18

Nov-18

Dec-18

Jan-19

Feb -19

Mar-19

* Actual figures from a 3 bedroom, semi-detached, pre 1950’s house with Yandiya heating installed. Typical annual usage 3,200KWh

Type of Heating

Typical Anual KWh Usage

Yandiya Far Infrared

3,200 KWh

Typical Annual Usage Cost

ÂŁ 480.00

Storage Heaters Electric Panels Gas Boiler LPG Boiler Oil Boiler Air Source Heat Pump Ground Source Heat Pump

5,250 KWh 7,300 KWh 12,000 KWh 12,000 KWh 12,000 KWh 4,000 KWh 4,000 KWh

ÂŁ 892.50 ÂŁ 1,095.00 ÂŁ 480.00 ÂŁ 780.00 ÂŁ 780.00 ÂŁ 600.00 ÂŁ 600.00

Typical Product & Installation Cost **

Ongoing Maintenance Costs

ÂŁ 3,500 - 4,500 ÂŁ 1,000 - 2,500 ÂŁ 1,000 - 2,000 ÂŁ 2,000 - 6,000 *** ÂŁ 3,000 - 5,000 ÂŁ 4,000 - 6,000 ÂŁ 6,000 - 10,000 ÂŁ 11,000 - 15,000

NO NO NO YES YES YES YES YES

** Data taken from Energy Savings Trust Website *** Lower figure does not include gas infrastructure cost or radiator/piping

FACEBOOK.COM/YANDIYATECH

01329 01329 55 55 65 65 75 75

WWW.YANDIYATECHNOLOGIES.COM WWW.YANDIYATECHNOLOGIES.COM

TWITTER.COM/YANDIYATECH

4 4 BRUNEL BRUNEL WAY, WAY, FAREHAM, FAREHAM, PO15 PO15 5TX 5TX

INFO@YANDIYATECHNOLOGIES.COM INFO@YANDIYATECHNOLOGIES.COM

ALUMINIUM - Available in white & black - 350w, 500w, 800w, 1200w Ĺˆ(;u࢟1-ѲĹ?_oubÂŒom|-Ѳbmv|-ѲѲ-࢟om Ĺˆo‰7;u1o-|;7-Ѳ†lbmb†l‰b|_ v;-lѲ;vv1oum;uv

GLASS - Available in white & black - 450w, 600w, 900w Ĺˆb]_]ѲovvCmbv_ ĹˆŃłll|o†]_;m;7]Ѳ-vv

MIRROR Ĺˆˆ-bѲ-0Ѳ;bmu;1|-m]†Ѳ-uĹ?uo†m7Ćą0-1hѲb| ĹˆĆ?Ć’Ć?‰ĜĆ’Ć?Ć?‰Ĝu;1|-m]†Ѳ-u ĹˆĆ’Ć?Ć?‰Ĝuo†m7 ĹˆŃłll|o†]_;m;7]Ѳ-vv

FACEBOOK.COM/YANDIYATECH

01329 55 65 75

WWW.YANDIYATECHNOLOGIES.COM

TWITTER.COM/YANDIYATECH

4 BRUNEL WAY, FAREHAM, PO15 5TX

INFO@YANDIYATECHNOLOGIES.COM

Yandiya Technologies Ltd Yandiya is a local bussiness base in UK. They are delivering low cost, low carbon, sustainable heating solutions and selling far infrared product. #This is the ďŹ rst yer I made for company GRAPHIC DESIGN /


3D MODELING


3D MODELING /


PHOTO GRAPHY


PHOTOGRAPHY /


PHOTOGRAPHY /


PHOTOGRAPHY /


THANK YOU Email : kelvinfreedom9612@gmail.com Tel / Whatsapp : 07449733133 IG @ Choco_47

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