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COLLECTION

2014


THECONTENTS PROJECT

The ProjecT 6 - of 7 Choclo Project exists to encourage the creativity children in partnership with select charities in Peru. 2014 InsPIraTIons 8-9 Their touching drawings are turned into graphics PeruvIan ManufacTurIng ParTner 10 - 11 used on Choclo products. These products are then MunDo De nInos 12 - 13 sold to generate funds for these charities to finance projects allow the children to grow up in 14 a creacreaTIvethat WorKshoPs - 15 tive and safe environment. We are not only dediIrvIn, The arTIsTe 16 - 19 cated to providing the children we sponsor with Ivan, The arTIsTe - 21 the freedom to express themselves, but also20strive surfBoarD arT with choices and opportunities. 22 - 23 to provide them By nourishing LoBITos their creative skills, teaching them 26 new - 27 artistic techniques, and giving value to their work TaBLa 28 - 31 we hope to present art and design as a potential cIeLo 32 - 38 path to change their life and future. DaMa

34 - 39

Our products are worn by those who appreciate a Ivan 40 - 43 personal touch, and want to support a brand that aManTanI coLLaBoraTIon 44 - out 53 not only makes quality clothing, but also reaches eDITh 48 - 49 to the community.

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heIDy

52 - 53

coLLecTors eDITIon

54 - 55

LucIe

56 - 59

Posca

60 - 61

eL PonchITo

62 - 65

IrvIn

66 - 67

MILagro

68 - 61

arena

72 - 73

gynIe

74 - 77

caMPo

78 - 79

corTo

80 - 81

LIBre

82 - 83

rIo

84 - 85

senorITa

86 - 87

MarInero

88 - 91

PuMa

92 - 93

WoMen’s coLLecTIon

94 - 95

Men’s coLLecTIon

96 - 97

eThIcaL fashIon source aWarD

98 - 99

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THE PROJECT choclo Project exists to encourage the creativity of children in partnership with select charities in Peru. Their touching drawings are turned into graphics used on choclo products. These products are then sold to generate funds for these charities to finance projects that allow the children to grow up in a creative and safe environment. We are not only dedicated to providing the children we sponsor with the freedom to express themselves, but also strive to provide them with choices and opportunities. By nourishing their creative skills, teaching them new artistic techniques, and giving value to their work we hope to present art and design as a potential path to change their life and future. our products are worn by those who appreciate a personal touch, and want to support a brand that not only makes quality clothing, but also reaches out to the community.

HElPiNg PERuviaN CHildREN gET THE STaRT THEy dESERvE 6


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WE

TRavEl

TO EXPlORE

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2014 iNSPiRaTiON iNSPi aTiON Creative Freedom

We can only be truly creative when we are free. This is why creative juices seem to run so freely when we travel. This winter we decided to test this theory by spending two months in Peru getting inspired not only by the children, but also by the rich textile tradition, the colourful culture, the vibrant markets and the diverse landscape and imagery of Peru. During this two month period we hosted multiple creative workshops with the kids at the Mundo de niños, allowing us to better understand their situation and teach them new artistic techniques, allowing them to grow on a creative level. Together we managed to create some truly inspiring artworks. During our stay we also had the honour of spending time with the local farmers of Peru’s finest organic cotton. We learned about the ancient techniques they use, enabling them to avoid the need for harmful chemicals, thereby reducing environmental pollution, avoiding harm to workers, and protecting the land’s productivity.

aNd

CREaTE 9


PERuviaN

Manufacturing Partner To be a truly ethical brand, we also need to consider our impact on the environment and the people that produce our clothing. for this reason, we have teamed up with Bergman/rivera, the natural choice when it comes to sustainable and safe manufacturing in Peru. Like us, stephan Bergman is committed to giving back to the Peruvian people. he does this by providing work and supporting the age-old manufacturing tradition that is so renowned around the world. stephan chose this direction long before it became a trend. “Berman Rivera is the first company in Latin America that is fully certified under the Global Organic Textile Standard (G.O.T.S), from field to garment. This certification guarantees not only the traceability of the organic cotton, but also fair labour standards, the sustainability of all the products used, and respect for the environment� - stephan Bergman

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MuNdO dE NiNOS choclo is an ancient Peruvian version of corn, a staple food for Peru’s people from before the days of the Incas. The name “choclo Project” represents the collaboration with the Peruvian children and our efforts to nourish their creativity. each season choclo Project carefully chooses a children’s charity with a project that needs financing. In Peru childhood is one of the most vulnerable and unprotected periods in life. Two thirds of children under the age of 5 live in poverty and 2 out of 10 live in extreme poverty. Many of these children and adolescents end up living in the streets where they are exposed to drugs, alcohol and crime. Mundo de niños (established 2001) in huanchaco, offers street children a healthy environment to help the process of re-socialization. The child’s integration into life in the home is helped by the multidisciplinary team: teachers, psychologists, social workers and also by teacher workshops and a varied program of activities. at this stage it is also very important to stabilize the child and keep him away from drugs (for those with an addiction). after stability has been achieved the children begin to make contact with the outside world by returning to school. Depending on their progress they also begin technical training. at this stage the children discover their academic, working and creative potential. assisting them to find their motivation for change, drives the process of stabilization and integration at the centre. Our goal for the 2014 collection is to be able to finance a year’s schooling for the 18 children of Mundo de Niños.

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CREaTivE WORkSHOPS with

Mundo de Ninos

CR

During our two month in Peru we hosted multiple creative workshops with the kids at the Mundo de niños, allowing us to better understand their situation and teach them new artistic techniques, allowing them to grow on a creative level. Together we managed to create some truly inspiring artworks.

iN

“What I like the most about this project, aside from the potential funding it brings to the centres, is the sense of importance and achievement it brings to the children. The drawings that they love to do now have value and purpose. When the children see what has been made from their drawings they feel special and this is the best feeling a child can have“. andreas clamer - founder of Mundo de niños.

OuR

ClOTHiNg 14


THEiR

REaTiviTy

NSPiRES ...

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irvin, the artiste Irvin is one of the older children at Mundo de niùos (aged 15) and has become a role model and big brother to the younger kids, a responsibility he carries well. Irvin was forced to work and live in the streets because his family couldn’t afford to feed him and his siblings. he has recently re-joined his family equipped with an education and skills that will enable him to help support his family. This drawing was inspired by traditional Peruvian patterns, something that Irvin is very proud of.

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irvin related products WOMEN

Ponchito

Irvin

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arena

Motivo

Milagro 19


ivan, the artiste Ivan (age 12) ran away from his parents at an early age and fended for himself on the hostile streets of Trujillo - begging, selling and doing what was necessary to survive. after hearing about Mundo de ni単os he voluntarily checked himself in. he is one of the most switched on kids we have met and he embraces any opportunity to learn. his survival instincts, acquired on the streets, ensure he will make something of his life given the chance. This artwork was created in a paper cut workshop.

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débardeur porté

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SuRFBOaRd aRT La Tabla (surfboard) was a spontaneous project that proved to be one of the most fruitful of our trip. after arriving in the surf town of huanchaco, just around the corner from chicama (one of world’s most famous left-handers), number one on my list was to get myself a surfboard. But not just any board however. It had to be locally made and tagged by the kids. When I took the brand new board, fresh out of the yenth ccorca’s shaping bay to the kids they were bursting with excitement. not only because we believed in them enough to allow them to draw on an object of considerable value, but also because Lucie had done her artwork on the other side of the board, and they loved it. The kids were totally absorbed and focused and the result was amazing. and I had a board that would do justice to this amazing experience and the incredible waves I was about to surf. even more importantly we had the perfect ethnic graphic that would feed our men’s T-shirt collection. If you want to see the kids in action check out the making of video created by Lucie francois https://vimeo.com/57280079

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Tabla related products choclo founder, roland Wimbush, feeling inspired

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Dama

cielo

WOMEN Tabla

Lobitos

MEN 25


lobitos color : heather grey

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Tabla color : black

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Tabla color : grape

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Cielo

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dama color : grape

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dama color : white

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dama color : black

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ivan color : tropic

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ivan color : black

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aMaNTaNi Collaboration amantani is a charity working to bridge the gap between home and school for children living in ccorca; a small Quechuan district nestled high in the andes of southern Peru. amantani’s Boarding houses help 66 children who previously walked up to 8 hours daily to reach school. We are very proud to team up with amantani to produce a capsule collection of T-shirts. These T-shirts feature photos taken by the children in their program using disposable cameras. These photos have been exhibited in the uK receiving great reviews, illustrating that giving a child creative freedom will result in them surprising you. To find out more visit amantani.org.uk

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aMaNTaNi Collaboration WOMEN

front

Back

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THE PROJECT choclo Project exists to encourage the creativity of children in partnership with select charities in Peru. Their touching drawings are turned into graphics used on choclo products. These products are then sold to generate funds for these charities to finance projects that allow the children to grow up in a creative and safe environment. We are not only dedicated to providing the children we sponsor with the freedom to express themselves, but also strive to provide them with choices and opportunities. By nourishing their creative skills, teaching them new artistic techniques, and giving value to their work we hope to present art and design as a potential path to change their life and future. our products are worn by those who appreciate a personal touch, and want to support a brand that not only makes quality clothing, but also reaches out to the community.

Edith 48


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aMaNTaNi Collaboration MEN

back print back print

Eco White Eco White color color

front

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Back


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Heidy

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COllECTORS EdiTiON since choclo Project started in 2009, we have been contacted by many artists keen to participate and donate their talent to the project. as a result, we created the collector’s edition. We allow the artists to choose the children’s drawing that touches them most, and they then use this as inspiration for their own artwork which becomes the graphics on these special pieces.

lucie FRaNCOiS

Lucie francois is a graphic designer/motion designer living in Bordeaux. Inspired by the children, Lucie made this incredible artwork using posca pens on a surfboard. To find out more about Lucie and her many talents visit her website sleeplessnight.fr

associated Products Posca

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Lucie


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lucie color : lapiz choclo mentor and professional surfer, georgia fish, feeling inspired

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lucie color : grape

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Posca color : lapiz (other colors : grape)

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El Ponchito el Ponchito (little poncho) captures everything the choclo Project represents. In the times of the noble Incas, the state provided every member of the community with a poncho (or uncu as it was known). This sleeveless piece of fabric has survived the test of time and still claims its place as a simple yet surprisingly useful garment. not only can it be used as an item of clothing, but also as a blanket (great for shavasana after yoga class or after a chilly surf session), and as decoration. The graphic pattern on this stunning poncho was created by Irvin (one of the children at Mundo de ni単os). Before entering the program Irvin lived in the unpredictable streets of Trujillo, doing his best to survive. he now has a home, an education and a bright and colourful future. and he has a lot of talent which, if nurtured, could take him far. This garment was produced in Peru using Pima organic cotton (the highest quality cotton available), grown by Peruvian farmers in the chincha valley. They fix their own prices, manage their own businesses and own their land. our manufacturer, Bergman/rivera, has donated farming equipment and has offered free eye testing to these farmers and their families who often suffer from the negative effects of long hours in the sun.

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THE PROJECT Choclo Project exists to encourage the creativity of children in partnership with select charities in Peru. Their touching drawings are turned into graphics used on Choclo products. These products are then sold to generate funds for these charities to finance projects that allow the children to grow up in a creative and safe environment. We are not only dedicated to providing the children we sponsor with the freedom to express themselves, but also strive to provide them with choices and opportunities. By nourishing their creative skills, teaching them new artistic techniques, and giving value to their work we hope to present art and design as a potential path to change their life and future. Our products are worn by those who appreciate a personal touch, and want to support a brand that not only makes quality clothing, but also reaches out to the community.

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irvin color : lapiz (other colors : black)

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Milagro color : tropic

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Milagro color : lapiz

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arena color : black (other colors : lapiz)

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gynie color : black

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gynie color : grape

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Campo color : black & grape

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Corto color : black & grape 80


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libre Tres color : grape (other colors : plain black & printed black)

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Rio color : grappe (other colors : black)

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Senorita color : black (other colors : heather grey & grape)

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Marinero color : heather grey

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Puma color : tropic

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Puma color : black

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WOMEN’S C Ponchito*

organIc coTTon coLLecTIon 100% organic cotton manufactured in Peru

*Pima cotton

Libre Tres

gynie

Irvin

organIc coTTon coLLecTIon 95% organic cotton/5% elastane manufactured in PorTugaL

organIc coTTon coLLecTIon 95% organic cotton/5% elastane manufactured in PorTugaL

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Posca

Motivo


COllECTiON cielo

arena

Lucie

Dama

Milagro

rio

edith

Ivan

senorita* *carbon finish

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MEN’S CO back print

organIc coTTon coLLecTIon 100% organic cotton manufactured in Peru

Eco White color

Tabla

campo* *carbon finish

organIc coTTon coLLecTIon 95% organic cotton 5% elastane manufactured in PorTugaL

Puma

coTTon fLaMe

60% cotton 40% polyester flamĂŠ WeIghT: 145gr manufactured in Portugal

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heidy

corto*

*carbon finish


OllECTiON 95% organic cotton 5% elastane flamé Melange WeIghT: 250gr manufactured in PorTugaL

coTTon fLaMe

Lobitos

Marinero

50% non-organic cotton 50% Polyester jaspe flamé WeIghT: 140gr manufactured in PorTugaL

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For immediate release: December 2013

Announcing the winners of the Global Awards For Sustainable Fashion: SOURCE Awards 2013

The Ethical Fashion Forum is pleased to announce the winners of the SOURCE Awards 2013. The SOURCE Awards put the spotlight on the most innovative and inspirational businesses, individuals and initiatives in the fashion industry, from field to final product. Winners were selected by an illustrious judging panel, including: Dolly Jones, editor of Vogue.co.uk; Brigitte Steppitus, Head of Couture at Vivienne Westwood; Summer Rayne Oakes, social activist, eco-model and co-founder of Source4Style; Amber Valletta, American supermodel and sustainable fashion spokesperson. On Tuesday 3rd December, pioneering fashion businesses, press and key industry figures met at the House of Lords in London, for the 2013 SOURCE Awards Winner announcements, hosted by Baroness Lola Young, OBE and Founder of the All Party Parliamentary Group on Ethics and Sustainability. Announcements were also updated live on twitter to the global fashion community, with the official hastag: #sourceawards. Ă’ In the 7 years of running the awards, this is our most inspiring line up yet.Ă“ Tamsin Lejeune, Managing Director and Founder of the Ethical Fashion Forum & SOURCE. View a full list of the 2013 winners below. Visit SOURCE to read the full round up of the winners and finalists: http://source.ethicalfashionforum.com/article/about-the-awards

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SOURCE AWARDS 2013 THIS IS TO CER TIFY THA T

CHOCL O PROJEC T IS A SOUR CE A WA R D WINNER 2013 CATEGORY: BRAND LEADER: SPORT & LEISUREWEAR RECOGNISING EXCELLENCE IN FASHION BUSINESS AND SUSTAINABILITY THE SOURCE AWARDS ARE THE GLOBAL AWARDS FOR SUSTAINABLE FASHION, COORDINATED BY THE ETHICAL FASHION FORUM.

T AM S IN L EJ EUNE MANAGING DIRECTOR, ETHICAL FASHION FORUM AND SOURCE

S AR AH DIT T Y EDITOR IN CHIEF, SOURCE INTELLIGENCE

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COLLECTION 2014 graPhIc gra c DesIgn es gn LooKBooK Loo oo www.sleeplessnight.fr MoDeLs julie vaillant , amber Paz, Pascoe De glanville, georgia fish, jérôme junqua & amélie alary WHOLESALE CONTACTS gerMany, sWITZerLanD anD ausTrIa sascha@tradeagency-sas.de 49 (0)2226871720 sWeDen info@head2foot.se +46 (0)86618200 ausTraLIa deborah@dsfm.com.au +61 (0)408887896 aLL oTher areas sales@chocloproject.com +33 (0)680827032 eDITorIaL anD Pr conTacT marketing@chocloproject.com CHOCLO PROJECT WEBSITE www.chocloproject.com 100

imprimé par www.copy-media.net


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THE PROJECT

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EXiST 102


Choclo Project - Collection 2014  

We can only be truly creative when we are free. This is why creative juices seem to run so freely when we travel. This winter we decided to...

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