CHLOE GENTRY PROJECT 2: FASHION AD CAMPAIGN
CONTENTS production schedule brand research narrative headline art direction contact sheets final ads
â€œour mission at anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home.â€?
brand from: philadelphia, united states social media presence: 3.5m instagram followers product: womens apparel and home decor style: classic, modern and bohemian target: a creative minded woman
create an advertisement campaign for anthropologie that highlights expressing your style and what it could be. the mood will be fall inspired with warm tones that emulate a vintage feel.
“F AL L I NTO WH A T C OUL D B E ”
FOR POSITION ONLY
shot 1: - close up with natural light - blank background - wide shot shot 2: - active model - uses bag as prop - street/ townhouse background - portrait shot 3: - park bench - greenery behind - wide shot
model: nathalie gratas photographer: coco hubbeling stylist: chloe gentry art direction: chloe gentry location: jones street and west charlton street scheduled: october 3, 5:00 pm