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CHLOE GENTRY PROJECT 2: FASHION AD CAMPAIGN


CONTENTS production schedule brand research narrative headline art direction contact sheets final ads


PRODUCTION SCHEDULE


BRAND RESEARCH


“our mission at anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home.�


brand from: philadelphia, united states social media presence: 3.5m instagram followers product: womens apparel and home decor style: classic, modern and bohemian target: a creative minded woman


NARRATIVE


create an advertisement campaign for anthropologie that highlights expressing your style and what it could be. the mood will be fall inspired with warm tones that emulate a vintage feel.


VISUAL RESEARCH


HEADLINE


“F AL L I NTO WH A T C OUL D B E ”


ART DIRECTION


FOR POSITION ONLY


LOCATION


MAKE-UP


HAIR


MOOD


shot 1: - close up with natural light - blank background - wide shot shot 2: - active model - uses bag as prop - street/ townhouse background - portrait shot 3: - park bench - greenery behind - wide shot

SHOT LIST


model: nathalie gratas photographer: coco hubbeling stylist: chloe gentry art direction: chloe gentry location: jones street and west charlton street scheduled: october 3, 5:00 pm


CONTACT SHEETS


FINAL ADS


fin

Process Book  
Process Book  
Advertisement