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new age welcome to the

Chloe Foster, Emily Dallaire, Liz Bell, Brandon Hawkins

introduction welcome to the new age Professional writer equivocates to brilliant communicator; the ability to communicate, from one source to another, through text, in a manner that is effective in obtaining the intended reaction of one’s audience, is really the goal of professional writing. Professional writing is a way to connect with others; and in our fast-paced, globalizing way of life, digital media is becoming the medium through which professional writing will be acknowledged and through which writers will encompass the ability to change the world.

In our presentation, we will summarize a combination of our research and findings in terms of digital media and its prevalence in professional writing, both in curricula as well as in the workplace, and can be outlined as follows: • Digital media use in the university & professional setting • Audience • Communication: Graphic Design • Conclusion

digital media rhetoric and composition

People get confused about the difference between English and PW. PW is focused on various forms of writing. Not literature, not grammar (though these are covered within the curriculum), but several forms of communication that are relevant to how we work today.” “50 years ago, writing was something people did with pen and paper or a typewriter, often we felt that stuff fell on deaf ears. But when the internet came out and opened communication world-wide, things go viral.

So all the stuff that we now put out there is a form of communication and a form of writing, and these things are changing people’s lives one at a time.” Says Baldwin, “And when you change lives, one at a time, you start to change the world.

Dianna Baldwin, Ph.D

digital media rhetoric and composition

It seems to me that the MSU program places strong emphasis on digital composing and on community engagement.”

Alexandra Hidalgo, Ph. D.

Writers increasingly rely on digital media to conduct their work, and the definition of “professional writing” is evolving to include image manipulation, audio and video editing, content management, and social media.

Dr. Quinn Warnick, assistant professor at St. Edwards University in Austin, TX

Summary Reports for a few jobs in Professional Writing: Summary Report for: 27-3043.04 - Copy Writers

Write advertising copy for use by publication or broadcast media to promote sale of goods and services. Sample of reported job titles: Copywriter, Copy Writer, Account Executive, Advertising Copy Writer, Advertising Writer, Communications Specialist, Freelance Copywriter, Production Director, Advertising Associate, Web Content Writer View report: Summary  Details  Custom Tasks  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Work Context  |  Job Zone  |  Education  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks ·

Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received.


Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.


Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.


Present drafts and ideas to clients.


Vary language and tone of messages based on product and medium.


Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.


Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.


Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information.


Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.


Conduct research and interviews to determine which of a product’s selling features should be promoted.

Summary Report for:

27-3043.04 - Copy Writers (Continued) Knowledge English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Summary Report for:

27-3042.00 - Technical Writers Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work. Sample of reported job titles: Documentation Designer, Documentation Specialist, Engineering Writer, Expert Medical Writer, Information Developer, Narrative Writer, Requirements Analyst, Senior Technical Writer, Technical Communicator, Technical Writer View report: Summary  Details  Custom Tasks  |  Tools & Technology  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Work Context  |  Job Zone  |  Education  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks ·

Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology.


Maintain records and files of work and revisions.


Edit, standardize, or make changes to material prepared by other writers or establishment personnel.


Select photographs, drawings, sketches, diagrams, and charts to illustrate material.


Interview production and engineering personnel and read journals and other material to become familiar with product technologies and production methods.


Develop or maintain online help documentation.


Assist in laying out material for publication.


Study drawings, specifications, mockups, and product samples to integrate and delineate technology, operating procedure, and production sequence and detail.


Arrange for typing, duplication, and distribution of material.


Observe production, developmental, and experimental activities to determine operating procedure and detail.

Tools & Technology Tools used in this occupation: Desktop computers Digital cameras — Compact digital cameras High capacity removable media drives — Universal serial bus USB flash drives Notebook computers — Laptop computers Scanners — Computer data input scanners Technology used in this occupation: Data base user interface and query software — Author-it; Microsoft Access; Structured query language SQL; Talisma Knowledgebase Desktop publishing software — Adobe Systems Adobe FrameMaker; Adobe Systems Adobe InDesign; Corel Ventura; PTC Arbortext Development environment software — Darwin information typing architecture DITA; IBM Rational ClearQuest; Microsoft Visual Basic; Standardized general markup language SGML Graphics or photo imaging software — Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop software; Corel CorelDraw Graphics Suite; Corel Paint Shop Pro Web platform development software — Hypertext markup language HTML; JavaScript; Microsoft ASP.NET; Sun Microsystems JavaServer Pages JSP


Writing — Communicating effectively in writing as appropriate for the needs of the audience. Reading Comprehension — Understanding written sentences and paragraphs in work related documents. Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking — Talking to others to convey information effectively. Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. Time Management — Managing one’s own time and the time of others. Coordination — Adjusting actions in relation to others’ actions. Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Work Activities

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used. Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Job post in Michigan –Technical Writer: Technical Writer

JohnsonRauhoff - Saint Joseph, MI JohnsonRauhoff, a leading marketing communications agency, seeks a technical writer to join our team. Located in scenic SW Michigan beach community we have excellent clients, believe strongly in work life balance and produce award winning work. Can you turn engineering-speak to consumer-friendly language? Do you look at instructional materials and think “I could do better than this?” We are looking for innovative, forward-thinking team players who appreciate the value of clear communication. Position Objective: To develop clear and concise end-user instructions that are effective for clients’ specific objectives and audiences. To provide direct contact for client interaction in development of user instruct. Qualifications: -Must be knowledgeable in Adobe InDesign and/or InCopy. -Familiarity with other Creative Suite software including Adobe Acrobat, as well as MS Office, a plus. organizational skills -Excellent attention to detail -Ability to juggle multiple projects against tight deadlines a must -Knowledgeable in proper technical communication and navigation methodology -Bachelor degree in Engligh, journalism, communications or related area -2-4 years experience in writing


audience importance of the audience to write professionally is not just writing to get a message across, but also presenting the content in an effective way audience needs to be kept in mind with creating content for presentation knowing how to reach each audience member and applying that to any type of communication is essential to professional writing

Understanding concepts such as the importance of your audience and how to use rhetoric appropriately” are “vital building blocks for a career” where one can tailor them to their own future career.

Eliza Foster, senior Professional Writing Major at MSU

audience example: social media and corporations



communication graphic design



Graphic design is neither strictly visual nor strictly verbal. It is the marriage of the two: fused, bonded, inseparable.

Anne Burdick, graphic designer/writer for Eye Magazine.

Graphic designers use professional writing daily as a way of communicating with their clients. One of the most important ways they achieve this are through Requests for Proposal (RFPs).

Request for Proposal (RFP): a document written by the potential client or graphic designer. it is the first step to completing a design project the designer must have enough knowledge of the project to be able to create an accurate RFP and a reasonable price estimate sufficient communication with the client through email, phone calls, etc. helps the graphic designer write out the client’s vision or assist the client with writing out his/her own RFP Translating verbal messages into visual forms is the essence of graphic design. Anne Burdick

conclusion welcome to the new age Professional writing is not just writing effectively. The way is it presented and communicated makes a huge difference The job market, MSU curriculum, and professional testimonies all display the importance of digital communication

Paying attention to the audience and knowing how to engage them is an important aspect of effective communication Graphic designers, a branch of digital communication, practice professional writing to better communicate with clients

Project 1 Part C: welcome to the new age  

Project 1 Part C-- WRA202

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