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14523 GraphicDesign Form Follows Function


In art, Modernism explicitly rejects the ideology of realism and makes use of the works of the past, through the application of reprise, incorporation, rewriting, recapitulation, revision and parody in new forms. Modernism also rejects the lingering certainty of Enlightenment thinking, as well as the idea of a compassionate, all powerful Creator.

People focus on Modernism as an aesthetic introspection. This facilitates consideration of specific reactions to the use of technology in the First World War, and anti-technological and nihilistic aspects of the works of diverse thinkers and artists spanning the period from Friedrich Nietzsche to Samuel Beckett.


The motivations behind the creation of the Bauhaus lay in the 19th century, in anxieties about the soullessness of manufacturing and its products, and in fears about art’s loss of purpose in society. Creativity and manufacturing were drifting apart, and the Bauhaus aimed to unite them once again, rejuvenating design for everyday life. Although the Bauhaus abandoned much of the ethos of the old academic tradition of fine art education, it maintained a stress on intellectual and theoretical pursuits, and linked these to an emphasis on practical skills, crafts and techniques that was more reminiscent of the medieval guild system. Fine art and craft were brought together with the goal of problem solving for a modern industrial society. In so doing, the Bauhaus effectively leveled the old hierarchy of the arts, placing crafts on par with fine arts such as sculpture and painting, and paving the way for many of the ideas that have inspired artists in the late 20th century.


edited by Robert Klanten and Hendrik Hellige.

“The color palettes are great and the simplicity showcased throughout the book is amazing and inspiring. ” If you’re interested in the artists featured on grain edit, I think you will appreciate today’s book. Naive: Modernism and Folklore in Contemporary Graphic Design shows the recent wave of design work inspired by Classic Modernism. It’s 176 pages are loaded with beautiful and contemporary illustrations ranging from

textiles and stationary to poster art and book covers. The editors did an impeccable job at selecting the artwork to go into this book because every page is inspiring, vibrant and shows a variety of modern artistic techniques. The artists chosen to be represented in this book are of high caliber, and their work speaks for itself.

N. Collingwood |

DESIGN NEVER DIES: Good design never dies, it will alway makes its way back to current design. Good design will always be influential to a modern day designer but most importantly good design will never be forgotton.

POST MODERNISM: Postmodernism is in general the era that follows Modernism. It frequently serves as an ambiguous overarching term for skeptical interpretations of culture, literature, art, philosophy, economics, architecture, fiction, and literary criticism.

Postmodernism is a reactionary stereotype, it is often used pejoratively to describe writers, artists, or critics who give the impression they believe in no absolute truth or objective reality (surrealism). For example, it may derogatorily refer to “any of various movements in reaction to modernism that are typically characterized by ironic self-reference and absurdity (as in literature)” or to “a theory that involves a radical reappraisal of modern assumptions about culture, identity, history, or language”. It is also confused with deconstruction and poststructuralism because its usage as a term gained significant popularity at the same time as twentieth century post-structural thinkers.

April Greiman with Jayme Odgers, Wet magazine cover, 1979.

Issue 1_APRIL 2013_Form Follows Function.


final magazine design